CHAPTER 1

INDUSTRY PROFILE

AUTOMOBILE INDUSTRY
The auto business contains a wide scope of organizations and associations engaged with the plan,
advancement, assembling, promoting, and selling of engine vehicles. It is one of the world's
biggest businesses by income

Vehicle is probably the biggest business in worldwide market. Peter Drucker has called the
vehicle business as "the business of ventures". Being the pioneer in item and cycle innovations in
the assembling area, it has been perceived as one of the drivers of financial development. During
the most recent decade, the creation and the board frameworks have been changed worldwide in
the vehicle business. The car business is presently confronting new and squeezing difficulties all
around coordinated endeavors have been made to give another seek the auto strategy for
understanding the area's maximum capacity for the economy.

Vehicle area, particularly the Two-wheeler area is becoming Rapidly According to Auto
Component Manufacturers Association (ACMA) the projection for Two-wheeler creation is 24
million by 2014-15 Aggressive promoting by the auto organizations and car money organizations
have additionally assumed a huge part in boosting auto interest, particularly from the populace in
the center ncome gathering

More than55 million two-wheelers are moving on Indian roads. Accordingly, two-wheeler
service sector should have generated revenue amounting to INR 100,000 million per year, but in
reality, this has not been realised in the organised service sector,

The global two-wheeler market has seen fluctuations over the past few years, but estimations are
made that the market would grow at a considerable growth rate in the next five years 2020 to
2024. The market has experienced instability in the last 2-3 years primarily because of stringent
government regulations and emission norms
Micro Scenario

India is the second biggest maker of bikes on the planet. It remains next just to Japan and
China as far as the quantity of bikes created and homegrown deals separately. This
qualification was accomplished because of assortment of reasons like prohibitive approach
followed by the Government of India towards the traveler vehicle industry, rising interest
for individual vehicle, failure in the public transportation framework and so forth The
Indian bike industry made a little start in the mid 50s when Automobile Products of India
(API) began fabricating bikes in the country. Until 1958, API and Enfield were the sole
makers

In 1948, Bajaj Auto started exchanging imported Vespa bikes and three-wheelers. At last,
in 1960, it set up a shop to fabricate them in specialized cooperation with Piaggio of Italy.
The arrangement lapsed in 1971. In the underlying stages, the bike portion was
overwhelmed by API; it was subsequently surpassed by Bajaj Auto. Albeit different
government and private undertakings entered the conflict for bikes, the solitary new player
that has kept going till today is LML

The primary Japanese cruisers were presented in the mid eighties. TVS Suzuki and Hero
Honda acquired the initial two-stroke and four-cycle motor bikes separately. These two
players at first began with get together of CKD packs, and later on advanced to native
assembling. During the 90s the significant development for cruiser fragment was gotten by
Japanese bikes, which developed at a pace of almost 25% CAGR in the last five years.

The business had a smooth ride during the 50s, 60s and 70s when the Government
precluded new passages and carefully controlled limit development. The business saw an
unexpected development during the 80s. The business saw a consistent development of
14% prompting a pinnacle volume of 1.9mn vehicles in 1990. The passage of Kinetic
Honda in mid-eighties with a Aromatic bike helped in giving convenience to the bike
proprietors. This aided in inciting young people and working ladies, towards purchasing
bikes, who were prior, slanted towards sulked buys. During the 90s, this pattern was turned
around with the presentation of bike. In accordance with this, the bike portion has reliably
lost its piece of the piece of the overall industry in the bike market. In 1990, the whole
vehicle industry saw an intense fall popular. This brought about a decay of 15% in 1991
and 8% in 1992, bringing about a creation deficiency of 0.4mn vehicles. Notwithstanding
Hero Honda, all the significant makers experienced downturn in FY93 and FY94. Saint
Honda demonstrated a negligible decrease in 1992. The purposes behind downturn in the
area were the relentless ascent in fuel costs, high info costs and discounted buying power
because of critical ascent all in all value level and credit smash in customer financing.
Components like expanded creation in 1992, because of new section India is one of the not
many nations producing three-wheelers on the planet. It is the world's biggest producer and
dealer of three-wheelers. Bajaj Auto orders an imposing business model in the homegrown
market with a piece of the pie of above 80%, the rest is shared by Bajaj Tempo, Greaves
Ltd and Scooters India.
Growth

• Steady development popular because of ascending in individuals' pay, working class and
a youthful populace.
• It has the world's12th biggest HNI populace with a development pace of 20.8% hence
expanding interest for vehicles.
• India has an enormous number of gifted works with a creating innovation base.
• India is the world's fourth biggest vehicles market.
• The extension pace of autos industry across India was unsurprising to be 4.9 rate from
2015 to 2020

Present status of Industry

• India overpowers Germany to turn out to be fourth greatest vehicle producer on earth.

• During early September 2020, Mahindra and Mahindra association marked a MOU with Israel-
based REE Automotive to cooperate and make business electric vehicles.

• In April 2020, TVS Motor Company have bought UK's outstanding wearing bicycle brand,
Norton, for a measure of about Rs 153 crore (US$ 21.89 million), making its passageway into
the top end (above 850cc) piece of the superbike market.
• In March 2020, Lithium Urban Technologies have united with practical force courses of action
provider, Fourth Partner Energy, to manufacture charging structure the country over.

• In January 2020, Tata Auto Comp Systems, the automobile parts arm of Tata Group entered a
joint undertaking with Beijing-based Prestolite Electric to enter the electrical vehicle (EV)
sections market

Future of Industry

• India is expecting to be the world's third-greatest vehicle market in the terms of volume by
2026.
• India to transformed into the most young country by 2025 with a typical time of 25years.
• Expected to show up at 72 vehicles for every 1000 people by 2025.
• Indian car industry (tallying section creating) is depended upon to show up at Rs
16.16billion to 18,18 billion by 2026.
• India is needed to emerge as the world's third greatest explorer vehicle market by 2021.
• The car mission plan 2016-2026 sets a motivation to grow the obligation to 12 percent of
GDP.

Macro Scenario

The headway of the auto business has been affected by various improvements with respect to
invigorates, vehicle parts, social establishment, and amassing practices, similarly as changes in
business areas, suppliers and business structures. The auto business began in the year 1860 with
a few creators that led the horseless carriage. For quite a while, the country United conditions of
America drove the whole world if there ought to emerge an event of hard and fast vehicle
creation. They created parcel of vehicles stand out from other country on the world. During the
1920s, the improvement of establishment, gathering of new amassing practices, and the
combining of associations continued (e.g., Benz and Daimler, Chrysler and Dodge, Ford and
Lincoln). In the United states, the Bureau of Public Roads and the approval of the Kahn-
Wadsworth Bill empowered road developing endeavors and assemble a public road structure. In
gathering, enormous scope fabricating procedures ended up being better settled, which provoked
the availability of a wide extent of adequate vehicles to the customer. While Ford association had
focused in on a single model, GM association got another creation framework for giving more
vital groupings of thing to the customer, which helped the association increase its piece of the pie
generally speaking industry by getting it from Ford. In year the 1929, going before the
uncommon despairing, the entire world had total 32,028,500 vehicles being utilized in that US
vehicle industry made more than 90% of them. Around at that point, the United State had one
vehicle for each 4.87 individuals. In the year 1930s, a couple of new vehicle brands were made
(e.g., Ford Mercury, Lincoln Continental, Volkswagen) and examples in vehicle client
tendencies were set up that isolated the American and European business areas.

Starts of Globalization (1980-1990), eco-accommodating vehicles continued growing their piece

of the pie of the general business. The U.S. auto industry began losing piece of the pie to the
more incredible, sensible, and eco-accommodating vehicles from Japanese automakers. Along
these lines, vehicle creating ended up being more globalized as auto producers started
assembling vehicles from around the world. This example was enlivened in the year 1990s with
the improvement of abroad workplaces and unions between overall automakers. This overall
expansion gave automakers a more conspicuous capacity to attack new business areas quickly
and at lower costs. The effect of globalization continued in the year 1990s. Gigantic abroad party
plants were manufactured and various solidifications happened between immense, worldwide
automakers. This achieved a more unmistakable arrangement of items in the business community
available for clients to pick. In 2006, Japan scarcely passed the U.S. in progress and held this
situation until 2009 after that China took the best situation with 13.8 million units with 19.3
million units created in 2012; China almost increased the U.S. formation of 10.3 million units,
while Japan was in third spot with 9.9 million units. In 2007, there were around 806 million
vehicles and light trucks making the rounds, using in excess of 980 billion liters of gas and diesel
fuel yearly

Growth of industry

•China was the top country to the extent explorer vehicle fabricating in 2019. By this way it
bolsters the car businesses.
•Toyota are the top maker and they total compensation contracted by one percent year on year
and plunged to just shy of 30 trillion Japanese yen (278 billion US dollar)

•Bosch was the main suppliers, who delivered around 77.7 billion euros in pay in the year 2019.

