Dinalupihan Fitness Club Feasibility Study

Business Administration (College of Subic Montessori-Bataan)

 A PROJECT FEASIBILITY STUDY ON THE BUSINESS

“DINALUPIHAN FITNESS CLUB”

COLLEGE OF SUBIC MONTESSORI – DINALUPIHAN, BATAAN 2110

In Partial Fulfillment of the Requirements for the Subject

BACORE 410 – Thesis writing or Feasibility Study

MR. JOSEPH BACARSE

Instructor

By:

Evangelista, Miguel
PROJECT SUMMARY
Name of Business

The Dinalupihan Fitness Club is a gym business that offers high quality services and modernized
sports equipment. DFC will make sure that all of their clients’ expectations are exceeded. By offering
supplementation and diet guidelines, program design depending on the availability of the equipment.

Dinalupihan Fitness Club is designed to cater to individuals seeking a well-rounded fitness

experience, ranging from beginners to advanced athletes. We realize that we need to be physically fit
and improve our strength. Consequently, fitness participation is booming. By generating best quality and
user friendly gym equipment, DFC anticipates the needs of their clients.

Business Logo
Marketing Highlight

Are you looking to take your fitness goals to the next level? Look no further than Dinalupihan
Fitness Club because it is more than just a place to work out; it’s a community that thrives on
motivation, support, and personal growth. Here's what sets us apart from the rest:

1. Expert Trainers: Our certified and experienced team of trainers is dedicated to guiding you throughout
your fitness journey. They will create personalized workout plans tailored to your specific needs (Body
Re-composition, Lifestyle, Competition) ensuring maximum results and minimizing the risk of injury.

2. Facilities: Our gym is equipped with top-of-the-line equipment that caters to every fitness enthusiast.
Whether you prefer weightlifting, powerlifting, cardio, or group classes, we have everything you need to
challenge yourself and have a blast while doing it.

3. Variety of Classes: We believe that fitness should never be monotonous. That's why we offer a wide
selection of classes, from high-intensity interval training (HIIT) to yoga, Zumba, and more. With our
diverse range of options, you'll find the perfect class to keep you motivated and engaged.

4. Friendly Community: At Dinalupihan Fitness Club, we prioritize creating a warm and welcoming
environment where everyone feels like part of a supportive community. You'll make new friends, find
workout buddies, and experience the power of encouragement as you strive towards your fitness goals
together.

5. Specialized Programs: We understand that each individual has unique needs and goals. That's why we
offer specialized programs such as weight loss, muscle building, rehabilitation, and even sports-specific
training. Our knowledgeable trainers will design programs specifically targeted to help you achieve your
desired results.

6. Flexible Membership Options: Of course, we will also take into consideration the prices that our
competitors are setting. We believe that fitness should be accessible to all. That's why we offer flexible
membership options that fit your lifestyle and budget. We're passionate about helping you make fitness
a part of your everyday life.

7. Supervised Classes: Dinalupihan Fitness Club offer supervised classes for those under 16 years of age.
Management Highlight

Dinalupihan Fitness Club is a sole proprietorship kind of business engages in different fitness
industry. It is own and manage by Miguel R. Evangelista with a capital of Php5 million from which 100%
from his personal asset.

Technical Highlight

Dinalupihan Fitness Club believe that leveraging technology is essential to optimizing your
fitness experience. Our commitment to integrating the latest advancements ensures that our members
have access to innovative tools and features. Here's how our gym stays ahead of the curve:

1. Equipment: Dinalupihan Fitness Club invest in top-of-the-line fitness equipment that seamlessly
combines superior quality with advanced technology. From interactive screens on treadmills and
stationary bikes to smart weight machines that track your reps and progress, our gym provides a high-
tech workout environment that enhances your fitness journey.

2. Personalized Fitness Apps: Our custom-built fitness app is designed to revolutionize the way you track
and achieve your goals. With features such as workout logging, performance analytics, goal setting, and
nutrition tracking, our app empowers you to take ownership of your fitness while receiving personalized
recommendations tailored to your needs and preferences.

3. Virtual Training Sessions: Busy schedule? No problem! Dinalupihan Fitness Club offers virtual training
sessions led by certified expert fitness professionals or trainers. Whether you prefer one-on-one
sessions or group classes, you can join from the comfort of your home or wherever you may be. Our
seamless online platform ensures you receive expert guidance no matter your location.

4. Enhanced Communication Channels: Stay in the loop wherever you are with our advanced
communication channels. Our gym utilizes platforms such as instant messaging, push notifications, and
email updates to keep you informed about class schedules, special offers, and exclusive events. You'll
never miss out on an opportunity to optimize your fitness routine.

