St.
John Paul II College of Davao
Course Code: HPC 103
Course Component: Lecture 3
Units
Course Outcomes:
Envision to Become a Recognized Provider of World-Class Professionals
(Graduate Attributes: Inquisitive, Innovative, Inspiring and Ingenious)
College of Hospitality and Tourism Management
Course Syllabus
Credit Units: 3 Course Title: Applied Business Tools and Technologies
Prerequisite(s): Course Description: This course identifies common tools, technology and techniques used in the tourism
THC108 and hospitality industry. Design to primarily on student’s ability to recognize, evaluate and integrate business
technologies in order to create value, solve contemporary issues, and gain competitive advantage in what has
become a tech-driven business environment in the tourism industry. The student must know the technological
principles of the functioning of ecommerce systems, various types of business models of e-commerce
systems, various forms of payment services in e-commerce, internet-based marketing. The student should be
able to select and implement an effective strategy of e-commerce for its tourism business.
At the end of the course the students will be able to;
1. Articulate and discuss the latest developments in the field of information and communication technology in tourism and
hospitality industry.
2. Perform basic functions of management such as planning, organizing, leading and controlling.
3. Apply information and communication technology skills required by business environment
4. Manage and market service oriented business organization
5. Show ability to perform in a multicultural work place and work effectively as a team in globally- diverse environment.
6. Exemplify professional, social and ethical responsibility.
7. Utilize various communication channels proficiently in dealing with guest and colleagues.
PRELIM PERIOD
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 Learning Outcomes
At the end of the lesson, the student
must be able to:
1. Demonstrate knowledge in
defining technological terms.
2. Identify and access business
tools required to achieve work
outcomes
3. Develop criteria to identify
which tools are to be
monitored and controlled to
ensure that time and effort is
devoted to managing the
proper and important tools.
4. Review and analyse literature
on different business tools and
technology.
Topic Student Learning Assessment Resources
Activities
Week 1: Overview of the common business
tools and technology in the Tourism
industry
Vocabulary Jeopardy Oral Questioning Slide Presentation
Business Tool Terminologies (divide the class in two with
teams) LCD Projector
Internet
Business tools & its examples Interactive discussion Written assessment Reference Books
A. Tool Considerations Telephone/Fax
B. associated equipment Machine
Cash Register
Interactive brainstorming Oral Presentation with PC/Desktop with
Team Presentation Internet connection
Rubrics) Credit Card Verifier
Defining a Business tool Machine
Peer Review Work Projects
Provide the students with a
real-world case for the Case Study 1 with Work
Classification of Business Tools students to study. Task

5. Use business tools efficiently Demonstration Direct Observation

and effectively The Usage of Business Tools Checklist

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 PRELIM PERIOD
Learning Outcomes Topic Student Learning Assessment Resources
Activities
At the end of the lesson, the student Week 2&3 : Select and Use Common
must be able to: Business Technology
. Vocabulary Jeopardy Oral Questioning Slide Presentation
Identify and access business 1. Business Technology (divide the class in two with
technology required to achieve work A. Computer equipment teams) LCD Projector
outcomes B. Digital cameras Internet
C. Security surveillance technology Interactive discussion Written assessment Reference Books
D. Hand-held input devices
E. Communication systems Internet Access

Select appropriate business 2. Software applications may include: Software

technology and/or software A. Word processing packages Interactive brainstorming Oral Presentation with applications
applications to achieve the B. Spreadsheet packages Team Presentation
requirements of work task C. Accounting packages Rubrics)
D. Database packages Web-search activity Work Projects
E. Presentation packages
F. Internet browsers

3. Work Task Case Study 1 with Work

Demonstrated ability to use typical
systems and procedures for the
maintenance of common business
tools and technology
A. Processing reservations Task
B. Undertaking stock takes .Demonstration
C. Processing financial records
D. Producing documentation. Direct Observation
Checklist

Week 4: Introduction
1. Why Information Technology? Micro-teaching Oral Questioning Slide Presentation
2. The Digital Tourism Landscape Direct Observation with
3. Using Information Technology for Checklist LCD Projector
Tourism Internet
Reference Books

Internet Access
Week 5
1. Competitive Advantage in Tourism Content-focus and Slide Presentation

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 2. Networks and Security issues in interaction with
Tourism LCD Projector
3. Internet and Tourism – A radical Reference Books
change
Internet Access