•In the year 2018, around 12.4 million business vehicles measuring more than 3.5 metric tons
were produced in north America.

•Sales in chose countries – In the year 2019, motor vehicles used for moving items and paid
explorers in France, Germany, UK, brazil, china, India and Japan where some place in the scope
of 849,100 such vehicles were sold in Japan

Present Status of industry

• Autonomous vehicles or self-driving vehicles have introduced. It intends to restrict the
prerequisite for human drivers.
• With related vehicles, new strategies have come up that consideration on shared
movability as a choice rather than standard vehicles ownership. This engages adaptability
as an assistance and weaken unused vehicles.
• Artificial incredible progressions, for instance, AI, significant learning and PC vision
finds applications in mechanical robotization inside the auto business. These guide self-
driving vehicles, regulate fleets, causes drivers to improve security and improve
organizations, for instance, improve wellbeing and improve organizations, for instance,
vehicle assessment or insurance.
• As self-driving vehicles and related vehicles change the car scene, it will by and large
change how driver interface with vehicles. Human machine interfaces use voice based or
haptic analysis to work vehicles.
• In the car business, web of things engages secure correspondence between vehicles
similarly as vehicles and establishment parts. The development improves road prosperity,
addresses gridlock and diminishes defilement
Future of industry
• A dramatic difference underway and deals to the Asian market will occur, and
subsequently, 300000 positions in Europe will be in danger.
• Electric vehicles will address about 10% of most recent vehicle bargains by 2025. Hybrid
will arrive at a 40% offer.
• The organization of vehicles will be ley consider 2025 and past. The assessment predicts
that various vehicles will be everlastingly electronic, sending and getting information
through the on the web. It is unsurprising that 110 million vehicles will be fabricated by
2015.
• China is projected to direct the market by 2040. it's foreseen that around 14.5 million
autonomous vehicles will be sold in china in 2040.
• considering the nonstop covid19 crisis, it's surveyed that light vehicle scales could
reduced by basically 17% in 2021

Introduction to Topic

Trend analysis is a strategy utilized in specialized investigation that endeavors to anticipate

future stock value developments dependent on as of late noticed pattern information. Pattern
investigation depends on the possibility that what has occurred in the past gives brokers a
thought of what will occur later on

Key Equation
Base year/present year

Importance of Trend Analysis

•Trend investigation recognizes current and future developments of a speculation or gathering of

ventures.
•It is contrasting past and current monetary proportions as they identified with different
organizations to project how long the latest thing will proceed.
•It is useful to financial backers who wish to take advantage of their speculations.
•The cycle of a pattern investigation starts with distinguishing the class of the ventures that are
getting looked at.
•It is conceivable to decide whether all or the greater part of those elements are as yet applying
an impact.

Disadvantages of Trend Analysis

• It is likewise exceptionally hard to follow a predictable bookkeeping guideline and

strategy especially when the patterns of business bookkeeping are continually evolving
• Useless in Inflationary Situations
• Historical information may not give a genuine image of a fundamental pattern

METHODS OF CALCULATION OF TREND PERCENTAGE

1 .The assertion of any of the years is taken as the base.

2. Everything in the base year clarification is taken as 100
3. Pattern extents are prepared by disengaging each figure in various years announcement with
the relating thing in the base year clarification and the result is imparted as rates
 CHAPTER 2
COMPANY PROFILE

Sundaram Iyengar and Sons Limited (TVSs) is the holding organization for the TVS Group of
organizations occupied with the assembling of practically a wide range of car segments, best
bikes and a couple of other modern items. They are additionally into the monetary
administrations area. The turnover of the whole gathering was near $2 billion out of 2003. The
TVS gathering of organizations is predominantly arranged in Padi, Tamil Nadu, in the edges of
Chennai (some time ago Madras). The organization has numerous first amazingly like the
presentation of the principal native sulked and a 100cc bike as a team with Japanese auto
monster Suzuki. At the point when the coordinated effort finished in 2003, many felt that the
organization would bite the dust a characteristic passing because of the exit of the unfamiliar
associate. Any way the organization refuted its naysayers by presenting the TVS Victor and rest
as it's been said is history. The organization roped in expert blaster Sachin Tendulkar for the
advancements and the deals went northwards after that. TVS organization is expecting to catch a
fourth of the complete bike market in the country. TVS bunch was a pioneer in mopeds however
gradually they have moved concentration to the cruiser fragment since the whole market is by all
accounts moving toward that path as shopper inclinations and decisions have changed with the
changing times.The organization has had the option to outperform it self and spring a shock, as
numerous investigators felt that the organization would be pushed to the outskirts of the bike
market. With the exit of Suzuki, many felt TVS would need to restrict itself to the sulked market
in the country.
NATURE OF THE BUSINESS CARRIED
TVS Group is one of India's most seasoned business gatherings. It is a monster aggregate with
presence in different fields like auto part producing, auto vendors and gadgets. Today, there are
more than thirty organizations in the TVS Group, utilizing in excess of 40,000 individuals
worldwide and with a turnover in abundance of USD 2.2 billion TVS Motor Company is the
third biggest bike producer in India and one among the main ten on the planet, with yearly
turnover of more than USD 1 billion of every 2006-2007, and is the leader organization of the
USD 4 billion TVS Group.

VISION OF TVS COMPANY

We are focused on being a profoundly beneficial, socially capable, and driving producer of high
incentive for cash, harmless to the ecosystem, lifetime individual transportation items under the
TVS brand, for clients dominatingly in Asian business sectors and to give satisfaction and
flourishing to representatives, vendors and providers.

MISSION OF TVS COMPANY

Tvs engine: driven by the client Tvs engine will be receptive to client prerequisites consonant
with its center ability and productivity. Tvs engine will give complete consumer loyalty by
giving the client the correct item, at the opportune spot, at the perfect time.

COMPETITORS PROFILE

BAJAJ MOTORS it's an Indian based organization Bajaj Auto crossed a market capitalisation
of ₹1 lakh crore (US$ 13.6 billion), making it the world's most important bike organization.

HONDA MOTORS Honda turned into the main Japanese automaker to be a net exporter from
the United States, trading 108,705 Honda and Acura models

SUZUKI MOTORS tenth greatest automaker by creation around the world. Suzuki has more
than 45,000 representatives and has 35 creation offices in 23 nations, and 133 wholesalers in 192
nations. The overall deals volume of autos is the world's 10th biggest, while homegrown deals
volume is the third biggest in the country.
YAMAHA CORPORATION Yamaha made the principal industrially fruitful advanced
synthesizer, the Yamaha DX7 In 1988, Yamaha delivered the world's first CD recorder. Yamaha
bought Sequential Circuits in 1988. It purchased a dominant part stake (51%) of contender Korg
in 1987, which was purchased out by Korg in 1993

ACHIEVEMENTS /AWARDS:

• TPM Excellence Award 2008 - First class by Japan Institute of Plant Maintenance
• Most Investor benevolent organization by Business Today, one of India's driving
business
• The 'Great Advertising' grant via Auto India Best Brand Awards2009.
• SAP ACE AWARD 2007 - The organization won the SAP ACE 2007 Award for
Customer Excellence in the Most Innovative Net weaver Category
• TEAM TECH 2007 Award - TVS Motor Company sacks TEAM TECH 2007 Award of
Excellence for Integrated utilization of Computer Aided Engineering Technologies

