Chapter 1 - 7

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CHAPTER I: The Problem and its Background
Abstract
This research study was conducted to introduce the innovation of alkaline and hydrogenated water
process through alkaline water ionizer and hydrogen generator that would benefit general health.
The researchers aim to disseminate the ideas and information about drinking alkaline and
hydrogenated water that will counteract extra acidity in the body. Drinking natural alkaline and
hydrogenated water is generally considered safe, since it contains natural minerals. The pH level of
alkaline and hydrogenated water is higher than that of normal drinking water. As a result, some
proponents of alkaline and hydrogenated water say it can help to neutralize acid in the body. Water is
made up of two elements: hydrogen and oxygen. That's why it's known as H2O. The pH (Potential of
Hydrogen) level of water which ranges from 0 to 14, determines how acidic or harmful it is. The pH level
of 7 is regarded as neutral. The number "seven" is thought to be neutral or balanced between acidic and
alkaline. Water is "acidic" if it has a pH of less than 7. It is "alkaline" if the pH level ranges from 7 to 9,
while pH level of 10 to 14 is considered as not intended for human consumption. Alkaline water also
contains alkaline minerals and has a low propensity for Oxidation Reduction Potential (ORP). ORP
refers to water's capacity to act as a pro- or antioxidant. The lower the ORP value, the more anti-
oxidizing the material is.
According to this site WebMD “alkaline water enthusiast claims that alkaline water has higher
hydrogen level which provides greater hydration than regular water, especially after a hard workout.”
That is why it is very essential for people to determine what kind of water that is good for consumption
and for the overall health. Alkaline water is not just an ordinary water that typically known by age.
Alkaline water as a result from water electrolysis is gaining popularity because of its benefits in disease
treatment and prevention.

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Water that has hydrogen gas added to it is known as hydrogen water. It has anti-inflammatory and
antioxidant effects, according to some reports. It's been touted for its ability to boost energy, delay the
aging process, and aid muscle recovery after workout. Furthermore, it demonstrated defence against
oxidative disease when consuming hydrogenated water. Antioxidants can be found in hydrogen water.
Antioxidants assist in the prevention of oxidative stress. This form of stress is caused by both internal
and external factors, such as sun exposure and industrial chemicals. Cancer and other diseases can be
caused by oxidative stress.
While some research into the health effects of hydrogen water has produced promising results, further
research and longer studies are needed before conclusions can be drawn. The FDA has listed hydrogen
water as generally recognized as safe (GRAS), which means it's safe to drink and hasn't been related to
any harmful effects.
Keywords: alkaline water ionizer, hydrogenated water, water electrolysis,
antioxidant, oxidative, propensity
Acronyms: H20 (Hydrogen to Oxygen), pH (Potential of Hydrogen), ORP (Oxidation
Reduction Potential), FDA (Food and Drug Administration), GRAS (Generally
Recognized As Safe)
Reference: https://www.webmd.com/diet/what-is-alkaline-water#1
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1.0 Introduction
Water refilling station is the most promising income generating business as of this generation. It is a
kind of business for all time and for all seasons. The demand for clean and healthy drinking water is a
necessity not only during normal situation but also even times of crisis like during pandemic.
WATERRIFIC refilling station is a promising community business partner and service provider to cater
the growing number of people who desire supply of healthy drinking water.
Many people will be interested in starting a profitable business like alkaline and hydrogenated water
refilling station. This is because, if people are properly educated with regards to the benefits of drinking
alkaline or hydrogenated water, and if properly advertised and positioned in the market, it will provide
stable income to the manufacturer or a supplier of alkaline and hydrogenated water.
One of the reasons why we advocate this business is to make people realize the importance of a
healthy drinking water that is essential to a human health and human life. We gathered data and
information to support our initiatives and to come up with a solid proof how salient our study why we
choose this subject for our marketing research.

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1.1 Business / Industry Overview
Due to management problems in water utilities coupled by poor environmental conditions and
occurrence of cholera outbreaks in some areas of the Philippines, a portion of the population have
shifted their preference to alternative sources of drinking water. The demand at the water refilling
stations and water stores that sell purified, mineral, alkaline and hydrogenated drinking water is now
increasing. The quality of these purified, mineral, alkaline and hydrogenated drinking water conforms to
the national standards for drinking water and is even better than the quality of water produced by
traditional water supply systems in terms of removed impurities. To ensure water safety and prevent
waterborne diseases, the Philippine government is regulating the operation of water refilling stations.
Critical components are required to comply with sanitation standards and should be adequately
monitored. These include the water source, the building itself, the water purification system, the
personnel, and handling of water product are factors to be considered.
The Philippines with a population of 109,581,078million (2020 estimates) is endowed with rich natural
resources including water. With total available freshwater resource is at 145,900 Million Cubic Meters
(MCM) per year based on 80% probability for surface water, and groundwater recharge or extraction at
20,000 MCM per year which is essential to the country’s economic development and in the achievement
of its “Millennium Development Goals” (MDG). Its traditional water supply facilities include piped water
systems, communal taps, and point sources are among the conventional water supply solutions.
Alternative schemes, such as vended water, bottled water, household use of water purifiers, and water
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refilling stations are available for population with no access to water supply systems and for the served
population with doubts about the water quality of water supply systems.
Based on the foregoing, the people’s preference on water refilling station as an alternative source of
drinking water is on demand. In the capital region of Metro Manila, water supply coverage is relatively
high at 95% by year 2030. However, this status does not exempt the area from having cases of
waterborne diseases. A cholera outbreak occurred in 2003 in one community inside Metro Manila.
Health authorities traced the cause of the outbreak to be contaminated and illegally connected water
pipes. Another water quality problem was the yellow discoloration of the water supply which occurred
before the privatization of the Metropolitan Waterworks and Sewerage System. This experience affected
the confidence of the consumers in using the water for drinking purposes. In the search for better water
quality, they therefore tried other options such as the use of household water purifiers, resorting to
bottled water and patronizing water refilling stations. These practices can be observed also in other
cities of the country like Marikina City.
Over the years, as the demand for cleaner water becomes higher, the price of household water
purifiers and bottled water has become prohibitive. Water refilling stations managed by private
entrepreneurs offer a cheaper and more convenient solution to the public’s drinking water needs than
bottled water or the use of household filters. There are now more than 20,000 water refilling
stations have proliferated nationwide, where up to 40% of households nationwide and 60% of
Metro Manila residents buy drinking water. They sell purified water of comparable quality with bottled
water at a lower price. For example, the current price per gallon of refilled purified water in Metro Manila
ranges from P 35 to P 40 per 5-gallon container or about P 2.50 to P 6.00 per liter while the bottled
water is sold at P 15.00 to P 28.00 per liter. Household filters, on the other hand, cost roughly about P
5,000 to P 25,000 per unit depending on the brand.

