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here are a few levers you can pull to help your response rate, although whether it’s feasible

for you is going to come down to the kind of research you’re trying to do and how much
money/ resources you have.

I’m assuming you’re trying to do this as cost-effectively as possible, so here are a few ideas:

Distribute it to more people

Bigger audience= more responses. It’s a numbers game.

 Social media has native poll features on some platforms, and in many cases you
can get your friends to share posts or help you distribute it, although you may be
limited in your audience size and exposure.
 Use a DIY survey tool such as Pollfish, SurveyMonkey, Survata, or others. (in full
disclosure, I work at Pollfish!) These tools all have an audience already in place
and can handle distribution on your behalf. Surveys start at $1, so it’s not even as
expensive as you might expect and it takes the work out of it for you.
Add value (for the respondents)

People are happy to participate when they’re getting something out of it!

 Offer an incentive. Most panelists trade time for cash or points. That can lead
to a high expense for you, though. Consider incentive alternatives, such as a gift
card, free class, or premium content. Possibly entrance to a raffle or for some sort
of prize (especially if you have budget constraints)
 Make it engaging. Design your survey so that it’s fun for your respondents, not
a chore. Many people are happy to give an answer if its fun, quick or easy
 Make it convenient. Pollfish uses mobile delivery through apps while users are
already engaged, so surveys become a seamless part of their app experience. It’s
quicker and less disruptive than a call or email.
 Make it short. Pick an appropriate number of questions (less than 20, shorter is
better) and give them an idea of how long it will take. Transparency will get you
places!
Promote it

This one might be less feasible depending on your budget, but you might be able to be
creative.

 Google PPC ads can be expensive and doesn’t come with guarantees that you’ll
get completes, but will get your survey in front of eyeballs
 Social (again). Most social platforms offer a paid option to sponsor a post.
Communities you are involved in also might work for you to share your survey,
which could be helpful for targeting specific groups or interests.
Here’s a full list with 50 tips to increase your response rate, if you’re looking for even
more ideas.

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