CSR PROJECTS OR PROGRAMS

The Company will actualize the CSR Policy as per the necessities under Section 135 of the
Companies Act, 2013 and the principles outlined thereunder, and at present, the Company's CSR
exercises will zero in on:
A. Monetary development: Empowering ladies through self improvement gatherings;
advancing improved agribusiness rehearses through selection of logical techniques for farming;
improve domesticated animals the executives through getting sorted out of standard veterinary
camps in country regions; improve employability by giving upgrading professional abilities
(particularly among youngsters, ladies, old and the contrastingly abled) and giving work upgrade
undertakings and vocation guiding; endurance, insurance and training of young lady kids will be
given essential concentration to improve kid sex proportion.
B. Training: Promoting instruction, including custom curriculum, particularly among
youngsters, ladies and the contrastingly abled, including via setting up of balwadis in provincial
territories; setting up town level grown-up schooling habitats, contributing towards improving
the foundation of schools by building extra study halls and other framework, (for example,
public libraries), giving examination and play materials, and giving uncommon consideration to
present computerized innovation in essential and optional instruction for improving nature of
schooling.
C. Climate: Ensuring natural manageability, environmental equilibrium, insurance of widely
varied vegetation, creature government assistance, agroforestry, preservation of normal assets
and keeping up nature of soil, air and water, including via :
development and intermittent cleaning of channels with the expectation of complimentary
progression of fluid waste;
(iii) undertaking afforestation measures and supporting preservation measures to ensure woods
zones and forestall woodland fires; and
(iv) development of different water and soil protection structures, including precipitation water
reaping frameworks to build the groundwater level, diminish soil disintegration and increment
D. Wellbeing: Reduction of baby mortality and maternal death rate; decrease of ailing health
among kids; decrease of sickliness among ladies by leading nourishment show projects and
supply 5 of iron and calcium enhancements to ladies and particularly individuals having a place
with the more fragile segment of society; setting up mature age homes, day care focuses and
such different offices for senior residents and measures for lessening imbalances looked by
socially and financially in reverse gatherings; decrease of open poop by people by development
of latrines and advancing attention to the burdens of open crap; and elevating admittance to safe
drinking water.
E. Craving, Poverty and health : Eradicating extraordinary yearning, destitution and
unhealthiness, advancing preventive medical care and sterilization, and making accessible safe
drinking water.
F. Public art and culture: Protecting public legacy, craftsmanship and culture including
rebuilding of structures and destinations of recorded significance and masterpieces, setting up
open libraries and advancing and creating conventional expressions
SWOT Analysis of TVS
Strength in the SWOT Analysis of TVS

Numerous brands across portfolio: TVS offers mopeds, bikes, bikes and three wheelers and has
famous brands among all the classifications. For instance, bikes incorporate well known brands
like Apache RTR and Star City and so on though bikes incorporate TVS Jupiter and Scooty pep+
and so forth

Solid monetary execution: TVS has encountered solid monetary execution as of late. It recorded
development in incomes (12.3%) and working edge (4.8%) in FY2016. In this manner, the
organization has improved its monetary conditions which upgrade investor's worth and supports
development plans.

Solid R&D abilities: TVS has set up a solid innovative work division which permits consistent
advancement in its item plan and incorporate more current advances in its items. This gives an
upper hand to TVS.

Weakness in the SWOT Analysis of TVS :

Absence of Scale: Although TVS has encountered the expansion in incomes in the new past, it
actually doesn't stand tall when contrasted with enormous organizations like Bajaj Auto and saint
MotoCorp. These organizations have the capital bit of leeway over TVS.

Overdependence on homegrown market: India is TVS engine's essential market offering more
than 75 percent of its incomes. TVS has restricted topographical variety and thus is over subject
to the Indian market. Any weakness in the Indian market will influence the organization's
accounts
Opportunity in the SWOT Analysis of TVS :

Creating Indian 2-Wheeler market: India has seen speedy advancement in the 2-wheeler market
which is needed to continue soon. India is the second snappiest creating business area in the
bicycle business. This presents an opportunity for TVS to represent the interest made.

Advancement in three wheeler market: The three wheeler voyager similarly as weight carrier
market is filling in India. The three wheeler industry has created with a CAGR of 4.4% from the
time period 2005-2015. This similarly sets out and opportunity for TVS.

Optimistic perspective for overall bicycle industry: TVS ought to envision stretching out
exercises generally to tap the moving outlook for the overall bicycle industry which is needed to
create at a CAGR of 6.3% till 2019.

Threats in the SWOT Analysis of TVS :

Exceptional rivalry: The Indian bike industry is profoundly serious with the presence of
different worldwide and public brands, for example, Yamaha, Bajaj Auto, Honda and saint
MotoCorp and so forth TVS being exposed to such rivalry needs to continually improve all
together fill in such serious environment.

Natural guidelines: The Company is exposed to different rigid ecological guidelines which are
continually redesigned and subsequently the consistence costs increment.

Improvement in broad daylight transport: The public transportation offices in India are
improving which is a danger to the traveler vehicle industry all in all

MARKET SHARES OF TVS

TVS Motor's piece of the overall industry expanded to 15.57 percent, from 15.11 percent, while
deals dropped to 139,936 units, from 190,520 units, a year back
HОNDA MOTORS

Honda Motorcycle and Scooter India, Private Limited (HMSI) is the completely claimed
Indian auxiliary of Honda Motor Company, Limited, Japan. Established in 1999, it was the
fourth Honda car adventure in India, after Kinetic Honda Motor Ltd (1984-1998), Hero
Honda (1984-2011) and Honda Siel Cars India (1995-2012). HMSI was set up in 1999 at
Manesar, District Gurgaon, Haryana. At present HMSI has four assembling areas at
Manesar in Haryana, Tapukara in Rajasthan, Narsapuras, Kolar in Karnataka and
Vithalpur, NW of Ahmedabad. Bike - select plant in Gujarat. Its office in Narsapura is the
biggest among its four areas and has a limit of 6,600 vehicles each day. Honda India deals
soar up to 4.28 million bikes and bikes upheld by scooterization of India by means of
smash hit bike Activa more than 350,000 bike deals in September 2017. Honda bike
Activa deals record anticipated 3.5million bikes in 2017/18. Honda cruiser and bike began
free activity since 2010s after detachment from Hero Honda engines J/V since 1984.
6million creation limit foundation inside 7 years record in India, Top world bike market.
HISTORY OF THE COMPANY

For the duration of his life, Honda's author, Soichiro Honda had an interest in cars. He
functioned as a repairman at the Art Shokai carport, where he tuned vehicles and entered them in
races. In 1937, with financing from his associate Kato Shichirō, Honda established Tōkai Seiki
(Eastern Sea Precision Machine Company) to make cylinder rings working out of the Art Shokai
carport. After starting disappointments, Tōkai Seiki won an agreement to supply cylinder rings to
Toyota, however lost the agreement because of the low quality of their creation After going to
designing school without graduating, and visiting plants around Japan to all the more likely
comprehend Toyota's quality control measures, by 1941 Honda had the option to mass-produce
cylinder rings worthy to Toyota, utilizing a computerized interaction that could utilize even
untalented wartime workers. Tōkai Seiki was set leveled out of the Ministry of Commerce and
Industry (called the Ministry of Munitions after 1943) toward the beginning of World War II,
and Soichiro Honda was downgraded from president to senior overseeing chief after Toyota took
a 40% stake in the organization Honda additionally helped the war exertion by helping different
organizations in robotizing the creation of military airplane propeller The connections Honda
developed with faculty at Toyota, Nakajima Aircraft Company and the Imperial Japanese Navy
would be instrumental in the post bellum period A U S B29 plane assault annihilated Tōkai
Seiki's Yamashita plant in 1944, and the Itawa plant fell in the 1945 Mikawa tremor, and
Soichiro Honda offered the salvageable remaining parts of the organization to Toyota after the
battle for ¥450,000, and utilized the returns to establish the Honda Technical Research Institute
in October 1946.With a staff of 12 men working in a 16 m 2 (170 sq. ft.) shack, they assembled
and sold ad libbed mechanized bikes, utilizing a stockpile of 500 two-stroke 50 cc Tohatsu war
overflow radio generator motors When the motors ran out, 51 Honda started constructing their
own duplicate of the Tohatsu motor, and providing these to clients to join their bikes. This was
the Honda A-Type, nicknamed the Bata for the sound the motor made In 1949, the Honda
Technical Research Institute was exchanged for ¥1,000,000, or about US$5,000 today; these
assets were utilized to consolidate Honda Motor Co., Ltd At about a similar time Honda
employed specialist Ki Hachiro Kawashima, and Takeo Fujisawa who gave crucial business and
promoting mastery to supplement Soichiro Honda's specialized bowed The nearby association
between Soichiro Honda and Fujisawa went on until they ventured down together in October
1971. The main complete bike, with both the edge and motor made by Honda, was the 1949 D-
Type, the principal Honda to pass by the name Dream .Honda Motor Company filled in a brief
timeframe to turn into the world's biggest producer of bikes by 1964.The first creation vehicle
from Honda was the S500 sports vehicle, which followed the T360 into creation in October
1963. Its chain-driven back tires highlighted Honda's cruiser inceptions.

Nature of Business

Honda Motor Co., Ltd. takes part in the assembling and offer of autos, cruisers, and force items.
It works through the accompanying portions: Automobile, Motorcycle, Financial Services, and
Power Product and Other Businesses. The Automobile section fabricates and sells autos and
related frill.. It works through the accompanying sections: Automobile, Motorcycle, Financial
Services, and Power Product and Other Businesses. The Automobile fragment produces and sells
autos and related extras. The Motorcycle fragment handles off-road vehicles, cruiser business,
and related parts. The Financial Services portion gives monetary and protection administrations.
The Power Product and Other Businesses portion offers power items and significant parts. The
organization was established by Soichiro Honda on September 24, 1948 and is settled in Tokyo,
Japan.

vision and mission of honda

Vision

◆ Making an incentive for "portability" and " day by day lives"

We will zero in on three regions, to be specific versatility, mechanical technology, with an
attention on AI, and energy arrangements to furnish individuals with the delight and
opportunity of portability and the delight of improving their lives.