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Unlike other seasonal businesses, a water refilling station serving purified, mineral including alkaline
and hydrogenated drinking water can be profitable all year round. It's relatively easier to handle
compared to other businesses since the product base is just water.
Over and above, water refill station is a profitable business, and it is open for any aspiring
entrepreneur to come in and establish his or her business. Anyone could choose to start on a small
scale servicing a community or choose to start on a large scale with several outlets in key cities
nationwide.
1.2 Background of the study
Waterrific Refilling Station is a type of water refilling station that provides a healthy drinking water with
a pH level that ranges from 7 to 9 which is beneficial for all ages and would benefit human’s general
health. This Alkaline and Hydrogenated Water is processed through an alkaline water ionizer and
hydrogen generator.
Around 500 B.C., the first known domestic filter appeared when the Greek scientist Hippocrates
invented the so-called Hippocratic sleeve, which consisted of simple cloth back filter according to
Pelican News (2014).
However, as stated by Alkaline Water Plus (2008) “Hippocrates, called the Father of Medicine,
observed that people frequently recovered from illnesses after bathing in certain locations. He developed
a theory that the mineral content of the water may have contributed to this healing effect. His theory
grew into the treatment method called balneology, or the treatment of illnesses using baths”.
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The history of alkaline water ionizers began in the early 1900’s according to Molecular Hydrogen
Institute (2013). Research on electrolyzed water started around 1931 in Japan where it gained popularity
in the 1950’s. Around this time, the water was touted as having “healing effects.”
1.3 Mission and Vision
Mission
Aims to provide superior quality alkaline and hydrogenized water products and services through
dedicated and competent personnel fueled with passion for utmost customer satisfaction.
Vision
To be the leading alkaline and hydrogenated water producing company with a vision to promote
wellness and healthy living worldwide by providing superior quality alkaline and hydrogenized water
products and services.
1.4 Statement of the Problem
In line with the foregoing discussion, the researchers aimed to know the knowledge and perception of
consumer about drinking waters especially Alkaline & Hydrogenated Water. The researchers want to
know the type of drinking water that the respondents consumed the most.
1: What is the pH level of a healthy drinking water?

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2: What is the healthiest drinking water to the consumer?
3: What type of water do you consume the most?
1.5 Organization of the Study
This part of the study explains the nature of the research field that will be covered in the work and the
criteria that will be used in the analysis that divided into chapters which are included as follows:
Title Page: Presentation of the approved title for this research study, research authors,
acknowledgement, approval sheet, dedication, and table of contents.
Chapter 1: Describes about the abstract of this study, introduction, business/industry overview,
background of the study, the mission and vision, objectives, statement of the problem,
organization of the study, advantages, significance of the study and hypothesis.
Chapter 2: Deals with related studies and literature. It explains the foreign and local that includes the
past research and the history of the alkaline water.
Chapter 3: Provides the research methodology, research design, research instruments, survey
questionnaire and survey tabulation that explain of this study.
Chapter 4: Project management design contains market analysis, the competition, sales and
marketing plan and also provides the operational plan of this study.
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Chapter 5: Shows the design overview of this research study, including perspective view, vicinity map,
organizational chart, scheduling of the staff and financial planning.
Chapter 6: This identifies what kind of licenses and permits a water refilling business must have.
Chapter 7: Provides the observation, conclusion and recommendation of the researchers regarding to
this study.
1.6 Advantages
 Refreshes body
 Replenish water loss
 Revitalize energy
 Quench thirst
 Healthy drinking water
 Economical
 Hydrogenated water
 Anti – inflammation properties
 A liquid antioxidant that absorbs more quickly into the body
 Prevents skin diseases
 Strengthens immune system
 Eliminate free radicals
 Flush out toxins
 Detoxifier
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1.7 Significance of the Study
This study aimed to establish awareness of new alkaline and hydrogenated water. The researchers
want to give the awareness that drinking healthy and clean water like Waterrific, alkaline and
hydrogenated water is good for the health of everybody. It will give a lot of benefits and certainly can
avoid diseases get from drinking unhealthy water.
This study is conducted to benefit the following:
Institution
The result of the research could serve as awareness for the school institution regarding the benefits
they can get when they prefer to use alkaline and hydrogenized water for their staff daily consumptions
and other school facilities.
Teachers
This study will benefit the teachers through the new leaning about alkaline water and could use in
the future studies for science and technology. This refers to the professional teachers who are always
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have a lot of paper works that need to consume more water to avoid dehydration and dinking alkaline
water counteracts the acidity level of our body.
Parents
The research benefits the parents to become more aware and have knowledge about the benefits of
the alkaline water. This study will give idea for the parents to become more sensitive when giving water
for their children. Who are always taking care about the health of their children especially the fluid intake
that they need to consume whether in their home or outside areas.
Students
This study helps the students to spread the awareness of the importance of drinking safe water and
its benefit from their body. Alkaline water can revitalize the energy that is needed especially for students
who has daily activities in school. It also helps to maintain the good immune system of the body.
Researchers
The result of the study can serve as a basis for the further study of drinking Alkaline and
hydrogenated water for the present researchers or for the future researchers.
1.8 Hypothesis
There is insufficient scientific evidence to support the use of alkaline water as a cure for any disease.
Medical professionals advise against accepting any marketing statements. Natural alkaline water, which
contains natural minerals, is commonly considered safe to drink.

