The Meal Bus

•Presentation of business plan

•Module code: COBMA2-11
•Assessment type: Assignment
•Campus: Potchefstroom
•Student number: ps.2022.s6j0b8
•FOR THE LOVE OF FOOD.
•FOR THE LOVE OF FOOD.
Table of Contents:
• Slide 1: Cover page
• Slide 2: Table of Contents
• Slide 3: Introduction
• Slide 4:Vision and Mission
• Slide 5: Business model
• Slide 6: Porter’s Five Forces
• Slide 7:Industry type
• Slide 8: Skill profile
• Slide 9: Assets vs Liabilities
• Slide 10: Our Menu
• Slide 11: Accounting Information
• Slide 12: Cost and Pricing
• Side 13:Bibliography
 Introduction:
Our food truck business, “ The Meal Bus”, will be a mobile
food truck restaurant offering high-quality, delicious African
cuisines and drinks. The growing interest in the topic of a food
truck business or restaurant was caused by the rising
popularity of street food and the unique experience it
provides. Food trucks offer an affordable and accessible way
to experience different cuisines and food trends. They also
offer lower overhead costs compared to traditional brick-and-
mortar restaurants. The main ideas that will be covered in this
food truck restaurant business plan presentation include:
• Vision and mission
• Feasibility Analysis
• Business Model
• Porter’s Five Forces
• Industry type
• Company EFE
• Menu and Pricing Strategy
• Financial projections and funding
Vision and mission:
The vision is to become the most popular and successful food truck business in the area that provides our
customers with a feel of “ a home away from home”, by offering a unique and high-quality food experience
while the mission is to provide safe, innovative, and delicious food that our customers will love. We will
always strive to create a unique and enjoyable experience for all our customers, while also providing top-
notch customer service.
Feasibility Analysis of Business:
McDonald's, a restaurant chain, has been chosen as the subject of this feasibility study. (www.google.co.za,
2019) claims that McDonald's is a global fast-food company that competes with the food truck industry. The
process of figuring out whether a business proposal is viable is called a feasibility analysis, according to
Bruce R. Barringer (2012). The market's size and potential are investigated as part of the feasibility
analysis's initial step. The Meal Bus can't compete with McDonald's because of its sizable and devoted
client base. In contrast to the far more regionalized and diminutive food truck enterprises, McDonald's has
more than 37000 locations worldwide. This indicates that The Meal Bus cannot compete with McDonald's in
terms of customer base. Researching the price and feasibility is the second part of the feasibility
investigation.
 1. Customer Segments: The Meal Bus should focus on customers who are hungry and
willing to eat street food. Customers can come from any demographic, so the business
should be designed to reach everyone. Examples of customer segments include young
adults, college students, professionals, families, and mine workers

Business 2. Value propositions: The Meal Bus should create value propositions that appeal to its
customer segments. Examples include convenient, fast, and affordable street food, unique

Model:
flavors, and a fun and relaxed atmosphere.

3. Channels: To reach its customer segments, The Meal Bus should use multiple channels.
Examples include social media, online ordering, local advertising, and word-of-mouth.

4. Customer Relationships: The Meal Bus should strive to build lasting relationships with its
customers. Examples of customer relationships include offering loyalty programs, providing
personalized service, and engaging with customers on social media.

5. Revenue Streams: The Meal Bus can generate revenue through the sale of food items
and drinks, catering events, and special promotions.

6. Key Resources: The Meal Bus needs key resources to be successful. Examples of key
resources include a food truck, a chef and staff, a kitchen, and quality ingredients.

7. Key Activities: The Meal Bus needs to perform key activities to be successful. Examples
of key activities include cooking and preparing food, serving customers, marketing, and
maintaining equipment.

8. Key Partnerships: The Meal Bus should form partnerships with other businesses to
expand its reach. Examples of partnerships include farmers and distributors for ingredients,
local event organizers for catering, and banks for financing.