◆ Accommodate the various attributes of individuals and society

We will endeavor to additionally extend the delight of individuals by offering items and
administrations that are improved dependent on Honda's craving to "use innovation to
help individuals, while putting individuals at the center."

◆ Toward a perfect and safe/secure society

Endeavoring to turn out to be No. 1 in the territories of the climate and wellbeing, we will
put more assets in these regions. What's more, we will endeavor to turn into an
organization that drives the work to understand a sans carbon and impact free society.

Mission

HONDA is resolved to assemble a manageable business with solid social pertinence and a
guarantee to comprehensive development and add to the general public by supporting causes on
different concerns including street wellbeing, medical care, natural manageability, advancing
instruction, advancing games and other country advancement exercises.

ACHIEVEMENTS /AWARDS:
• 2011. Premium 100CC Mоtоrcycle - Zig wheels Awards. Entry Level Mоtоrcycle оf the Year -
Autо Bild Gоlden Steering Awards.

• CB Unicоrn Dazzler Mоtоrcycle uptо 160CC – NDTV Car & Bike Awards 2011.

• Spоrty Mоtоrcycle uptо 180CC – Zigwheels Awards. Premium Mоtоrcycle оf the Year - Autо
Bild Gоlden Steering Awards.

• CB Unicоrn Dazzler Mоtоrcycle uptо 160CC – NDTV Car & Bike Awards 2011. Spоrty
Mоtоrcycle uptо 180CC – Zigwheels Awards. Premium Mоtоrcycle оf the Year - Autо Bild
Gоlden Steering Awards

• Brand Hоnda " Mоst Reliable Brand - Advanced Technоlоgy Brand by Autо India Best Brand
Survey Awards 2011" MоtоrspоrtHоnоuredfоr 'Prоmоting 2Wheeler racing in India' 2010

COMPETITORS PROFILE

BAJAJ MOTORS

it's an Indian based organization Bajaj Auto crossed a market capitalisation of ₹1 lakh crore
(US$ 13.6 billion), making it the world's most significant bike organization.

TVS MOTORS

TVS is the third biggest bike organization in India with an income of over ₹20,000 crore
(US$2.8 billion) in 2018–19

SUZUKI MOTORS

tenth greatest automaker by creation around the world. Suzuki has more than 45,000
representatives and has 35 creation offices in 23 nations, and 133 wholesalers in 192 nations.
The overall deals volume of autos is the world's 10th biggest, while homegrown deals volume is
the third biggest in the country.

YAMAHA CORPORATION

Yamaha made the main economically fruitful computerized synthesizer, the Yamaha DX7, in
1983.In 1988, Yamaha sent the world's first CD recorder. Yamaha bought Sequential Circuits in
1988. It purchased a greater part stake (51%) of contender Korg in 1987, which was purchased
out by Korg in 1993
Corporate Social Responsibility

➢ Promoting medical services including preventive medical care and disinfection by getting
sorted out wellbeing camps and making wellbeing mindfulness
➢ Promotion of instruction and association for upgradation of nature of preparing in
Government Industrial Training Institutes (ITIs) or potentially Polytechnic under private-
public organization for improving employability and revamping Government school
foundation.
 ➢ Ensuring Environmental Sustainability.
➢ Contribution to Prime Minister's National Relief asset or asset set up by the Central
Government for financial turn of events.
➢ Promotion of Road Safety

Honda SWOT analysis

Strengths

1Fitness in motor assembling - organization's center item

Every one of Honda's organizations are worked around the motors - its center item. The
organization's first motors were worked for bikes and force hardware, however were
subsequently created for vehicles and marine vehicles. Honda is the world's biggest motor
producer, which delivered more than 27 million units of motors for car, bike, marine, and force
gear items, in 2015.

The organization has loads of involvement with assembling quality and well-performing motors.
Its motors are lauded for their solidness, effortlessness to begin, quietness, eco-friendliness and
unwavering quality. As per Reliability Index, Honda's motors are some the most solid in the
business.

Motors are the way to engine items and the organization's fitness in assembling motors is an
upper hand not many opponents can coordinate.

2. Enhanced item portfolio

Honda works 4 distinct divisions:

•Motorcycle business (12.3% income)

•Automobile business (72.8% income)

•Power item and other business (2.3% income)

Financial Services (12.6% income)

Honda offers numerous items to buyers including motors, vehicles, bikes, jets, robots,
generators, lawnmowers, water siphons, just as numerous other force gear items. While the
vehicles create the most income for Honda, its general item portfolio is genuinely
expanded,when contrasted with Volkswagen, Toyota, General Motors, or Briggs and Stratton (in
a motor industry).

3.Strength in cruiser and motor ventures prompting a high brand mindfulness

Honda is a colossal organization ruling in a large portion of the business sectors it works in,
including motors and cruisers.

The organization is the main maker of little, universally useful motors for business, rental
industry, and customer applications.[5] Honda is likewise the main worldwide producer of
cruisers having 22.1% of the complete piece of the pie in the primary portion of 2016.[1]
Company's strength in both of these business sectors have expanded its image acknowledgment
and notoriety.

4. Solid situation in Asia's cruiser markets

Cruiser business produces 12.3% of absolute Honda's deals and is the third biggest income bunch
for the organization. The organization has sold 17,592 units of bikes and off-road vehicles in
2016 alone and caught 22.1% of the world's cruiser market in the principal half of 2016.

Asia is the fundamental geographic portion for Honda's cruiser business, where the organization
has sold 15.1 million units or more than 88.7% of its complete bikes, creating ¥1,107.6 billion in
income.

Weaknesses

1. Reliance on North America to produce the majority of the income

Honda relies upon North America district, which essentially incorporates the U.S. what's more,
Canada, to create 55.6% of the organization's complete revenue.Honda's dependence on North
America developed from 49.3% of the absolute deals in 2014 to 55.6% of the all out deals in
2016. Right now, North America is the principle driver behind organization's development where
the bike income developed 20% and the vehicle income developed by 19%. Regardless, the U.S.
what's more, Canada are soaked business sectors and Honda will think that its difficult to keep
up similar degree of development in these business sectors.

2. Low interests in innovative work (R&D) prompting less inventive items

Honda has burned through US$5.4 billion for R&D in 2015. This added up to 4.5% of the
organization's complete income.

Opportunities

1. Expanding government guidelines

Numerous administrations around the planet are focused on decreasing the ozone depleting
substance emanations and are empowering eco-friendliness activities. Such natural activities may
build creation costs for the vehicle producers and these costs will be either passed to value
touchy purchasers or will diminish the organization's benefits. Honda may exploit this by
presenting more vehicle models running just Hydrogen power devices and bypassing all the
public authority guidelines related with the ozone harming substance outflows.

2. Improving U.S. economy

Indications of an improving economy and rising purchaser certainty have been reflected in the
most grounded increment in new vehicle deals for over 10 years in the U.S. market. 17.5 million
new units were sold in 2015, a 5.7% expansion more than 2014. Loan fees in the U.S. have been
low for quite a while and are conjecture to stay that route for years to come. In such monetary
conditions, Honda has a chance to catch higher piece of the overall industry and increment deals
in the U.S. car market.

The piece of the pie of the auto organizations is essentially affected by the circumstance and
recurrence of new model deliveries. Generally, new models have would in general have
significant updates each 4 or 5 years with just minor adjustments in the middle. Be that as it may,
because of the rising customer assumptions comparable to in-vehicle innovation and the serious
idea of the business, there is a contention to deliver overhauled models all the more every now
and again. Honda is all around situated to have the option to do this.

Threats

1.Expanded rivalry

Honda is confronted with a consistently expanded rivalry from the customary auto organizations,
the new players and immersion of its principle markets. In Asia, the organization's key bike
district, markets are almost immersed. In 2016, Honda's bike income developed by just 5.4% in
Asia, contrasted with 20.3% development in North America area. The organization faces
numerous new participants in India and China, which offer comparable quality bikes and bikes
for lower cost than Honda.

2. Increasing Japanese Yen trade rates

Over 88% of Honda's income come from global business sectors, which implies that the
organization needs to change unfamiliar monetary forms over to Japanese Yen to compute its
incomes and send the benefits back to Japan. Cash rates are unstable and the organization's
benefits and income exceptionally rely upon the fluctuating trade rates. The organization can't
handle the money trade rates, subsequently it is in danger, if Japanese Yen trade rates would
begin to increase. In such case, the organization's benefits would diminish essentially. The actual
organization recognizes this as a key danger that will contrarily influence the organization over
the course of the following not many years.

