The Stratonhunter Group: Dollars

DOLLARS
S
H
G
TRAFFIC
The
StratonHunter SEGMENTS
Group
STRATEGY + INSIGHTS
FOR A CHANGING FOOD GROWTH
INDUSTRY
Prepared for Zoglo’s/Foodfest America
Launching a Foodservice Division

TRENDS
FUTURE
February 18th, 2020
Zoglo’s Foodservice Strategy Plan Overview
Agenda
• Executive Summary
• Market Conditions North America Foodservice
• Snapshot: Plant Based Proteins
• SWOT: Competitors
• Foodservice Entry Plan
• Zoglos Foodservice Sales Plan
• Action Steps
• Next Steps
Copyright 2020. The StratonHunter Group, Inc. All Rights Reserved. This presentation is proprietary and confidential and may not be disclosed in any manner, in
StratonHunter whole or in part, to any third party without the express written consent of StratonHunter.
Foodservice Strategy Plan: Executive Summary
The North American Foodservice market, defined as Commercial Foodservice (Restaurants, Convenience Stores, Prepared Meals at
Grocery) and Non-Commercial (Workplace, Education, Transportation, Contract Catering) represents $800 Billion in annual sales.
In 2019, Plant Based Meats menu items represents approximately $600 Million in sales or 0.75% of the North American Foodservice
market.
Between 2016 and 2019, Plant Based Meats have increased +170%. Forecasted sales for 2019-2022are are expected to be on average
+14% CAGR.
Within Foodservice, Quickservice Restaurants account for 65% of Plant Based Meat sales in US and 61% in Canada. Full Service
Restaurants represent approximately 25%. The remaining categories (Convenience Stores, Prepared Meals at Grocery ) represent 10%.
As consumers food preferences continue to evolve towards healthy eating, traditional proteins such as red meats are declining.
Furthermore a key consumer trend at Restaurants is Menu Innovation. Plant Based Proteins are viewed as a simple and effective strategy
to bring menu innovation to many existing restaurant brands.
Additional, new style of restaurant concepts are emerging that are redefining the industry and are solely based on Plant Based menus.
Concepts such as Copper Branch, Fresh and Planta Burger are amongst the fastest growing new brands in the market.
Zoglo’s has a unique opportunity to quickly develop a Foodservice division and capture share of the increasing growth of Plant Based
offerings in the Foodservice market in North America resulting in over $2 million in sales by 2023.
Plant Based Proteins Foodservice Market North America
North American Foodservice Market Potential
$600 Million
by 2026
Current Plant Based Protein Market in North America.

Growth to 2026 estimated to be +15% CAGR
$1.2 Billion
North America Commercial Foodservice
Traffic at the over 700,000 restaurants in North America has been growing for many years with dollar spend increasing.
vs. Year Ago CAGR*
68B visits +1% 0%
vs. Year Ago CAGR*
$800B dollars +1% +2%
Copyright 2020. The StratonHunter Group,PCYAInc.

= Percent Change
All Rights vs. Year
Reserved. Ago
This presentation*CAGR = Compound
is proprietary Annual Growth
and confidential andRate
may not be disclosed in any manner, in 5
StratonHunter less than
whole or in part, to any third party without -15% “--”;
the express greater
written than +15%
consent “++” (Average Yearly Growth 2013-2017)
of StratonHunter. CREST® YE November 2017
North American Foodservice Segments
Total Foodservice
68 Billion Visits North American Foodservice Industry Traffic
Traffic +1%
Full Service
Restaurants
-3% QSR Retail
2%
18%
12%
Non-Commercial
Outlets*
11% 1%
2%
Vending
QSR 57% 1%
excl Retail**
1%
Source: The NPD Group / CREST OnSite® / 2019
North American Foodservice Meal Day Distribution
PCYA PCYA
63% 0%
Morning
16 5%
Meal
37% 0%
Lunch 24 1% 6 -2%
10 -1%
Supper
13 -2% 13 -1%
PM Snack 9 2% 8 5%
Weekday Weekend
PCYA = % Change vs. Year Ago Source: The NPD Group / CREST OnSite® / 2019
StratonHunter
The NPD Group, Inc. | Proprietary and Confidential Source: CREST YE June ‘14
whole or in part, to any third party without the express written consent of StratonHunter.
Younger consumers drive Foodservice growth
Foodservice growth over the past 4 years has been driven by younger
consumers...but these generations are moving into new life stages.
Commercial Foodservice Traffic by Generational Cohort
2015 2016 2017 2018 2019
27% 28% 27% 27%

