AMBASSADOR TOOLKIT

AUSTRALIA
 1

IF YOU VISITED ONE NEW BEACH

IN AUSTRALIA EVERY DAY,
IT WOULD TAKE OVER 27
YEARS TO SEE THEM ALL
 2

THE AUSTRALIAN EMU,

A LARGE, FLIGHTLESS BIRD
CAN RUN AS FAST
AS 45KM/H (28MPH)
 3

AUSTRALIA HAS A
LARGER POPULATION
OF CAMELS
THAN EGYPT
 4

AUSTRALIA HAS SOME OF THE

OLDEST GRAPE VINES
IN THE WORLD
 5

PART OF NEIL ARMSTRONG’S

MOON LANDING WAS BROADCAST
FROM PICTURES TAKEN BY THE PARKES
OBSERVATORY
 6

THE GREAT BARRIER REEF HAS A MAILBOX

YOU CAN FERRY OUT THERE AND SEND A
POSTCARD, STAMPED WITH THE ONLY GREAT
BARRIER REEF STAMP
 7

MELBOURNE WAS
NEARLY CALLED “BATMANIA”
BEFORE MELBOURNE WAS MELBOURNE,
IT WAS A SMALL SETTLEMENT ON
THE YARRA RIVER, WHICH WAS FOUNDED
BY A MAN CALLED JOHN BATMAN.
OUR BRAND
 INSERT

TVC HERE
—
HISTORY &
MILESTONES
 BRAND

HISTORY

1837
Bavarian immigrant, Johann
Gramp, arrives at Reeve’s Point
on Kangaroo Island, on the vessel
named “The Solway”
—
 BRAND

HISTORY

1847
Johann Gramp plants the Barossa
Valley’s first commercial vineyard on
the banks of Jacob’s Creek
—
 BRAND

HISTORY

1947
The first 100 years of the business is
celebrated with the planting of a
Moreton Bay Fig tree at a site now
named ‘Centenary Hill’, overlooking
Jacob’s Creek
—
 BRAND

HISTORY

1950
Pressure vessel and temperature controlled
fermentation is first introduced to Australia at the G.
Gramp & Sons’ Rowland Flat winery - a catalyst for
many of the modern winemaking techniques that
are used in Australia today

—
 BRAND

HISTORY

1976
Jacob’s Creek™ brand is launched with a 1973
vintage blend of Shiraz, Cabernet and Malbec.
Jacob’s Creek rapidly becomes one of
Australia’s most popular red wines

—
 BRAND

HISTORY

1984
Jacob’s Creek Riesling is launched, the first
white varietal for the brand. Jacob’s Creek
is first exported to the UK

—
 BRAND

HISTORY

2002
The home of Jacob’s
Creek is opened

—
 BRAND

HISTORY

2008
Named the 2008 World’s most awarded
winery by the World Association of Wine
Writers and Journalists on WAWWJ.com
based on results in wine shows during
2007/2008

—
 BRAND

HISTORY

2014
Jacob’s Creek Double Barrel,
a range of reds finished in aged
whisk(e)y barrels, is launched in
Australia.

—
 BRAND

HISTORY

2014
Jacob’s Creek launches its new brand
identity, with an exciting new logo and
packaging design, the most significant
enhancement since 1976

—
 BRAND

HISTORY

2019
Australia’s Top 10 strongest brands
and is the only wine brand in the
Brand Finance Australia 100

—
 OUR
ICON
TWO VINE LEAVES SINCE 1847
Our winemaking history is represented by two The year Johann Gramp planted his
vines leaves whose borders form the banks of first vines on the banks of Jacob’s
Jacob’s Creek. Creek.

WINE GLASS LOGOTYPE

The creek flows into the wine glass, which is A more contemporary evolution of Jacob’s Creek
framed by the vine leaves. logotype.