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A glass of alkaline water any other day would have no noticeable effect on your body. Drinking a
gallon of alkaline water every day, on the other hand, forces the body to work harder to preserve its pH,
which ensures your body can produce more gastric juices and digestive enzymes over time.
CHAPTER 2: Review of Related Literature
2.1 Related Studies
Foreign
Gary Logsdon (2019) conducted a study entitled “Microbiology and Drinking Water Filtration” which
connects the information about the research on water filtration. He stated that studies have been
performed to developed information for filtration plants to remove suspended matter in general, and
asbestos fibres from water. According to him filtration studies related to removal of microorganisms have
generally been motivated by the need to learn about the removal of pathogens or indicator organisms, or
both. Reducing the risks of waterborne disease has been a goal of microbiologically related filtration
research for nearly 100 years.
Dr. Nicholas Perricone (2014) conducted a study entitled “How to Multi – Task with Alkaline Water”
which aimed to disseminate the information that hydrogen water is the next big thing in wellness.
According to him drinking hydrogen water can give more energy, slow the aging process (including its
effect on the skin), and even speed up the recovery of your muscle after work out.
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Massimiliano Magro et al (2016) conducted a study about “Alkaline Water and Longevity: A Murine
Study” which derived and comprehend information regarding the availability and is mainly proposed for
electrolyte supplementation during intensive perspiration. According to his early studies on animal
models reported that alkaline water supplementation may exert positive effects on body weight
improvement and development in offspring. He also added that even biochemical markers were
analyzed, suggesting that alkaline ionized water intake can cause elevation of metabolic activity.
According to Robert Settineri (2016) “Hydrogen is the smallest and most abundant element, and in its
molecular form H2 is colour less, odour less, tasteless and virtually non-toxic. For some time H2 was not
considered a bioactive molecule, but a recent study found that inhaled hydrogen gas protects the brain
against ischemia reperfusion injury and stroke, and this was likely due to an antioxidant mechanism that
reduces free radical damage. Hydrogen can be delivered by gas inhalation, injection of hydrogen-rich
saline solutions or by drinking hydrogen rich water (hydrogenized water). Using these methods of
administration H2 has been shown to have various preventive and therapeutic effects useful in
emergency and critical care medicine”.
Local
Fiona Patricia Escandor (2010) composed an article in Philstar Global entitled “Alkaline Water” which
she stated that ionized water is more popularly known as alkaline water. According to her, unlike regular
water that has a neutral pH of seven (7), which means has an equal concentration of hydrogen and
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oxygen, alkaline is higher on the pH scale. She also added that alkaline water is attested to improve the
conditions of people with arthritis, allergies, indigestion, gastritis, high blood pressure and obesity.
In the study of Magtibay (2011), water refilling stations can be a good source of safe drinking water in
the Philippines. Purified water can meet the aesthetic standards easily detectable by the people in terms
of taste, odor and color. The efficient water purification processes can make the quality of water superior
to the traditional water systems. However, the risk of contamination is possible if the handling practices
are not closely monitored.
2.2 Related Literature
Foreign
The scarcity of clean and safe drinking water is one the major causes of human mortality in the
developing world. Potable or drinking water is defined as having acceptable quality in terms of its
physical, chemical, and bacteriological parameters so that it can be safety used for drinking and cooking
(Boutilier MSH, Lee J, Chambers V, Venkatesh V, Karnik R, 2014).
According to Kaizen philosophy (2010), a problem occurred in their business. Although the franchised
water store has an established name in the industry, there are some difficulties in marketing it in the
area of Bacoor. Based from the conversations with different residents of the area, it seems like the price
above quality is highly considered.
Local
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According to Darren Diaz cited by Nicole Arcano (2018), water transforms into “hydrogen water” when
hydrogen dissolved into it via high pressure. It can also be created by dissolving magnesium metal in
water, producing magnesium hydroxide and hydrogen. As a one – step process that has a wide array of
benefits for all types of people, hydrogen-molecule “infused” water is basically the “levelling-up” of
drinking water without having any harmful or poisonous effects (Tiffanny Neri, 2018).
CHAPTER 3: Research of Methodology
3.1 Research Design
This study uses descriptive research methodology. It is used by survey questions that will be
answered by the respondents. Through this you will get the information and data of the respondents.
This was chosen by the researchers because it was the most appropriate to use to obtain the required
data and information.
3.2 Research Instrument
The instrument used in the study was two-part questionnaire. Part I of the questionnaire serves as a
solicitation of the respondents’ profile. Part II focuses on the knowledge and perception of respondents
in the study. The instrument used in the study was survey questionnaire.
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3.3 Survey Questionnaire
This study is being conducted by BSBA Major in Marketing Management students of ICCT
COLLEGES as part of our Marketing Research. This is a survey questionnaire about WATERRIFIC
(Alkaline and Hydrogenated Water Product).
The researchers conduct this to establish awareness regarding the innovation of alkaline and
hydrogenated water that is processed through alkaline water ionizer and hydrogen generator that would
benefit human general health.
This study is intended for educational purpose only. All information collected from respondents will be
kept private & confidential.
Respondent Details:
Name:
Age: ◻️18-25 ◻️26-34 ◻️35-Above

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Gender: ◻️Male ◻️Female
Strongly Agree (5) Agree (4) Neutral (3) Disagree (2) Strongly Disagree (1)
No. Survey Questions (5) (4) (3) (2) (1)

1. Alkaline & Hydrogenated water is the healthiest
drinking water.
2. Alkaline & Hydrogenated water can prevent skin
diseases.
3. Drinking Alkaline & Hydrogenated water can
strengthen your immune system.

4. Drinking water with a pH level lower than 7 can
cause skin disease.

5. Water with a pH level of 8 & Above is the healthiest
drinking water.
6. What type of water do you consume the most?
◻️Tap Water ◻️Filtered water
◻️Purified water ◻️Distilled water

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◻️Alkaline water & Hydrogenated
7. What do you think is the most familiar kind or type of drinking water?
8. What is the best or healthiest drinking water for you?
9. How many glasses of water you consume every day?
◻️6-8 Glasses ◻️8-10 Glasses
◻️10-12 Glasses ◻️12-14 Glasses
10. What do you think is the best Ph level of drinking water?
◻️pH 4-5 ◻️pH 6-7
◻️pH 7-8 ◻️pH 8-9

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3.4 Survey Tabulation
Table 1. Distribution of the Respondents According to Gender.
GENDER Frequency Percentage
Female 31 62%
Male 19 38%
Total 50 100%
In the table above most of the respondents are female. 66% of the respondents were female with a
frequency of 31 while 34% of the respondents were male with a frequency of 19 .
Table 2. Distribution of the Respondents According to Age.
AGE Frequency Percentage
18 - 25 years old 21 42%

26 -34 years old 16 32%
35 years old & Above 13 26%
Total 100 100%
In the table above 42% of our respondents are 18 – 25 years old. Followed by 26 – 34 years old with
a percentage of 32%. Lastly 26% were 35 years old and above.

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Fig. 1
Question #1
Strongly Agree (5) 4%
Agree (4) 66%
Neutral (3) 28%
Disagree (2) 0%
Strongly Disagree (1) 2%
0% 10% 20% 30% 40% 50% 60% 70%
This Graph shows that 4% answered Strongly Agree, 66% answered Agree, 28% answered Neutral,
0% answered Disagree and 2% answered Strongly Disagree out of the total number of respondents.
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Fig. 2
Question #2
Agree (4) 44%
Neutral (3) 40%
Disagree (2) 2%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
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Fig. 3
Question #3
Agree (4) 32%
Neutral (3) 24%
Disagree (2) 2%
0% 5% 10% 15% 20% 25% 30% 35%
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Fig. 4
Question #4
Agree (4) 22%
Neutral (3) 60%
Disagree (2) 16%
0% 10% 20% 30% 40% 50% 60%
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Fig. 5
Question #5
Agree (4) 48%
Neutral (3) 34%
Disagree (2) 10%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
This Graph shows that 6% answered Strong Agree, 48% answered Agree, 34% answered Neutral,
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Fig. 6
Question #6
14% 14%
10%
22%
40%
Tap Water Filtered water Purified water

Distilled water Alkaline water & Hydrogenated
This Graph Shows 14% answered Tap Water, 10% answered Filtered Water,40% answered Purified
Water, 22% answered Distilled Water and 14% Alkaline water & Hydrogenated of the total number of
respondents.
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Fig. 7
Question #7
20% 20%
6%
20%
34%

This Graph Shows 20% answered Tap Water, 6% answered Filtered Water, 34% answered Purified
respondents.
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Fig. 8
Question #8
6% 2%
22%
46%
24%

This Graph Shows 6% answered Tap Water, 2% answered Filtered Water, 22% answered Purified
respondents.
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Fig. 9
Question #9
8% 4%
42%
46%
6-8 Glasses 8--10 Glasses 10-12 Glasses 12-14 Glasses
This graph shows with 42% answered 6-8 Glasses, 46% answered 8-10 Glasses,8% answered 10-12
Glasses, 4% answered 12-14 Glasses of the total number of respondents.