25%
22%
20%
15%
6%
4%
Gen Z Millennials Gen X Boomers Silent + GI

(b. 1997 to Present) (b. 1981 to 1996) (b. 1965 to 1980) (b. 1946 to 1964) (b. before 1946)
CAGR: 12% 3% 5% -2% -10%
Copyright 2020. The StratonHunter Group, Inc. All Rights Reserved. This presentation is proprietary and confidential and may not be disclosed in any manner, in 8
StratonHunter *CAGR
whole or in part, to any third party without the= express
Compoundwritten
Annual Growth Rate of
consent (Average Yearly Growth 2015-2019)
StratonHunter.
INFLUENTIAL MARKET TRENDS
Key Trends Influencing the Restaurant Industry
The Rise of Digital Disruptors Plant-Based Proteins Menu Innovation
Food Quality Demand Breakfast Stealing Share Increased Spending
StratonHunter whole or in part, to any third party without the express written consent of StratonHunter. CREST® YE April 2018 10
Key Trends Influencing the Restaurant Industry
Healthy Living.
Healthy lifestyle habits are becoming the normal way
of life as concerns over obesity, food sensitivity and
people effected by disease continue to rise.
❑ Perception of healthy living is shifting beyond
just physical health to represent a much more
holistic view, where food, exercise, mental well
being and broader lifestyle issues are seen as a
whole entity
Ethical Living.
For consumers & businesses, increasing attention is
paid to ethics and moral values. This translates to
❑ Purchasing decision framed by the concerns
about the environment, sustainability, animal
welfare, production and labour practices, as
well as desires to positively impact communities
and people.
The greater number of people in the western countries are now

changing their meat consumption habits to lead a healthy lifestyle.
Ref: Euromonitor International, 2019
Beyond Burger
Values over Consumption

Consumers now more than ever, want their
purchases to support their value belief system.
• The Share of wallet is shifting from priorities such as cars,
and products, to new values like travel and experiences
• 55% of consumers are willing to pay more for products from

brands that demonstrate a commitment to social value,
while 76% would refuse to purchase a company’s product or
services upon learning that it supported an issue contrary to
their beliefs.
• Value systems are helping to shape massive new growth

markets, such as green energy, resale markets, meat
substitutes, natural beauty and many more.
Pop. Growth from 2011- 2016

The Plant-Based Movement
The ‘why’ behind the buy.
Consumers becoming more aware of Animal welfare is becoming more Immigration from regions where
environmental impact of meat top of mind among consumers in meat consumption is less popular
consumption general
StratonHunter whole or in part, to any third party without the express written consent of StratonHunter. 13
Plant-Based Menu Items
Vegetarian/vegan menu descriptions
continue to grow at an average of 13% year
over year.
Commercial Foodservice Menu Description for
Traffic (Millions) Vegetarian/Vegan
200
150
CAGR: +13%
100
50
2015 2016 2017 2018 2019
Q. Which of the following words, if any, were used to describe the menu items you ordered for your meal yesterday?
StratonHunter whole or in part, to any third party without the express written consent of StratonHunter. CREST® YE June 2019 14
Food Quality is taking center stage
Over the past 4 years, ‘Quality of Food’ has been one of the fastest growing
initial visit motivators within Foodservice.
+8%
4-year CAGR
StratonHunter whole or in part, to any third party without the express written consent of StratonHunter. CREST® 2018 15
Food Quality is taking center stage
Operators are employing different strategies to boost perceptions of food
quality...
CLAIMS PREMIUMIZATION FOOD STORY
StratonHunter whole or in part, to any third party without the express written consent of StratonHunter. 16
PLANT BASED PROTEINS
MARKET
Global Market Outlook: Plant Based
Key Highlights
❑ The global plant-based Meat market was valued at