5. Biometric Data Integration: DFC believe that knowledge is power, which is why we offer the
integration of biometric devices with our fitness app. Connect your smartwatch or fitness tracker to our
app and seamlessly monitor your heart rate, steps taken, calories burned, and more. This data allows
you to make informed decisions about your workouts and track your progress accurately.
Financial Highlight

The total capital requirements for the business will amount to Php5 million.

Socio-Economic Highlight

Socio-Economic study indicates the interrelated benefits of this business. It incorporates the
employees, industries, citizens, and its businesses or even the country. The business doesn’t focus only
on the earnings, but it also considers the satisfaction of its customers. Dinalupihan Fitness Club may
assist the livelihood and offer activity for the unemployed individual. The business's waste will not harm
the environment because there are no harmful chemicals used during the company's operation.
MARKET STUDY
 CHAPTER 1

MARKET STUDY

Introduction

The market study is the most crucial component of the entire Project Feasibility Study. It
discusses the viability of the proposed project through determining the needs and wants of the market
and then matching it with the appropriate products and services that will satisfy those needs. A careful
analysis of the demand and supply of the product is needed for it dictates the feasibility and profitability
of the entire project.

Knowing who your customers are is crucial for running a successful business. How to approach
customers, who they are, and what they need. Market research can be useful. Obtain precise and
detailed information on your competitors and customers, which is essential for beginning or growing
your business. Impact of consumer demands and oversee all business operations, as well as assess the
success or failure for your company.

Product/Service

Entrepreneurs will choose a product name that attracted and remembered by customers when
marketed to the public. Mr. Miguel Evangelista decided to name his business “Dinalupihan Fitness Club”
because the business is located in Sto. Nino Dinalupihan, Bataan. Dinalupihan Fitness Club encourage
individuals to be physically and mentally fit. It offers different kinds of fitness services that everyone can
afford and high-end gym equipment.

Use of Product/Service

Buying of supplements and getting your gym membership means you will be having regular
exercises and physical activity and it promotes strong muscles and bones. It improves respiratory,
cardiovascular health, and overall health. Staying active can also help you maintain a healthy weight,
reduce your risk for type 2 diabetes, heart disease, and reduce your risk for some cancers.

Pre-workout, intra-workout and post-workout supplements have different benefits. While pre-
workouts are an energy boost and help with endurance to make your workouts last longer. Intra-
workouts improved endurance, it helps you to delay the muscle fatigue by providing more energy,
amino acids, electrolytes, and focus-enhancing ingredients. Post-workouts aid in muscular recovery and
muscle building. Post-workout supplements help muscle to better or fast recovery and can increase
muscle synthesis.

No specific age and gender is being required to visit or to train in the gym. Each gym may have
its own age limit but the good thing is that Dinalupihan Fitness Club may allow younger teenagers to join
with parental consent or supervision. DFC offer supervised classes for those under 16 years of age.
 When it comes to supplement, there's no specific age limit for taking pre-workout, intra-
workout, and post-workout supplements, it's generally recommended that individuals wait until they're
at least 18 years of age. Dinalupihan Fitness Club prohibited the selling of supplement for under 18 years
of age and we need a valid proof that you are over 18 years of age before you purchase our supplement
product. This is because younger individuals are more susceptible to the negative effects of caffeine and
other stimulants.

Benefits of Product/Service

Dinalupihan Fitness Club offers not just quality equipment or fitness services but also
supplements. Dietary Supplements for exercise and athletic performance, covers products sometimes
called ergogenic aids-that will improve your strength and endurance, boost exercise efficiency, achieve a
performance goal more quickly, and increase tolerance for more rigorous training.

Target Market

Dinalupihan Fitness Club caters individuals who wanted to become physically and mentally fit.
Since Dinalupihan Fitness Club aims to offer fitness services, quality gym equipment, and supplements,
we are focusing on looking for clients who prioritize a fit and healthy lifestyle. Geographic will include
both urban and rural areas. Since our target market in the rural areas has low access to these product
and services, we will be including them in our target market.

Geographical Area of Dispersion

 The business of Dinalupihan Fitness Club will be constructed at Barangay Sto. Nino Dinalupihan,
Bataan 2110 near hi-way (four lanes road). The business offers different kinds of fitness service, quality
gym equipment, and supplements.
Market Description

The business is located at Barangay Sto. Nino Dinalupihan, Bataan. It would be a great
advantage to the owner because the location is located near the Dinalupihan public market, schools,
and San Ramon Oval. The location is a big deal in every one’s business for it is one of the factors that
could affect profitability. The proponents see that Barangay Sto. Nino Street is more near to the local
people of Dinalupihan and it is a good sign of having a great profit and larger prospect customers.
Survey Result

Consolidated Survey Result and Interpretation

Analytical Demand and Supply Measurements

Projected Population from

YEAR POPULATION
2023
2022
2021
2020 118,209
2019