HYPE

S T U D I O

KREATIV
S T R E E T
HYPE K R E AT IV
S T U D I O S T R E E T

The information contained in these documents is confidential, privileged and only for the information of the intended
recipient and may not be used, published or redistributed without the prior written consent of Hype Studio.
HYPE K R E AT IV

WHO
S T U D I O S T R E E T

WE ARE
Hype Studio is an independent full service agency which allows us
to do what we do best: identifying and communicating your brand
story. Everywhere your brand lives. From paper to the web, from
developing complex websites that sell your products to brand
videos and creating the tools your sales team needs to get the
products in store.
We pride ourselves on living in the today but always looking ahead
to what will be new tomorrow. Staying on trends, fully capable
digitally without giving up the brains behind the big picture strategy.
An independent agency with an entrepreneurial spirit, we produce
the work of a big agency without the headache. (Read:
Bureaucracy, layers of command, conflicts of interest, blah blah
blah…) And with that, you get it quicker, and more cost efficiently.
HYPE K R E AT IV
S T U D I O S T R E E T

Our Principles
1. It’s difficult to see the picture when you are inside the frame

2. People aren’t interested in you , they are interested in themselves

3. Knowledge is the process of piling up facts . Wisdom lies in their simplification

4. The competition doesn’t stand still

5. When you capture consumers’ mind you gain interest , but when you capture their hearts
you gain commitment

6. It’s not creative unless it SELLS !

HYPE K R E AT IV
S T U D I O S T R E E T

”Mission : To provide cutting edge solutions to our clients

to solve their immediate problems and set them on the
path of business growth and success “
HYPE K R E AT IV
S T U D I O S T R E E T

CLIENTS
HYPE K R E AT IV
S T U D I O S T R E E T

And 100 more . . .

HYPE K R E AT IV

OUR
S T U D I O S T R E E T

SERVICES
Development Content Strategy Branding
Website Design Copywriting Discovery Logo design
Website Development Photography Research Branding & Identity
UI/UX design Illustration User Experience Brand Style Guide
Web Applications Filmography Content Strategy Iconography
Prototypes Post Production Marketing Campaigns Collateral Print
Wireframes Social Media Marketing Packaging Design
Social Media Content 
HYPE K R E AT IV
S T U D I O S T R E E T

PORTFOLIO
HYPE K R E AT IV
S T U D I O S T R E E T

Digital Mandate
Retainer
Media

Content curation

Website management 

Lead generation campaign

Videography

Photography
HYPE K R E AT IV
S T U D I O S T R E E T

Digital Mandate
Retainer
Content Curation

Digital Content

Print Collateral

HYPE K R E AT IV
S T U D I O S T R E E T

Digital Mandate
Retainer
Content Curation

Digital Content

HYPE K R E AT IV
S T U D I O S T R E E T

Digital Mandate
Retainer
Content Curation

Marketing Collaterals

Print Collaterals
HYPE K R E AT IV
S T U D I O S T R E E T

Digital Mandate Retainer

Content Curation

Print Collaterals

Social Media Management

Social Media content


Social Media campaigns
HYPE K R E AT IV
S T U D I O S T R E E T

Digital Mandate Retainer

Content Curation

Print Collaterals

Social Media Management

Social Media content


Social Media campaigns
HYPE K R E AT IV
S T U D I O S T R E E T

Digital Mandate
Retainer
Content Curation

Print Collaterals

Digital Mandate Retainer

HYPE K R E AT IV
S T U D I O S T R E E T

Digital Mandate
Retainer
Content Curation

Marketing Collaterals

Print Collaterals

Digital Mandate Retainer

HYPE K R E AT IV
S T U D I O S T R E E T

Digital Mandate Retainer

Content Curation

Marketing Collaterals

Print Collaterals
Social Media Management

Social Media content


Social Media campaigns
Lal Sweets
Client

Lal Sweets is a new age Mithai company headquartered in

Bangalore.  Started in 2010 by Shri Gulab Athwani in mumbai
and then relocated to Bangalore . Currently Lal Sweets is a
name to reckon with in packaged mithai and namkeen with its
unique presence across general trade , modern trade , online
marketplace and the exclusive airport outlets along-with
exports.


Their signature products are Mysore Pak , Kaju Katli , Badam

Ladoo , Boondi Ladoo and the sugarless variants like Nutty
Bites and Khajur Pak


They are planning to foray into bakery items in the near future 

Opportunity
LAL's is one of the finest and premium brand when it comes to
Indian traditional sweets. Having potential in delivering the best
Indian sweets across India, Lal Sweets, from traditional sales
wanted to shift online.

Outcome





With an amazing social media
impact & other on-ground
activities to promote sales
mainly during festive seasons,
Our team backed by the
marketing team at Lal Sweets
helped increase their sales by
nearly 20%.

The store was designed by

us at the Bangalore airport.
 Sureena Chowdhri
Client



Sureena Chowdhri is a contemporary Indian designer
who specializes in ethnic wear for women which is
both luxurious and sustainable. Her store is located at
GK-1. 

We helped her in establishing an online presence as

well with a fully functional e-commerce website.

Challenge
The challenge was to create a website which
will communicate the feel and vibe of the brand.
Sombre shades which communicate the
delicateness and minimalism of the brand
along-with the luxurious feel. Which we were
finally able to capture on the website.

Outcome



Uptick in sales. 

Smoother customer service experience. 

One more sales channel added for the brand

( Physical Store and now website)

STARTUPS
TANA
Client

Tana is a firm offering innovative solutions in the Food

and Beverage space. They want to supply pre cut
ingredients and spices which will allow their customers
to prepare their own meal without any hassles like
Marley’s Spoon and Blue Apron.