USD 10.10 Billion in 2018 and is expected to reach
USD 30.92 Billion by the year 2026
❑ The market is expected to grow at a CAGR of 14.8%
during the period from 2018~2026.
❑ Barclays estimated that global alternative meat Figure # 3: Forecasted market value of plant-based meats
worldwide from 2018 to 2026. (In Billion US$)
sales could reach $140 Billion annually by 2029, and
if the company is able to land a big fish such as
McDonald's or KFC, both of which have been testing
its products, that could catapult its sales into new
spheres.
❑ The success of Beyond Meat and Impossible Meats
has attracted the attention of industry
heavyweights such as Nestlé and Tyson Foods.
Source: Statista, Reports & Data, 2019 Copyright 2020. The StratonHunter Group, Inc. All Rights Reserved. This presentation is proprietary and confidential and may not be disclosed in any manner, in
StratonHunter whole or in part, to any third party without the express written consent of StratonHunter. Figure # 4: Alternative Meat Market, 2018 in Selected Countries.
Plant Based Consumption: Market Share by Region
Key Highlights
❑ The North American market share of the plant-

based meat is 42% in 2019, and it is expected
to continue its lead in terms of consumption,
and is expected to grow at a CAGR of 14.6% Figure # 5: Estimated market value Share of Plant based meat worldwide
2019-2025, by Region
during the 2019~2026 period.
❑ The European market is the second largest
market with a 39 % market share during 2019,
an it is expected to grow at CAGR of 14.4%
between the period 2018~2026.
Figure # 6 : CAGR of the plant-based meat market worldwide

between 2018 and 2026, by region*
StratonHunter
Source: Statista, Reports & Data, 2019
Global Growth: Plant-based Categories
The broadening interest in plant-based diets has also resulted in meat
alternatives moving beyond their original vegetarian and vegan
domain to encompass a much broader base of flexitarians as new
product development has been focused on improving quality to
replicate real meat
❑ Meat Substitutes account for 8.3% of all meat, fish and egg
launches tracked globally in 2018.
❑ There has been considerable activity and innovation from new Figure # 7: Global growth in
the Key plant-based
plant-based meat brands targeting opportunities for good- product categories (Source:
ift.org)
tasting, nutritious, and sustainable options among vegetarians,
vegans, meat reducers, and flexitarians.
❑ The meat substitutes market has obviously seen considerable
interest in vegan positioning, with 46% of global launches
carrying this type of claim, rising to over 73% in the United
States.
❑ The Products use a variety of non-meat ingredients, including
soy, vegetables, cereals, and pulses.
US & Canada
Plant Based Proteins Market Size
Plant Based Proteins Market Size-United States
In April 2019, the market value Of the US.
Plant-based Retail market was worth $4.5
Billion, Growing at 5X Total Food Sales
❑ The total US plant-based Meat Market Figure # 9: growth of plant-

based meats Vs Animal meats
size is estimated around $800 Million, in retail
retail sales have grown by 11% during
the period April 2018~2019.
❑ The retail sales of the plant-based meats
witnessed growth of 10% during 2019.
❑ Plant-based meat now accounts for 2%
of retail packaged meat sales.
❑ Whereas the animal meats retail sales Figure # 8: Estimated US
market value in plant
based foods
growth was recorded at 2%.
Figure # 10: Estimated US market
value in plant based foods
Plant Based Proteins Market Size-Canada
Key Highlights
❑ In 2019, retail sales of meat substitutes reached

approximately $174.9m U.S. dollars, forecast to
increase to $226.7m U.S. dollars in 2022.
❑ The market is expected to witness a growth at
CAGR 9% during the 2019~2022 period.
❑ Single cell protein, Soy based, and
vegetable/plant based protein products are the
major source of ingredients used in the meat-
substitute products such as meatballs, burgers &
grills, sausages etc.
Figure # 13: retail sales value of meat substitutes in Canada in 2015