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Fig. 10
Question #10
8%
20%
30%
42%
ph 4-5 ph 6-7 ph 7-8 ph 9-10
This Graph Shows with 8% answered pH 4-5 second, 30% answered pH 6-7, 42% answered pH 7-8,
20% answered pH 8-9 of the total number of respondents.

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CHAPTER 4: Project Management Design
The art of project management is based on the fact that projects are essentially about people
completing tasks. Project management necessitates a thorough understanding of human nature as well
as the ability to employ sufficient interpersonal skills. This method is structured to assist project
managers and teams in executing key process steps such as assessing the true need, identifying the
project goal, designing a project execution plan, and retaining control during the project. The creation of
a collection of graphic tools, documents, and techniques, all aimed at promoting project completion, is
the process's basic premise.
4.1 Market Analysis
The term "market research" refers to a quantitative and qualitative evaluation of a market. It examines
the market's size, both in terms of volume and value, as well as the different consumer segments and
purchasing habits, competition, and the economic climate in terms of entry barriers and regulation.
Market research is the method of personally interviewing potential consumers to determine the feasibility
of a new service or product. Market research enables a business to identify its target market and obtain
views and other input from customers about their interest in a product or service.
We intend to succeed by giving people a combination of excellent and interesting water taste in an
environment that appeals to a wide group of people. We will focus on maintaining quality and
establishing a strong identity in our community. Our main focus in marketing “WATERRIFIC” is to
increase customer awareness in surrounding communities. We will direct all of our tactics and programs
toward the goal of explaining who we are and what we do. We will keep our standards high and execute
the concept so that the word of mouth will be our main marketing force. We will create appealing and
refreshing water as well.

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The following is a classification of the target market:
A. Consumer Market
1. Alicante Tower of Marquinton Condominium
Fig.1 Consumer Market (Condominium)
2. Barcelona tower, Marquinton residence
Fig. 2 Consumer Market (Residential Tower)

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3. Cordova Tower, Marquinton Condominium
Fig. 3 Consumer Market (Condominium)
4. Household residing near the Engineering
Fig. 4 Consumer Market

(Household)
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5. Vista Valley Executive Village
Fig. 5 Consumer Market (Village)
B. Commercial Market
1. Marikina City Engineering Department
Fig.1 Commercial Market (Government Office)

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2. Alorica Marikina (Call Center)
Fig.2 Commercial Market (Call Center)
3. Suzuki Auto Marikina
Fig.3 Commercial Market (Car Showroom)

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4. Petron Gasoline Station
Fig.4 Commercial Market (Gas Station)
5. Toyota Marikina
Fig.5 Commercial Market (Car Showroom)

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4.2 The Competition
Competition is a rivalry between businesses that offer similar goods and services to maximize sales,
profit, and market share. Market rivalry motivates businesses to use the four elements of the marketing
mix, also known as the four P's (Product, Price, Promotion and Place) to maximize sales volume. True
market competition is required for the entrepreneurial spirit to flourish within a nation.
Competitive analysis shows the profile of the business and its competitor. It includes the strategic
methods used by both businesses and their approach plan to influence the buying decisions of the target
audience. It also includes the SWOT analysis of the business that states the strength, weaknesses,
opportunities, and threats that may affect to the consumer behavior in purchasing the product that going
to offer in the marketplace. It is important to analyze very well the full detail of the business plan to
overcome the possible unforeseen mishap that may occur in the current and future of the business.
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SWOT Analysis
WATERIFFIC COMPETITOR
Founded 2021 offers Founded 2015 offers
Business Profile alkaline and bottled water
hydrogenated water
Business Highlights
Competitive Advantages Already known in the
market
Target Market All ages All ages
Promotional ads,
Market Information
Marketing Strategies Flyers, Discounts Discount’s rate
Bottled water available in
Product & Services different sizes Bottled water and other
(350ml – 5gal) necessities
Product Information Free delivery
Pricing Php 8.00 to php 35.00 Php 15 to php 150

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Distribution Channels Product Information Own delivery services Direct selling
and direct selling
Strengths High quality of product High quality product
Weaknesses New in the market High price
Opportunities SWOT information Nearby residences, Competitors nearby that
commercial and reseller only serve purified and
market mineral water

Threats Reseller market nearby Already have established
that distribute same brand name in the
products market
4.3 Sales and Marketing Plan
WATERRIFIC will provide product and services that cater the needs of target market regarding clean
and safe water scarcity. We provide alkaline and hydrogenated drinking water that will suit up all ages.
Making sure that our competitive edge is unique to every people. We truly believed that our business is
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not only as good as the other water business but the quality of ours, the place and working force as well.
We are offering different kind of water that will surely and purely suffice what are customer needs.
The following statements are the proposed sales and marketing plan of WATERRIFIC:
 Research team define first the target audience and or market to understand their needs.
Casting a wide net to capture those who might be interested in our product or services.
 Listing of demographic and psychographic attributes and preferences to gain a better
understanding of the target market. A continuously gathering data about our competitor and who
their customers are.
 Establish awareness to the populace regarding the genuine alkaline water using the PH
level tester kit. Using TRIMIDS and Social Media site will disseminate the information rapidly.
 Making sure of it that our product and services will be accepted as part of our daily lives.
Having a concern and love for our customer will make us to stay in the trend.
 Availability of our products and services is a must it is one of our top strategies to
continuously serve our customers.
 Affordability, to the point that they don’t need to buy their own machine that will cost them
up to P200,000.00
Fig. 1 Loyalty Card

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Fig. 2 Free Delivery

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Fig. 3 Rewards Program
4.4 Operating Plan
The primary objective of this operating plan is to ensure that the division of work and obtaining of
goals are in line with the company’s mission and vision. Each employee is also responsible for being
familiar with the rules and regulations as well as the ethical principles that apply to his or her
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assignment, as well as carrying out their duties as outlined in their Unit's enforcement plan and policy. In
matters concerning their duties, supervisors must provide adequate levels of enforcement knowledge
and training to their staff/employees. It is the duty of each employee/staff to discuss or communicate
with their respective superiors or managers about what appropriate action to take when there is some
issue or problem about enforcement.
 We decided to use the advertising through the so called “TRIMIDS”.
 Inventory, in order for it to be sure that everything we need is within our reach.
 Accounting, we need to complete our financial statement so that we can account our
daily, weekly, and monthly income for us to know if our business is growing and if the cash flow
runs accordingly.
 We also need law services to make our business against some customers complain and
to meet the government requirements.
 Management should have the right organizational system. For we all know that
mismanagement will cause business closure.
 Employees that we are looking are for long term business.
 Selection of best match for our business success.
 Customer service, we offer the best product (water) to avoid problem to our customer.
Our product is 100 % fresh and safe for human consumption and lastly our business is different
from other.
CHAPTER 5: DESIGN OVERVIEW
This chapter provides the design and logo, perspective drawings, floor plan, vicinity map of the
business area, organizational chart, scheduling staffs working hours and the financial plan of the design
project.
Reyes 43
5.1 Design and Logo
Fig.1 Design and Logo

