GE ENTREPRENEURSHIP

Business Orientation
of Contemporary Role Presented By
Models in Indian Ishika
Harsh
Business Krish
Gaurav
Jayant
QUICK OVERVIEW
DISCUSSION
1.Introduction
2. Role of Values and Philosophies
POINTS
3.Sachin and Binny Bansal
4.Byju Ravendran
5.Subhash Chandra
6.Ritesh Agarwal
7. Conclusion
 WHAT IS BUSINESS ORIENTATION?
Business Orientation is a firm-level strategic orientation that captures an
organization's strategy-making practices, managerial philosophies, and firm
behaviours that are entrepreneurial in nature.
The orientation of an Entrepreneur is basically the mixture of the following
three factors: Innovativeness, proactiveness and risk-taking.
A strategic orientation enhances the firm's overall performance. Increased
variance occurs as a result of the entrepreneurial observations.
Even though the entrepreneur is not the sole factor which leads to the
success of a business, it plays a major role in determining how the firm
is going to operate.
So, When we talk about the business orientation we talk about the
general outlook and values which an entrepreneur follows.
 Values and Business
In ethics, value denotes the degree of importance of some thing or action,
with the aim of determining what actions are best to do or what way is
best to live or to describe the significance of different actions.
Having a clear set of Values helps your employees to understand what you
stand for, also acts like guidance and a sense of security. As a result, your
employees will make the right decisions.
It also helps the client and consumers to understand what your firm
stands for. Having a set of specific and core values can give you a highly
competitive edge.
Company values are extremely important when it comes to talent
attraction and retention. This is because they don't want
to choose the "wrong company".
 Importance of having a
business orientation
Reason 1: Business Orientation is an essential skill. To avoid negative
implications, companies devote more resources and time to decide what is the
actual orientation they want.

Reason 2: Business Orientation drives employee behaviour. Companies that

advocate values and morals motivate their employees to work with integrity.

Reason 3: It improves profitability. Companies that practice questionable ethics

may also experience a decrease in stock price and several business partnerships,
which can affect profitability.
Now lets talk about some
Indian Entrepreneurs and their
business Orientation!

Sachin and Byju

Binny Bansal Raveendran

Subhash Ritesh
Chandra Agarwal
 SACHIN AND BINNY BANSAL
(FLIPKART)
Flipkart has been founded by Sachin Bansal and Binny Bansal.
Both were graduated in 2005 from IIT Delhi and joined Amazon
in 2006 and 2007.
Soon they got bored from the
job and started discussing ideas
for making an e-commerce website
with an Indian user base.
 Business Orientation
Their plan was to create a website
that would help users to compare
prices of products across different
websites and help them get the best
value for their money.

They worked on this idea, pooled

together 4 lakh rupees and started
Flipkart in September of 2007. They
had decided to sell books on their
platform as it was easy to list, ship.
 ABOUT FLIPKART
Flipkart is an Indian e-commerce company, headquartered in
Bangalore, Karnataka, India, and incorporated in Singapore as a
private limited company.The company initially focused on online
book sales before expanding into other product categories such as
consumer electronics, fashion, home essentials, groceries, and
lifestyle products.

The platform started selling a variety of other products like music,

mobile phones, as well as movies. With e-commerce gradually
revolutionizing the world of retail and garnering its momentum in
India, Flipkart expanded at a rapid pace steadily supplementing
various new item categories in its collection.
 BEHAVIOURAL ORIENTATION
OF FLIPKART
The platform adopts social media platforms like Twitter, YouTube
as well as Instagram for promoting their items. Being a Business
Consumer model firm, it offers its users the freedom to select
their sellers and items from an extensive assortment of options.

One of the principal USP of this platform is its pricing. The

platform is known for offering branded products at more or less
economical prices.
A couple of its additional benefits include its cash on delivery
(COD) feature, its refund policy as well as its customer service.
Result of this Orientation!
With the popularity of e-commerce
services boosting exponentially in
the past couple of months, Flipkart
shows a huge promise of rising
consistently in popularity and
developing a success story that will
be remembered and recited by young
enthusiastic entrepreneurs for many
upcoming years.
VALUES WHICH BINNY AND SACHIN
FOLLOWED

