SWOT ANALYSIS.

STRENGTHS:

1. Outlets designed creatively

2. Credible taglines and slogans with celebrity
3. Healthy food line for the health conscious consumers
4. Kiosks integrated for faster service
5. E-procurement enables the rapid transfer of information for suppliers

WEAKNESSES:

1. High rates of the products

2. No product innovation
3. Service quality fluctuates across numerous outlets
4. Untrustworthy suppliers

OPPORTUNITIES:

1. Customers are drawn to brands that feature a distinct menu for low-cost food.
2. Offering healthier replacements for health-conscious consumers will draw in customers and
contribute to industry growth.
3. Companies such as FoodPanda facilitate order placing and distribution.
4. Customer experience automation can be done to reduce waiting time.
5. Technological improvements and the most recent software enable companies to handle
accounts more quickly and with reduced errors.

THREATS:

1. If the rates of KFC’s food remain high, consumers can switch to local fast food
2. Consumers may choose for healthier alternatives and abandon fast food.
3. Because of inflation, local fast food restaurants may develop faster than giant fast food
franchises.
4. Saturated fast food markets in the developed countries.
5. Lawsuits against KFC.