Introduction

Purpose

Authors

0.2
Version
12/06/2019
 Gov
Visible
Uncharted Industrialised

Public
Goodwill
UN

Trust
Healthy life
Treatment

Premiums

Information

Insurance
Value Chain

NSO
Hospitals

Models &
Insight
Processing
Invisible

Data

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

 Gov
Visible
Uncharted Industrialised

Data Protection Public

Agency Goodwill
UN

Trust
Healthy life
Legislation Treatment

Privacy Premiums

Information

Insurance Assurance
Value Chain

NSO
Hospitals

Audit & Access

System
Models &
Insight
Processing
Invisible

Data

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

 Gov
Visible
Uncharted Industrialised

Data Protection Public

Agency Goodwill
UN

Trust
Healthy life
Legislation Treatment

Privacy Premiums

Information

Insurance Assurance
Value Chain

NSO
Hospitals

Audit & Access

System
Models &
MPC processing Insight
Processing

Business Rules

Smart
Invisible

Data
Contract
MPC BlockChain

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

 Visible
Uncharted Industrialised

NSO
Value Chain

Sources

other Satellite Survey

Survey tool
Invisible

Processing Storage

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

 Visible
Uncharted Industrialised

NSO
Value Chain

Sources

other Satellite Survey

Survey tool
Invisible

Processing Storage

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

 Visible
Uncharted Industrialised

UN
Improve Trust
Global
End
Economy
Poverty

NSO Access to jobs and

service
Value Chain

Population
location Movement from A
to B
All season roads

Sources

other Satellite Survey

Survey tool
Invisible

Processing Storage

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

 Gov
Visible
Uncharted Industrialised

Funding (donation /
receipt)
Goodwill
UN Public
Improve Trust
Global
End
Economy
Poverty

NSO Access to jobs and

Construction service
Value Chain

Population
location Movement from A
to B
All season roads

Sources

other Satellite Survey

Survey tool
Invisible

Processing Storage

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

 Gov
Visible
Uncharted Industrialised

Funding (donation /
receipt)
Goodwill
UN Public
Improve Trust
Global
End
Economy
Poverty

NSO Access to jobs and

Construction service
Value Chain

Population
location Movement from A
to B
All season roads

Sources

other Satellite Survey

Survey tool
Invisible

Processing Storage

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

 Gov
Visible
Uncharted Industrialised

Funding (donation /
receipt)
Goodwill
UN Public
Improve Trust
Global
End
Economy
Poverty

NSO Access to jobs and

Construction service
Value Chain

Population
location Movement from A
to B
All season roads

Sources

other Gov Register (admin data) Satellite Survey

Survey tool
Invisible

Methods

Processing Storage
Trust
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
 Visible
Uncharted NSO Industrialised

Sources

other Satellite Survey

Survey tool
Value Chain

Processing

Storage
Invisible

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

 Visible
Uncharted NSO Industrialised

Sources

other Satellite Survey

Survey tool
Value Chain

Processing

Storage
Invisible

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

 Visible
Uncharted NSO Industrialised

Sources

other Satellite Survey

Survey tool
Value Chain

Processing

Storage
Methods

Data

other Ethnicity Address

Invisible

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

 Visible
Uncharted NSO Industrialised

Sources

other Satellite Survey

Survey tool
Value Chain

Processing

Storage
Methods

Data

other Ethnicity Address

Invisible

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

 Visible
Uncharted NSO Industrialised

Sources

other Satellite Survey

Survey tool
Value Chain

Processing

Storage
Methods

Trust

Data

other Ethnicity Address

Invisible

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

 Visible
Uncharted NSO Industrialised

Sources

other Gov Register Satellite Survey

Survey tool
Value Chain

Processing

Storage
Methods
+Inertia

Trust

Data

other Ethnicity Address

Invisible

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

 Visible
Uncharted NSO Industrialised

Sources

other Gov Register Satellite Survey

Survey tool
Value Chain

Processing

Storage
Methods

Trust

Data

other Ethnicity Address

Invisible

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

 Visible
Uncharted NSO Industrialised

Sources

other Gov Register Satellite Survey

Survey tool
outsource to utility suppliers,
Six Sigma
Value Chain

use off the shelf products,

Processing Lean

Storage build in-house with Agile

techniques
Methods

Trust

Data

other Ethnicity Address

Invisible

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

 Visible
Uncharted Industrialised
Anchor
BUSINESS PUBLIC
Position
(visibility)