Week 6: PRELIM EXAMINATION

MIDTERM PERIOD
Learning Outcomes Topic Student Learning Assessment Resources
Activities
At the end of the lesson, the student Week 7 : Information Systems in Tourism:
must be able to: Applications and Strategy
Slide Presentation
1. Demonstrate an . E-Business And E-Commerce Systems Content focus and Written Assessment with
understanding about the  Terms and concepts of e-business Interaction Oral Questioning LCD Projector
central concepts and current  Strategic and tactical tools for e- Internet
development of e-business in business Peer Reviews and Portfolio with evaluation Reference Books
tourism and hospitality.  Customer focus and Management development plan of a feedback of development
2. Explain the content and  Risks and Risk Management travel company plan.
framework of electronic  Technological advances and
commerce and compare the advantages
major types of transactions
and models in tourism.
3. Explain the unique features of
the tourism and hospitality
clusters and their effects on
the e-business.
4. Recommend and plan
development steps of e-
business for a company in the
field of tourism and hospitality.

1. Demonstrate the ability to Week 8: Travel Intermediaries And Information Conduct a research Slide Presentation
analyse the impact of Technology through quantitative Questionnaire with
technology in travel 1. The Impact of Technology on the Travel method to gather data from LCD Projector

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 intermediaries.
2. Compare and evaluate the
information technology
applications that are used in
different sectors of the tourism
industry.
1. Apprehend how technology is
changing tourist behavior.
Agency Business 20 travel agencies in Internet
 Travel Agency Davao City Reference Books
 Tour Operator Travel Apps
2. Technology Tools used by in Hospitality and Web-search activity to
Tourism choose free Apps about Oral questioning
 Travel Websites Tour Information System, Direct observation checklist
 Tour Information and Guiding Systems present and demonstrate
 Smart phone Communication Apps how to use the system in
the class
Week 9: The Internet And The Tourist
1. Tourist Behavior and Trends Interactive brainstorming Oral Questioning

2. Discuss the Internet and 2. The application of social Local Mobile Web-search activity on co- Oral Questioning Mobile device
mobile how it changed the “SoLoMo” creation tourist experience Report criteria
way people plan and with mobile technology
experience their trips
3. Connect to a social media 3. Social Media And Tourism Social media activity Oral Questioning Mobile Device
platform and explain how Facebook, Instagram, Twitter (Travel Update Philippines Internet Access
social media became the in FB) Social Media
indispensable platforms for Platform
tourism marketers.
Week 10. Managerial Support Systems In
Tourism
1. Explain the key factors affecting the Assigned Readings Oral Questioning Slide Presentation
success of an Internet-based 1. Decision Support Systems Interactive brainstorming with
marketing decision support systems  Marketing Decision Support Systems LCD Projector
Internet
Reference Books
2. Discuss the fundamental 2. Information And Business Knowledge Facilitated synchronous Oral Questioning Slide Presentation
requirements for initiating an online discussion Written Quiz with
business and apply them on the LCD Projector
creation of a business site. Internet
Reference Books

3. Strategic Tourism Technology Investment Content-Focus and Oral Question Slide Presentation
3. Explain how these technologies  Internet of Things (IoT) Interaction Presentation with Rubrics with
work in tourism industry and enhance Video Presentation LCD Projector

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customer experience.  Facial Recognition System Interactive Virtual Maps Internet
 Virtual Reality Reference Books
 Robotics
 Big Data
Week 11: Issues and Trends

1. Identify and explain the 1. Sustainable Tourism and Information Content-focus and Written Quiz Slide Presentation
challenges, issues and trends Technology Interaction with
of information technology in Oral Questioning LCD Projector
sustainable tourism. 2. The Future of Information Technology Interactive brainstorming Internet
and Tourism Reference Books
2. Discuss how technological
advances will changed the
way we travel.

Week 12: MIDTERM EXAMINATION Written Assessment

FINAL PERIOD
Learning Outcomes Topic Student Learning Assessment Resources
Activities
At the end of the lesson, the student Week 13: Computer Reservation System
must be able to: (CRS) & Global Distribution System (GDS)
1. Describe the basic functions 1. Hospitality Technology Systems: Content-focus and Oral Questioning Slide Presentation
common to property Introduction to Property Management Systems interaction Written Assessmen with
management systems and front office modules of reservation, guest LCD Projector
2. Identify, describe and management and guest accounting, Point of Internet
differentiate between both Sale System, Sales and Catering System Reference Books

