BRM II Interview

Appendix:
Interviewed – Abhishek Sahu

Age – 30
Designation – Engagement Manager
Place of Residence – Bengaluru
Average watch time is 3 Hrs.
Interviewed participant aged about 30 years, over phone. The overall duration of the
interview was for 14 minutes. The interview was conducted in an informal setting, as the
interviewer knew the participant. The participant works for an analytics firm in Bengaluru.
He uses OTT platform quite often. Due to engagement with work, his average watch time
per week is almost 3 hours. He is interested in sports and movies, Since he already has the
family subscription for Netflix, he is not buying subscription of any other OTT platform and
wishes Netflix to stream Football matches which would cater to his choice and will be
pocket friendly also.
1. What OTT service do you use?

Netflix
2. For how long have you been using this service
Since 5 years
3. What do you like about the service
The content is very good on OTT platform. Many options available for
multiple genre.
4. What are the pain points in the service
The cost is slight higher for the no. of hours I spend watching the content.
Watch time varies from 3 hours per week to 0 hours per week and at times
goes up to 8 hours a week.
5. Do competing services address the pain
Yes
6. What are the area of improvement of your service
Better pricing strategy
7. Are you satisfied with the pricing of your service
No
8. What are the suggestions for your OTT service provider to improve the quality
of service
May be live streaming of football matches
9. How often do you encounter service outage
Never
10. How effectively are your reported problems addressed by the service provider
Never had a chance to report any problem.
Page 1 of 12
Interviewed – Parul Priya
Age – 24
Designation – Test Analyst
Place of Residence – Pune
Interviewed participant aged about 24 years, over phone. The overall duration of the
interview was for 10 minutes. The interview was conducted in an informal setting, as the
interviewer knew the participant. The participant Interviewed is a Test analyst at an IT
firm and resides in Pune. She is an avid user of OTT platform and spends around 10 hours
per week on OTT platform. She uses Prime Video as it is pocket friendly and annual
subscription at a discounted rate is available. Since she is an avid users of the app, the
content gets repetitive after sometime owing to the average watch time, 10 hours/week.
She wishes to have NEWS streamed over the OTT platform so that she is aware happening
in and around the world. The NEWS content is different everyday so that would break the
monotony of similar content being watched over the platform.
1. What OTT service do you use?

Prime Video
2. For how long have you been using this service

Since 3 years
3. What do you like about the service

A lot of contemporary content if available online which is quite relatable. The
fantasy content is also very good and keeps us glued to the mobile screen.
4. What are the pain points in the service

Content gets repetitive after sometime. There is no option available for current
NEWS
5. Do competing services address the pain

Yes, OTT platform uploads a lot of content
6. What are the area of improvement of your service

May be classic series can be uploaded online
7. Are you satisfied with the pricing of your service

Yes
Page 2 of 12
8. What are the suggestions for your OTT service provider to improve the quality
of service
Option for streaming live reality shows and NEWS could be very interesting
9. How often do you encounter service outage

Once
10. How effectively are your reported problems addressed by the service provider
I had reported issues regarding login; it was resolved within 10 mins.
Interviewed – Sunil Yadav

Age – 36
Designation - Region Head ( North)
Place of Residence – Mumbai
The overall duration of the interview was for 15 minutes. The interview was conducted in
an informal setting as the participant was known to the interviewer. The participant is a
Regional head in Sony Liv and has recently joined. As per the participant the OTT app is
used mostly while in travelling in train in Mumbai where News content can be accessed.
As per the participant Hotstar has limited choices for movies and Hindi series.
1. What OTT Service do you use ?
Answer : Hotstar
2. For How long you have been using this service ?
Answer : 2 years
3. What do you like about the service ?
Answer : National and International News content. Also TV channels being linked to the
platform.
4. What are the pain points in the service ?
Answer : Options are limited wrt Movies and Hindi dramas are also few.
5. Do competing service address the pain ?
Answer : Only to a limited degree.
6. What are the improvement of your service ?
Answer : More English movies and series.
7. Are you satisfied with the pricing of your service ?