.MARKET SHARE OF HONDA

Honda's piece of the overall industry dropped to 24.87 percent in August, from 26.31
percent the earlier year
 Chapter 3

PRODUCT PROFILE
Bikes in India was set up as a joint endeavor among TVS and Dunlop, UK in 1960. The
organization supplies wheels as Original Equipment to all significant vehicle producers in the
country. Wheels India is going into coordinated effort with Titan, the world chief in off-interstate
vehicle wheels identifying with earthmoving, development, and farming gear. Assembling Plants
are situated at Chennai, Tamil Nadu, Rampur, UP and Ranjangaon, Maharashtra. Wheels India
has a labor force of 100. Items and Service Wheels for business vehicle, vehicles, jeeps, farm
trucks development hardware/earth mover and guard vehicle, wire wheels for fare and air
suspension frameworks for business vehicle. Dispatched Models:

India‟s initial 2 seater 50cc Moped TVS 50, dispatched in Aug 1980.

First Indian Company to present 100cc Indo-Japanese cruisers in Sept 1984.

Launched India‟s first native Scooterette (sub-100 cc Variomatic bikes), TVS Scooty in June
1994

Introduced India‟s first exhaust system empowered cruiser, the 110cc Shogun in Dec 1996.

Launched India‟s initial 5-speed bike, the Shaolin in Oct 1997.

Launched TVS Fiero, India‟s initial 150 cc, 4 stroke bikes, in April 2000.

Launched TVS Victor, 4-stroke 100 cc cruiser, in august 2001; India‟s first completely natively
planned and fabricated bike

Launched TVS Centra in January 2004, a top notch 4-stroke 100 cc bike with the progressive
VT-I Engines for top tier mileage.

Launched TVS Star in Sept 2004, a 100 a bike which is ideal for harsh territory

TVS SCOOTERS

A bike or engine bike has a stage through casing and a stage for the rider's feet. Components of
bike configuration were available in probably the most punctual cruisers, and bikes have been
made since in any event 1914. Bike advancement proceeded in Europe and the United States
between the World Wars

1.TVS NTORQ :The TVS NTORQ 125 is controlled by a 124.8 cc air-cooled motor
which produces of force. It has a fuel tank of 5.8 L The TVS NTORQ 125 beginnings at
Rs 70,555 and goes up to Rs 79,535

2.TVS JUPITER : TVS Jupiter BS-VI with ETFi innovation (Eco Thrust Fuel infusion)
is controlled by a 109.7 cc air-cooled motor which produces 8.4 Nm of force. With
cutting edge ETFi innovation, you get 15% more mileage with smooth ride quality. It has
a fuel tank of 6 L and the biggest wheelbase of 1275 mm in the business alongside top
tier 1-venture outside fuel fill

3.TVS ZEST:TVS Scooty Zest 110 is a bike accessible at a beginning cost of Rs. 62,597
in India. It is accessible in 2 variations and 6 tones with top variation value beginning
from Rs. 64,183. The Scooty Zest 110 is controlled by 109.7cc BS6 motor which builds
up a force of 7.7 bhp and a force of 8.8 Nm. With both front and back drum brakes,

4.TVS SCOOTY PEP : TVS Scooty Pep is a bike accessible at a beginning cost of Rs.
54,363 in India. It is accessible in 3 variations and 8 tones with top variation value
beginning from Rs. 56,085. The Scooty Pep Plus is controlled by 87.8cc BS6 motor
which builds up a force of 5.36 bhp and a force of 6.5 Nm

5.TVS SCOOTY PLUS:The Scooty Pep is a passage level bike by TVS presented in
2003 that is focused on youthful Indian ladies. The bike later got a significant redo and
was rebadged as the Scooty Pep Plus. It highlights reduced measurements and light-
weight that make it simple to deal with and keep up
TVS MOTORCYCLES
A cruiser, regularly called a motorbike, bicycle, or cycle, is a few wheeled engine vehicle
Cruiser configuration changes extraordinarily to suit a scope of various purposes: significant
distance travel, driving, cruising, sport including hustling, and rough terrain riding. Motorcycling
is riding a bike and related social movement, for example, joining a cruiser club and going to
bike rallies

➢ TVS APACHE RR310: TVS Apache RR310 is a games bicycle accessible at a

beginning cost of Rs. 2,48,127 in India. It is accessible in just 1 variation and 2 tones.
The Apache RR310 is fueled by 312.2cc BS6 motor which builds up a force of 33 bhp
and a force of 27.3 Nm. With both front and back circle brakes, TVS Apache RR310
thinks of hostile to locking stopping mechanism. This Apache RR310 bicycle weighs 174
kg and has a fuel tank limit of 11 liters.
➢ TVS APACHE RTR:TVS offers a progression of 5 new Apache models in India. TVS
Apache value begins at Rs. 1.02 Lakh for the least expensive model Apache RTR 160
with a 159cc motor. The most costly model Apache RR 310 is evaluated at Rs. 2.48 Lakh
with a 312cc motor guaranteeing mileage of 33 kmpl. The famous Apache incorporates
Apache RTR 160 (Rs. 1.02 Lakh) and Apache RR 310 (Rs. 2.48 Lakh)
➢ TVS SPORT: TVS Sport gets a 99.7cc engine that makes 7.8PS of force and 7.5Nm of
force. It gets a four-speed gearbox. Suspension obligations are performed by adjustable
forks at the front and twin safeguards for the back. TVS has utilized a 130mm drum at the
front and 110mm for the back
➢ TVS RADEON: The TVS Radeon BS6 highlights a fuel-infused, 109cc motor that
makes 8.19PS and 8.7Nm. It's mated to a 4-speed gearbox. TVS keeps on utilizing the
equivalent underpinnings for the Radeon, an adaptive front fork, twin back safeguards,
front 240mm plate/130mm drum and back 110mm drum brake
➢ TVS STAR CITY PLUS: The cruiser is fueled by a 110cc engine that produces 8.4PS at
7,000rpm and 8.7Nm at 5,000rpm, matched to a 4-speed gearbox. It holds precisely the
same mechanicals as in the past - a traditional adaptive fork and twin back stuns. The
bicycle is moored by a 130mm drum brake at the front and a 110mm drum for the back,
combined with CBS
TVS MOPEDS

TVS XL100 : The cost of TVS XL100 begins at Rs. 40,990 and goes upto Rs. 50,009. TVS
XL100 is offered in 6 variations - Comfort BS6, Heavy Duty BS6, Heavy Duty I Touch Start
BS6, Heavy Duty I Touch Start Special Edition BS6, Heavy Duty I Touch Start Winner Edition
and the top variation XL100 Comfort I-Touch Start BS6 which includes some major
disadvantages tag of Rs. 50,009

TVS ELECTRIC

Electric bikes and bikes are module electric vehicles with a few wheels. The power is put away
ready in a battery-powered battery, which drives at least one electric engines. Electric bikes

TVS IQUBE: TVS has entered the electric bike fragment with the I Qube Electric bike. It's
evaluated at Rs 1.15 lakh (on-street) and may be accessible in Bengaluru for the present.
Appointments have started for a symbolic measure of Rs 5,000 by means of the organization's
true site and select TVS vendors. Conveyances will begin on January 27, 2020.

TVS KING :TVS Motors is one in number part in the auto-cart portion, taking on market
pioneer Bajaj Auto, Piaggio and Mahindra. The organization cooks just to the traveler portion of
the 3Ws. The TVS King 4S is one key item for last-mile individuals transporter auto.
HONDA MOTORS PRODUCTS

MOTORCYCLES

A cruiser, regularly called a motorbike, bicycle, or cycle, is a few wheeled engine vehicle. Bike
configuration changes significantly to suit a scope of various purposes: significant distance
travel, driving, cruising, sport including dashing, and rough terrain riding. Motorcycling is riding
a cruiser and related social action, for example, joining a bike club and going to bike rallies.

X Blade :Honda has utilized a similar 162.7cc single-chamber, air-cooled, fuel-infused, balanced
that you additionally find on the Unicorn BS6. On the X-Blade, the unit puts out 13.86PS and
14.7Nm, which is 0.94PS and 0.7Nm more than the Unicorn. The BS4 carb motor of the X-
Blade created 0.26PS all the more however this new motor is torquier, and pinnacle force rating
is 0.8Nm higher

CB Hornet160R :The cost of Honda Hornet 2.0 beginnings at Rs. 1.28 Lakh and goes upto Rs.
1.30 Lakh. Honda Hornet 2.0 is offered in 2 variations - STD and the top variation Hornet 2.0
Repsol Edition which includes some significant pitfalls tag of Rs. 1.30 Lakh.

CB Unicorn160 :Honda Unicorn value start at Rs. 95,738 (Ex-Showroom). Honda Unicorn is
offered in just a single variation - STD.