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WATERRIFIC LOGO MEANING
Fig.1.1
Background
The background has two colors blue and green. The blue represents our business
which is water, and the green represents healthy living and it also represent what
you will get in our product which is good health.
Fig.1.2
Circle
The circle represents our world, because the researchers want to make our business
expand around the globe and have a healthy living world.
Fig.1.3
Water Droplet
The water droplet represents our business which is alkaline water. It also has two
colors the same as the background to emphasize more that our business provides a
healthy alkaline water for a healthy living world.
Fig.1.4
Small Water Droplet
Reyes 45
The small water droplet inside the big one is the pH level of the water that we provide. The blue color
means that we provide a healthy water with a pH level of 8 & above that is good for general health.
Fig.1.5
Water Splash
The water flash in our logo represent that we will expand our business around the
world to provide healthy alkaline and hydrogenated water.
Fig.1.6
Ribbon
The ribbon represents unity. Unity is the key in our business to expand and
accomplish our mission and achieve our vision.
Fig.1.23
Name The researchers come up with the name Waterrific because we want to provide an
excellent water for general health.
To provide terrific water that gives a terrific benefit to your health.
To give awareness that the name of our business is also the product that we
provide, a terrific water.

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Fig. 1 Signage
5.2 Perspective Drawings

Reyes 47
Perspective in drawing is an approximate representation on a flat surface of an image as it is perceived by the
eye. The key concepts here are: Perspective is the view from a particular fixed viewpoint. Horizontal and vertical
edges in the object are represented by horizontals and verticals in the drawing.
Fig. 1 Front Elevation
Fig. 2 Front
Elevation
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Fig. 3 Front Elevation

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Fig. 4 Production Are
Fig. 5 Production Area

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Reyes 51
Fig. 8 Conference Room (2nd Floor)
Fig. 9 Office Area / Working Area (2nd Floor)

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Fig. 10 Office Area / Working Area (2nd Floor)

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5.3 Floor Plan
A floor plan is a drawing to scale, providing a view from above, of the relationships between rooms,
spaces, traffic flows, and other physical features at one level of a building. Dimensions are normally
drawn between the walls to determine room sizes and wall lengths.
Fig.1 Ground Floor Plan
Fig.2 Second Floor Plan

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Reyes 55
5.4 Vicinity Map
The vicinity map of Waterrific Refilling Station is located at the Mayor Gil Fernando Avenue at
Marikina City.
Fig.1 Vicinity Map

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5.5 Organizational Chart
This represents the internal structure of the positions and job description within the company. It
includes the roles and responsibilities of the personnel in the company.
Fig.1 Organizational Chart

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Manager
This person is responsible for supervising and motivating employees, and also for directing the
progress of an organization. An example of a manager is the person who oversees customer service,
who deals with customer disputes and who oversees and supervises customer service agents.
Area Operating Officer
Manage the department's budget, proper allocation of resources, and keeping the operational costs
within the budget goals. They also conduct performance review to develop strategic procedures for the
project's success and handling the clients' inquiries and concerns.
Assistant Manager
An Assistant Manager generally helps a manager keep a company or store running smoothly by
taking on some managerial tasks, such as overseeing employees or providing customer service. A main
responsibility of an Assistant Manager is to act in the role of a manager in the manager's absence.
Administrative Assistant
Managing and distributing information within an office. This generally includes answering phones,
taking memos and maintaining files. Administrative assistants may also oversee sending and receiving
correspondence, as well as greeting clients and customers.
Accountant
An accountant is a professional who is responsible for keeping and interpreting financial records.
Most accountants are responsible for a wide range of finance-related tasks, either for individual clients or
for larger businesses and organizations employing them.

