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Fitness Center Business Overview

It is no longer news that loads of people are becoming aware why they need to enroll in a
fitness center or at least to stay fit; they are now more aware of the immeasurable benefits
they stand to gain when they enroll in a gym and fitness center.

It is now obvious to the general public that they can stay healthy, improve their lifestyle and
live longer if they exercise regularly- plus they can achieve this with less stress if they pick –
up membership in any gym and fitness center that is close to them.

The Gym, Health and Fitness industry basically operates fitness and recreational sports
facilities that gives members the platform to exercise and engage in other active physical
fitness conditioning or recreational sports activities, such as obstacles courses, boxing, and
muaythai or yoga. On the average, fitness centers are also involved in facilities management
and fitness instruction.

Statistics has it that there is a steady increase in the number of people that enroll in a fitness
center, and the fact that fitness centers and gym facilities are closer to residential areas
makes this possible.

Some people enroll in fitness centers not because they don’t have the money to purchase
some of the basic fitness and gym equipment, but because exercising regularly requires
discipline and that is part of what they stand to get when they enrolled in a fitness center or
join a fitness club in their neighborhood.

No doubt loads of factors are responsible for the springing up of fitness centers and gyms in
various locations in the Philippines; chief amongst them is the rise in the numbers of obese
people. Being obese is a risk to one’s health, which is why obese people who truly want to
stay health and fit enroll in a fitness center that is close to them. Different people visit gym
and fitness centers for various reasons.

Some people register in fitness centers basically to shed some weight through proper
exercising, while some people go to the fitness centers to train and increase their biceps
(muscles) i.e. body building and other enroll in fitness centers and gyms for cardio sessions
et al.

Researchers, engineers, health and fitness experts are always improvising and inventing
fitness equipment that can help people and fitness centers and gym owners achieve their
aims. Although fitness cum gym equipment can be expensive, but the truth is that most of
the equipment last longer if they are well utilized. Aside from the fact that they last longer,
acquiring any fitness / gym equipment is an investment that is worth the while.

The Gym, Health and Fitness industry is indeed a very large industry and pretty much thriving
in all parts of the world especially in developed countries such as United States of America,
Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the United States of America alone, there are about 83,689 licensed
and registered Gym, Health and Fitness Centers including those who are into franchising
responsible for employing about 713,171 employees and the industry rakes in a whooping
sum of $27bn annually with an annual growth rate projected at 0.1 percent.

Starting a fitness center in the Philippines can be somewhat stressful, it requires ample of
cash to equip the fitness center / gym facility to meet the standard expected by fitness
centers users. As a matter of fact, building an obstacle course around the gym and fitness
center facility is one of the factors that will attract clients to enroll in your gym and fitness
center.

Going forward, it is fact that the Gym, Health and Fitness industry is not going to go out of
fashion anytime soon, but rather the numbers of people that enroll in gyms and fitness
centers will continue to be on the increase and that of course will translate to more monies
for gym and fitness centers owners.

Fitness Center Business Plan – Executive Summary


Fit and Flow Fitness Gym is an all – round gym, health and fitness business that will be
located in a growing community in Pitogo, Consolacion – Cebu. Our basic aim of setting up
the business is to contribute our quota in ensuring that people who live in Consolacion and
nearby Towns to stay fit by exercising regularly and maintain healthy lifestyle.

We have been able to secure a standard in a central and easy to locate location in
Consolacion. The facility for our gym and fitness center has a standard Boxing Ring, Obstacle
Course and a standard Muay Thai and Jujitsu area. We are well equipped to services the
whole of the community as well as visitors and travelers.

Fit and Flow Fitness Gym is going to become the number one family-focused gym and fitness
in the whole of Pitogo, Consolacion – Cebu and we will work hard to build our facility to
match the needs of the average family in the community. Our gym and fitness center facility
have enough parking space to accommodate more than the numbers of customers we will
accommodate per time.

Fit and Flow Fitness Gym will be equipped with the latest Obstacle Courses, Health and
Fitness industry, we will install large TV screens close to cardiovascular equipment to help
our clients / members stay entertained while they engage in their fitness exercise. We will
work towards ensuring that we provide our clients /members with a daily program of
exercise and diet that perfectly suit their lifestyle and also to help them achieve their desired
results and to help them create lasting healthy habits that will last them for life.