CB Shine SP :Honda dispatched the BS6 SP 125 in November a year ago. It is Honda's second
BS6-agreeable bike to go at a bargain in India and the principal cruiser from the Japanese brand
to be refreshed for BS6 emanation standards. It is controlled by another 124cc single-chamber
fuel-infused engine which creates 10.8PS at 7500rpm, 0.57PS

CB Shine :The cost of Honda Shine begins at Rs. 70,478 and goes upto Rs. 75,274. Honda Shine
is offered in 2 variations - Drum and the top variation Shine Disk which includes some
significant pitfalls tag of Rs. 75,274.

Livo: The Livo is as of now constrained by an all-new 109.51cc engine. This is a comparable
motor that is used in the CD 110 Dream additionally, where it produces 8.8PS and 9.3Nm
Dream Yuga :The Dream Yuga has a spot with the 110cc class of resident cruisers and is
furnished with features, for instance, tubeless tires, uphold free battery and a thick air channel.
Suspension commitments on the Dream Yuga are managed by flexible forks at the front and
twofold shields at the back.

SCOOTERS

A bike or engine bike has a stage through edge and a stage for the rider's feet. Components of
bike configuration were available in the absolute most punctual cruisers, and bikes have been
made since in any event 1914. Bike improvement proceeded in Europe and the United States
between the World Wars

Activa 5G: The Honda Activa is a group of bikes fabricated by Honda 2 wheelers in India.
Honda offers a progression of 2 new Activa models in India. Honda Activa value begins at
Rs. 66,799 for the least expensive model Activa 6G with a 109cc motor. The most costly model
Activa 125 is estimated at Rs. 70,629 with a 124cc motor guaranteeing mileage of 60 kmpl

Activa 125 :The new Activa 125 is controlled by an all-new 124cc single-chamber fuel-infused
engine that makes 8.29PS and 10.3Nm. This engine makes less force and force, 0.34PS and
0.2Nm to be exact, yet Honda claims that it will be 13 percent more eco-friendly than the BS4-
agreeable 124.9cc

Dio: The Dio BS6 is controlled by an all-new 109.51cc engine that is presently fuel-infused
contrasted with the past motor's carburettor. Force is down, force is up, and the new engine
siphons out 7.76PS at 8000rpm and 9Nm of pinnacle force at 4750 rpm - 0.16PS less 0.09Nm
more than the BS4 model. It is quietly rejuvenated by an ACG starter

NAVi 110:The Navi is peculiar bike from Honda that has the mechanicals of a bike and the
vibes of a bike. Propelled by the Honda Grom, the Navi is focused at the age bunch 18-25 and
sits directly over the Cliq in the organization's item portfolio
SPORTS BIKES

sports bicycle, is a bike enhanced for speed, increasing speed, slowing down, and cornering on
cleared streets, normally to the detriment of solace and mileage by examination with different
cruisers

CB1000RR: Honda CBR1000RR-R Fireblade is the mid variation in the CBR1000RR-R setup
and is valued at Rs. 30.00 Lakh (ex-display area, Delhi). This Fireblade variation accompanies a
motor putting out and of max force and max force separately. Honda CBR1000RR-R Fireblade
is accessible in 3 tones

CBR650F: The second era Honda CBR650R resembles a more modest rendition of Honda's
leader liter-class superbike, the CBR1000RR. Highlights incorporate new twin LED headlamps
and a completely advanced instrument comfort that replaces the dated twin-unit computerized
instrument bunch seen on the CBR650F.

work process model

The work process is an unpredictable component in each association. The fastest and most
effective path is to plunk down with a group of workers, chiefs to conceptualize the thought.
Rather than hanging tight for that one best work process, it is incredible to execute the
interaction and make changes as it advances to suit the work culture in a specific organization.
 CHAPTER 4
ORGANIZATION STRUCTURE

ORGANIZATION STRUCTURE OF TVS

Line hierarchical construction

It is perhaps the easiest sort of authoritative designs. Its power streams through and through. In
contrast to different designs, particular and strong administrations don't occur in these
associations. The hierarchy of leadership and every office head has command over their areas of
expertise.
ORGANIZATION STRUCTURE OF HONDA

Departmental Organizational Structure

A departmental design separates the obligations of a business into various capacities. Various
divisions fall under the administration of the CEO

Basic pieces of a departmental design incorporate advertising, money, HR, data innovation,
organization and creation. A few offices are subfunctions of others. For instance, the showcasing
office may direct separate deals, publicizing, advertising and advancements capacities or offices.
The creation office may administer assembling, warehousing and transportation.
 CHAPTER 5

KEY FUNCTIONAL AREAS

FUNCTIONAL AREAS OF TVS

MARKETING

TVS Motors is the third biggest car maker in India close to Hero Moto Corp and Bajaj auto. TVS
engines is has a place with TVS bunch which is $ 2.2 billion. It is the primary organization to
create native sulked and go into 100 cc bike markets with cooperation of Suzuki. The 19 year old
connection with Suzuki was to participate in innovation move and configuration fitting to Indian
market. In 2001, they had a strain in relationship in proceeding with the joint endeavor which
prompted a division.

TECHNICAL

The specialized job of TVS is to give the market top notch items and huge ventures are
constantly made to remain at the forefront of innovation and, in particular, to advance and
develop our HR. The job might be to head a little branch of 100-150 workers or to deal with an
undertaking requiring significant capital consumption or to deal with the production network and
coordinations. The duties additionally incorporate the administration of the plant's support
exercises or might be in the center designing field. Each spot hence has a totally different taste of
its own and thusly its own difficulties and openings for learning.

As per the quality and length of their experience, experts employed from industry positions are
advertised. The positions change from jobs at the section level to those requiring the
administration of whole divisions, for example, assembling or designing.

Production
Creation is the useful region responsible for changing over contributions to completed yields
over a progression of creation measures. The Production Manager is responsible for ensuring that
crude materials are given and made into completed merchandise adequately. Representatives
should ensure that work is done easily, and should regulate systems for making work greater
profitability

Research and Development

The term R&D is generally connected to advancement both in the corporate and government
world or people in general and private areas. Research and development permits an organization
to remain in front of its opposition. Without a R&D program, an organization may not make due
all alone and may need to depend on alternate approaches to advance, for example, participating
in consolidations and acquisitions (M&A) or associations. Through R&D, organizations can plan
new items and improve their current offerings.R&D is isolated from most operational exercises
performed by a partnership. The exploration as well as advancement is normally not performed
with the assumption for guaranteed benefit. All things being equal, it is required to add to the
drawn out benefit of an organization. Research and development may prompt licenses,
copyrights, and brand names as revelations are made and items made.

FUNCTIONAL AREAS OF HONDA

Marketing

Honda is a main producer of cars and cruisers. It is a worldwide brand that has brought a few
appealing vehicle and bicycle models to the market. In the new years, its deals have developed
quick. North America is its driving business sector representing an enormous piece of Honda's
incomes in the auto fragment. Another significant market is Japan; the homegrown market of
Honda. There are a few significant contenders of Honda in the worldwide market including
Volkswagen, Toyota and Ford. These brands have an enormous item portfolio and put forcefully
in exploration and development. With financial development in the Asian locale, interest for
vehicles has likewise developed. Honda's bike deals are high in the Asian district. Yamaha is a
significant contender of Honda in the cruiser portion. In the 21st century, each brand is anxious
for quicker development. Every one is spending more on promoting just as innovative work to
procure a bigger piece of the overall industry and pull in new clients. Auto firms burn through
millions on publicizing and advancements consistently.
Honda Motors Marketing Strategy

Print and television advertising

Honda has brought a few appealing item models to the market. It has likewise utilized a brilliant
advertising procedure with center after making a dependable picture and trust among the clients.
It utilizes both conventional and advanced techniques for advancement to advance its image and
items. The 'Force of Dreams' trademark highlights across Honda's publicizing and advancement
missions and occasions. The brand has set a dream 2030 for itself which will direct its business
procedure in the close to term. Publicizing has consistently been a vital segment of Honda's
showcasing and limited time technique. The brand has consistently spent intensely on advancing
its vehicle and bicycle models in nearby business sectors

• Sponsorships and partnerships with key personalities

Aside from TV and print advertisements, computerized ads have additionally become a

significant piece of Honda's publicizing and advancement technique. Computerized

publicizing has gotten significant for each car brand in light of the fact that a very huge

number of clients are discovered online more often than not. Regarding advertising,

however creation, store network just as appropriation as well, these car brands are putting

vigorously in advanced innovation.