and 2018, with forecast figures for 2019 and 2022
StratonHunter
Source: plantbasedfoods.org, 2019
Plant Based Foodservice Market Statistics-North America
Key Highlights
Protein-rich veggie burgers, nuggets and meatless sausage are
not only taking root in a growing number of homes and
restaurants, they are also emerging in the Foodservice
industry.
❑ Various Fast-food chains have announced deals with
alternative-protein producers to offer vegetarian options
of popular menu items that include pea-protein based
option.
❑ Quick Service restaurants are so far the biggest market for
the pre-made veggie burgers in the United States and
Canada.
❑ Quick service and fast food restaurants accounted for 65%
of the plant-based meat products retail sales in US during
2019, and 61% in Canada.
Plant Based Foodservice Market Statistics-North America
Figure # 14 : Foodservice sales of pre-made veggie burgers in the

United States , 2015-2022 Historical & Forecast _ United States
Source: GlobalData Intelligence, 2019 Copyright 2020. The StratonHunter Group, Inc. All Rights Reserved. This presentation is proprietary and confidential and may not be disclosed in any manner, in
Plant Based Foodservice Market Statistics Canada
Figure # 15 : Foodservice sales of pre-made veggie burgers in the

CANADA , 2015-2022 Historical & Forecast _ CANADA
Source: GlobalData Intelligence, 2019 Copyright 2020. The StratonHunter Group, Inc. All Rights Reserved. This presentation is proprietary and confidential and may not be disclosed in any manner, in
COMPETITIVE OVERVIEW
Plant Based Protein Companies: Funding Landscape
Impossible Food, JUST & Beyond

Meat are part of the 2019 CNBC
Disruptor 50 List.
❑ Impossible foods have so far

secured $687 Million in funding so
far.
❑ Beyond Meat has secured $122
Million in VC funding.
Figure # 2: Top- Funded Plant based Foods Companies

Beyond Meat
Key Highlights
❑ In 2018, Beyond Meat reported revenue of $87.9 million, up 170%
from the previous year’s net sales of $32.6 million.
❑ Beyond Meat delivered its third quarterly earnings (Q3-2019) report
as a public company on Monday, surpassing Wall Street expectations.
Its net earnings climb 250 percent year-over-year,
❑ It is increasingly shifting towards distribution in partnership with
Figure # 16 : Net Revenue , Beyond Meat, FY
restaurants and other foodservices as opposed to mainly relying on 2016~2018
retail sales.
❑ Beyond sells its plant-based burger, sausage and other products
mostly at retail, though a growing number of chains, such as Carl’s Jr.
and TGI Fridays, now carry them.
❑ 50% of Beyond Meat’s Sales Revenue came from the Restaurant &
Fast Food Service segment of the market.
❑ According to Beyond Meat, their non-animal protein sourced sausage
can be found in more than 4,000 grocery stores, restaurants and
sports stadiums across the country. Some of the Major Beyond Meat Figure # 17 :Beyond Meat, distribution of Retails sales by %, 2019
customers are
Impossible Foods
Key Highlights
❑ Impossible Foods is a privately held company, the credible revenue estimates are not
available.
❑ It has raised more than $800 Million in VC funding.
❑ Impossible Foods has ambitious goals: It intends to double its food supply each year over
the next 15 years.
❑ The meat has gained popularity through partnerships with Burger King, Applebee’s,
Cheesecake Factory Inc. CAKE, , Red Robin Gourmet Burgers Inc. RRGB, White Castle, Little
Caesar Enterprises Inc., Wegmans Food Markets and others.
❑ Burger King plays an important part with “Impossible’s sausage and Whopper’ plans as
well.
❑ It could not sell its meatless products in supermarkets until it scored approval from the
Food and Drug Administration for a key ingredient, heme.
❑ Impossible Foods is no longer trying to win a coveted deal to supply McDonald’s Corp
(MCD.N) with plant-based burgers, telling Reuters it cannot produce enough of its
imitation meat to partner with the world’s No. 1 fast-food chain. (Reuters, 2020), So it will
focus on scaling up the production before targeting larger customers.
SWOT Review
Strengths Weaknesses
-Claims Environment friendly