We conducted a thorough research and feasibility studies and we were able to conclude that
Consolacion Community is the right place to start our fitness center. As a matter of fact, our
major aim of starting Fit and Flow Fitness Gym is to encourage families in the community to
cultivate the habit of regularly exercising and to stay healthy.

Our gym facility and fitness center is specifically designed and built to take care of adults and
children, we have active childcare services for toddlers (yoga for kids) and we have
membership packages that are highly discounted for families that enrolled in our fitness
center.

From our research and feasibility studies, we realized that chief amongst the reasons why
some parents would not want to enroll in a gym and fitness center is the point that they may
not have who to take care of their children whilst they are away at the fitness club.

Part of our business strategies of encourage families to enroll in our fitness club is to create
a make – shift crèche for them. We will ensure that whenever they come in with their
children, their children will be well treated and entertained so much so that they will be the
ones reminding their parents to go to gym.

Fit and Flow Fitness Gym will be opened 14 hours in a day from Mondays to Saturdays and
8am to 5pm on Sundays for us to be able to accommodate people with different time
preference.

Therefore we have made provisions to recruit enough staff and to run shift amongst our
workforce. We will go out of our way to acquire standard Obstacle Course Set up and weight
training equipment for our gym and fitness center.

We are set to run a gym and fitness center that will help members who want to lose weight
achieve their goals without little stress. We have a weight management consultant who will
work with individual based on customized fitness and nutrition needs.

Fit and Flow Fitness Gym is a family owned business with support from some investors. The
business will be managed by Jonathan Dungog, he has well over 15 years of experience as a
Yoga Instructor and fitness coach in the Philippines and in Dubai. He is a Certified Yoga
Instructor, Certified Personal Trainer, Certified TRX Trainer, Certified SGX Coach, Certified
M2T Blade IASTM, Certified functional Myofascial practitioner, Certified Functional
Chinese Cupping Therapist and Certified Vigor Kinetic Tape Practitioner

Our Services and Amenities

Fit and Flow Fitness Gym is in business to provide all round health and fitness services to the
residence of Pitogo, Consolacion - Cebu which is why we have been able to put up a facility
that can help us achieve the goal.

We are optimistic that everyone who enrolled in our gym and fitness center will definitely
derive huge value for their money. These are the services and amenities that will be made
available to our clients;

· Athletic instruction (excluding personal training services)

· Obstacle Courses

· Merchandise sales / Sports shop (sale of sportswear, towel, shampoos et al)


· Meals and beverages (Juice Bar)

· Group Fitness Classes

· Yoga Classes

· Pilates (full body walkout)

· Weight Management

· Nutrition Counseling

· Full Locker Room Services

· Comprehensive fitness assessment

· Full gym membership

Our Vision Statement

Our Vision of starting Fit and Flow Fitness Gym is to build a world – class gym and fitness
center and also to contribute our quota in encourage families and residence in Consolacion
to stay healthy and fit by engaging in regularly exercising of their body.

· Our Mission Statement

Our mission for establishing Fit and Flow Fitness Gym is to create a movement in the
community that supports total health and fitness and to fight against obesity and unhealthy
lifestyle.

· Our Business Structure

Fit and Flow Fitness Gym is in business to become the leading community-based gym and
fitness center in the whole of Pitogo, Consolacion - Cebu and we are fully aware that it will
take the right facility, management and organization – structure to achieve our goal.

We will ensure that we recruit only the best hands that can help us achieve all that we are set
to achieve. Our business will not be built only for the purpose of giving our members /
customers value for their money, but also, we will ensure that we make our work
environment highly conducive for all our employees.

We will provide them with facilities that will help them stay motivated and deliver on their
various tasks and goals et al. In view of that, we have made provisions for the following
positions to be occupied by highly qualified and experienced staff;

· Gym Manager (Owner)

· Accountant / Cashier

· Marketing and Sales Officer

· Fitness Instructor (4)


Roles and Responsibilities

Manager (Owner):

· Increases management’s effectiveness by recruiting, selecting, orienting,


training, coaching, counseling, and disciplining managers; communicating values,
strategies, and objectives; assigning accountabilities; planning, monitoring, and
appraising job results; developing incentives; developing a climate for offering
information and opinions; providing educational opportunities.