• Investment in CSR

The brand likewise puts resources into CSR and noble cause activities in order to develop

trust and assemble a dependable picture. In 2017, Honda praised the multi week of

administration during which its vendors and providers served in excess of 162,000 suppers,

gathered 1000 packs of garbage and furthermore gave 700 pints of blood. These activities

and activities help fabricate a socially dependable picture and demonstrate Honda a
 responsible brand. Across the whole North America, the organization has banded together

with non-benefits working in fields like instruction and other sort of help just as security of

the climate. The brand likewise draws in its partners in socially gain fulwork. Its partners

volunteer for social activities. The brand likewise began an extraordinary mission to bring

issues to light among its clients about the interruptions out and about.

Production
Creation is the useful region responsible for changing over contributions to completed yields
over a progression of creation measures. The Production Manager is responsible for ensuring that
crude materials are given and made into completed merchandise adequately. Representatives
should ensure that work is done easily, and should regulate systems for making work greater
profitability

Research and development

Since its commencement, Honda has had a significant regard for the versatility of life, and the
delight it brings. What can Honda exceptionally accommodate individuals everywhere on the
world living with any expectation of things to come, and for a supporting society and planet?
Honda R&D accepts its job is to energetically add to the up and coming age of individuals,
planet and society, by giving new portability through bleeding edge mechanical turn of events
and examination, in light of advancements amassed over 50 years. In the 21st century, Honda
R&D has started its difficulties in many field Honda envisions a future, at that point
acknowledges is through advances and items. The specialized capacities and steely assurance
expected to make this future genuine are the characteristics developed through "human turn of
events," the tradition of Honda's visionary organizer, Soichiro Honda. Honda R&D continually
hones its knowledge into the future, and will proceed with go about as Honda's main thrust
through making advancements and items to carry happiness to clients around the globe
 CHAPTER 6
Research Methodology

Statement of the Problem

Each association needs to show its monetary position which helps clients of fiscal summaries to
survey the monetary strength of a substance and the estimation of a business. This investigation
assists with understanding the Trend examination of the TVS and HONDA

Objective of the study

➢ To understand the financial performance of TVS Company using Trend analysis

➢ To Understand the financial performance of Honda Motors using Trend Analysis
➢ To analyze the financial status by comparing the selected two Automobile companies.

Scope of the study

➢ The two automobiles companies namely TVS Company and Honda Motors
are considered for my study.
➢ The financial performance is analyzed for the period of last 5 Years from
2015-16 to 2019-20.
➢ The study is done by colleting only secondary sources.

Limitations of the study

➢ The study is limited to only two Automobiles companies, ie., TVS Company
and Honda Motors
➢ The period of the study is limited to 5years.
 Chapter 7
Data Analysis and Interpretation
Trend Analysis of TVS
Year 2015-16 2016-17 2017-18 2018-19 2019-20

Equities and Liabilites

Equity Share Capital 100 100 100 100 100

Total Share Capital 100 100 100 100 100

Reserves and Surplus 100 123.54 148.25 172.6 186.86

Total Reserves 100 123.54 147.08 170.92 184.75

Total share holder Fund 100 122.97 147.08 170.92 184.75

Non Current Liabilites

Long term Borrowings 100 94.84 64.26 143.47 183.03

Deferred Tax 100 87.41 103.49 148.25 110.48

Other Long term 100 0 0 0 85.76

Liabilites
Long term provisions 100 127.03 134.41 146.56 208.55

Total Non Current 100 95.17 76.6 144.60 181.70

Liabilities
Current Liabilities

Short term Borrowings 100 233.27 272.24 253.12 404.95

Trade payables 100 120.44 163.11 190.24 186.97

Other current Liabilities 100 69.51 106.82 86.68 102.77

Short Term Provision 100 107.52 106.08 102.01 158.79

Total Current Liabilities 100 12.11 163.19 174.52 194.79

Total Liabilities 100 119.23 144.94 169.00 189.03

Assets

Non current Assets

Tangible Assets 100 115.4 138.45 151.07 162.67

Intangible Assets 100 113.44 120.22 113.00 376.6

Capital work in Progress 100 201.16 296.31 376.7 408.7

Fixed Assets 100 116.91 143.02 162.05 182

Non current Investments 100 130.72 167.62 189.45 214.5

Other current Assets 100 185.72 139.64 171.28 754.94

Total Non Current 100 121.11 150.11 170.11 200.03

Assets
Current Assets

Inventories 100 138.72 138.50 168.39 149.13

Trade Receivables 100 125.08 167.02 241.3 221.6

Cash Equivalents 100 26.45 34.06 133.66 130.45

Other current assets 100 84.18 109.52 90.10 84.58

Total Current Assets 100 115.88 136.6 167.24 171.19

Total Assets 100 119.23 144.97 169.00 189.03

Interpretation of TVS
i. The share Capital of the organization has been steady from the year 2017 to 2020 there
is no adjustment in the rate
ii. The investors asset of the organization has been expanding pattern from the previous 5
years which is 122.97% in the year 2017 and marginally expanded by 147.08% in the
year 2018, 170.92% in the year 2019 and it is likewise expanded by184.75% in the year
2020. So we can tell the organization is getting account from untouchables as values
iii. The Reserves and Surplus of the organization likewise shows the expanding pattern
where as in the year 2017 it has 123% and in the year 2018 147.08% and it has been
somewhat expanded to 170.92% in 2019 and in the year 2020 it has been expanded
immensely that is 184.75 so the organization is constantly keeping up the stores in great
pattern
iv. The Borrowings of the organization has been expanded in the year 2017 that is 94.87
however again in the year 2018 it has been diminished to 64.26%but after 2018 it has
been expanding pattern different Liabilities and arrangement shows the diminishing
pattern in the year 2017 and 2018 yet it has been somewhat expanded in the year 2019
and it continues expanding massively in the year 2020 138.20 so the organization has
momentary obligations
v. The money offsets and Balance with bank of the organization has the expanding pattern
until 2019 yet in the year 2020 it has been expanded colossally that is which is expanded
in twofold so the organization is keeping up the high fluid money.
vi. The inventories has been expanding pattern from the year 2016 to 2019but in the year
2020 it has been diminished to 149.13%
vii. The fixed resources of the organization is additionally shows the expanding pattern from
the year 2016 to 2020 however it has been expanded just marginally so the organization
 has not contributed more on fixed resources • The current resource has likewise been
expanded yet in the year 2020it is expanded by 200.03% which is the most elevated one
when contrasted with all the years so it shows that organization is keeping up
acceptable uniform fluid money.
viii. So in general the organizations execution is agreeable it has kept up the expanding
pattern of resources and it has additionally kept up high fluid money however even the
Equities and liabilities likewise shows the expanding pattern so the organization need to
reimburse back there obligation straightaway so the weight can be diminished.
Trend Analysis of HONDA
2016 2017 2018 2019 2020

Equities and
Liabilities

Equity share capital 100 100 100 100 100

Total share Capital 100 100 100 100 100

Reserves and surplus 100 115.68 0.00 142.24 157.09

Total Reserves 100 115.68 129.42 142.24 157.09

Total Share Holders 100 115.26 129.42 141.06 155.38

Fund
Non current
Liabilities
Other long term 0 0 0 0 59.3

Provisions 100 4.61 34.41 12.00 9.00

Total Non Current 100 2.72 24.42 7.09 21.28

Liabilities
Current Liabilities

Trade Payables 100 115.84 137.82 134.68 141.56

Other current 100 134.79 108.26 188.8 178.71

Liabilites
Short Term 100 47.37 55.54 60.28 88.22
Provisions
Total Current 100 108.42 117.85 134.72 140.84
Liabilities
Total Liabilities 100 112.05 125.26 137.63 150.19

Assets

Non-current Assets

Tangible assets 100 94.61 89.44 85.26 89.24

Intangible Assets 100 102.81 93.33 50.63 18.67

Work in Progress 100 97.05 276.47 111.76 555.8

Fixed Assets 100 95.29 90.49 87.21 88.56

Deffered Tax

Other non Current

assets
Total NonCurrent 100 120.13 108.89 102.00 99.58
Assets
Inventories 100 136.34 101.96 13.17 238.12

