LOVELY PROFESSIONAL UNIVERSITY

(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like
Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice,
court visits etc. to be undertaken as a part of the continuous assessment for the Course)
Term Paper
Lovely School of Business Department of Management
Name of the faculty member: Dr. Girish Taneja & Kanwal Gurleen
Course No.: MGT633 Course Title:SERVICES MARKETING
TH
Class: MBA Semester: 4 Section:SPL Batch: 2009-11
Max. Marks: 25 Date of Allotment: Date of Submission:
Important: To be read before filling up the Plan format.
1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case
study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc
to be undertaken as a part of the continuous assessment for the Course should be prepared
separately as per the format at the start of the session.
2. Industry oriented academic activity should be encouraged. If the academic activity is organization
based, please specify the organization with respect to the assignment. Absolute theoretical
academic assignments, which involve only copying from the books, should be discouraged.
Model *(Method/Pedagogy) used in allotment and evaluation of the assignments should also be
specified in the assignment plans itself.
3. All the students should be given a different topic of assignment, in all cases either the topic of
assignment should be different or the organization on which the assignment is based should be
different.
S. Reg. Objectives Topic Sector Model*
No No of Academic /organ
Activity izatio
n

The Every Evaluation parameter:

1.Services Marketing Environment- (3)
objective of individual 2.The Service Segmentation& drafting positioning maps(5)
this 3.Customer Requirements & Customer Expectations-(3)
student will 4.Quality Concerns-(3)
academic 5.Integrated Gaps Model of Service Quality-(5)
be given a 6.Drafting Service Recovery Strategies-(4)
activity is to 7.Designing Service Blue Print and Setting Standards-(4)
sector(eg:
make the 8.Drafting Positioning Maps-(4)
health,bank 9.Designing Servicescape –(4)
students 10.Employee & Customer role in service delivery-(4)
ing,insuran 11.Services Marketing Mix- (which should include: Integrated
competent Services Marketing Communication, Pricing of Services,
enough to
ce,telecom, Delivering service through intermediaries) (8)
12.Managing waiting lines (3)
apply education
practically etc)and
the various specifically
concepts an --------------
which they organisatio
TOTAL 50
have learnt n in that
----------------
in this
particular
course.
sector.No
two
students
should be
given same
organisatio
n.The
student has
to prepare
SERVICE
ENCYCL-
OPEDIA
covering
all the
elements
given in the
model.
1 Davood Ahmad President Hotel
Sheikh RR17B1A02
2 Dhan Amardeep HDFC BANK
Singh RR17B1A20
3 Ankush Kumar Jha RR17B1A21 AXIS BANK
4 Amit Kumar STATE BANK OF
Thakur RR17B1A22 INDIA
5 PUNJAB NATIONAL
Daniel Peter RR17B1A26 BANK
6 Angad Singh ING VYASYA
Mehta RR17B1A28
7 Vikas Kumar RR17B1A35 PARKASH BAKERY
8 Anchal Razdan RR17B1A37 KIDNEY HOSPITAL
9 Anupama Sharma RR17B1A39 Yes Bank
10 Inderdeep Singh RR17B1A41 BANK OF BARODA
11 Jasjeet Singh RR17B1A42 ICICI PRU
12 HDFC STANDRD
Jasvir Singh RR17B1A43 LIFE
13 Abhishek Kumar BIRLA SUNLIFE
Singh RR17B2A01
14 Ashish Kumar BAJAJ ALLIANCE
Pandey RR17B2A03
15 Ketki Jain RR17B2A05 LIC
16 Navpreet Singh Met Life
Layal RR17B2A07
17 Harshdeep Singh RR17B2A09 MAX NEW YORK
18 Nitesh Kumar RELIANCE
Sharma RR17B2A13 INSURANCE
19 Sahil Parkash RR17B2A14 NIIT
20 Ramesh Gandhi RR17B2A16 DAVIET
21 Vishv Vijendra ICFAI
Sharma RR17B2A17
22 Manoj Kumar RR17B2A21 PTU
23 Sahil Sharma RR17B2A28 CT INSTITUTE
24 CAMBRIDGE
Vikram Singh RR17B2A34 SCHOOL
25 Kashish RR17B2A41 LPU
26 Avinash Kumar RR17B2A43 ST.SOLDIER
27 Meetpal Singh AIRTEL
Sahota RR17B2A45
28 RELIANCE
Sagar Aneja RR17B2A46 COMMUNICATIONS
29 Mudasir Ahmad PATEL HOSPITAL
Mir RR17B2B51
30 Prerna Chauhan RR17B2B55 Mahindra Finance
31 Anurag Chaudhary RR17B2B56 VODAFONE
32 Himanshu Rao RR17B2A18 TATA INDICOM
33 Aditya Kumar RR17B2A23 BSNL
34 Ankur Sharma RR17B2A36 OXFORD HOSPITAL
35 Karandeep Thakur RR17B2A38 SPICE
36 Neha Bhagat RR17B2A39 IDEA
37 TAGORE HEART
Sonam Bawa RR17B2A44 CARE
38 Amandeep BBC HEART CARE
Dhawan RR17B2A48
39 Pradeep Kumar Café Coffee Day
Gupta RR17B2B49
40 Anupriya Barista
Ambastha RR1902A52
41 Jagpal Singh RR1902B44 KFC
42 RAJINDER PAL HEADQUARTERS
SAINI RR1901A09
43 Gurpreet Singh RR1901A11 HEAT 7
44 Rohit Singh RR1901A21 VLCC
45 BASANT
NIRAJ AWASTHI RR1901B25 CONTINENTAL
46 Yogesh Sharma RR1901B26 KAYA Skin clinic
47 Harivansh Kumar RR1901B30 MATRIX SALOON
48 Sandeep Verma RR1901B31 LEO FORT HOTEL
49 Ankit Mahajan RR1901B34 RADDISON HOTEL
50 Vinay Kumar LAKME SALOON
Gupta RR1901B41
51 Gunjan Bharadwaj RR1901B50 LOREAL SALOON
52 CLEOPATRA
Sumit Jikhta RR1901B53 SALOON
53 DE BILLIARDS
Gaurav Kassal RR1901B55 SALOON
54 Satyaprakash Pizza hut
Sharma RR1902A02
55 Jatin khurana RR1902A05 Aviva Life Insurance
56 Wimpy`s