· Creating, communicating, and implementing the organization’s vision, mission,


and overall direction – i.e. leading the development and implementation of the overall
organization’s strategy.

· Responsible for fixing prices and signing business deals

· Responsible for providing direction for the business

· Creates, communicates, and implements the organization’s vision, mission, and


overall direction – i.e. leading the development and implementation of the overall
organization’s strategy.

· Responsible for signing checks and documents on behalf of the company

· Evaluates the success of the organization

· Carries out staff induction for new team members

Fitness Instructors (4)

· Creates training rosters for members

· Assists members during exercise session

· Guides members on how to make use of gym and fitness equipment

Marketing and Sales Officer (1)

· Identify, prioritize, and reach out to new clients, and business opportunities et
al

· Identifies development opportunities; follows up on development leads and


contacts; participates in the structuring and financing of projects; assures the
completion of projects.

· Writes winning proposal documents, negotiate fees and rates in line with
organizations’ policy
· Responsible for handling business research, market surveys and feasibility
studies for clients

· Responsible for supervising implementation, advocate for the customer’s


needs, and communicate with clients

· Develops, executes and evaluates new plans for expanding increase sales

· Documents all customer contact and information

· Represents Fit and Flow Fitness Gym in strategic meetings

· Helps to increase sales and growth for Fit and Flow Fitness Gym.

Accountant / Cashier:

· Responsible for preparing financial reports, budgets, and financial statements


for the organization

· Provides managements with financial analyses, development budgets, and


accounting reports; analyzes financial feasibility for the most complex proposed
projects; conducts market research to forecast trends and business conditions.

· Responsible for financial forecasting and risks analysis.

· Performs cash management, general ledger accounting, and financial reporting


for the organization

· Responsible for developing and managing financial systems and policies

· Responsible for administering payrolls

· Ensures compliance with taxation legislation

· Handles all financial transactions for Fit and Flow Fitness Gym.

· Serves as internal auditor for Fit and Flow Fitness Gym.

Fitness Center Business Plan – SWOT Analysis

Fit and Flow Fitness Gym is in business to help its clients achieve their health and fitness
goals and at the same time to make profits. We are aware that there is competition in the
gym, health and fitness industry which is why we took out time to conduct an effective SWOT
Analysis before investing our hard earned money into the business.

We know that if we get things right before starting our gym and fitness center, we will not
have to struggle before attract loyal clients and building our membership base to a level
where we can easily breakeven in record time.
· Strength:

One of the obvious strength that will definitely stand as a plus for Fit and Flow Fitness Gym is
the fact that our facility is centrally located in a densely populated – residential area in Pitogo,
Consolacion - Cebu; our location is in fact one of our major strength couple with the support
from the network of friends.

We equally have a team of highly qualified professionals who will work with all our clients to
achieve their aims or enrolling in our gym and fitness center and lastly our membership
package is one of the best that anybody living in Pitogo, Consolacion - Cebu can get; it is
cheap and affordable.

· Weakness:

We critically looked into our business model and we were able to identify two major
weakness. One is the fact that we are a new business and the second is the fact that we may
not have the financial resources required to match up with existing gym and fitness centers
in North Cebu when it comes to acquiring latest gym and fitness equipment and generating
the needed hypes that can drive traffic towards our facility.

· Opportunities:

We are centrally located in one of the busiest area in and we are open to all the available
opportunities that the city has to offer. We will be open 14 hours in a day, Mondays to
Saturdays and 8am to 5pm on Sundays giving us the advantage to leverage on any available
opportunity.

· Threat:

Some of the threats that are likely going to confront Fit and Flow Fitness Gym are
unfavorable government policies, demographic / social factors, downturn in the economy
which is likely going to affect consumers spending and lastly, the emergence of new
competitors within the same location where our gym and fitness center is located.