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Sales and Marketing Officer
Sales and marketing officer is responsible for researching and developing marketing opportunities
and planning and implementing new sales plans. The Sales and Marketing Manager will also manage
both the marketing and the sales staff and will perform managerial duties to meet.
Creative Officer
Works with and supervises the members of the creative team, including those responsible for
branding, marketing, design, media outreach, and message development.
Logistics Officer
Logistics officer are responsible for purchasing, receiving, storing and issuing of all materials for the
ship and any other offshore military establishment. This includes professional training in techniques and
practices of accounting, budgeting, forecasting, cost or benefit and risk analysis.
Cashier
Provide a positive customer experience with fair, friendly, and courteous service. Register sales on a
cash register by scanning items, itemizing and recording the total customers' purchases. Resolve
customer issues and answers questions. Bags purchases if needed. Processes return transactions.
Bookkeeper
Bookkeepers oversee a company's financial data and compliance by maintaining accurate books on
accounts payable and receivable, payroll, and daily financial entries and reconciliations. They perform
daily accounting tasks such as monthly financial reporting, general ledger entries, and record payments
and adjustments.
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5.6 Scheduling Staff
Scheduling staff is a timeframe used by the company to ensure the smooth and efficient flow of the
operation in the business. It helps to manage the attendance of all the employees inside the company. It
also used in computing the net income that an employee with get after the cut off period of time.
Scheduling is a process of demonstrating the schedules of hourly workers to meet the current and future
objectives in a workplace.
Fig.1 Scheduling Staff
EMPLOYEES NAME DAY 1
TOTAL
SCHEDULE OF TIME
FIRST IN LUNCHBREAK IN FINAL OUT WORKING
IN & OUT
HOURS
Ma. Cristina Reyes 8:00AM - 5:00 PM 8:00:00 AM 11:00:00 AM 12:00:00 PM 5:00:00 PM 8
You Kang Guieb 8:00AM - 5:00 PM 7:50:00 AM 11:00:00 AM 11:50:00 AM 5:00:00 PM 8.17
Mercy Magbanua 8:00AM - 5:00 PM 7:55:00 AM 11:00:00 AM 11:55:00 AM 5:00:00 PM 8.08
Mariel Yambot 8:00AM - 5:00 PM 7:50:00 AM 11:00:00 AM 11:49:00 AM 5:00:00 PM 8.17
Erica Maestro 8:00AM - 5:00 PM 8:00:00 AM 11:00:00 AM 12:00:00 PM 5:00:00 PM 8
Jeynard Aquiman 8:00AM - 5:00 PM 8:00:00 AM 11:00:00 AM 12:00:00 PM 5:00:00 PM 8
Gina Juan 8:00AM - 5:00 PM 8:00:00 AM 11:00:00 AM 12:00:00 PM 5:00:00 PM 8
Angellie Tepace 8:00AM - 5:00 PM 8:00:00 AM 11:00:00 AM 12:00:00 PM 5:00:00 PM 8
Nhoel Archie Bermas 8:00AM - 5:00 PM 7:56:00 AM 11:00:00 AM 12:00:00 PM 5:00:00 PM 8.07
Jullivain Mendoza 8:00AM - 5:00 PM 7:58:00 AM 11:00:00 AM 12:00:00 PM 5:00:00 PM 8.03
Mathew Cruz 8:00AM - 5:00 PM 7:55:00 AM 11:00:00 AM 11:55:00 AM 5:00:00 PM 8.08
William Sanchez 8:00AM - 5:00 PM 7:40:00 AM 11:00:00 AM 11:55:00 AM 5:00:00 PM 8.33
Samuel Lucas 8:00AM - 5:00 PM 7:45:00 AM 11:00:00 AM 11:57:00 AM 5:00:00 PM 8.25
Yohann Lim 8:00AM - 5:00 PM 7:55:00 AM 11:00:00 AM 11:57:00 AM 5:00:00 PM 8.08
Samantha Diaz 8:00AM - 5:00 PM 7:44:00 AM 11:00:00 AM 11:58:00 AM 5:00:00 PM 8.27
Nicko Vazquez 8:00AM - 5:00 PM 7:54:00 AM 11:00:00 AM 12:00:00 PM 5:00:00 PM 8.1
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TOTAL
SCHEDULE OF TIME
IN & OUT
HOURS
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EMPLOYEES NAME DAY 2 DAY 3
TOTAL
SCHEDULE OF TIME
FIRST INFIRST IN LUNCHBREAK IN FINAL OUT WORKING
IN & OUT
HOURS
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TOTAL
SCHEDULE OF TIME
FIRST INFIRST IN LUNCHBREAK IN FINAL OUT WORKING
IN & OUT
HOURS
Reyes 63
TOTAL
SCHEDULE OF TIME
FIRST IN
IN & OUT
HOURS
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GENERAL
SCHEDULE OF TIME TOTAL WORKING AVERAGE OF
FIRST INFIRST IN LUNCHBREAK IN FINAL OUT
IN & OUT HOURS WORKING HOURS
FOR 6 DAYS
Ma. Cristina Reyes 8:00AM - 5:00 PM 8:00:00 AM 11:00:00 AM 12:00:00 PM 5:00:00 PM 8 48
You Kang Guieb 8:00AM - 5:00 PM 7:50:00 AM 11:00:00 AM 11:50:00 AM 5:00:00 PM 8.17 49
Mercy Magbanua 8:00AM - 5:00 PM 7:55:00 AM 11:00:00 AM 11:55:00 AM 5:00:00 PM 8.08 48.5
Mariel Yambot 8:00AM - 5:00 PM 7:50:00 AM 11:00:00 AM 11:49:00 AM 5:00:00 PM 8.17 49
Erica Maestro 8:00AM - 5:00 PM 8:00:00 AM 11:00:00 AM 12:00:00 PM 5:00:00 PM 8 48
Jeynard Aquiman 8:00AM - 5:00 PM 8:00:00 AM 11:00:00 AM 12:00:00 PM 5:00:00 PM 8 48
Gina Juan 8:00AM - 5:00 PM 8:00:00 AM 11:00:00 AM 12:00:00 PM 5:00:00 PM 8 48
Angellie Tepace 8:00AM - 5:00 PM 8:00:00 AM 11:00:00 AM 12:00:00 PM 5:00:00 PM 8 48
Nhoel Archie Bermas 8:00AM - 5:00 PM 7:56:00 AM 11:00:00 AM 12:00:00 PM 5:00:00 PM 8.07 48.4
Jullivain Mendoza 8:00AM - 5:00 PM 7:58:00 AM 11:00:00 AM 12:00:00 PM 5:00:00 PM 8.03 48.2
Mathew Cruz 8:00AM - 5:00 PM 7:55:00 AM 11:00:00 AM 11:55:00 AM 5:00:00 PM 8.08 48.5
William Sanchez 8:00AM - 5:00 PM 7:40:00 AM 11:00:00 AM 11:55:00 AM 5:00:00 PM 8.33 50
Samuel Lucas 8:00AM - 5:00 PM 7:45:00 AM 11:00:00 AM 11:57:00 AM 5:00:00 PM 8.25 49.5
Yohann Lim 8:00AM - 5:00 PM 7:55:00 AM 11:00:00 AM 11:57:00 AM 5:00:00 PM 8.08 48.5
Samantha Diaz 8:00AM - 5:00 PM 7:44:00 AM 11:00:00 AM 11:58:00 AM 5:00:00 PM 8.27 49.6
Nicko Vazquez 8:00AM - 5:00 PM 7:54:00 AM 11:00:00 AM 12:00:00 PM 5:00:00 PM 8.1 48.6
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5.7 Financial Plan
This represents the company’s financial statement and other financial activities including the
budgeting and allocations of the expenditure of the company. It is a process where the project budgets
and other related financial transactions evaluated to determine the suitability and the current and future
progress of the profitability of the business.
Fig.1 Financial Plan Fig.2 Financial Plan
BUDGET ALLOCATION FOR WATERIFFIC REFILLING

50,000,000 0.25 Php 12,500,000.00 Php 37,500,000.00
STATION 37,500,000 0.25 Php 9,375,000.00 Php 28,125,000.00
BEGINNING CAPITAL Php 50,000,000.00 28,125,000 0.25 Php 7,031,250.00 Php 21,093,750.00
LAND & BUILDING Php 12,500,000.00 21,093,750 0.25 Php 5,273,437.50 Php 15,820,312.50
MACHINERIES AND EQUIPMENT Php 9,375,000.00
RAW MATERIALS Php 7,031,250.00 15,820,313 0.25 Php 3,955,078.13 Php 11,865,234.38
SALARY AND WAGES Php 5,273,437.50
MISCELLENEOUS EXPENSES Php 3,955,078.13
TOTAL EXPENSES Php 38,134,765.63
Php 11,865,234.38
REVOLVING FUNDS
Fig.3 Financial Plan

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BREAKDOWN COMPUTATION
Php 50,000,000.00
BEGINNING CAPITAL
Php 38,134,765.63 Php 11,865,234.38

LESS TOTAL EXPENSES
Php 12,500,000.00
LAND AND BUILDING
Php 2,016,000.00
120 SQM (16,800/SQM)
Php 10,484,000.00
BUILDING CONSTRUCTIONS
Php 7,031,250.00
RAW MATERIALS
HEAT GUN
FAUCET SEALS
BIG CAP SEALS
SMALL SEALS
UMBRELLA SEALS
ROUND CONTAINERS ( 5Gal)
round bottles (350ml)
round bottles (500ml)
round bottles (1liter)
round bottles ( 1.5 lt.)
round bottles (6 liters)
containers with faucet (5 gal)