FLOWING CREEK GRAMP & SONS

Jacob’s Creek flows down the centre of our Our long history of winemaking started when
icon, representing the backbone of our Johann Gramp planted his first vineyard
heritage. alongside Jacob’s Creek.
ACHIEVEMENTS
 #1 1.7M 175
Bottled wine Glasses of Jacob’s Creek Years of
brand in Australia enjoyed every day heritage
— — —
WIDEST DISTRIBUTION FOOTPRINT GLOBALLY BY ANY
AUSTRALIAN WINE
 83 #1 +8,000
Exported to Premium wine Awards in
83 markets brand in 16 markets 30 years
— — —
NAMED IN WORLD’S MOST ADMIRED
WINE BRANDS 2011-2019
OUR WINEMAKERS
DAN SWINCER
CHIEF WINEMAKER

Dan joined the Gramp & Sons winemaking

team in the Barossa in 2006, where he
quickly proved his outstanding winemaking
talent. As Chief Winemaker, Dan is
determined to craft innovative wines that
continue to build the international
recognition of Jacob’s Creek for their
exceptional quality and distinctive style.
TRINA SMITH
GROUP WHITE AND SPARKLING
WINEMAKER

Exchanging accounting for vineyards, Trina

Smith followed her heart and never looked
back, travelling the world creating vintages and
experiencing ways of winemaking from all over.
Since joining the team in 2016, Trina’s vision is
to ensure that the varieties and vintage come to
the fore in our wines, while maintaining the
freshness & vibrancy that is our hallmark.
OUR
RANGES
 WE BELIEVE IN SHARING THE
GENEROUS AUSTRALIAN SPIRIT
WITH THE WORLD
THROUGH OUR WINES
 BRAND
ARCHITECTURE
Barossa Double Heritage Moscato Cool Twin Le Petit Classic Trilogy Reserve Aperitivo Sp
Classic Reserve
Signature Barrel Collection Dots Harvest Pickings Rosé Sparkling Sparkling Sparkling ritz
100 150 180 230 500-1000 110 120 120 150 125 140 160 170
CLASSIC
EASY DRINKING APPROACHABLE WINES
THAT EXPRESS TRUE VARIETAL CHARACTER

RANGE LEAD VARlETALS SOURCING

7 single varietals Chardonnay, Shiraz, Australia
Sauvignon Blanc & Cabernet
Sauvignon

Our classic range offers fresh, great tasting wines that have been created to drink now.
Our flagship range, Classic is a popular choice with consumers who seek excellent
value and consistent quality
RESERVE
AWARD WINNING REGIONAL WINES

RANGE LEAD VARlETALS SOURCING

5 single varietals Shiraz & Chardonnay Limestone Coast,
Adelaide Hills & Barossa
(Shiraz in China and HK only)

Each wine in our Reserve range is made by selecting premium quality fruit. A range
of premium wines, regionally appellated award winning wines from the Limestone
Coast & Adelaide Hills
BAROSSA SIGNATURE
A TRIBUTE TO THE BAROSSA, HOME OF JACOB’S CREEK AND AUSTRALIA’S
MOST RENOWNED WINE REGION

RANGE LEAD VARlETALS SOURCING

4 single varietals Shiraz & Chardonnay Barossa
&
2 blends

Barossa Signature focusses on expressing the character of our

signature wine region and brand home, through a range of premium
Barossa reds and white
DOUBLE BARREL
FINISHED IN AGED WHISK(E)Y BARRELS RICHER,
DEEPER, SMOOTHER

RANGE LEAD VARlETALS SOURCING

4 wines Shiraz & Cabernet Barossa & Limestone
Coast
Multi-regional blend

Jacob's Creek Double Barrel is a range that is comprised of premium wines which go
through two types of barrel treatment (hence the name Double Barrel). The wines are first
aged in traditional wine barrels, before being finished in used whisk(e)y barrels
HERITAGE
HONOURING A SPECIAL PLACE OR PERSON IN THE PROUD
WINEMAKING HISTORY OF GRAMP & SONS

RANGE ICONIC PEOPLE AND SOURCING

5 wines PLACES Barossa Valley &
Johann, our founder
Eden Valley
Centenary Hill | Bungalow Lane
Lyndale | Steingarten

These wines set a benchmark in regional Australian wines of outstanding

quality, and each is named in honour of a special person or place in the
proud winemaking history of Gramp & Sons
COOL HARVEST
GRAPES ARE HARVESTED IN THE COOL OF THE NIGHT
FOR A FRESH, CRISP TASTE

RANGE LEAD VARlETALS SOURCING

3 still & Sauvignon Blanc South Eastern
1 sparkling & Rosé Australia

The grapes that go into making Cool Harvest wines are picked during the cool of the night,
when they are at their crispest and juiciest. It’s the important first step that helps to make
our wines so light and refreshing – just perfect for lunchtime catch-up with good friends
TWIN PICKINGS
BETTER TOGETHER, WINE WITH A DASH OFSWEETNESS
FROM MOSCATO BIANCO