Fitness Center Business Plan – MARKET ANALYSIS


· Market Trends

The Gym, Health and Fitness Clubs industry has indeed benefited from recent marketing
campaigns which is targeted towards fighting obesity, which is becoming rampant, as well as
consumer trends toward healthy living. Going forward, many people who are part of the
baby boomer’s generation are expected to sign up for health and fitness club memberships,
as they become more health- conscious as they grow older.
However, patrons of gyms and fitness centers are anticipated to increasingly pick up
membership from less expensive gym and fitness centers as against expensive all-inclusive
clubs. The trend in the gym and fitness industry is such that if a gym is well position in a
residential area or a place where people can easily access without much stress, there is the
likelihood that the gym will enjoy high patronage.

Just like in other business ventures, the owner of gyms and fitness clubs are always looking
for ways to increase their market share; they go as far as signing deals with high schools and
offer home services.

What they do is that they offer pro bono services for a period, and then they will introduce
fee gradually and before too long they would have successfully converted some of the
people that benefited from their pro bono services to loyal members.

It is common trend that as gyms grow, it becomes necessary for them to develop new service
offerings or install new facilities that will help them attract more people. Little wonder some
gyms now have juice bar within their facility to encourage people towards healthy drinking.
In order words, it is very important for gyms to continue to improvise if they want to grow
their business and generate their target revenues.

· Our Target Market

The target market for gym and fitness centers cuts across people of different walks of life.
The fact that people register in gyms and fitness centers for various reasons makes
marketing the business interesting. The target market for gym and fitness centers can be
categorized into three various groups.

The first group are the people who are looking towards shedding weights and stay health
and fit through proper exercising and under the guidance of a qualified fitness instructor.
The other group of people are those who are interested in building their biceps (body
building) and the last group of people are those who just want to enroll for cardio sessions
under the watchful eyes of a qualified fitness instructors.

These sessions are a combination of light weights, treadmills and body weights exercises. Fit
and Flow Fitness Gym will work towards providing services, facilities and environment that
will help us reach out to our target market. These are the category of people that we intend
marketing our gym and fitness center to;

· Working Class Adults / Corporate Executives

· Sport Clubs (Cheerleaders and choreographers et al)

· Kids

· About Wed Couples

· Businesspeople / Entrepreneurs

· Government Officials
· Celebrities

· Public Figures

· Applicants / School Leavers

· Sports Men and Women

· College Students

Our Competitive Advantage

No doubt, the Gym, Health and Fitness industry is indeed a prolific and highly competitive
industry. Clients will only enroll in your gym and fitness center if they know that you can
successfully help them achieve their health and fitness goals. It is the practice for gym and
fitness instructors, coaches and trainers to acquire as much certifications as it relates to their
area of specialization; it is part of what will make them stay competitive in the industry

Fit and Flow Fitness Gym is centrally located in a densely populated – residential area in
Pitogo, Consolacion - Cebu; this is obviously going to give us an edge amongst our
competitive. We equally have a team of highly qualified professionals who will work with all
our clients to achieve their aims or enrolling in our gym and fitness center and lastly our
membership package is one of the best that anybody living in North Cebu can get; it is cheap
and affordable.

Lastly, our employees will be well taken care of, and their welfare package will be among the
best within our category (startups gym and fitness centers in the Philippines) in the industry.
It will enable them to be more than willing to build the business with us and help deliver our
set goals and achieve all our business aims and objectives.

Fitness Center Business Plan – SALES AND MARKETING STRATEGY

· Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support
the strategic goals of the organization. The truth is that all that we do will be geared towards
creating new market channels, increasing sales and increase our market share. We will
leverage on improving on our services and facility to ensure that we win new clients and
retain old members.

At Fit and Flow Fitness Gym, our marketing strategies will be consistent throughout the
marketing mix and we will take into consideration product improvement, promotion, and
price.

As part of our sales and marketing strategies, we will pay attention to the promotion of our
fitness center so as to attract people to enroll and become members of our gym and fitness
center. Our unique selling proposition is that we are well positioned, and people can easily
access our facility, our prices are affordable and we have a complete package for families.

Part of the marketing and sales strategies that we will adopt is;
· Advertise our gym and fitness club on national dailies, local TV stations and
local radio station

· Promote our gym and fitness club online via our official website and all
available social media platforms

· Introduce our gym and fitness center by sending introductory letters alongside
our brochure to corporate organizations, households and key stake holders in
Consolacion - Cebu

· Print out fliers and business cards and strategically drop them in offices,
libraries, public facilities and train stations et al.

