Assignment no 2

Entrepreneurship

Ayesha Eman

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Section A
Business idea
I have planned to open health and fitness membership in Pakistan and just applied for a financial
institution loan to finance my commercial enterprise idea. When visited financial institution
about the loan application. Bank supervisor asked me if you had carried out any research to
verify the feasibility of your proposed business idea. Being an entrepreneur graduate I am
conducting feasibility analysis of selected enterprise thinking in Pakistan. Pakistan is one of
these nations where consciousness about fitness and significance of everyday exercising is very
minimal. This precise pre-feasibility find out about affords fundamental facts for placing up a
Health & Fitness Club. Commercial Health club industry is rising as one of the accurate business
ventures in Pakistan. Both adult males and ladies are getting mindful and aware about their
health and feel the significance of exercising in the busy life. There has been growing style of
organising Health & Fitness Clubs in the United States of America for the duration of the
remaining decade, mainly in city cities as they provide versatility and sophistication. However,
this trend is no longer limited to metropolis on my own however has also spread to small cities
and towns. The upward jab is attributed to growing working center category with excessive
publicity and awareness to fitness and health necessities through media, Internet and accessibility
of health physicians. Aspiring entrepreneurs might also locate this developing area a accurate
prospect to capitalize on their potential, brain and market opportunity. In order to facilitate the
manageable investors, this report offers the primary statistics regarding enterprise operations of
Health & Fitness Club underneath the supervision of qualified instructors and trainers. The
proposed membership is assumed to be placed in a rented premises inside a developed /
developing residential society in any of the massive cosmopolitan cities to supply handy get
entry to to inhabitants.

Mission Statement
It is the mission of Fitness World to supply the public and other fitness experts with advanced
fitness gear and the most state-of-the-art training packages in the industry. It is the intention to
grant a facility where the purchaser can expand their bodily fitness skills with the help of a
expert team, challenging and encouraging participants to reach their personal fitness goals.
Objectives
• To furnish chances to increase and hold the health and wellbeing of the staff and the
surrounding community.

• To provide a variety of exercising applications to inspire patrons to make modifications for a

more healthy lifestyle.

• To provide character interest to contributors encouraging wellbeing through health testing,

evaluations, fitness screenings, workout programming, and personal coaching instruction.

• To encourage the art and science of strength training and bodybuilding.

• To provide pleasant service to individuals with a wonderful popularity as being a best

education facility to any rivals in the area as nicely as in the industry.

Unique Features
Fitness World is a country of the art facility equipped with televisions in the main fitness area as
properly as the location distinct to cardiovascular equipment. Fitness World also offer a wireless
remote gadget for the televisions and radio stations connected to each cardiovascular computer
that lets in our shoppers to pick their own preferred television/radio station. Fitness World also
gives an aesthetic look in conjunction with mirrored indoors walls in the weight lifting location
and cardiovascular. Fitness World additionally characteristic a large gymnasium with a full size
basketball court, 3 volleyball courts, and 3 racquetball courts. Our facility additionally features a
huge selection of plate loaded free weights, cardiovascular gear via Premcor and Stairmaster, and
stationary weight lifting gear from Nautilus.

Facilities
Fitness World will be constructed on 4.5 acres of land, with 110,000 rectangular foot facility,
and a 59,000 rectangular foot parking lot for our member’s convenience. Fitness World also
characteristic a 3,500 sq. ft. aerobic studio, 5,200 electricity coaching area, 4,000 cardiovascular
area, and a 50 meter Olympic measurement pool. Leisure Facilities encompass sauna, warm tub,
Olympic size, heated pool, racquetball courts, volleyball courts, basketball gymnasium, and
tanning beds. Gym amenities include locker rooms, cardiovascular and stationary weight lifting
equipment, and a selection of free weights.

Environmental Factors
When thinking about the environmental elements for Fitness World, making sure that the
organization makes positive that we are entire in doing so. Through research I have come to the
conclusion that the major environmental factors that we are going to consist of will be
Government actions, demographics, innovation and technology, and cultural trends. Government
actions will consist of charge controls, protection and operational regulations, and licensing
requirements. Demographics encompass education, age, and earnings developments in the
Lahore area. Innovation and rising science may include technological developments that can
either assist our enterprise or have a bad effect. New picks to exercising might also be brought
considerably affecting the commercial enterprise financially. In addition to all of these factors,
cultural traits are additionally extremely important. Life style adjustments and developments may
additionally affect our advertising penetration of our market.

Market Penetration
Due to the small nature of the business, it is tough to decide the market share within the fitness
and health industries; however, Fitness World expects to be successful in generating revenues
and expanding the growth of the market share.

Cost of product/service
Fitness World will have a variety of gym gear that we will be buying from a variety of
exceptional places. We diagram to purchase all of our cardiovascular tools from Precor Online,
all of our stationary power coaching gear from Nautilus online, and all of our free weight gear as
nicely as our standing benches from Hammerstrength and York online. For different gadgets
such as entertainment equipment, washer and dyer, and bath/hand towels we will be purchasing
those items from Circuit City and Costco. Our Dell Desktop computer systems will be purchased
from Dell online in addition to our 6 Supreme 24 tanning beds purchased from Dickís Sporting
Goods. We plan on the usage of the web as for most of our initial purchases. Other such as pool
chemical compounds and equipment will be delivered to Fitness World about ever two months
from Pool Gear Plus Supply Company online. As discussed before, most of our initial and
normal purchases will be ordered through internet.

Advertising and promotion

Fitness World will make use of a personalised merchandising and selling strategy. In order to
attain the fundamental market, which consists of college and high faculty college students and
middle earnings families, sales representatives, which would consist of our Vice President of
Sales and the entire income management team, will go to the surrounding colleges, advertising
and marketing the membership benefits and employment opportunities, through the use of
multiple hobby tables round unique areas on campus. The college advertising approach would,
however, be targeted notably at some stage in the establishing months per each semester.
Another form of advertising that Fitness World will use to reach its essential market is via print
advertising, directed especially toward the center income families and excessive faculty students.
Brochures will be mailed at least monthly to each and every Lahore JT resident together with the
quite a number scholar rental communities. Middle income households and Lahore residents will
additionally be reached through Fitness World is sponsoring of nearby athletic affiliation
carrying teams and events. Ads and flyers depicting the product will be placed around campus
and in university information publications in order to attain extra college students who may no
longer have been reached with the on campus sales representative’s hobby tables. The secondary
market, which consists of nearby small and medium sized organizations and retirees, will be
reached via one-of-a-kind promotional techniques. Business shoppers will be reached by using
corporate exchange suggests and immediately via conferences and individual shows with sales
representatives to guide focus the services blessings and carrier quality.

Strengths
Fitness World have to have many strengths through the corporation and employees. Its founders
all have backgrounds in management, commercial fitness, and journey within the industry. Our
facility itself is aesthetic in look and offers a massive variety of offerings to our workable
participants in the Lahore area. Currently we will additionally be the only facility in this region
presenting the many offerings in one facility.