- Provides its own R&D. Criticism from health experts as they treat the products into
“Processed Food Category”.
- Non-GMO and soy free.
- Alternative burger products are not considered health-conscious.
- Promote themselves as a sustainable option to beef, using less
land, water, and emitting less greenhouse gas than the beef industry - Considered as “Fake Burger” or “Products” by the public at large.
- Beans burgers are generally considered healthier option with more - Critics say these burger might help save the planet, but it’s still
fiber , nutrients and less Fat. high calorie, greasy, and probably not a good idea to eat everyday.
-Early Mover advantage in the plant-based meat industry.
Opportunities Threats
-Global expansion as the plant-based consumption trend grows -American Medical Association while noting the risks of diets high
globally. in red meat, said people should be “cautious” about the health
effects of plant-based alternatives that use purified plant proteins
-Experiencing national and regional growth because of plant-based rather than whole foods.
trend.
- A recent study of Beef Vs Plant based Protein patties found that
-Huge opportunity for investors to capitalize on a global shift in the the Plant-based alternatives contains higher contents of Sodium
way meat is produced.
- Some critics also compares the plant-based food with the “ Dog
- Global demand for the products will be soared exponentially once food” based on the “Comparison of the “ingredients”, and such
the global fast food chains adopts the use of plant-based products. comparisons could change the people perception of the entire
business model.
StratonHunter -
Nutritional Facts Beef Vs Plant-based Burger
❑ People should be “cautious” about the

health effects of plant-based alternatives
that use purified plant proteins rather
than whole foods. (American Medical
Association)
❑ Beef is considered an “overall better
nutritional package without a lot of
added sodium” or other additive
❑ The Study indicates higher sodium
content in the “Processed Plan-based
burgers”
❑ The Plant-based burger don’t fit with
“food with integrity” policy of some of
the Fast chains
LAUNCHING A
FOODSERVICE DIVISION
Foodservice Division
Plant Based Protein Fried Meatless The Incredible Golden meatless Lorem ipsum dolor
Breakfast Sandwich Chicken Sandwich Burger! Chicken Nuggets, a sit amet,
using Zoglo’s using Zoglo’s Zoglo’s signature Zoglo’s signature consectetuer
meatless Chicken meatless Chicken tender meatless product adipiscing elit.
Cutlets Cutlets burger
Zoglo’s Foodservice Division
Zoglos Foodservice Division provides the Canadian and US Restaurant and Non
Commercial markets with quality meatless alternatives that combine taste,
technology and the highest levels of research and development.
Our Mission: To provide North American Restaurant Consumers with delicious,

nutritious meatless foods of the highest quality and taste while supporting
Restaurant Operator partners with Plant Based Protein menu innovation and
products they can be proud to serve.
Zoglo’s Foodservice Division Priorities
CUSTOMER HEALTH/
LEADERS QUALITY INNOVATION KNOWLEDGE WELLNESS
Zoglo’s has been serving Zoglo’s products combine the Innovation is at the heart We understand Zoglo’s products are made with
Retail plant based natural goodness of plant of Zoglo’s! With a product customer’s demand for concentrated non-GMO plant
products for over 40 based proteins with the juicy, selection of over 15 plant quality, nutrition and based proteins that are Rich in
years. As a leader in plant rich flavour of traditional meat based protein offerings taste. Our Foodservice vitamins C, A, iron, calcium,
based proteins, Zolgo’s dishes. We strive to meet the and numerous SIAL experts and dedicated potassium and folic acid.
has deep industry highest standards of quality. nominations, Zoglo’s plant based protein Chef High in fiber, omega-3 fats and
knowledge and HACCP, ISO 9000:2002, GMP continues to define the work with our Restaurant antioxidants, and the only
experience. plant based protein partners to help legume which is a complete
category maximize menu protein – contains all essential
innovation amino acids.
,
The Foodservice Team
Foodservice Team Broker/Partner