· Delivering consistent customer experiences to all our members; making our


first impression count positively to those making use of our gym facility for the first
time

· Make use of attractive hand bills to create awareness and also to give direction
to our gym and fitness club

· Position our signage / flexi banners at strategic places

· Create a loyalty plan that will enable us reward our consistent members
especially those that registered as a family

· Engage on road shows within our neighborhood to create awareness for our
gym and fitness center.

Sources of Income

Fit and Flow Fitness Gym is established with the aim of maximizing profits in the Gym, Health
and Fitness industry and we are going to go all the way to ensure that we do all it takes to
attract both individual clients and corporate clients on a regular basis.

Fit and Flow Fitness Gym will generate income by offering the following services;

· Athletic instruction (excluding personal training services)

· Merchandise sales / Sports shop (sale of sportswear, towel, shampoos et al)

· Meals and beverages (Juice Bar)

· Group Fitness Classes

· Yoga Classes

· Pilates (full body walkout)

· Weight Management

· Nutrition Counseling

· Full Locker Room Services


· Comprehensive fitness assessment

· Full gym membership

Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our
feasibility studies and also some of the assumptions readily available on the field.

It would be hard to create a sales forecast with a newly opened business-like gym and fitness
center. This is simply because the statistics that will be provided will be on a short-term
basis. Experts said that usually a business should be in operation for at least one year before
they can generate the statistics that will be needed to help in accurate forecasting; statistics
should be at least one year old in order to show the trends and pattern in consumer
spending.

We expect to register a minimum of 500 active members within our first year of operations
and then in subsequent year we will grow our membership. Below are the sales projection
for Fit and Flow Fitness Gym, it is based on the location of our facility and the services and
products that we will be offering to our clients (members);

· First Year-: Php 692,400.00

· Second Year-: Php 1,038,600.00

· Third Year-: Php 1,557,900.00

N.B: This projection is done based on what is obtainable in the industry and with the
assumption that there won’t be any major competitor offering same additional services as
we do within 4.5 miles radius from our gym and fitness facility.

· Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend
to charge more (except for premium and customized services) and we don’t intend to charge
less than what our competitors are charging their members in Consolacion - Cebu.

Be that as it may, we have put plans in place to offer discount services once in a while and
also to reward our loyal customers especially when they refer clients to us or when they
register as a family. The prices of our services will be same as what is obtainable in the
Philippines open market.

· Payment Options

At Fit and Flow Fitness Gym our payment policy will be all inclusive because we are quite
aware that different clients would prefer different payment options as it suits them. Here are
the payment options that we will make available to our clients;

· Payment by via bank transfer


· Payment via online bank transfer

· Payment via check

· Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans
with little or no itches.

Fitness Center Business Plan – Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out
publicity and advertising strategies that will help us walk our way into the heart of our target
market. We are set to become the number one choice for both corporate clients and
individual clients in the whole of Consolacion - Cebu which is why we have made provisions
for effective publicity and advertisement of our gym and fitness center.

Below are the platforms we intend to leverage on to promote and advertise Fit and Flow
Fitness Gym

· Place adverts on both print (community-based newspapers and magazines) and


electronic media platforms

· Sponsor relevant community-based events / programs

· Leverage on the internet and social media platforms like; Instagram, Facebook,
twitter, YouTube, Google + et al to promote our brand

· Install our Billboards on strategic locations all around Consolacion - Cebu.

· Distribute our fliers and handbills in target areas

· Contact corporate organizations and schools by calling them up and informing


them of Fit and Flow Fitness Gym and the services we offer

· List Fit and Flow Fitness Gym on local directories / yellow pages

· Advertise our gym and fitness center in our official website and employ
strategies that will help us pull traffic to the site.

· Ensure that all our staff members wear our branded shirts and all our vehicles
are well branded with our corporate logo et al.