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 front house and backhouse
property management system
modules.
Week 14 &15: Reservation System
1. Discuss an overview of the 1. What is a CRS? Content-focus and Oral Questioning Slide Presentation
origins, development and interaction Written Assessment with
functions of computerized LCD Projector
reservation system Internet
Reference Books

2. Explain the important role of 2. The Importance of CRS in the travel industry Interactive brainstorming Slide Presentation
computerized reservation with
system in the travel industry LCD Projector
Internet
Reference Books

3. Evaluate the effects of 3. The Effects of CRS in the Operations of Conduct a research using Questionnaire Slide Presentation
computerized reservation Travel Agencies descriptive method with
system in the travel agency LCD Projector
operations Internet
Reference Books

Week 16: The Global Distribution System

1. Discuss an overview of the
origins, development and
functions of GDS
2. Compare and contrast the
differences between CRS and
GDS in terms of holding an
inventory
3. Identify and explain the core
functions of GDS
1. Illustrate and explain the
changing role the GDS play in
the travel distribution chain.
2. Discuss the major global
distributions and explain their
functions and characteristics
1. Glossary of Terms Interactive brainstorming Oral Questioning Slide Presentation
2. What does GDS do? with
3. The differences between CRS and LCD Projector
GDS Internet
4. GDS Core Functions Reference Books
5. The Life of a travel agent prior to the advent Role-playing
of GDS
Web-search activity
6. Major Global Distribution System: Sabre,
Amadeus and Travelport

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 Week 17: Introduction to Sabre Basic
Functionalities
1. Discuss an overview of travel 1. Travel Industry Overview Hands-on Workshop Oral Questioning
industry 2. Universal Codes; Decoding and coding Practical Demonstration Written Assessment
2. Create and modify flight 3. Fare Display Direct observation checklist Sabre Training
reservations 4. Sabre Responses Manual
3. Access fares and availability 5. The PNR
for scheduled airlines 6. Meals and Services
4. Interpret Sabre responses 7. Fare Qoutes
5. Update Passenger Name
Records (PNRs)

6. Request special meals and

services

7. Request and interpret Sabre

fare quotes
Week 18: FINAL EXAMINATION

Prepared by: Checked and Verified by: Approved by:

MS. MARIE FLOR H. BADEON MS. NECI MARIE A. TECSON ,MM DR. ROBERTO T. DIAMANTE
Instructor Dean, College of Hospitality Management AVP for Academics
References :

Dimitrios Buhalis ETourism: Information Technology for Strategic Tourism Management Edition illustrated PublisherFinancial Times Prentice Hall, 2003
Egger, R. and Buhalis, D. (2008) eTourism Case Studies: Management and Marketing Issues in eTourism, ButterworthHeinemann.
Pease, W. R., Rowe, M. and Cooper, M. (2007) Information and Communication Technologies in Support of the Tourism Industry, IGI

Related Articles:
Guttentag, D. A. (2010) “Virtual reality: Applications and implications for tourism”, Tourism Management, 31(5), 637-651.

Websites:
https://www.slideshare.net/magielsr/gds-overview-1232798141856259-2-2359117?next_slideshow=1

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http://www.apjmr.com/wp-content/uploads/2016/09/APJMR-2016.4.4.04.pdf
https://richmedia.sabre.com/Docs_Training/SP/Precourse_Reading.pdf
https://www.edx.org/course/hospitality-and-tourism-technology-and-innovation-1

PRELIM PERIOD
Learning Outcomes Topic Student Learning Assessment Resources
Activities

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At the end of the lesson, the student Week 4: ICT and Tourism -Introduction.
must be able to:
Slide Presentation
Introduction to E-Tourism Discussion through Oral Questioning with
A. E-tourism as the application of ICT Questions Written assessment LCD Projector
B. Information and Communication Internet
Understand the meaning and Technologies Reference Books
concept of electronic tourism C. Electronic Commerce (E-commerce)
D. Electronic Business (E-business)
E. Internet
F. Infomediaries
Team Presentation with
Demonstrate knowledge on the key E-tourism Players and their activities Role-playing Rubrics
activities and players in electronic A. Governments,
tourism B. Tour operators
C. Hotels
D. Airlines and other transport operators, Work Projects
E. Tourists or consumers.
Distinguish the relevance of Case Study 1 with Work
electronic tourism in the Philippine Task
Tourism industry
Historical Flowchart of E-tourism
Appreciate and explain the
historical development of e-tourism

Gain an understanding of the

significance of Electronic technology
for data

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