7 ROOKIE LINKED

CONTENT MISTAKES
YOU NEED TO AVOID

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 1.NO FLAGSHIP CONTENT
(YOUR USP)
Unpack your intellectual property with the
right content and build a community
around it

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 2.NO CONSISTENCY
(NOW YOU SEE IT, NOW YOU DON'T)
When you don't post regularly, there's a
good chance they have moved on and have
forgotten about you

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3.BORING CONTENT THAT PEOPLE
CANNOT CONNECT OR RELATE TO

If content is king, then context is King Kong.

Make your content relevant to your ideal client

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 4.NOT USING HASHTAGS
OR USING TOO MANY
The optimum number of hashtags
for LinkedIn are between 3-9

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5.CONTENT THAT CONSTANTLY
SPOTLIGHTS YOU
Bragging and showing off doesn't create value
Instead focus on your ideal target market

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 6.NOT TESTING NEW TYPES
OF CONTENT

LinkedIn has one of the widest ways in

which you can post content.
Constantly test & measure

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 7.HARD SELLING 24/7
Constant selling to your audience will alienate
them. Mix it up between inspiring, informing,
educating, promoting & selling

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 HERE'S WHAT YOU CAN DO
Do not get obsessed with producing the best
content, produce the most relevant content for
your audience

Diversify your content

(Educate, Entertain, Inspire, Promote, Sell)

Use content to connect with your people,

not their wallets

New mistakes are okay. Always track, review, and

analyse your content to improve it
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 WHAT ARE
SOME OF THE
ROOKIE MISTAKES
YOU HAVE SEEN
SO FAR?
Do share in the comment section.

NEERAJ SHAH