Importance of fitness

for students

Prepared by:

Javeria Shaikh.

Armeen Aamir Khan.

Aliza Abdul.

Saim Mustafa Khan.

Neha Nazar.
 Letter of Transmittal

The Fitness Center

The City School, PAF Chapter, Karachi
0333-3333333

6 December 2022

Principal
The City School, PAF Chapter, Karachi

Respected Sir:

The following report will provide you with all the required information about our
new gymnasium in your school. We aim to provide fitness facilities to all the
school students.

The purpose of this report is to emphasize on the importance of fitness for

students. This report will discuss the following:

1. The cost of executing the whole process including gym equipment and
machines.
2. Expected revenue from the gym memberships.
3. Advantages of fitness for students.

We have gathered data of 120 students by surveying and asking students

about their habits and determined the increasing obesity rate. Secondly, we
have also researched online and came to the result that a good gym with
proper trainers for students is very necessary for their physical and mental
well-being. Therefore, our new venture “ The Fitness Center” would be a
perfect addition in your school for students and would generate a high
revenue.

Sincerely,
Mr. Ali.
 Table of Contents

Letter of transmittal………………………………….……………………….……..ii

Executive summary………………………………………..……………….………iv

Introduction…………………………………………………………………………..6

Problem …………………………………………………………………………...…6

Background…………………………………………………………………………..6

Discussion of findings……………………………………………………………….7

Importance of Fitness For students………………………………………………..7

Generating finance to run and build gymnasium…………………………………7

Conclusion and recommendations………………………………………………...9

 Executive Summary
Company History:

The fitness Center is a startup company that was founded by Armeen Aamir
Khan, Aliza Abdul, Javeria Shaikh, Neha Nazar and Saim Mustafa Khan in
November 2022.
With their love for working out, they figured that there would be no better small
business to open than a gym within a school or well-known colleges and
universities to promote fitness among students. However these five have big
plans, and in fact the gym is not going to stay some small, local gym, but
rather, it is going to expand nationally as a franchise in different schools,
colleges and universities. The first location of gym which is The City School-
PAF chapter has been chosen because it is very convenient and strategically
smart, as it will encourage the heads of other branches of The City School to
do so as well.

Purpose of the Plan:

The plan of this is to gain a further understanding of our company and it will
allow us to understand the in depth details of Marketing, Management, Legal
and Financial issues. We will also use this plan to demonstrate the product to
the potential investors as to why they should invest in the Gym by providing
an executive summary, industry status, target market, marketing plan,
productions and operations plan, management plan and a financial plan along
with attached exhibits.

Goals of the business:

The gym’s goals are to spread awareness about fitness to everyone,

especially the students of different schools, colleges and universities and help
them in reaching the highest level of fitness while providing a safe and
comfortable environment to live life to the fullest, healthiest potential.
With that goal in mind, we are determined to create a top quality gym. We will
have good quality equipment to train the beginners and instill a healthy routine
for them at a gradual and pre-planned pace. We plan on mass promoting the
gym to our target market of 16 years to 25 years olds.
We will promote the grand opening of gym through the use of social media
and articles. Our twitter and Instagram is @thefitnesscentre.
Our plan is to undercut our competitions price, by 500 rupees per member a
month. We will also collaborate with the management of the institute to
provide an incentive to students being regular at the gym in the form that suits
the institution, which would encourage the students to become a part, as it
would be a win-win.

Description of products and services:

Our gym will be providing good quality gym equipment for members to use
and work out with. If our members want to step up their health, we will also
have personal trainers. Personal trainers will work with a member one-on-one
to help them learn how to work out. We will also have yoga classes, zumba,
aerobic classes and gymnastics.
Our gym equipment will be sanitized at least three times day to ensure safety
for our members

Customers:

Our target age for the gym is age 14 to 25 years, as that age group fits
schools, colleges as well as universities. We expect it to have an equal ratio
of men and women.
We will have gymnastics classes for kids in our gym as well, which would
engage them in healthy activities at a very young age. It would also equip
them with time management skills. For us, they would be secondary target
audience / customers and potential primary customers for future.

Management team experiences:

All managers have customer service and communication skills, be a good

problem-solver, able to motivate employees, and be determined to grow the
business. Someone with at least an associate’s degree in management is
desired, preferably sports management.
Amount required from lenders:

After in depth research, PKR 1,000,000 will be needed from lenders to help
grow and start our company. This amount will be used for reconstruction,
renovation, gym equipment, payment for trainers, and more.