Page 3 of 12
Answer : Yes
8.What are the suggestions for your OTT service provider to improve the quality of service
?
Answer : More English movies and series.
9. How often do you encounter service outage?
Answer : Never
10. How effectively are your reported problems addressed by the service provided ?
Answer : Did not raise any request for a problem.
Interviewed – Ronak Fadia

Age – 35
Designation - CA
CA in a private firm. As per the participant the OTT app is used mostly at home on
weekends where he does binge watching. He prefers watching English Series and Netflix
provides wide range of options for the same. The two issues which the participant
considers is High price of Netflix compared to other platforms and also sports option is not
available.
Answer : Netflix
Answer : 3 years
Answer : Wide options of English and International series also great options for both English
and Hindi movies.
Answer : Very High pricing.

Page 4 of 12
Answer : Not with content but yes with the price.
Answer : Sports content needs to be added.
Answer : No
?
Answer : Reduce price and provide sports content
Answer : Never
Interviewed – Rahul Vasavada

Age – 36
Designation – Data Analyst
Place of Residence – USA
The overall duration of the interview was for 25minutes. The interview was conducted in
Data analyst in a USA firm. As per the participant the OTT app is used almost daily in the
evenings. Also the platform is used for kids entertainment / engagement during the
daytime. He prefers watching English Series and Netflix provides wide range of options for
the same. The two issues which the participant considers is no sports content and news
content.
Answer : Netflix
Answer : 4 years
Answer : International and English movies as well as plenty of options for English series..
Page 5 of 12
Answer : Sports content not available
Answer : Yes
Answer : Yes
?
Answer : Include Sports and news content .
Answer : Never
Interviewed – Shilpa Agarwal

Age – 38
Designation – IT
an formal setting as the participant was interviewer’s senior in college. The participant is a
in Program Engineer in Bank of America back office based in India / Mumbai. As per the
participant the OTT app is used almost daily in the evenings while making her kids eat.
The platform is primarily used for kids entertainment. The participant wants more News
content on the platform which can be accessed while travelling.
Answer : Hotstar

Page 6 of 12
Answer : 4 years
Answer : Cartoons for my kids especially Doraemon and Shinchan in recent time.
Answer : Very few English series.
Answer : Only partially as cartoons are not available on other OTT service.
Answer : More International News content
Answer : Yes
?
Answer : More English series and international news content.
Answer : Never
Interviewed – Dr Vivek Kumar

Age – 37
Designation – MBBS
Place of Residence – Ranchi
an formal setting as the participant was interviewer’s family dentist. The participant is a
Dentist based in Ranchi. As per the participant the OTT app is used almost daily in the
evenings. The platform is primarily used for watching hindi movies and series. The
participant generally indulges in binge watching on weekends. The two major issues
highlighted were that the platform does not provide any sport and news content.
Page 7 of 12
Answer : AmazonPrime
Answer : 2 years
Answer : Collection of Hindi movies.
Answer : No sports and news content.
Answer : Yes
Answer : To add sports and news content.
Answer : Yes
?
Answer : To add sports and news content.
Answer : Never
Interviewed – Amit Kumar

Age – 35
Designation – Civil servant
Place of Residence – Ranchi
Page 8 of 12
an informal setting as the participant was known to the interviewer’s . The participant is
an officer in CAG office. As per the participant the OTT app is used almost daily in the
evenings. The platform is primarily used for watching hindi movies and series. The only
issue which the participant feels is that the OTT platform lacks sports content.
Answer : AmazonPrime
Answer : 2 years
Answer : Hindi movies
Answer : No sports content provided
Answer : Yes wrt sports but not wrt hindi movies
Answer : Yes
?
Answer : Provide sports content
Answer : Never
Answer : Customer service on twitter is very prompt.
Interviewed – Swapnajit Sahoo