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MACHINERIES AND
Php 9,375,000.00
EQUIPMENT
MACHINES (1.4 M/PACKAGE) Php 2,800,000.00
DELIVERY VEHICLES (75K

Php 75,000.00
EACH)
MOTOR CYCLE WITH SIDECAR

Php 44,000.00
(22K EACH)
SALARY AND WAGES

Php 5,273,437.50
EXPENSES
DIVIDED BY 16 PERSONNELS Php 954,589.85 YEARLY INCOME
MANAGER INCOME DIVIDED BY 12

MONTHS
Php 79,549.15 MONTHLY INCOME
SECRETARY INCOME /BY 12 MO. Php 79,549.15
MAINTENANCE INCOME /BY 12 MO. Php 39,774.58 MONTHLY INCOME

DIVIDE BY 2 PERSONS
CASHIERS INCOME /12 MO. /BY 2

Php 39,774.58
PERSONS
DELIVERY DRIVER/ HELPER

DIVIDE BY 12 MO./4 PERSONS
MACHINE OPERATORS INCOME

Php 19,887.29
/12 MO. /4 PERSONS
ASSISTANT HELPER INCOME/12

MO. /2 PERSONS

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MISCELLENEOUS EXPENSES Php 3,955,078.13

DIVIDED BY 5
ELECTRIC BILLS Php 791,015.63
TELEPHONE BILLS Php 791,015.63
TAXES Php 791,015.63
INTERNET BILLS Php 791,015.63
OTHERS Php 791,015.63
EMPLOYEES NAME PAYROLL

NUMBER OF LATE TOTAL
NUMBER OF
WORKING DAYS DAILY RATE HOUR RATE DEDUCTION WORKING
WORKING DAYS
PRESENT /MINUTE HOURS / WEEK
Ma. Cristina Reyes 6 DAYS / WEEK 6 Php 900.00 Php 112.50 Php 15.00 48
You Kang Guieb 6 DAYS / WEEK 6 Php 850.00 Php 106.25 Php 15.00 49
Mercy Magbanua 6 DAYS / WEEK 6 Php 800.00 Php 100.00 Php 15.00 48.5
Mariel Yambot 6 DAYS / WEEK 6 Php 750.00 Php 93.75 Php 15.00 49
Erica Maestro 6 DAYS / WEEK 6 Php 725.00 Php 90.63 Php 15.00 48
Jeynard Aquiman 6 DAYS / WEEK 6 Php 700.00 Php 87.50 Php 15.00 48
Gina Juan 6 DAYS / WEEK 6 Php 650.00 Php 81.25 Php 15.00 48
Angellie Tepace 6 DAYS / WEEK 6 Php 625.00 Php 78.13 Php 15.00 48
Nhoel Archie Bermas 6 DAYS / WEEK 6 Php 600.00 Php 75.00 Php 15.00 48.4
Jullivain Mendoza 6 DAYS / WEEK 6 Php 575.00 Php 71.88 Php 15.00 48.2
Mathew Cruz 6 DAYS / WEEK 6 Php 550.00 Php 68.75 Php 15.00 48.5
William Sanchez 6 DAYS / WEEK 6 Php 525.00 Php 65.63 Php 15.00 50
Samuel Lucas 6 DAYS / WEEK 6 Php 525.00 Php 65.63 Php 15.00 49.5
Yohann Lim 6 DAYS / WEEK 6 Php 525.00 Php 65.63 Php 15.00 48.5
Samantha Diaz 6 DAYS / WEEK 6 Php 525.00 Php 65.63 Php 15.00 49.6
Nicko Vazquez 6 DAYS / WEEK 6 Php 525.00 Php 65.63 Php 15.00 48.6

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EMPLOYEES NAME PAYROLL

N DEDUCTION
UGROSS INCOME SSS PAGIBIG PHILHEALTH FOR LATE NET INCOME
6M FEES
Ma. Cristina Reyes 6DPhp 5,400.00 Php 850.00 Php 300.00 Php 200.00 Php - Php 4,050.00
You Kang Guieb D
6Php 5,100.00 Php 775.00 Php 300.00 Php 200.00 Php - Php 3,825.00
Mercy Magbanua D
Mariel Yambot D
Erica Maestro D
Jeynard Aquiman D
Gina Juan D
Angellie Tepace D
Nhoel Archie Bermas 6DPhp 3,600.00 Php 525.00 Php 300.00 Php 200.00 Php - Php 2,575.00
Jullivain Mendoza 6DPhp 3,450.00 Php 500.00 Php 300.00 Php 200.00 Php - Php 2,450.00
Mathew Cruz 6DPhp 3,300.00 Php 475.00 Php 300.00 Php 200.00 Php - Php 2,325.00
William Sanchez 6DPhp 3,150.00 Php 450.00 Php 300.00 Php 200.00 Php - Php 2,200.00
Samuel Lucas 6DPhp 3,150.00 Php 450.00 Php 300.00 Php 200.00 Php - Php 2,200.00
Yohann Lim 6DPhp 3,150.00 Php 450.00 Php 300.00 Php 200.00 Php - Php 2,200.00
Samantha Diaz 6DPhp 3,150.00 Php 450.00 Php 300.00 Php 200.00 Php - Php 2,200.00
Nicko Vazquez DPhp 3,150.00 Php 450.00 Php 300.00 Php 200.00 Php - Php 2,200.00
CHAPTER 6: Certification and Validation

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Licenses & Permits
Floor plan
A floor plan is an architectural drawing that depicts a building's spatial layout. The result is a
"diagrammatic" drawing that displays a broad range of data, including rooms, structure, configurations,
materials, measurements.
Fig.1 Floor Plan Permit
Fig.2 Floor Plan Permit

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Sanitary plan
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Is the schematic diagram of water refilling station, the isometric view of water station and the
engineer’s report of water treatment procedures.
Fig.1 Sanitary Plan (Sample Only)
Fig.2 Sanitary Plan (Sample Only)

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Results of Water Analysis

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Fig.1 Results of Water Analysis (Sample Only)
Certificate of Product Registration from DOH BHDT

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Fig.1 Certificate of Product Registration (Sample Only)

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Letter of Intent
Fig.1 Letter of Intent (Sample Only)

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40 Hours Certification Course for Water Operator
Fig.1 Certification Course (Sample Only)

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Healthcare for Employee
Fig.1 Healthcare Certificate (Sample Only)

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Barangay Business Clearance
Fig.1 Business Clearance (Sample Only)

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DTI Permit
Fig.1 DTI Permit (Sample Only)

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Mayor’s Permit
Fig.1 Mayor’s Permit (Sample Only)

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Sanitary Permit
Fig.1 Sanitary Permit (Sample Only)

