DP

Project 1: Building Your WordPress Blog

Overview
As a young professional preparing for the 21st century workplace, you are a
business of one. When a company chooses to employ you, it is “buying” your
professional services. This week, you will start marketing your professional services
through a blog; a site you will use to communicate your knowledge, understanding,
unique perspective, and prowess in your trade. By publishing blog posts on a
regular basis, you allow your prospective employers to see firsthand your written
and verbal communication skills, as well as your intellect and dedication to your
profession. This provides proof of your value and differentiates yourself from your
competition.

Objective
This project requires you to begin building your blog, a site that will be connected to
your digital portfolio and will follow you throughout your degree program at Full
Sail. This blog will assist you in communicating your unique promise of value to
your intended audience. Establishing a strong, strategic, and well-branded online
presence through a personal website and blog is essential to managing your
personal brand online, and providing your target audience with content that helps
move them closer to hiring you or working with you in some way.

Introduction
To prepare for your project this week, complete the following:

• Watch the Adobe Color and Adobe Fonts courses as instructed in the FSO
activity, "LinkedIn Learning Courses & Required Reading (10% of GPS)".
• Review the concepts found in all four (4) of the following articles and
infographics regarding color and font theory.
o Meaning of Color (Smashing Magazine)
o Color Concepts (Smashing Magazine)
o Color Schemes (Smashing Magazine)
o Meaning of Fonts (Digital Synopsis)
 • Based on what you learned in the articles above, select your personal brand's
colors and font families (one font for your headers and another for your
body text) using Adobe's applications.
• Attend the weekly lectures or watch the archives.

Instructions
Now it is time to start building your WordPress.com Blog Site. This blog site will be
used periodically throughout your degree program at Full Sail University, so setting
a strong foundation is critical to your success in this course as well as in future
courses. Let's get started!

STEP 1: Set Up Your WordPress.com Account

Please watch the video below to help you complete this process.

VIDEO: https://youtu.be/Vu3rAvU13Jg

STEP 2: Set Up Your WordPress Blog Site

To complete this step, you will need to structure and organize your blog site so that
it meets the requirements for your Full Sail digital portfolio. Please watch the video
below to help you properly structure your blog site using the required Twenty
Twenty theme, site title, formatting and navigation options.

VIDEO: https://youtu.be/i2-VpQosvsQ

STEP 3: Customize Your Blog's Font Families & Color Palette

VIDEO: https://youtu.be/ShQ2kYoJFro

STEP 4: Publish Your First Blog Post

For the blog post, update and publish the post you submitted as part of your Week
3 discussion. In addition to what you wrote in this week's discussion board, be sure
that your published blog post consists of the following elements:

• featured image,
• keyword optimized and relevant headline,
 • 500-700 words styled in a reader-friendly and scannable format (i.e. sub-
headers, short paragraphs, bolds/italicized words and bullet points when
applicable),
• at least 2 media files (images, videos, soundtracks, etc) embedded,
formatted, and
• credited in your post,
• hyperlinks to sources cited, and
• categorized and tagged appropriately.

To assist you in properly developing, formatting, and publishing a blog post, please
watch the tutorial below.

VIDEO: https://youtu.be/Xfc0b6T0m5c

Launch Your Blog Site!

If you completed all four of the steps above, you are ready to launch your blog site.
To help ensure you are not paying for any WordPress services, please watch this
video tutorial regarding how to launch your blog.

VIDEO: https://www.loom.com/share/dc9712e3818e4a76b94e6d1829d8be55