Age – 38
Page 9 of 12
Designation – Banker
Place of Residence – Odisha
an officer in Union Bank of India. As per the participant the OTT app is used almost daily in
the evenings to keep his kids engaged. The platform is primarily used for cartoons in the
home. The only issue which the participant feels is that the OTT platform has very few
hindi movie options.
Answer : Hotstar
Answer : 3 years
Answer : Cartoons as it keeps my kids engaged.
Answer : Very few hindi movies
Answer : Yes wrt movies but not wrt cartoons.
Answer : More Hindi movies need to be added. Also Odia movies are needed.
Answer : Yes excellent pricing
?
Answer : Provide more hindi movie options. Also Odia content needs to be added.
Answer : Never
Answer : Never raised a request.

Page 10 of 12
Interviewed – Sushil Riyar
Age – 28
Designation – Civil Servant
Place of Residence – Rajasthan
an officer in Ministry of Defence office. As per the participant the OTT app is used almost
daily in the evenings. The platform is primarily used for watching English movies and
series. The only issue which the participant feels is that the OTT platform is very costly in
India as compared to other services.
Answer : Netflix
Answer : 2 years
Answer : English movie and series content. Also it provides good global movies dubbed in
English.
Answer : High Cost
Answer : No
Answer : More Hindi and English movies need to be added.
Answer : No
?
Answer : Provide more Hindi and English movie options.
Answer : Never
Page 11 of 12
Answer : Never raised a request.
Page 12 of 12

BRM II Interview

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

BRM II Interview

Uploaded by

Copyright:

Available Formats

Appendix:

Interviewed – Abhishek Sahu

1. What OTT service do you use?

1. What OTT service do you use?

2. For how long have you been using this service

3. What do you like about the service

4. What are the pain points in the service

5. Do competing services address the pain

6. What are the area of improvement of your service

7. Are you satisfied with the pricing of your service

9. How often do you encounter service outage

Interviewed – Sunil Yadav

1. What OTT Service do you use ?

2. For How long you have been using this service ?

3. What do you like about the service ?

4. What are the pain points in the service ?

5. Do competing service address the pain ?

Answer : Only to a limited degree.

6. What are the improvement of your service ?

Answer : More English movies and series.

7. Are you satisfied with the pricing of your service ?

Answer : More English movies and series.

9. How often do you encounter service outage?

Answer : Did not raise any request for a problem.

Interviewed – Ronak Fadia

1. What OTT Service do you use ?

2. For How long you have been using this service ?

3. What do you like about the service ?

4. What are the pain points in the service ?

Answer : Very High pricing.

5. Do competing service address the pain ?

6. What are the improvement of your service ?

Answer : Sports content needs to be added.

7. Are you satisfied with the pricing of your service ?

Answer : Reduce price and provide sports content

9. How often do you encounter service outage?

Answer : Did not raise any request for a problem.

Interviewed – Rahul Vasavada

1. What OTT Service do you use ?

2. For How long you have been using this service ?

3. What do you like about the service ?

Answer : Sports content not available

5. Do competing service address the pain ?

6. What are the improvement of your service ?

Answer : Sports content needs to be added.

7. Are you satisfied with the pricing of your service ?

Answer : Include Sports and news content .

9. How often do you encounter service outage?

Answer : Did not raise any request for a problem.

Interviewed – Shilpa Agarwal

1. What OTT Service do you use ?

2. For How long you have been using this service ?

3. What do you like about the service ?

4. What are the pain points in the service ?

Answer : Very few English series.

5. Do competing service address the pain ?

6. What are the improvement of your service ?

Answer : More International News content

7. Are you satisfied with the pricing of your service ?

Answer : More English series and international news content.

9. How often do you encounter service outage?

Answer : Did not raise any request for a problem.

Interviewed – Dr Vivek Kumar

2. For How long you have been using this service ?