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Fire Permit
Fig.1 Fire Permit (Sample Only)

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BIR
Fig.1 BIR Permit (Sample Only)

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CHAPTER 7: Observation, Conclusion and Recommendation
7.1 Observation
The purpose of this paper is to discuss observation, particularly participant observation, as a tool for
collecting data in qualitative research studies. Aspects of observation discussed herein include
questions and responses of participant observation, the purposes for which individual consume an
alkaline and hydrogenated water.
Alkaline ionized water generated by water electrolysis has received increasing attention because of its
benefits in treatment prevention of disease. According to the survey, the participants have different
perspective regarding on drinking water. We also conclude that most of the individuals are disagree in
drinking water with a pH level lower than 7 because it could cause skin disease. Most of the participants
agreed that alkaline and hydrogenated water is the healthiest drinking water.
On the contrary there are other respondents believe that Alkaline and Hydrogenated can prevent skin
disease. A huge difference can be seen in our research in terms of number of individuals who are in
favor and against the profile variables that were used in the study. In addition, a number of respondents
strongly agree that by drinking hydrogenated water, it demonstrated protection against oxidative
disease. Our recent study about alkaline and hydrogenated water shows that there are individuals who
are already aware of its existence and are actually using it at this time.
Individual who participated in the survey ages from 18 to 35. Female respondents are greater than
male respondents who participated on this survey. Due to current situation, we conducted the survey via
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online. The questionnaires were sent via Google Forms. Since it was the most efficient and it is also
user-friendly, it was easy for the participants to utilize it. The participants were able to submit their
responses after two days.
According to the survey we conducted, the participants were neutral to agree about the health
benefits that alkaline and hydrogenated water gives. It was 32% to 46% approval from the participants.
In addition, most of the respondent strongly agrees that alkaline water is the healthiest drinking water.
The survey clearly shows a positive response from the possible consumers. There are 40% among the
50 participants who are familiar and are using purified water. This can be one of the threats in
introducing the alkaline water to the market. Nevertheless, the percentage in the survey is positive
enough to entice customers in switching their regular drinking water.
7.2 Conclusion
Most of the respondents answered that the pH level of a healthy drinking water is 7-8 and agreed that
alkaline water and Hydrogenated is the healthiest drinking water. Purified water is the most consumed
water by the respondents. The researchers conclude that there will be a lot of possible consumers of
Waterrific and Purified water will be the possible threat in introducing Alkaline & Hydrogenated Water.
7.3 Recommendation
Information dissemination plays a vital role in doing business. The active distribution and
spreading awareness to target market or end – users will entice them to use a certain product. For them,
knowing the pros and cons is very important.

Reyes 87
This study helps to improve the quality of the water people may intake every day. The idea is that
drinking alkaline water counteracts extra acidity in the body. Drinking natural alkaline water is generally
considered safe, since it contains natural minerals. To support the health benefits of alkaline and
hydrogenised water in the future events.
The water is one of the most important needs of the people that must maintain safe and clean. With
the help of the Alkaline water ionizer and hydrogen generator the need for clean water is a big impact
not only for today but for the generation to come.
This research may support the benefits of ionized water through knowing that oxidation reduction
potential is the ability of the water to act as pro or antioxidant. Meaning, the negative the oxidation
reduction potential value is the more anti-oxidizing it is. Alkaline water is negative with oxidation
reduction potential that makes the water more in oxygen and hydrogen.
For the Institutions
The result of the research could serve as awareness for the school institution regarding the benefits
they can get when they prefer to use alkaline and hydrogenized water for their staff daily consumptions
and other school facilities.
For the Teachers
This study will benefit the teachers through the new leaning about alkaline water and could use in
the future studies for science and technology. This refers to the professional teachers who are always
have a lot of paper works that need to consume more water to avoid dehydration and dinking alkaline
water counteracts the acidity level of our body.
For the Parents

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The research benefits the parents to become more aware and have knowledge about the benefits of
the alkaline water. This study will give idea for the parents to become more sensitive when giving water
for their children. Who are always taking care about the health of their children especially the fluid intake
that they need to consume whether in their home or outside areas.
For the Students
This study helps the students to spread the awareness of the importance of drinking safe water and
its benefit from their body. Alkaline water can revitalize the energy that is needed especially for students
who has daily activities in school. It also helps to maintain the good immune system of the body.
For the Future Researchers
The result of the study can serve as a basis for the further study of drinking Alkaline and
hydrogenated water for the present researchers or for the future researchers.

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Reyes 1

CHAPTER I: The Problem and its Background

oxidizing the material is.

treatment and prevention.

caused by oxidative stress.

any harmful effects.

Keywords: alkaline water ionizer, hydrogenated water, water electrolysis,

antioxidant, oxidative, propensity

Acronyms: H20 (Hydrogen to Oxygen), pH (Potential of Hydrogen), ORP (Oxidation

Reduction Potential), FDA (Food and Drug Administration), GRAS (Generally

stable income to the manufacturer or a supplier of alkaline and hydrogenated water.

choose this subject for our marketing research.

1.1 Business / Industry Overview

personnel, and handling of water product are factors to be considered.

cities of the country like Marikina City.

stations have proliferated nationwide, where up to 40% of households nationwide and 60% of

5,000 to P 25,000 per unit depending on the brand.

compared to other businesses since the product base is just water.

1.2 Background of the study

Pelican News (2014).

1.3 Mission and Vision

products and services.

1.4 Statement of the Problem

1: What is the pH level of a healthy drinking water?

2: What is the healthiest drinking water to the consumer?

3: What type of water do you consume the most?

1.5 Organization of the Study

acknowledgement, approval sheet, dedication, and table of contents.

organization of the study, advantages, significance of the study and hypothesis.

past research and the history of the alkaline water.

questionnaire and survey tabulation that explain of this study.

organizational chart, scheduling of the staff and financial planning.

 Replenish water loss

 Healthy drinking water

 Anti – inflammation properties

 A liquid antioxidant that absorbs more quickly into the body

 Prevents skin diseases

 Strengthens immune system

 Eliminate free radicals

 Flush out toxins

1.7 Significance of the Study

avoid diseases get from drinking unhealthy water.

This study is conducted to benefit the following:

and other school facilities.

water counteracts the acidity level of our body.

that they need to consume whether in their home or outside areas.

contains natural minerals, is commonly considered safe to drink.

CHAPTER 2: Review of Related Literature

2.1 Related Studies

research for nearly 100 years.

emergency and critical care medicine”.

are not closely monitored.

2.2 Related Literature

(Boutilier MSH, Lee J, Chambers V, Venkatesh V, Karnik R, 2014).

above quality is highly considered.

CHAPTER 3: Research of Methodology

3.1 Research Design

data and information.

3.2 Research Instrument

3.3 Survey Questionnaire

(Alkaline and Hydrogenated Water Product).

benefit human general health.

kept private & confidential.