Introduction
Problem

The purpose of this research is to examine the direct and indirect impacts of
the fitness center on the schools of Karachi. This study specifically seeks to
answer the following questions:

 What are the indirect effects of having a gym at schools?

 What revenues result directly from this gym?
 What direct impact of having a gym in school?

Background

The fitness center is a startup company that was founded by Armeen Aamir
Khan, Aliza Abdul, Javeria Shaikh, Neha Nazar, and Saim Mustafa Khan in
November 2022.
This gym will allow youth to live and maintain a healthy lifestyle without having
to travel hours to reach a gym. We have our first location at City School Paf
chapters
Having a gym inside schools is convenient to the majority of students as most
of them are not allowed to play outside or have any other outdoor activity so
this will give a chance to live a peruse a healthy lifestyle.

Fitness is becoming an important part of people's lives because being

physically active can improve one's brain health, helps in maintaining a
healthy weight, reduce the risk of disease, and improve your ability to do
everyday activities. If you look none of the private schools focus on P.E and
gym classes if we want students to function properly we need to focus on the
health aspect as well. There are more than 30 schools in Karachi, but none of
them have proper functioning gyms.

Our passion is to educate students to pay attention to their bodies for optimal
function, rather than simply following fitness fad diets and trends that often
end up being detrimental to the body in the long run. So for that, we have
made sure our trainers have proper education and a sense of what they are
doing or suggesting. 

The data for this report came from a survey of over 120 students (male and
female equal ratio), as well as interviews with teachers about their
expectations and desires for a fitness gym. We also read journals, and online
resources to gather all of the necessary data.

DISCUSSION OF FINDING

Importance of Fitness For students:

Fitness is integral for everyone and it is achieved by committing yourself in

workouts, jagging, running and following a proper diet plan. Especially for
students, Physical activities or exercises can help them stay in better shape
and lower the chance of acquiring diseases including type 2 diabetes, cancer,
and cardiovascular disease. Physical activities and exercises can enhance
children’s health both now and in the future. Most significantly, regular
exercises can help them live a better life and controlling their weight.
• Reduce Health Risk.
• Strengthen Bones and Muscles.
• Improves Ability to do Daily Activities and Prevent Falls.
As discussed, fitness is an integral part for the overall health of children.
If the students are not fit and healthy then there are various diseases that can
catch them. Below, there are reports for CBC, hemoglobin and Cholesterol is
attached. These are the reports of random students who do not work out and
are not fit and healthy. The reports show that children have been some
problems of hemoglobin and cholesterol levels.

Blood Test report Cholesterol levels report

Generating Finance to run and Build Gymnasium:

Building gymnasium requires a large amount of investment. A minimum

amount of 25 lacs is required to open a gym and that would also include the
cost of equipments. We are aware that the amount is big but we have ways
on how we can generate adequate finance to open gymnasium. The ways are
discussed below,

Sponsorships: Through sponsorships, a large amount of finance will be

raised for the development of gymnasium. We have approached Nutrition
businesses such as Jacked nutrition and Bravo nutrition. Their response is
really welcoming and we are on a verge of making a sponsorship deal with
them.
Adding adequate amount in Students fees: Another way to raise finance for
the development of gymnasium. Some amount can be added in students
monthly fees and the amount obtained can be bused to finance the
development of gymnasium.

Crowd Funding: Crowd funding is another way of generating finance. This

can be done through social. For example, through facebook, the people will
be m,ade aware regarding the negativce impacts of unfit lifestyles of students
nd how gym can help them to stay fitr and healthy in the future. A social
media page by the name of “ Fitness matters” on both Facebook and
Instagram platforms. Throughhe page, people will be educated regarding the
importance of fitness and workouts
Through bank loans: Acquiring bank loans are another way for generating a
large amount of finance in quick time. Bank loans will make sure the large
amount of investment can be done without any hast6le. Although, some
interest payment will have o be made but we believe that will not be a big
issue as this plan offers great prospects in regards of financial terms.

Conclusion and Recommendations

To conclude, being physically active not just helps us maintain our weight,
strengthen our bones and muscles, and reduce risks of diseases but also
improves our brain health, our memory, and reduces anxiety as well. Apart
from that, our gym will help provide employment, revenue, and tax. One of the
major challenges faced by fitness trainers is getting started and opening a
gym as it can be the most expensive and taxing part of their career. Hence,
they won’t have to go through all this hustle. We will market them and bring
them many clients. Not just that, we will provide them with legal protection as
well. Moreover, all things considered, fitness should be made a crucial part of
a student’s life which would help them excel in life.