Fitness Center Business Plan – Start – Up Expenditure (Budget)

These are the types of exercise equipment that we will make available in our gym and fitness
center;

· Different Spartan Standard Obstacle Courses

· Different American Ninja Standard Obstacle Courses

· Pull-up bars
· Wall bars

· Weight training

· Dumbbell

· Kettlebell

· Exercise

· Treadmills

· Medicine balls

· Boxing Gear

· Gym flooring

· Barbells

· Cable Attachments

· Weight plates

· Benches

· Wearable items as proper footgear, gloves, and hydration packs.

· Filing Cabinets

· Noticeboard

· Staff Uniform

This is the key areas where we will spend our start – up capital on;

The Total Fee for Registering the Business in North Cebu PHP 2,000.00
Legal expenses for obtaining licenses and permits PHP 2,000.00
Marketing promotion expenses PHP 10,000.00
Cost of accounting software, CRM software and Payroll Software PHP 25,000.00
Cost for leasing facility for the gym (3 months advanced) PHP 150,000.00
Cost for facility remodeling PHP 100,000.00
Operational cost for the first 3 months (salaries of employees, payments of bills et al) PHP 141,000.00
Cost for acquiring gym equipment PHP 275,000.00
The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, PHP 20,000.00
Sound System, snooker board, clippers, tables and chairs et al)  
The cost of Launching a Website PHP 10,000.00
The cost for our grand opening party PHP 15,000.00
   
TOTAL PHP 750,000.00
We would need an estimate of Php 750,000 to successfully launch a standard and well –
equipped gym and fitness center in Consolacion – North of Cebu.

It is important to state that the testing and evaluating expenses would be high because of
the large amount of equipment needed to start up a gym and fitness center and also the
sophistication of the technology used in gyms and fitness centers.

Generating Funding / Startup Capital for Fit and Flow Fitness Gym

Fit and Flow Fitness Gym is a business that will be owned by Jonathan Dungog. But is open
for some investors who would like to be part of the business

These are the areas we intend generating our start – up capital;

· Generate part of the start – up capital from personal savings

· Generate part of the start – up capital from friends and investors

· Generate a larger chunk of the startup capital from the bank (loan facility).

Fitness Center Business Plan – Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity
and competence of the employees, their investment strategy and the business structure. If
all of these factors are missing from a business (company), then it won’t be too long before
the business close shop.

One of our major goals of starting Fit and Flow Fitness Gym is to build a business that will
survive off its own cash flow without the need for injecting finance from external sources
once the business is officially running. We know that one of the ways of gaining approval and
winning customers over is to pick up membership in our gym and fitness center is to equip
our facility with state-of-the-art gym and fitness equipment.

Fit and Flow Fitness Gym will make sure that the right foundation, structures and processes
are put in place to ensure that our staff welfare is well taken of. Our company’s corporate
culture is designed to drive our business to greater heights and training and re – training of
our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management
staff and it will be based on their performance for a period of three years or more. We know
that if that is put in place, we will be able to successfully hire and retain the best hands we
can get in the industry; they will be more committed to help us build the business of our
dreams.

Check List / Milestone

· Business Name Availability Check: Completed

· Business Registration: Completed

· Opening of Corporate Bank Accounts: Completed


· Securing Point of Sales (POS) Machines: In progress

· Opening Mobile Money Accounts: Completed

· Opening Online Payment Platforms: Completed

· Application and Obtaining Taxpayer’s ID: Completed

· Application for business license and permit: Completed

· Purchase of Insurance for the Business: Completed

· Acquiring facility and remodeling the facility: In Progress

· Conducting Feasibility Studies: Completed

· Generating capital from family members: In Progress

· Applications for Loan from the bank: In Progress

· Writing of Business Plan: Completed

· Drafting of Employee’s Handbook: Completed

· Drafting of Contract Documents and other relevant Legal Documents: In


Progress

· Design of The Company’s Logo: Completed

· Graphic Designs and Printing of Packaging Marketing / Promotional


Materials: In Progress

· Recruitment of employees: In Progress

· Purchase of the Needed gym and fitness equipment, electronic appliances,


office appliances and suppliers: In progress

· Creating Official Website for the Company: In progress

· Creating Awareness for the business both online and in the neighborhood: In
Progress

· Health and Safety and Fire Safety Arrangement (License): Secured

· Opening party / launching party planning: In Progress

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