Rahul Gupta RR1902A06

57 Birla Sun Life
Rajnish Singh RR1902A11 Insurance
58 Bikanerwala

Gaurav Fanda RR1902A14

59 Apansula Mishra RR1902A19 Haveli
60 mohd anwar Wonderland
kamal RR1902A53
61 Pranov Bhardwaj RR1902B43 Vimpi
62 Tushar Sahni RR1902B46 APTECH
63 Avinash Singh RR1902B49 CAREER
 LAUNCHER
64 Bilal Ahmad Dar RR1903A05 MINDMAX
65 Vineet Kumar RR1903A14 EASY DAY
66 Ashutosh Kumar SBI Life Insurance
Singh RR1903A15
67 Arun Sambyal RR1903A17 MODELLA
68 Saurabh Sharma RR1903A49 KAPSONS
69 AKHLESH KUMAR RR1903A54 NO EXIT
70 Puspendra Kumar ANSAL PLAZA
Singh RR1903B32
71 Surya Kant Mani RR1903B33 SHOOPERS STOP
72 Pawan Kumar Bank of India
Yadav RR1903B38
73 VISHAL MALIK RR1903B43 EBONY
74 Gulshan Kumar RR1904A01 ONE STOP SHOP
75 Rajad Sharma RR1904A07 McDonalds
76 Khalid Anwer Khan RR1904A08 THOMAS COOK
77 Nitin Aggarwal RR1904A11 SOTC
78 Maruti Service Station
Viprandra Tarun RR1904A13
79 Khalsa College
Syed Ahsan raza RR1904A14
80 Rupendra Singh RR1904A15 CANARA BANK
81 Silvy
Tajamul Islam RR1904A52
82 Usman Bin Syed RR1904A53 MGN SCHOOL
83 Ambuj Kumar SWAMI SANT DAS
Pandey RR1904B33 SCHOOL
84 Ashish Pandey RR1904B36 ST.JOSEPH SCHOOL
85 Atul Mukhija RR1904B43 HERO MINDMINE
86 Abhey Sharma RR1904B46 JETKING
87 Md. Shahnawaz GURUKUL
Alam RR1904B49
88 Pankaj Singh RR1904B51 AK VIDYAMANDIR
89 Waseem Afzal RR1904B57 SARB MULTIPLEX