Export Marketing

Quiz 5

Umar Farooq 17U00609

Q1. Explain how secondary information can be used to meet the objectives of the market
study?

Ans. Secondary information can give distinctive data about the economy, such as including
overall size of the economy, pay levels, and infrastructure; data about imports and exports of
comparable items; possible clients, contenders, and advertising mediators. Correlations with
comparable information from nations in which SAN A/S as of now sells its items and
administrations will give some gauge of deals potential for the organization's items. Information
on the expected market, existing contenders, and the accessibility of proper showcasing go-
betweens will give a premise to a primer assessment of conceivable promoting techniques and
strategies. These, obviously, ought to be trailed by visits and directing more top to bottom
investigations

Q2. What kind(s) of data and sources of such data would be useful?

Ans. Different kinds of data will be useful, which can be a helpful information related to the
economy's size, customs and traditions, people, culture, development and infrastructure, potential
clients and competition, working with associations and so on can be gotten through the sources
recorded in the section. These incorporate, yet are not restricted to: government workplaces and
distributions, news and exchange papers and magazines, business and exchange affiliations,
unfamiliar cargo forwarders/customs house dealers, business banks, distributed examinations,
sites on the Internet of the abovementioned and of expected clients and contenders, and so on.

Q3. Should SAN A/S enter the Australian market? Defend your answer.

Ans. It is untimely to give any proper response on this now. The secondary information that is
given in the case provides us relevant and helpful data, however more information will be needed
to gathered through inquiries about trips to the Australia, and the marketing intermediaries.
At this point, positive pointers are that the Australian market size and financial design fall inside
the scopes of different business sectors that SAN A/S has as of now effectively entered.
Changing in accordance with customs and language contrasts will require cautious investigation,
yet ought not present significant issues. Regardless of the sped up and simplicity of worldwide
travel, the time difference, and greater travel distance, from Denmark to the Australian market
may cause issues in the communication, and control during business.