Movement CUP OF TEA

(evolution)

CUP
TEA
Value Chain

STAFF

HOT WATER

KETTLE WATER
Invisible

POWER

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

 Visible
Uncharted Industrialised

BUSINESS PUBLIC
Chaotic Ordered

Known
Uncertain

Measured
Unpredictable
CUP OF TEA Stable
Changing CUP
Standard
Different

TEA Obvious
Exciting
Value Chain

STAFF Low Margin

Future Worth
Essential
Unusual

HOT WATER Ubiquitous

Rare
Defined
Poorly understood
KETTLE WATER Volume Operations
Experimentation
Operational efficiency
Differential
Cost of doing business
Competitive Advantage
Invisible

POWER

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

 Visible
Uncharted Industrialised

BUSINESS PUBLIC
Company unit
Revenue 0.55 +$0.55
Cost of Goods sold 0.40 +$0.05

Tea 0.15
Water 0.05 CUP OF TEA
+$0.05 CUP
Power 0.05
Staff 0.10 +$0.15
+$0.10
Cup 0.05 TEA
Value Chain

Operating Profit 0.15 STAFF Robots

Other Expense
+$0.20
Depreciation (Kettle) 0.10
Net Income 0.05 HOT WATER
+$0.15 +$0.05

KETTLE WATER
+use standard kettles

+$0.05
Invisible

POWER

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

Uncharted Industrialised
Website (13)

Doctrine Collection (10)

Duplication
1
Statistical methods (16)

HR (8)

Survey Tools (12)

Doctrine
Bias Compute (12)
2
3 Doctrine
Lexicon Power (15)

Data Centre (8)

Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution

 Term Symbol Meaning

Component past or future(red) A single entity in a map e.g. an activity , practice , data ,or knowledge

Interface / line of the present A connection between components

Point of change How the map is changing e.g. competitive force

Flow A flow of capital (e.g. risk, financial, physical, social) between components

Inertia Likely to face a resistance to a change

Line of the future How the map is anticipated to be

Constraint A limitation from one component to another

Market Formation of a competitive marketplace

Ecosystem An ecosystem model e.g. ILC

Accelerator / decelerator An attempt to alter the map

Area of interest / focus / cell An area of interest, something worth noting e.g. components designated to a team

Method build in-house with agile use off the shelf products. outsource to utility suppliers.
techniques Lean Six Sigma

Attitude Pioneers Settlers Town Planners

 Stage of Evolution I II III IV
Activity (used) Genesis Custom Product (+rental) Commodity (+utility)

x-axis labels (types of Data (implied) Unmodelled Divergent Convergent Modelled

capital) Practice (implied Novel Emerging Good Best
Knowledge (implied) Concept Hypothesis Theory Universally Accepted
Characteristics

Ubiquity Rare Slowly increasing Rapidly increasing Widespread in the applicable market / ecosystem

Rapid increases in learning / discovery becomes Commonly understood

Certainty Poorly understood / exploring the unknown Rapid increases in use / increasing fit for purpose
refining (in terms of use)

Focused on build / construct / awareness and learning / Maintenance / operations / installation / comparison between
Describe the wonder of the thing / the discovery of some Focused on use / increasingly an accepted, almost
Publication Types many models of explanation / no accepted forms / a competing forms / feature analysis e.g. merits of one model
marvel / a new land / an unknown frontier invisible component
wild west. over another

General Properties

Forming market / an array of competing forms and Growing market / consolidation to a few competing but more
Market Undefined market Mature market / stabilised to an accepted form
different models of understanding accepted forms.