Lead Restaurant Channel Sales Lead
Sales Lead
Oversee all Strategy, Dedicated Sales
Sales, Marketing Dedicated Sales Professional to Non
and Contracts Professional to QSR Trat, Distributors and
and FSR in Canada Other.
and US
Marketing
Industry Chef Associate
Plant Based Protein Chef Develop and

hosting events and coordinate all
Ideation sessions marketing and
sales iniatatives.
Zoglo’s Foodservice Target Channels
Foodservice Target
Channels
Burger, Coffee, Pizza, Sandwiches
QSR
330,000 locations
Mexican, Ethnic, Italian, Pizza

Fast
Casual
35,000 locations
Zoglo’s Casual, Family/Mid
Full
Foodservice Service
Channels 290,000 units
Meal Kits, Ghost Kitchens

Direct
Delivery
100 million deliveries annually
C&G, Grocery HMR, Other

Non
Traditional
Over 100,000 outlets
Zoglo’s Launching a Foodservice Division
INDUSTRY EXPERTS
Increase awareness and
partnership with customers by
providing value add, menu
innovation and increasing
product portfolio
SECURE ACCOUNTS SALES LAUNCH MARKETING

Main Customer Target Chain Cold calling, email blasts, display Marketing Plan, Trade Shows
Accounts. Sign up listing ads, hosting special events, and Menu Ideation with Chef
product testing. Ghost Kitchen
S
T
A
R
T TEAM STRUCTURE PRODUCT PRICE BOOK SALES PLAN & FORECAST
Lead, Foodservice Product Sales book and pricing Target Accounts and Distribution
Sales Channel Directors strategy partnerships
Marketing, Chef
Zoglo’s TRADE MARKETING
Display Ads in Foodservice&Hospitality, Western

Restaurant News, MENU, Franchise News, Restaurants
Foodservice Canada, Ontario Restaurant, BC Restaurant
TRADE SHOWS
Marketing Plant Based Foods of Canada, Restaurants Canada,

The Pinnacles, Restaurant Leadership Summit,
National Restaurant Show, US Restaurant Leadership
Show
CHEF INNOVATION
Host Plant Based Protein Ideation sessions and invite

Become The Plant Based Proteins Foodservice target accounts, chefs and Procurement
to sample Zoglo’s menu creations
Foodservice industry Experts
Create Brand awareness, menu INDUSTRY EXPERT
ideation, Chef services and Position as the expert in Plant Based Proteins and help
supporting revenue strategies, our guide Accounts on maximizing the Dollar potential,
goal is to become the “go to” source pricing and innovation
of Plant Based strategies in the

Foodservice industry MENU ENGINEERING
Custom menu engineering based on Plant Based

