LOGO

Launching A New 
Service 
Our Team
• Bhavna Verma
• Deep Busa
• Satyanarayan Vishwakarma
• Ravi hadiya
• Prachi  Budhadeo
Vending Machine
Market Overview
• The shopping malls and retail stores are leading the overall vending machine
market sales in India
• A vending machine is used to dispense the items that are stored inside it such as
packaged food, beverages, tobacco products among others in exchange with inserted
coins or tokens.
• Moreover, other factors expected to drive the market growth over the coming years are
the ability of vending machines to quickly deliver the goods, making it convenient for
the consumers coupled with flexibility, in terms of location and time as the machines are
operated 24/7 without any manual intervention.
Buyer Behaviour
 Our Mantra

"You aren’t happy when you’re hungry,

Always open for you"
#futureofretail
Customer Need Analysis
 SWOT Analysis

• Strength:
•  Low Cost • Wide Distribution / Market • Quick Service • Small Space
• Weakness:
•  • Complex Security System • Maintenance • Unreliable Service 
• Opportunity:
•  • Instant-Lifestyle • Lower Personal Taxes • Changing Customer Taste • New Distribution Channel •
Technological Advances
• Threats:
• Electricity dependency, destructive behaviour
 Segmentation
• Market segmentation on the base of product type which, is divide into
three part
• Beverages
• Food/Frozen food
• Other Product
 Targeting

• Target market is students, professionals and faculties

• It includes colleges, university, commercial buildings.
• public area like hospital, shopping center, Mall, airport etc.
 Our Offerings V/S The Competition
• Device-which tracks the stock
• Power consumption is less, freezing temperature is adjusted as per the
requirement. 
• QR code-Seamless payment methods
• Charging socket
 Market Entry Strategy
•  Mysterious teaser campaign. 
•  Attractive design vending machine.
•  Payment System: E-money - with special price.
•  Partnership with strong brand image product.
•  Pricing Strategy : Psychological Pricing
•  Word of mouth Advertising
 Marketing Mix
• Product :
• Beverage
• Frozen foods
• Stationary
• Price :
• pricing on the model of  machine and the weight/capacity

• Place :
• On the basis of  physical location where the product and services is marketed

• Promotion:
• Attend local and regional trade show for promoting 
• Sponsoring college and universities events
• Tie up with branded food company and promote our service
 Benefits of our Service
• Low maintenance
• Variety of options
• Customized selection
• Save time and money
• No overhead costs
• Eco-friendly solution
Future trends 
                    Future Trends 

  

 1:Vending machines that can customize, cook, and Prepare Food

 2: Vending Machines that provide nutritional and health products

3: Vending machines in new locations 

 4: Online vending machine 

                              
Product idea and Goals

Provide customers with quick service

at a reasonable price.
Provide good quality products
Provide many convenient locations
 Our Mission and Vision
• Mission :
• to provide, manage and continually operate a successful and sustainable operation
that provides fast food vending machine services and rental services to various
segments of the campus community in support of their needs .” 
• Vision :
• “ We would like grow and diversify into other areas such as shopping centres, office
buildings, and to be the sole provider for fast food vending operations on University
campuses and schools around the country.”