Appetite for
opinionated, Consumer-
risk, Problem Intutive centric, Vision
Solving but rational
 BYJU RAVEENDRAN
Byju Raveendran is an Indian entrepreneur who is
the co-founder of Byju's. He was born in 1981 in
the Azhikode village of Kerala, India to Raveendran
and Shobhanavalli.
He studied at a Malayalam
medium school where his parents
were math and physics teachers.
 ABOUT BYJU'S
Byju’s is an Indian multinational
educational technology company,
headquartered in Bengaluru, India. It
was founded in 2011 by Byju
Raveendran and Divya Gokulnath. Byju's
is the world’s most valuable education
technology company. After raising $1
billion in 2021, Byju's' market valuation
stands for $15 billion.
 Behavioural Orientation
1) Problem Solving Attitude

Byju’s learned English, Math and science on his own during

his school years. Especially, he learnt English by listening to
commentaries. With this, he realized how for many students
in the Indian education system, learning is involved rote
learning and then reproducing the learnt information in the
exams, with bare minimum application. With Byju’s, he
successfully tackled the root of the problem of learning.
2. Concern for efficiency and
Systematic Planning
Byju believes that it is important to execute things in a
business, keeping the pace faster than slower. In the initial
stages, there is a need of a strong idea and a team. Byju’s
made a dynamic and detailed business plan in the initial
stages, in order to avoid making any huge mistakes. At the
same time, he was flexible to making quick or midway
changes, throughout the plan. However, he thinks it is best to
try out multiple things and keep making changes, but some
clarity should be there about the core idea.
3) Self-confident and Persistence
Raveendran started by conducting workshops on the weekend.
Once he got to a stage when one classroom wasn’t enough to
accommodate students, he booked an auditorium with a
seating capacity of 1,200. From a classroom of 40, he was
confident enough to the leap of going 30x but did not worry
about whether it would fill in. It was only by the sixth or
seventh week the auditorium was full.
 4) Seeking and Acting on oppurtunity
Interacting with some of the brightest students and taking feedback
on his classes, Raveendran realised that most of them, unfortunately,
studied only because of the fear of exams. They are taught to solve a
problem but aren’t enabled to find a problem. He realised that if his
strategy of self-learning was adopted in early years at school, it could
potentially create a huge impact. So he created his education tutoring
app Byju’s.
5) Persuasiveness and Influencing
Others
Once Byju’s started targeting 6th to 12th standards, they had
to reach out to students directly. Not just by engaging children,
but even by convincing parents that an app is suitable for real
world coaching, Byju’s started to make some progress.
Raveendran had to influence all stakeholders of education
such as students, parents, tutors, educators and schools to
communicate his vision and make them trust the product.
 SUBHASH CHANDRA
(ZEE GROUP)
Subhash Chandra is an Indian billionaire media baron. He was
born in Hisar, Haryana and joined his family business of
commission agents and traders
who supplied rice to FCI. Currently
he is the chairman of Essel Group,
an Indian media conglomerate and
founded ZEE TV in 1992.
 ABOUT ZEE TV
ZEE Entertainment Enterprise Ltd is
one of India’s largest vertically
integrated media and entertainment
company. ZEE was the first company
to launch a satellite channel in India
and from being a single channel for
single geography, it today operates
multiple channels in different
languages and genres. The company’s
programming reaches out to over 650
million people across 168 countries.
 Business Strategy
-Appropriate steps to safeguard its leadership positions in a
fiercely competitive environment
- Additional revenues from digital platforms- like launch of HD
channels
- Build presence on OTT platforms- ZEE5
- Fortify its expansion in international market
- Corporate governance
 Behavioral Orientation
1) A Self Made Man

Subhash Chandra had to drop out of school as his

parents could not afford his higher education. From
having a debt of 3.5 lakh rupees to launching his own
company, he showed what a true entrepreneur is
capable of. In 1999, he won the E&Y Entrepreneur of
the Year award.
2) Contributed to the betterment of the society.

The Subhash Chandra Foundation’s approach is to

support programs & institutions focused on developing,
enabling and empowering society; through grantmaking,
direct intervention and collaboration with sector entities
and subject matter experts. The key focus areas include
programs on early childhood education, integrated rural
development and entrepreneurship.
VALUES WHICH SUBHASH CHANDRA
FOLLOWED
Vision and
Hardwork
determination

Carving
Niche Wisdom
 RITESH AGARWAL
(OYO ROOMS)
He is the founder and CEO of the disruptive hospitality
business and app Oyo Rooms. Ritesh hails from a family
running a small local shop in Southern Orissa. He started
working with SMEs and tried to bring their sales.