Proteins options including descriptions, preparation
methods, pricing and sales strategies
Zoglo’s Foodservice Account Target List
Brand Units Brand Units Brand Units
TIM HORTONS 3913 EXTREME PITA 104 LITTLE CAESAR'S 308
MCDONALD'S 1458 PITA PIT 225 PANAGO PIZZA 198
SUBWAY SANDWICH AND SALAD 3215 VALENTINE 100 PAPA JOHNS 125
STARBUCKS 1479 COUNTRY STYLE 315 PIZZA HUT 406
A&W 923 BEN & FLORENTINE 41 PIZZA PIZZA 455
DAIRY QUEEN 652 ROBIN'S DONUTS 150 BARBURRITO 52
WENDY'S 361 MIKE'S RESTAURANT 69 MUCHO BURRITO 108
HARVEY'S RESTAURANT 282 MONTANA'S 105 QUESADA 95
BOOSTER JUICE 325 BROWN'S SOCIALHOUSE 56 TACO BELL 177
SECOND CUP/THE 290 CACTUS CLUB CAFE 29 TACO TIME 130
BOSTON PIZZA 386 CAGE AUX SPORTS/LA 45 FRESHII 123
MARY BROWN'S FRIED CHICKEN 138 CANADIAN BREWHOUSE 27 CAFE DEPOT 54
COFFEE CULTURE CAFE &
POPEYES CHICKEN & BISCUITS CHUCK'S ROADHOUSE
125 18 EATERY 45
WINGSTREET 218 EARLS 56 DAVID'S TEA 177
FIONN MACCOOL'S IRISH
241 PIZZA JUGO JUICE
74 PUB 37 144
DOMINO'S 457 FIRKIN 24 MR.SUB 267
HUSKY HOUSE 84 ORIGINAL JOE'S 66 JACK ASTOR BAR & GRILL 40
RICKY'S ALL DAY GRILL 58 ST LOUIS BAR & GRILL 53 KELSEY'S RESTAURANT 68
SWISS CHALET CHICKEN & RIBS WILD WING RESTAURANT MILESTONES
218 83 48
TRIPLE O'S 48 DENNY'S 73 CHEZ CORA DEJEUNERS 128
WHITE SPOT RESTAURANT EGGSMART HUMPTY'S FAMILY RESTAURANT
65 22 46
WIMPY'S DINER 49
Zoglo’s Foodservice Account Target List
· Suncor Sysco
· 7 Eleven GFS
· Couch Tard/Circle K Flannigans
· Sobey’s Gas Bars Summit
· HMS Host Compass
· Esso Aramark
· McDougall Energy Sodexo
· Parkland Fuel
· Rabba Fine Foods
· The Granite Club
· The Boulevard Club
· Weston Golf & CC
· Hamilton Golf & CC
· Canyon Meadows (AB)
· The Calgary Winter Club
· Mississauga Golf & CC
· Port Credit Yacht Club
· Silver Springs Golf Club
· Royal Montreal Golf Club
Zoglo’s Foodservice 3 Yr Sales Projections
2021
Sales of 356,000 Incredible Burgers
$575k Sales of 212k Chicken Cultets

Sales of 212,000 Chicken Nuggets
Overall Strategy: Target Accounts: DAIRY QUEEN

MARY BROWN'S FRIED CHICKEN
HARVEY'S RESTAURANT
WHITE SPOT RESTAURANT
HMS HOST
WILD WING RESTAURANT
NON TRAT
SOUTH STREET BURGER CO GHOST KITCHENS
Launch in 2022
CHUCK'S ROADHOUSE
COUCH TARD/CIRCLE K
SOBEY’S GAS BARS
SUNCOR
7 ELEVEN
Canada and $1.2m

Sales of 730,000 Incredible Burgers
Sales of 510k Chicken Cultets
expand into US Target Accounts: SONIC

BUFFALO WILD WINGS
ZOE’S KITCHEN
TACO JOHN’S
STEAK N SHAKE ORIGINAL JOE'S
BURGERWIFI QUESADA
BAJA FRESH MEXICAN GRILL JACK ASTOR BAR & GRILL
ROOSTERS BOSTON PIZZA
WINGSTREET
2023 DENNY’S
$2.7m Sales of 1.7m Incredible Burgers

Sales of 1.1m Chicken Cultets
Target Accounts:
Continued Expansion across Canada and US
Zoglo’s Foodservice Sales Process: Talking points
• Presentations to Key Accounts within all recommended channels to gain trials and listings
• Key Accounts to determine source of supply ie direct or through their preferred distribution
• Presentations and Listings with preferred distributors once commitment from our operator
clients
• Once distribution has been established presentations to be made to all operations and divisions
of the Key Accounts and facilitate purchasing through approved method of distribution.
• Approach and Present to the independent operations that purchase through our established
food services distributors ie Sysco, GFS, Lumsden’s, Core-Mark, MVR Wholesale, etc.
• Invest in direct consumer marketing and support to build the Zoglos Brand awareness to drive
sales through our established operator partners and clients.
• Margie Cook to offer plant based menu customization and support to our key accounts when
required.
• Development of ready to eat line of products for the key accounts that provide on the go meals
and HMR and through Ghost Kitchens
Zoglo’s Foodservice Division Launch Timeline
Jun-Aug Sept-Onward
Apr-May
Growth
Setup Launch
▪ Finalize Foodservice Business ▪ Launch marketing initiatives ▪ Host Chef events