Knowledge management Uncertain Learning on use / focused on testing prediction Learning on operation / using prediction / verification known / accepted

Ordered (appearance of being linear) / trivial /

Market (Ecosystem) Perception Chaotic (non linear) / Domain of the “crazy” Domain of “experts” Increasing expectation of use / Domain of “professionals”
formula to be applied

Increasingly common / disappointed if not used or available /

User perception Different / confusing / exciting / surprising / dangerous Leading edge / emerging / uncertainty over results Standard / expected / feeling of shock if not used
feeling left behind

Future source of competitive advantage / unpredictable / Seen as a competitive advantage / a differential / Advantage through implementation / features / this model is Cost of doing business /
Perception in Indusry
unknown looking for ROI and case examples better than that accepted / specific defined models

High volume / reducing margin / important but

Seeking ways to profit and a ROI / seeking High profitability per unit / a valuable model / a feeling of
Focus of value High future worth but immediate investment invisible / an essential component of something more
confirmation of value understanding / focus on exploitation
complex

Poorly understood / Increasing education / constant refinement of needs /

Understanding Increasing understanding / development of measures Believed to be well defined / stable / measurable
unpredictable measures
Learning from others / testing the water / some Essential / any advantage is operational / accepted
Comparison Constantly changing / a differential / unstable Competing models / feature difference / evidential support
evidential support norm

Not tolerated / focus on constant improvement / assumed to

Failure High / tolerated / assumed to be wrong Moderate / unsurprising if wrong but disappointed Surprised by failure / focus on operational efficiency
be in the right direction / resistance to changing the model

Market action Gambling / driven by gut Exploring a "found" value Market analysis / listening to customers Metric driven / build what is needed

Efficiency Reducing the cost of change (experimentation) Reducing cost of waste (Learning)  Reducing cost of waste (Learning)  Reducing cost of deviation (Volume)

Decision Drivers Heritage / culture Analysis & synthesis Analysis & synthesis Previous experience
 Category Example Tactic to counter Counter points and messaging
Change of business relationship (loss of social
Vendor Management Right for its time / Past has evolved / Point to other departments / Lead the charge
capital)
Asset write down / Look to sweat and dump or dispose / Point to savings vs increasing running
Loss of existing financial or physical capital Future Planning
Disruption of Past costs of legacy
Norms
Loss of political capital Modernisation Emphasis on future agility & efficiency / Make the business aware / Building for the future

Threat to barriers to entry Unavoidable Change Already happening in the market

Investment in knowledge capital Training Cost of acquiring external skills will be high / motivation of staff

Cost of acquiring new skillsets Organisational development Develop capabilities in-house / use hack days / use conferences / create centres of gravity
Transition to the
New
Investment in new business relationships Vendor Management Developing relationships with the right suppliers / understanding the market

Changes to governance, management and practices Awareness of Co-evolution Practices have to adapt as activities evolve / Point to other past practices

Suitability Weak Signals & prior identification Examine ubiquity vs certainty

Use and development of standards, open source options, limit feature use to reduce lock-in, use
Lack of second sourcing options Supply Chain Management
of abstraction layers)
Agency of the New
Lack of pricing competition Market Analysis Single or multiple vendors, examine switching costs, use of brokers

Examine buyer / supplier relationship, understand the market is commoditising and is now a
Loss of strategic control Strategic Planning
volume operations game)

Declining unit value Awareness of Evolution Avoid death spiral, Look at alternative opportunities e.g. ecosystem use

Data for Past Success

Portfolio Management Risk Mitigation, look at disposal / spin-off
counteracts
Business Model
Resistance from rewards and culture Human Resources Higher rewards for adaptation, Education, Promote situational awareness

External financial markets reinforce existing models Analyst Relationships Spinning a future story