SUMMARY

1) CAREEM
If we want to talk about the sales representatives of the advertising agency of the Pakistani
advertising and promotion company, they are currently working with Careem Car. This is due
to the pandemic and limited external hobbies, the information every customer and their
customers need to reach the target market. The main milestone they are currently reaching in
the pandemic is to increase the number of permanent employees, not the number of jobs.
Advertising and marketing methods of the ad. This consistency shows that Careem focuses
on the purpose and willingness to integrate cutting-edge functions and improve its image
without worry.
Although the company has only been in business for a few years, it has established itself as
one of the leaders in the local market. However, many of the dreams of protecting logo
activation due to the coronavirus pandemic have now turned to providing virtual
advertisements for their customers instead of outdoor activation. This particular logo was
chosen to ensure that we can obtain sufficient facts and methods to conduct internal
advertising and marketing activities in the market. The trading company has developed into
one of the most efficient and recognized personal care product providers in the Middle East.
The reason for this statement is to obtain more information about how the company was
formed during the pandemic. Careem's advertising and marketing methods are based on the
availability of company services. The key to adopting Careem is meticulous service,
responsiveness, affordability and truly rapid growth.

So, here we got some campaign samples about the careem bike in which firstly they are
trying to convey message about to use of bike by careem online travelling service and they
conveyed their message through our Pakistani politician’s picture maybe used her picture to
convey it in a taunted way but after this they got no enough response by the users So, they
decided to change it with the picture of bride to justify their dialogue. Hence, their changings
made it more attractive towards the service of careem bike.
2) HONDA
The ad agency we chose was Millimeter advertising and promotion agency in Pakistan. The
purpose of this communication was to get a better understanding of how the agency was
working during the pandemic. So, we spoke to the planning director of the firm.
The key milestones they have right now during the pandemic situation is to have more in-
house staff rather than working-from-home employees so that they can increase their
clientele. The key measures to their success are through client feedback and of course their
financial position but they believe that a satisfied client is their utmost priority.
One of their clients is Honda Atlas. The reason for choosing this particular brand is that we
have access to sufficient inside information of the marketing campaign and strategies applied
to market their new products. However, one of the campaigns the agency did for Honda was
the activation activity at universities and offices across Pakistan.
The purpose of this activity was to create awareness about Honda’s product; the CD 70. The
main target market was the students and employees who have the need to commute to and
from universities or work frequently in a budget and time friendly manner. Each campaign
was run for one day at each of the universities and offices. The ad agency had to install basic
stalls with decorations and banners of the Honda Company and their bike and also employ 2-
3 employees who would run the stalls, the lucky draws, games, giveaways and communicate
with potential customers. Each campaign cost around PKR 200,000. Honda volunteered to
provide the giveaways and lucky draw items free of cost.