INTRO

Internet has made the world a smaller place. It has facilitated long distance
communication by making the process cheaper, faster, and easier. Today, internet
helps business houses to cater to a global audience without any major investment.
Fashion businesses can maintain a website to promote its products and to sell its
products.
It has been noticed that e-commerce provides a level playing field to all the sellers of
fashion and clothing. A small-time enterprise has equal opportunities as compared to a
big fashion retailer, in terms of online sales. This is the reason many small-time fashion
retailers are also able to make big bucks through e-tailing.
E-stores help consumers order fashion products of their choice, sitting right at their
home! E-commerce websites also integrate various technologies to their website that
assist in the process of shopping.
The involvement of the internet is not merely limited to sales and marketing a product. It
is also used in managing the processes of the company.

Background

WE EXIST FOR THE “GIRL IN PROGRESS”. BADASS TO THE CORE, EVER-

EVOLVING AND GROWING, STRIVING TO BE BETTER EVERY. DAY. FLAWS
ENCOURAGED.

Nasty Gal is an American retailer that specializes in fashion for young women. The

company has customers in over 60 countries.
Nasty Gal was named “Fastest Growing Retailer” in 2012 by INC Magazine

SOPHIA AMORUSO
Precisely speaking, she started on eBay. In 2006, Amoruso set up an eBay store called
“Nasty Gal Vintage,” selling old clothes she’d found from local thrift stores and estate
sales.
Her initial motivation was just to earn some extra money to pay bills, but her little eBay
shop surprisingly became a wild success. Nasty Gal’s distinctive, edgy style quickly
earned a loyal fan base on the internet. And before long, Amoruso took it off eBay, set
up a website and made Nasty Gal a standalone brand. Between 2009 and 2012, Nasty
Gal was on a rocket ship. Sales were growing multifold every year; venture capitalists
began to take notice of the cult-like brand; Forbes put Amoruso on the cover of its
magazine, praising her as “fashion’s new phenom.”
Then, in 2016 Sophia sold Nasty Gal to British online retailer Boohoo.com for $20
million. By the time Nasty Gal changed hands, she’d already earned a new title as a
New York Times bestselling author with her 2014 autobiography, #Girlboss. In 2017, the
book was adapted into a Netflix series with the same name, and Amoruso served as
one of the executive producers.

BE EASY TO FIND
Search engine optimization (SEO) is another critical component of Nasty Gal’s fashion
eCommerce strategy. After all, if it’s difficult to find your website in the first place, how
do you really expect to make sales?

USE COOKIES
Cookies help turn shopping experiences more personalized. It is essentially data that is
stored in the browser that enables users to continue from where he/she left from. The
most important use of Cookies is to understand user behavior on your website to
enhance their shopping experience.

CLOTHES MADE SMARTER

Nasty Gal is focusing their efforts on the areas where they can have the biggest impact
on creating more sustainable fashion - materials, design, waste, packaging - and finding
ways to keep the clothes in use for a longer time.
Analyzing the material mix and developed guidelines for more sustainable materials,
with a big focus on polyester and cotton which are the materials they commonly use the
most across the group.

GET PRICING RIGHT

After everything you’ve done to get potential customers to purchase a product, the last
thing you want to do is lose them because a competitor has a slightly lower price.
Perform meticulous research on pricing, and always offer a bonus coupon or future
promotion opportunity to give them the confidence to keep typing in that credit card
number. And do not hide any costs, from the prices to shipment fees and return policies.

CHANNELS TO SELL ON
If you are aiming to sell online on a wide scale, you will be selling on a variety of
channels. The best channels to sell fashion to currently utilize if you are in the fashion
and apparel industry are:
• Google shopping – Google is usually the primary place people search and therefore a
great choice. Check out how to improve customer conversion with Google Shopping.
• Amazon Marketplace – A popular choice with a wide range of high-quality products.
One of the first places many people will look. Amazon also suggests products based on
past purchases and viewed products. Here are some pros and cons of selling on
Amazon.
• Facebook Marketplace – Facebook tailors products shown to what users like or show
interest in. Therefore you are more likely to hit your target demographic. P O
• Instagram – a good option for online fashion stores due to its targeting and focus on
product images.
• EBAY – another common first choice when people are looking for apparel which again
tailors products shown to what you have viewed or purchased.