Trade Receivables 100 91.48 123.40 40.88 31.74

Cash Equvilents 100 91.48 123.40 39.21 22.82

Other current Assets 100 244.55 104.31 130.13 135.57

Total Current 100 107.96 133.78 155.59 175.71

Assets
Total Assets 100 112.05 125.26 137.63 150.19
Interpretation of HONDA

❖ The share Capital of the organization has been consistent from the year 2017 to 2020
there is no adjustment in the rate
❖ The Reserves and Surplus of the organization additionally shows the expanding pattern
where as in the year 2017 it has 115.68% and in the year 2018 130.37% and it has been
somewhat expanded to 142.24% in 2019 and in the year 2020 it has been expanded
enormously that is 157.09% so the organization is constantly keeping up the stores in
great pattern.
❖ The stores of the organization additionally shows the expanding pattern from the year
2016 to 2020 so even organization have gathered assets even by giving stores.
❖ The Borrowings of the organization has Nill from 2016 to 2019 yet in the year 2020 it
has been expanded to 59.3%
❖ The arrangement shows the expanded pattern in the year 2017 it has been 4.61% yet in
the year 2018 expanded to 34.41% which is the most noteworthy later again in the year
2020 arrangement has been diminished to 9.00%
❖ The money offsets and Balance with bank of the organization has the expanding pattern
until 2018 yet in the year 2019 it has been diminished however in the year 2020 it has
been again diminished massively so it shows that organization isn't keeping up the fluid
money.
❖ The inventories has been expanding pattern from the year 2016 to 2020 so the
organization has enough merchandise
❖ The fixed resources of the organization is additionally shows the expanding pattern from
the year 2016 to 2018 yet it has been diminished somewhat from the year 2019 so the
organization has not contributed more on fixed resources
❖ The current resource has additionally been expanded yet in the year 2020 it is expanded
by 175.71% which is the most noteworthy one when contrasted with all the years so the
organization is keeping up acceptable uniform fluid money

❖ So generally the organizations execution is palatable it has kept up the expanding pattern
of resources and it has additionally kept up high fluid money
 Chapter 8
Findings and Suggestions

Findings: -

• Total share capital of honda is 10.14cr where as Tvs capital is 47.51cr so the outsider funds
in the TVS company is more in the form of equity share capital.

• Non-current liablities are more in Tvs when compared to Honda so the long term borrowings
is more in tvs company

• Honda Motors Burden of liability is 150.19 % in 2020 where as 189.03% for Tvs so the
current liabilities of Honda company is more

• TVS enjoys the benefits of fixed assests with difference of 93.44% more Than Honda
because they have invested capital more on fixed assets.

• Noncurrent assets of Tvs is 100.42% Higher than the Honda motors because they have
invested more on long term investment

• Cash and cash equivalents of honda is 109.18% less when compared to TVS so the liquid
cash is more in honda

• Current assests of both the company are increasing from year to year where honda has 4.52%
more than the Tvs so the short term assets is more in honda

• Total assest of Tvs is 189.03% in the year 2020 which is the highest in its last 5 Financial
years where as Honda Motors is 150.19%

• HONDA Has a Market Share Of 27.02% Whereas TVS has 15.57%

• Honda detailed income of 9.534 billion, with a yearly income of 138.250 billion
SUGGESTIОNS

• Tvs should minimize its liability to earn more profit

• Honda motors will have to invest more on there fixed assests

• Honda should maintain uniform cash liquidity to increase there cash and cash equivalents

• Tvs should focus on there current assets by increasing there production and sales

• Tvs company should reduce its share capital in the form of equity share captal

• Tvs company should decrease the long term brrowings from the outsiders

• Honda company should reduce its current liabilities like trade payables and short term
provisions

• Honda company should try to invest more on Fixed assets out of there capital.

• Honda company should ensure to make investments in the outside the company

• Tvs company should also maintain the uniformity of liquid cash and short term assets in
the company.
LEARNING EXPERIENCE

The study is about the Trend analysis of TVS and HONDA Motors.The study have assisted me
with seeing more about the monetary design of the organization. It assisted me with
understanding that each challenge that the organization face as how to avoid potential risk and
makes a decent administration in an association. Furthermore, organizations demonstrated that in
the event that it rehearses a successful methodology, any difficulties can be confronted with a
serious edge to turn out to be more maintainable on the lookout and commitment to the economy
of the country. Degree has been reached out towards extension of the business with new
freedoms by meeting all sort of vulnerabilities by taking care of the Pandemic circumstance

CONCLUSION

TVS is Growing and Has Given Honda solid rivalry. The organization has had the option to
create practically all classifications of bikes. In any case, Honda a Japanese organization is a
market chief with good thoughts and advancement plans. The in general monetary status of both
the organization are palatable where has tvs has more fixed resources where honda needs putting
resources into fixed resources as far as risk tvs need to limit its obligation where honda
appreciates advantage of less payables Both TVS and HONDA are acceptable in there own path
where as TVS secures A piece of the pie of 15.57% and HONDA comprise of 27.02% The
monetary Status OF HONDA Is More Stable Where TVS is as yet not TVS should increment
there speculations towards the innovative work this is the region where TVS is past HONDA
whether it is cruiser section or its car fragment, HONDA have huge item portfolio tending to the
necessities of the various sections which assist the organization with building durable
associations with the clients
ANNEXURES

BALANCE SHEET OF TVS MOTOR COMPANY (in Rs. Cr.)

2020 2019 2018 2017 2016

Equities and
Liabilites 47.51 47.51 47.51 47.51 47.51
Equity Share Capital
Total Share Capital 47.51 47.51 47.51 47.51 47.51

Reserves and Surplus 3570.58 3.299.81 2832.91 2360.82 1910.83

Total Reserves 3618.09 3347.32 2880.42 2408.33 1958.34

Total share holder 3618.09 3347.32 2880.47 2408.33 1958.34

Fund
Non Current
Liabilites

Long term Borrowings 904.63 709.12 317.62 468.76 494.23

Deferred Tax 158 212 148 125 143

Other Long term 85.79 0.00 0.00 0.00 0.00

Liabilites
Long term provisions 83.40 58.61 53.76 50.80 39.99

Total Non Current 1231.87 980.36 519.55 645.26 677.96

Liabilities
Current Liabilities

Short term Borrowings 1070.00 668.82 719.35 616.38 264.23

Trade payables 2886.39 2936.90 2517.99 1859.36 1543.71

Other current 461.96 389.61 480.14 312.47 449.47

Liabilities
Short Term Provision 92.85 59.65 62.02 62.87 58.47

Total Current 4511.20 4041.68 3779.50 2851.08 2315.88

Liabilities
Total Liabilities 9361.16 8369.36 7179.47 5904.67 4952.18

Assets

Non current Assets

Tangible Assets 2720 2526 2315 1930 1672

Intangible Assets 176.73 53.02 56.41 53.23 46.92

Capital work in 126.56 116.64 91.74 62.28 30.96

Progress
Fixed Assets 3185 2836 2503 2046 1750

Noncurrent 2605 2300 2035 1587 1214

Investments
Other current Assets 340.48 77.25 62.98 83.73 45.10

Total NonCurrent 6131 5214 4601 3717 3065

Assets
Current Assets

Inventories 1038 1172 964 966 696

Trade Receivables 1281 1414 968 723 578

Cash Equivalents 419 43 10.96 8.51 32.17

Other current assets 489.97 521.96 634.45 487.66 579.27

Total Current Assets 3229.43 3154.90 2578.11 2186 1886.37

Total Assets 9361.16 8369.36 7179.47 5904.67 4952.18

BALANCE SHEET OF HONDA MOTOR COMPANY (in Rs. Cr.)

2020 2019 2018 2017 2016

Equities and
Liabilities

Equity share capital 10.14 10.14 10.14 10.14 10.14

Total share Capital 10.14 10.14 10.14 10.14 10.14

Reserves and surplus 559.47 506.6 464.31 412.37 356.14

Total Reserves 569.61 506.96 464.31 412.37 356.43

Total Share Holders 569.61 517.10 474.45 422.51 366.57

Fund
Non current
Liabilities
Other long term 1.17 0.00 0.00 0.00 1.97

Provisions 0.39 0.52 1.49 0.20 4.33

Total Non Current 1.56 0.52 1.79 0.20 7.33
Liabilities
Current Liabilities

Trade Payables 87.39 83.14 85.08 71.51 61.73

Other current 41.30 43.65 25.02 31.15 23.11

Liabilites
Short Term 15.44 10.55 9.72 8.29 17.50
Provisions
Total Current 144.13 137.86 120.60 110.95 102.33
Liabilities
Total Liabilities 715.30 655.48 596.54 533.66 476.24

Assets

Non current Assets

Tangible assets 96.88 92.56 97.09 102.71 108.55

Intangible Assets 0.73 1.98 3.65 4.02 3.91

Work in Progress 1.89 3.44 0.94 0.33 0.34

Fixed Assets 99.50 97.99 101.67 107.06 112.35

Deffered Tax 5.31 3.63 1.25 0.63 0.00

Other non Current 53.45 60.13 68.51 83.06 0.01

assets
Total Non Current 158.95 162.82 173.82 191.76 159.62
Assets
Inventories 211.05 11.68 90.37 120.84 88.63
Trade Receivables 49.35 63.56 191.83 142.22 155.45

Cash Equvilents 35.48 60.96 191.83 142.53 155.45

Other current Assets 99.61 95.61 76.64 84.86 73.47

Total Current 556.35 492.66 423.59 341.87 316.62

Assets
Total Assets 715.30 655.48 596.54 533.66 476.24