He even sold sim cards to survive, afraid his

well off family would end his
entrepreneurial dreams and summon him
back home to Odisha if they knew of
his struggles.
 His Story...
Ritesh doubted his own abilities to do well in college or work for
someone. Hence he jumped into something like building OYO. He says,
“I knew if I had gone to college, I would not have done well. And then my
family would hate me. So I felt if my family was to hate me anyway, I
would rather do what I feel very excited about!”

Agarwal first attempted to combine technology with hospitality in his late

teens, when he launched Oravel Stays, an online portal for guest houses
and vacation rentals. however, he realized the world could do with one
less booking platform. While in California in 2013, Agarwal founded a
company to help manage a property owned in India by a hotelier he had
worked with through Oravel Stays. That company was named OYO
 About OYO
OYO Hotels & Homes, today is the world’s leading chain of
hotels, homes, and spaces. The portfolio combines fully
operated real estate comprising more than 43,000 hotels with
over 1 million rooms. OYO today operates in over 800
cities in 80 countries.
 Business Orientation
He noticed while there were many small-scale hotels
worldwide with fewer than 150 rooms, he didn’t see
many developers looking to turn these relatively
intimate properties into “value-chic or comfort-
design experiences for the common man.” Oyo, he
decided, could grow beyond a single property, or
even a handful of hotels.
 Business Orientation
An equilibrium of quality, location and price
By updating the interiors, optimizing operations and services
and making the pricing dynamic
The company provides the necessary capital to bring a building
up to the brand’s standards and then leverages available data to
predict RevPAR, internal rate of return and ROI.
As Oyo expanded, it also expanded into a vacation-rental
division, Oyo Homes, which the company manages itself as
opposed to the semi-leasehold model it uses for the hotel division.
As with the hotels, Oyo extends CapEx spending to the home-
rental units, and makes money from both management and
marketing fees for the assets.
 Behavioural Orientation of OYO

Great interior design – which inspired people to come

into the asset
Operated the asset in a manner where consumer
ratings were the most important perspective
Ensured that revenue and yield management were
given a significant amount of focus.
Agarwal put his own experiences visiting hotels to good
use, focusing on what details guests cared about most at
each price point—and what wound up being insignificant.
 Behavioural Orientation of OYO
One useful element Oyo incorporates for this effort is
Google’s TensorFlow, an open-source software library for
dataflow and differentiable programming. The Oyo team
uses the available software to predict what kind of revenue a
hotel is likely to generate based on its pictures and other
variable data.
He improved the pricing model, adjusting rates for the
company’s 1 million guestrooms more than 50 million times
each day, by his estimates.
Back-of-house tech also extends to each asset’s staff. – both
time taken and rating received from guests are used to
determine the most efficient staff so that they could retain
fewer efficient staff with high wages.
 Result
It expanded rapidly into:
China, (500,000 rooms across 10,000 hotels as of
June)
The Middle East and Europe, (85 hotels in the U.K.).
As of June, the company had 68 hotels across 40
American cities.
 OYO'S STRATEGY

They are focused on the few, very large markets that

exist in the world and going deep there,

Oyo is not interested to be in every country across the

world yet, just to be in a few countries—but very, very
deep in each of those markets.
 Values Shown
Be Unique
He showed to trust the power of a unique idea, rather than
trying to build an Indian version of the US or Chinese
company
Think Big
To think in terms of creating an enduring, growing, lasting
business idea
Invest In Culture
Partner with the right people who shared the same value-
high-profile backers include Sequoia Capital, Lightspeed
Venture Partners and Softbank.
 Achievements
Ø Forbes “30 under 30” in the consumer tech sector
Ø Top 50 entrepreneurs in 2013 by TATA First Dot
powered by NEN awards.
Ø TiE-Lumis Entrepreneurial Excellence award in 2014.
Ø Business World young entrepreneur award.
Ø The sole resident Asian to have won a Thiel fellowship.
Ø World’s Youngest Self Made Billionaire after Kylie Jenner
 Ritesh's Remarks
I'm lucky to be living in a generation where it doesn't really
matter how old you are,” Agarwal said of his success as a
young entrepreneur. “If you're really making a positive
difference, there is a significant amount of capital chasing
you. We were lucky that we were building a good business,
and people found out about our good business, and when
they found out they tried to put their capital to work on the
process.”
THANKYOU