Challenge

Creating a brand logo and identity which  focuses

more on the process of cooking than the final dish.

Romanticizing the notion of the cooking process and

highlighting it as a creative and pleasurable
experience.

  

Outcome



Logo design

Identity design

Branding

Packaging Design

Website and App UI/UX design

 Hash
By Bira91

Client



Hash is a tobacco brand backed by Bira 91 , Grofers &
BharatPe . They want to sell flavored tobacco products
and eventually introduce the marijuana products and
its counterparts when it gets legalized in India.

Challenge
The primary challenge here was giving tobacco
a youthful vibe as compared to its present old
man , boxy , formal vibe. An owl was arrived to
be the mascot which conveys the kind of funky
vibe intended with the design

Outcome



Branding concept finalised

Color Scheme finalised 

Owl Mascot finalised. 

Marketing collaterals finalised. 

Pitch Deck Design

Secured Seed Funding

 Parafit
Client



Parafit is India's first online fitness collaboration network.
Their aim is to help people reach their fitness goal. With
over 3,000 clients and avid followers all over India and
overseas they are quickly growing in the fitness industry.

Challenge
Create an online platform for the fitness community to
discuss various topics of concern , track progress , share
achievement etc.

Create a brand identity which evokes inspiration to get fit

for the typical indian consumer.

To create a portal on which customized meal plans can be

made by the customer as per their fitness goals and
corresponding dietary needs.

Outcome



Logo & Identity design

Customized Fitness Plan

Fitness forum and community

24*7 Nutrition Support Help . 

Marketing collaterals for the promotion Customized Diet Plan

Nutritious food subscription

Food Delivery in hyperlocal area

Pinkwoolf
Client

Pinkwoolf is a men’s grooming brand offering premium

shaving instruments and accessories. They want to bring
back the traditional style of shaving back in vogue which is
reflected in their quirky tagline ‘Bring back the gentleman’.
PInkwoolf got featured in amazon’s (launchpad list) startups
to look out for in the grooming space.

Challenge
Making space in a market crowded with beard grooming
products like Beardo , Ustraa and Bombay Shaving
company.  Traditional Open Comb -Double Edge Razor had
to be presented as a viable option to modern multi blade
cartridge and disposable razors . Re-Introducing and
popularizing old male grooming habits and culture in the
current fast paced modern times. 

Outcome



Brand Positioning 

Logo Design & Branding


Packaging Design

Website development

Print Collateral

Photo Shoot/ Video Shoot

Blog writing/ Emailer

Digital Mandate Retainer



SEO

SEM

UI/UX

Website design

Website development

Website maintenance

Digital Mandate Retainer


SEO

SEM

UI/UX

Website design

Website development

Website maintenance

Digital Mandate Retainer


SEO

SEM

UI/UX

Website design

Website development

Website maintenance

Campaign Videos

Dalmia cement - Father’s day


HCL - #SheInspires
Recipe Videos

Golden Harvest (a Future Group Company)

Desi Atta Company (a Future Group Company)

Brand/ Corporate Videos

Mahindra Comviva –

Stellar-
Testimonial Videos

Lucideus Tech – (shot on Red Helium)

Renault Kwid –
Product Explainer Videos

Chqbook-

RateGain
Interview Videos

Canara HSBC OBC – MD and CEO

Wiley India – Vikas Gupta, MD

Product Videos

HCL – IoT Works

Lifelong Online-
HYPE K R E AT IV
S T U D I O S T R E E T

Capabilities Commercials
Brand Strategy
Let’s get in touch
Logo Design
Style Guides
Powerpoint/ Keynotes
Packaging design

COMM-
Video Production 
Social Media Marketing
Print Collateral
Discovery/ Research
Branding & Identity design

ERCIALS
Competitive Research
UI/UX
Web Development
Web Design
Illustration / Iconography
Social Media Content 
Monthly Retainer 
HYPE K R E AT IV
S T U D I O S T R E E T

OUR
LEADERSHIP
Karandeep Gill Hemant Kumar Sanyam Tripathi Amitabh Dash
Creative Head Technology Head Account Director Research Head
NIFT New Delhi , 2017 NIFT New Delhi , 2015 NIFT New Delhi, 2015 MDI Gurgaon, 2018
karangill@hypestudio.in hemant@hypestudio.in MDI Gurgaon , 2018 amitabh@hypestudio.in
sanyamtripathi@hypestudio.in
HYPE K R E AT IV

GET IN
S T U D I O S T R E E T

TOUCH
Phone Email
hello@hypestudio.in
+91 8447899768
sanyamtripathi@hypestudio.in
+91 9899943667
karangill@hypestudio.in
+91 9140078058
hemant@hypestudio.in
amitabh@hypestudio.in
Terms and Conditions
Content
Payment Structure 

Writing or inputting any text copy is not
Post discussion we can devise a custom
included in this contract. If you’d like us to
structure as per the project requirement and the
write new content or input text for you, we’re
convenience of our clients
happy to provide a separate estimate for that.
Photography
The clients need to supply photo files to us in an Business Hours

editable format. Photographs must be in a high Monday to Saturday, between 10am and
resolution digital format. Royalty free photograph 7pm. 
will be used in branding & stylescapes unless 

provided. Additional Work

Any requested additional work outside the
scope of this agreement will be charged at
per hour basis. (e.g. extra revisions)
HYPE K R E AT IV
S T U D I O S T R E E T

THANK YOU
 HYPE
S T U D I O

KREATIV
S T R E E T