A large motorized vehicle serving speedy delivery of 

healthy
and hygienic food to consumers.
 EXECUTIVE SUMMARY 
Meals on Wheels is a huge motorized vehicle that serves fast, fresh, healthy
grilled cuisine in a sanitary environment. The first outlet will be in Gwalior, with
aggressive expansion plans that include adding one additional food truck every
24 months and expanding to additional towns with some innovative ideas.

PRODUCTS AND SERVICE

Meals on Wheels offers a nutritious cuisine selection from a high-end restaurant.
Excellent customer service is provided to all clients, motivating them to return.
The food items are quick, easy, healthful, and quick to prepare.

COMPETITIVE EDGE
As a useful way of distinguishing meals on wheels, the client experience is
incredibly crucial. The positive experience will inspire customers to return and
increase their business. Meals on Wheels has a second competitive advantage in
that it provides quick, healthy, and sanitary meals.
VISION:
To provide a beautiful and relaxing dining experience for our customers, complete with
delicious and high-quality food at a reasonable cost.

MISSION:
To give customers with a one-of-a-kind ordering experience in a convenient location that
is affordable to everybody. Our food truck will be open at hours that are convenient for
both tourists and residents.

OBJECTIVES:
Our food truck's goal is to provide consumers with quick, fresh, and hot cuisine. Cuisine
on the Go seeks to provide on-the-go healthy, inexpensive, and local food. For a variety of
customers, ranging from the time-conscious business to the relaxed lunch.

KEYS TO SUCCESS
Offer luxurious, delicious menu items.
Treat every customer as if they are the only customer.
Design and employ strict financial controls.
 LOCATIONS
First and foremost, I want to think about where the target market will be. If I'm going
for the "working lunch" population, who are searching for a quick lunch close to their
offices, I'll need an accessible location.
Consistency is also important to customers. They’ll want to know where I am going to
be and when I am going to be there. If I'm in one place one day and gone the next, I
risk losing regular clients who believe I'm inconsistent.

• Competition at and around this location is low.

• Quantity of competition is classified as limited.
• Accessibility to location is good.
• Traffic count potential (during rush hour traffic) at this location is considered good.
 WEB PLAN SUMMARY
Meals on wheels will have a website that is straightforward and easy to use.
Menus, contact and location information, and context for the storey of meals on
wheels will all be available on the website. If it emerges that client demand for this
service exists, meals on wheels will rethink this choice at a later date.

WEBSITE MARKETING STRATEGY

As a means of raising awareness of the site and boosting the number of

visitors, the website will use two marketing strategies.
• Submission to search engines: The website will be uploaded to several
search engines.
• Printed material: All printed material distributed by meals on wheels,
including menus, business cards, and advertising media, will have a link to
the website address.
STRATEGY AND IMPLEMENTATION
SUMMARY

Meals on wheels will soon gain market share by leveraging its two-pronged competitive
advantage. The competitive advantage is based on a customer-centric approach (ensuring
that the customer's experience is exceptional) and providing a quick, nutritious, and
hygienic option. The marketing campaign for meals on wheels will be focused on
conveying the concept that it provides a convenient and healthful experience. This will be
performed in several methods, all of which will be explained in the marketing strategy
section. The goal of the meals on wheels sales approach is to turn potential and first-time
clients into long-term clients.
COMPETITIVE EDGE

Meals on wheels will rely on a two-part competitive advantage to help it become

the premier fast-casual offering.

The significance of the encounter:

With so many restaurants and prepared foods available at grocery stores, the
customer experience becomes increasingly crucial as a means of differentiating
products. When a consumer has a positive experience at a restaurant, there is a
strong likelihood that they will return. This is an experience that the customer
remembers long after they have finished their meal. This memory is passed down to
their friends and coworkers.

Fast, healthy food alternative:

There is a tremendous market for fast, convenient meals that is free of dietary
restrictions. Meals on Wheels provides precisely that: grilled veggies and meats
with or without nutritious marinades and sauces that add flavor rather than fat. The
meal's carbohydrate is either white or brown rice. Green salads are supplied in
addition to the abundant vegetables.
MARKETING STRATEGY
The marketing strategy's goal will be to raise awareness of meals on wheels, as well as their
offers and value. Meals on Wheels will convey the concept that it is a convenient and
healthful fast-casual alternative food truck.
• Print media advertising
• Flyers
• Entertainment book coupons

SALES STRATEGY
The strategy of the sales effort will be to convert potential and first-time customers into
long-term customers. This will be accomplished using several techniques.

• Punch cards: Punch cards are a great technique to boost revenue from a single customer.
They are effective because they give the customer a sense of added value, and the free
admittance offers the client a sense of value. People enjoy obtaining more value for
their money, which the punch card gives.
• Concentrating on the customer's experience: If the customer is dissatisfied with
their experience, they will not return. All personnel go through a thorough
training programme, which includes instruction on how to provide the best
possible service to customers. Employees are given the authority to resolve
conflicts and are encouraged to seek assistance from the manager if they are
unable to do so.

SALES FORECAST

During the first several months, sales will be small, but they will gradually increase.
The second store is expected to open within the following 12 months, with future
additional outlets opening at the previously stated 24-month intervals. The first-year
sales prediction is based on store number one. The sales predictions for years two
and three indicate company-wide sales estimates.

• Sales monthly
• Sales by year
 FINANCIAL PLAN 
The following sections will outline important financial information of my businesses:

• IMPORTANT ASSUMPTIONS
• PROJECTED CASH FLOW
• BREAK-EVEN ANALYSIS
• PROJECTED PROFIT AND LOSS
• PROJECTED BALANCE SHEET
•  BUSINESS RATIOS