Plan ▪ Launch Sales process ▪ Continued Sales initiatives
▪ Establish team structure and ▪ Set up Ghost Kitchen ▪ Expand sales efforts into US
budget concept ▪ Start Trial with target
▪ Establish sales process, ▪ Start sales direct to Accounts
ordering process and product consumers through Ghost
distribution Kitchens
▪ Hire sales person ▪ Secure partnership
▪ Finalize sales process agreements
▪ Finalize Marketing Plan
NEXT STEPS?
DOLLARS
S
H
G
TRAFFIC
The
StratonHunter SEGMENTS
Group
STRATEGY + INSIGHTS
FOR A CHANGING FOOD GROWTH
INDUSTRY
Prepared for Zoglo’s
Launching a Foodservice Division

TRENDS
FUTURE
February 18th, 2020

The Stratonhunter Group: Dollars

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DOLLARS

Prepared for Zoglo’s/Foodfest America

Launching a Foodservice Division

North American Foodservice Market Potential

Current Plant Based Protein Market in North America.

vs. Year Ago CAGR*

68B visits +1% 0%

vs. Year Ago CAGR*

$800B dollars +1% +2%

Copyright 2020. The StratonHunter Group,PCYAInc.

Source: The NPD Group / CREST OnSite® / 2019

27% 28% 27% 27%

Gen Z Millennials Gen X Boomers Silent + GI

CAGR: 12% 3% 5% -2% -10%

The Rise of Digital Disruptors Plant-Based Proteins Menu Innovation

Food Quality Demand Breakfast Stealing Share Increased Spending

The greater number of people in the western countries are now

Values over Consumption

• 55% of consumers are willing to pay more for products from

• Value systems are helping to shape massive new growth

Pop. Growth from 2011- 2016

CLAIMS PREMIUMIZATION FOOD STORY

❑ The global plant-based Meat market was valued at

❑ The North American market share of the plant-

Figure # 6 : CAGR of the plant-based meat market worldwide

❑ The total US plant-based Meat Market Figure # 9: growth of plant-

❑ In 2019, retail sales of meat substitutes reached

Figure # 13: retail sales value of meat substitutes in Canada in 2015

Figure # 14 : Foodservice sales of pre-made veggie burgers in the

Figure # 15 : Foodservice sales of pre-made veggie burgers in the

Impossible Food, JUST & Beyond

❑ Impossible foods have so far

Figure # 2: Top- Funded Plant based Foods Companies

-Claims Environment friendly

❑ People should be “cautious” about the

Our Mission: To provide North American Restaurant Consumers with delicious,

Foodservice Team Broker/Partner

Plant Based Protein Chef Develop and

Mexican, Ethnic, Italian, Pizza

Meal Kits, Ghost Kitchens

C&G, Grocery HMR, Other

SECURE ACCOUNTS SALES LAUNCH MARKETING

Display Ads in Foodservice&Hospitality, Western

Foodservice Canada, Ontario Restaurant, BC Restaurant

Marketing Plant Based Foods of Canada, Restaurants Canada,

Host Plant Based Protein Ideation sessions and invite

of Plant Based strategies in the

Custom menu engineering based on Plant Based

$575k Sales of 212k Chicken Cultets

Overall Strategy: Target Accounts: DAIRY QUEEN

Canada and $1.2m

expand into US Target Accounts: SONIC

$2.7m Sales of 1.7m Incredible Burgers

▪ Finalize Foodservice Business ▪ Launch marketing initiatives ▪ Host Chef events

Prepared for Zoglo’s

Launching a Foodservice Division

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