9. Cost Structure: The Meal Bus should strive to keep its costs low to maximize profits.
Examples of costs include rent for the truck, kitchen equipment, food and drink supplies,
staff wages, and marketing expenses.
Porter’s Five Forces:

• According to a website, Cory Wagner and Cory Janssen,( 19999, August 06). “Porter’s Five
Models Explained and How to use them”: https:// www.Investopedia.com, Porter’s Five Forces
Model is the power of a company's competitive rivals, potential new market entrants, suppliers,
customers, and substitute products that influence a company's profitability. Five Forces analysis
can be used to guide business strategy to increase competitive advantage.
1. Threat of New Entrants: The threat of new entrants into the market is low, as starting up a food
truck takes significant capital and expertise. The barriers to entry are quite high, making it difficult
for new companies to enter the market and compete with existing companies.
2. Threat of Substitutes: The threat of substitutes for the same product or service is ow. While there
might be other food truck businesses offering the same dishes, the unique selling point of each
truck makes it difficult for consumers to switch to substitutes for the same product or service.
3. Bargaining Power Of Suppliers: The bargaining power of suppliers is low, as the food truck
business has the freedom to source its ingredients from anywhere.
4. Bargaining Power Of Buyers: The bargaining power of buyers is also relatively low as the food
truck business does not need to cater to a lot of customers.
5. Intensity of Rivalry: The intensity of rivalry within the food truck market is quite high. There are
several existing competitors trying for customers and a limited number of customers in the
market. This makes it difficult for the food truck business to gain a competitive advantage over
other companies.

Porter's Five Forces Explained and How to Use them +

Industry type:
• The industry type that a food truck will be
operating in, is the food service industry,
specifically in the mobile food segment. This
industry involves selling food and beverages to
customers in either a fixed or mobile position.
The products offered by The Meal Bus are
prepared and served on the spot, which
distinguishes it from brick-and-mortar
restaurants that operate from fixed locations.
Company EFE:
A strategy tool called the External Factor
Evaluation (EFE) Matrix is used to analyze a
company's external environment and to spot
potential opportunities and dangers. The Meal
Bus' EFE is that it is a practical way to receive a
meal. Consumers do not need to visit a regular
restaurant to have freshly prepared meals. Also, it
is cost-effective because patrons can purchase
meals for less than they would at a restaurant.
The Meal Bus is a fantastic way to eat while
remaining in the comfort of your own home.
Skill profile:

• Group Member 1:

• •Thorough understanding of the food service industry, knowledge of menu items, food safety, and hygiene standards,
excellent customer service, communication, and organizational skills., and the ability to manage inventory and staff

• •Gap: Accounting

• Group Member 2:

• •Experience in food preparation and cooking, knowledge of African cuisine, excellent culinary skills, and knowledge
of food trends

• •Gap: Scheduling and Logistics

• Group Member 3:

• •Well-versed in the business side of running a food truck including marketing, advertising, fiscal management, and
effective communication and leadership skills

• •Gap: Food Preparation and Cooking

 Assets vs Liabilities:
• assets and liabilities are two important components of the company's balance sheet
that helps investors, lenders, and business owners understand the financial position of
a business.

• Assets are things that accompany used to generate revenue, such as equipment,
inventory, cash, and accounts receivable. In a food truck business-like, "The Meal
Bus” assets include the truck, cooking equipment and utensils, food inventory, and
any cash on hand or business bank account. On the other hand, liabilities are debts
that a company owes to others, such as loans or bills payable. For my chosen
business, liabilities may include vendor bills for supplies, truck loans, taxes, and fees.
Our Menu:
• Potjie Kos
• Bunny chow served with a stew of your
choice.
• Piri Piri Chicken
• Beef stew, Chicken stew, Lamb stew
• Braaied meat with pap
• Chakalaka served with braai meat and
pap or bunny chow and stew.
• Samp with chicken stew
• Jollof rice with meat of choice
• Mash with meat or stew.
• Green salad served with anything of
choice.
• Salads of choice.
• And more with cooldrinks.
Source Amount(R)
Accounting information:
Mother R60000 • Capital: The initial start-up costs amount to R 891 049

• Funding: The money will come from parents and potential investors(Aunt)
Aunt/investor R800 000
• Expenses: operating expenses include payroll for the chefs and staff, food
Savings R31 049 costs, and fuel costs

Total R891 049 • Suppliers: Will be paid cash

• Other transactions: Cheque

• Total investment:
Costing and Pricing:

RM Amount ( item) Remarks

Estimated Sales Per Day 18000 300 items selling price of

R 60

Estimated Cost per day 210 300 items selling at the

cost of R0.7

Estimated Profit per day 17790

Bibliography:
1.www.google.co.za
2.Bruce R. Barringer(2012)
3.https://www.Investopedia.com
4.https://www.mcdonalds.co.za
5.https://www.flavourverse.co/traditional-South-African-Foods/
6.https://www.ibisworld.com
7.https://www.businessnewsdaily.com
8.Christian Schutz; Stephan A . Rehder, 2017 August 09, 58, Kolhammer Verlaag