Hello…… Today I want to share about mcdonald marketing strategy to make them success until these

day

McDonald's Corporation is an American fast

food company, founded in 1940

as a restaurant operated by Richard and

Maurice McDonald, in San Bernardino,

California, United States

McDonald's is the world's largest restaurant

chain by revenue, serving

over 69 million customers daily in over 100

countries across 37,855 outlets as

of 2018

they feature hamburger, chicken products, breakfast items, soft drinks, milkshakes, wraps, and desserts

First we go to their STP which is segmentation, Targeting and positioning

Market segmentation is a process, in which groups of buyers within a market are divided and profiled
according to a range of variables, which determine the market characteristics and tendencies
Segmentation comprises identifying the market to be segmented; identification, selection, and
application of bases to be used in that segmentation; and development of profiles.

Targeting is the process of identifying the most attractive segments from the segmentation stage,
usually the ones most profitable for the business.[2]

Positioning is the final process, and is the more business-orientated stage, where the business must
assess its competitive advantage and position itself in the consumer's minds to be the more attractive
option in these categories.

Product

Product consists of how the company must design, manufactures the products which
improve the experience of every customer. Product refers to physical product and
services provided by the business to its patron.

McDonalds includes specific aspects of its service and products like packaging, looks
and desirability. This includes non-tangible and tangible features of the services and
product. McDonalds has intentionally kept its product depth and width limited.
McDonalds had studied the manners of the Indian clients and totally provided various
menus as compare to its menu presented in world market. The company eliminates
beef, mutton and pork burger from their menu. India is just country wherein McDonalds
offer vegetarian menu. As well as the cheese and sauce use are pure vegetarian. The
company constantly improves its product and service in accordance to the fast changing
desires and tastes of its consumers. One of the good examples is the launching of
Chicken Maharaja Mac and the Chicken McNuggets.

Place

The place for the most part includes distribution outlet and channel of the business. It is
very essential because the service or the product should be accessible to the
consumers at the right time, right place and right quantity. In United States almost 50%
of McDonald’s outlets are located three minutes away from each other. There are
specific level of happiness and fun which McDonalds offers to its consumers. It offers
value position that based on the requirement of the consumer.

Price

Pricing strategy is one of the most significant aspects when it comes to marketing. This
includes price breakdown, when any discount service or payment available.

Business should also consider the possible reactions from its rivalry when it comes to
pricing. Pricing strategy was developed in order to attract middle and lower class
individual and the result can clearly be seen the customer base which McDonalds has
at present. McDonald’s restaurant has specific value pricing as well as bundling strategy
like combo meal, happy meal, family meal and happy price menu in order to improve
total sales of the service and product.

Promotion

The endorsement activities implement by the Company aids communicate effectively

with the potential consumers. Ad targeted to catch the interest of the people it reaches
to massive number of customer at a time. Ad plays an important role for product
promotion such TV advertisement, billboard and posters which also used by some
ground breaking business including Apple Company.

People

McDonalds understands the significance of both consumers and employees. It

understands the truth that happy workers can serve properly and led in happy
customers. McDonalds restaurant constantly does Internal Marketing as this strategy
becomes effective it will lead automatically to the success of external marketing.

Economical strategy

We can see in every country the mcdonald price tend to be different

Cultural

This is also one of Mcdonald marketing strategy they tend to have special menu

Mcdonald SWOT

a) Strengths of McDonald’s

McDonald’s has been operating its business for about 60 years and it has achieved lots
of experience on fast food retailing. Most of its employees who are working in
managerial position promoted from assistant level. This experienced management can
face any critical situation of the company.

McDonald’s has got the most attractive, expensive and busy locations for example, in
almost all airports, shopping mall, High street etc. worldwide for its restaurants.

McDonald’s ash huge market share in current global market. In 2009, McDonald’s
returned cash about $58 billion to its shareholders (Annual Report, McDonald’s, 2009).
That means, this fast food giant is able to dominate the global share market.

McDonald’s has a unique business policy known as ‘Franchises Policy’. More than 80%
restaurants of McDonald’s are owned and run by the franchises and this franchises
community provides a extreme power for this company to capitalize the market.
One of the most popular and recognised logos of the world is ‘Golden Arches’
introduced by Mcdonald’s. This logo has been made as a sign of loyal and trustable
company.

Effective supply chain and communication mix, serious supervision of food quality,
service and safety rules, are the strong parts of the company.

Modern and attractive infrastructures, easy payment and information access, Packaging
with nutritional information, varieties of foods etc. are another considerable parts of this
food chain.

b) Weaknesses of McDonald’s

High turnover of employees shows its weak stuff pattern.

Fluctuation of company’s profits for instance, in 2006, the net profits were $3,544 million
where the net profits of 2007 were $2,395 million (marketingteacher.com).

It advertises to target the children

McDonald’s is criticised sometimes for its junk food.

c) Opportunities of McDonald’s

By inventing new food McDonald’s can attracts more customers and successful
innovation can boost up its sales.

During economic slowdown, people can avoid spending money for their dress and other
household’s things but they cannot avoid the foods. So, McDonald’s can take this
opportunity at any situation setting affordable price.

By taking the technological benefit it can attracts more customers. For example, more
entertaining elements can be included in each store.

By sponsoring for community support, it can work for humanity and also can promote
the business.
d) Treats of McDonald’s

More competitors are working such as KFC, Burger King, Subway, Pizza Hut etc. for the
same number of customers.

In health issue, fast food companies are generally criticised.

Fluctuations of foreign currency affect its operation.

Competitors’ food offerings are being increased with low price.

Mcdonald regulation

TAX 10$ in indo, muslin belief

Trade environment