RANGE LEAD VARlETALS SOURCING

2 wines Sauvignon Blanc with a South Eastern
dash of Moscato Australia

Twin Pickings is a delicious blend of a sophisticated on trend varietal with a

dash of sweetness. The range is packaged in a contemporary design that
calls out the products unique proposition; a dash of Moscato Bianco
DOTS
CONTEMPORARY, FRUITY AND VIBRANT WINES

RANGE LEAD VARlETALS SOURCING

2 still & Moscato & Moscato Rosé South Eastern
2 sparkling Also available with bubbles! Australia

A deliciously refreshing ‘frizzante’ style wine delicately spritzed with vibrant

sherbet flavours and balanced with lively, summer fruit sweetness
LE PETIT ROSÉ
AUSTRALIA’S UNIQUE INTERPRETATION OF FRENCH
STYLE ROSÉ

RANGE SOURCING
1 still & South Eastern
1 sparkling Australia

Le Petit Rosé and Le Petit Rosé Brut Cuvée. Fresh, provincial style rosés
showcasing a modern Australian approach and premium fruit from selected
blocks of Pinot Noir, Grenache and Mataro
APERITIVO SPRITZ
THE NEW WAY TO SPRITZ

RANGE LEAD VARlETALS SOURCING

Original & Rosé Original South Eastern
Australia

Aperitivo Spritz is ready-to-serve no matter what the occasion. As

sophisticated as traditional sparkling, it gives a new twist to the
Aperitivo moment
EARTH VINE GRAPE
CERTIFIED ORGANICALLY GROWN

RANGE LEAD VARlETALS SOURCING

2 wines Chardonnay South Eastern
& Shiraz Australia

Our first organic wine, made from certified organically-grown grapes using certified
organic winemaking techniques. The result is vibrant wines that are a great choice
for the environment
UNVINED
TRUE WINE FLAVOUR, ONLY 0.5% ALCOHOL

RANGE LEAD VARlETALS SOURCING

3 still & Riesling & Sparkling South Eastern
1 sparkling Australia

A range of dealcoholized wines made for those who prefer to limit

alcohol consumption but still wish to enjoy wine drinking occasions
WAH
WINES DEVELOPED IN COLLABORATION WITH A RENOWNED
CHEF, TO PERFECTLY COMPLEMENT JAPANESE CUISINE

RANGE SOURCING
3 wines South Eastern
Australia

Wah wines are unique wine blends created specially to match the exquisite flavours and textures of
Japanese cuisine. Borne from collaboration with leading chefs from Japan, Wah includes a white and
red blend to be enjoyed with a sushi and sashimi, and a red blend for grilled meat dishes and yakitori
EXPEDITION
INSPIRED BY OUR FOUNDER,
JOHANN GRAMPS’ INITIAL EXPEDITION

RANGE LEAD VARlETALS SOURCING

3 wines Cabernet Sauvignon South Eastern
Australia

Exclusive to Asia Pacific Travel Retail, Jacob’s Creek Expedition pays tribute to the ship that
brought our founder, Johann Gramp, on an expedition
across the seas to South Australia in 1837. Ten years after disembarking ‘The Solway’, Johann
was to plant the first vines on the banks of Jacob’s Creek
SUSTAINABILITY
 SOLAR POWER INSTALLATION
AT JACOB’S CREEK WINERY

20% 80% 100%

of our annual electricity of our electricity requirements from RENEWABLE
usage will be solar renewable sources ELECTRICITY
 JACOB’S CREEK
ENVIRONS REJUVENATION

1 2 3 4 5
Removal of Sown five hectares of Revegetating with more Diverse populations of Water quality
invasive ash native grass seedlings than 4,000 native native animals are is steadily improving
& olive trees seedlings returning
BRAND HOME
LOCATED IN THE HEART OF
THE BAROSSA VALLEY
IN SOUTH AUSTRALIA
 AWARD-WINNING
CELLAR DOOR
Our Table
Tastings
Restaurant

Blend your own Vineyard tours

160,000
visitors each year

—
1 million
since 2002

—
VISUAL
TASTING
NOTES
THANK YOU