Pacalna, Anifah B.

BSA-2

THE IFE TOTAL WEIGHTED SCORES

4.0 3.0 2.0 1.0

I II III

4 1
THE EFE 3.0
TOTAL
IV V VI
WEIGHTED
3
SCORES
2
2.0
VII VIII IX

1.0

Figure 1: The IE Matrix

Division Sales Percen Profits Percent IFE EFE

t Sales Profits Score Score
s s
1. Company Stores $325,306 66% $9,287 12% 2.8 3.1
2. Domestic Franchise 13,450 3% 8,103 10% 2.1 2.3
3. International 28,598 6% 20,026 25% 2.5 2.9
Franchise
4. KKD Supply Chain 122,980 25% 41,823 53% 3.5 3.2
Total $490,334 100% $79,239 100% - -

As indicated in the Figure 1 above, the position of the circles correspond the estimated
IFE and EFE scores of each division of Krispy Kreme Doughnut, Inc. Note that Company Stores,
labeled as Division 1 has the largest sales or revenue which is illustrated by the largest circle in
the matrix. Meanwhile, KKD Supply Chain, labeled as Division 4 has the largest profit which is
illustrated by the largest pie slice. The positions of the circles imply different strategies to pursue
which is relevant in establishing effective strategies and recommendations for the divisions of
the firm. Both division 1 and 4 fall under grow and build strategies while both Division 2 and 3
are under hold and maintain strategies.