9

TVE-
ENTREPRENEURSHIP 3
Quarter 4 – Module 1:
DEVELOP A BUSINESS PLAN
Part 1-5
(Week 1-2)
TVE – Grade 9
Quarter 4 – Module 1: Develop a Business Plan (Part 1-5)

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 Introductory Message
For the facilitator:

Welcome to the Entrepreneurship 3 Alternative Delivery Mode (ADM) Module

on Develop a Business Plan!

This module was collaboratively designed, developed and reviewed by educators

both from public and private institutions to assist you, the teacher or facilitator in
helping the learners meet the standards set by the K to 12 Curriculum while
overcoming their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration
their needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies
that will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.

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 For the learner:

Welcome to the Entrepreneurship 3 Alternative Delivery Mode (ADM) Module on

Develop a Business Plan!

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a
learner is capable and empowered to successfully achieve the relevant
competencies and skills at your own pace and time. Your academic success lies in
your own hands!

This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active
learner.

This module has the following parts and corresponding icons:

This will give you an idea of the skills or

What I Need to Know competencies you are expected to learn in
the module.
This part includes an activity that aims to
What I Know check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.
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What’s In the current lesson with the previous one.

In this portion, the new lesson will be

What’s New introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.
This section provides a brief discussion of
What is It the lesson. This aims to help you discover
and understand new concepts and skills.
This comprises activities for independent
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skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.
This includes questions or blank
What I Have Learned sentences/paragraphs to be filled in to
process what you learned from the lesson.

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 This section provides an activity which will
What I Can Do help you transfer your new knowledge or
skill into real life situations or concerns.
This is a task which aims to evaluate your
Assessment level of mastery in achieving the learning
competency.
In this portion, another activity will be given
Additional Activities to you to enrich your knowledge or skill of
the lesson learned. This also tends to
retention of learned concepts.
This contains answers to all activities in the
Answer Key module.

At the end of this module you will also find:

References This is a list of all sources used in

developing this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instructions carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!

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 What I Need to Know

This module was drafted and plot/written for you to be knowledgeable on how to
develop a Business Plan. The step-by-step procedure is very important in creating
your own business plan. The parts of the business plan need to be known,
understand and remember so that it is easier for you to develop your own business
plan.

The module is divided into one lesson only, namely:

● Lesson 1 – Organize and construct the main parts of business plan

After going through this module, you are expected to:

1. organize the main parts of a business plan;
2. use survey instruments to gather data;
3. analyze and interpret survey results; and
4. construct preliminary parts of a business plan based on the organized main
parts

What I Know

Directions: Choose the letter of the best answer. Write the chosen letter on a
separate sheet of paper.

1. It is the detailed description on how the business is implemented.

a. evaluation plan
b. management plan
c. operational plan
d. organizational plan
2. It is the process of setting goals for a particular business undertaking done
through a step-by-step process.
a. Business planning
b. Feasibility planning
c. Marketing plan
d. Production plan
3. It gives the information on financial concerns and stability of the plan.
a. Financial Plan
b. Marketing Plan
c. Organizational Plan
d. Production Plan

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 4. Business production and services are varied based on____________.
a. innovation
b. lifestyle of the people
c. needs and wants
d. science and technology
5. This is the center of interest in a given garment.
a. balance
b. emphasis
c. harmony
d. proportion
6. It is part of a business plan which can be both within or beyond the control
of the entrepreneur.
a. mission
b. objectives
c. risk
d. vision
7. This plan is a course of action for obtaining and using the money that is
needed to implement the goals of the business organization.
a. Financial
b. Marketing
c. Organizational
d. Production
8.It is the place where we can buy different goods from one or a number of
vendors.
e. church
f. market
g. pack
h. school
9.The 4 P’s of a good marketing plan are.
i. Package, Place, Plan, Price
j. Plan, Place, Product, Price
k. Place, Price, Product, Promotion
l. Price, Place, Promotion, Purchase
10.It is an outline of your business.
m. Business Plan Proper
n. Executive Summary
o. Overview of the Business
p. Personal Details

Entrepreneurship:
Lesson
Organizing and
1 Constructing the main parts
of the Business Plan

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This lesson covers the whole parts of a Business Plan. Arrange from the first part
down to the last part. It composes of 10 main parts. It is simplified so that you can
directly understand and construct your own parts. Samples are given.

What’s In

It is better for you to know the main parts of the business plan so that you can
formulate your own ideas of your business to be.

What’s New

Develop a Business Plan Defined

Develop a business plan is creating your own business ideas based on the parts
and what business you are into. Formulating your own concept of products
whether it is food or merchandise and whatever services you would like to venture.

To start a business of your own it is very important to develop a Business Plan

since it well be your basis in running and managing your own business. It will
serve as your guide for a thorough operation of the business. It gives you a
blueprint of what your business to be.

WORDS TO STUDY.

Table 1. Keywords in entrepreneurship

Word Definition
Target Market refers to a group of persons who use and patronize
the products/services that specifically fit their
needs/wants.
Market size is the number of buyers and sellers in a particular
market.
Market Share Is a portion or percentage earned by each
companies.It could be a number of pieces
sold or the revenues.
Market Trends Whats new goods and services offered in the market
that are saleable.

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 What is It

Business Plan format:

Cover Page: Is the Business Name and Business Logo

SAMPLE:

Second Page: The word Business Plan and the name of the owner.
Third Page: Table of Contents

Main Parts Page No:

Fourth Page: The 10 Parts arrange.

Main parts
1.Executive Summary
This is the first part of the Business Plan. In writing your executive summary you
must to consider that you are selling your thoughts and ideas to the readers so
make it attractive and gain or capture the interest of the readers. Make it a 3-4
paragraphs. The contents are the following:
a. The name of the Business and business logo
b.Biography of the owner
c. The history of the business itself why you come up with the business concepts
and ideas.
d.a brief detail of the products or services to be sold and render to the community.
e.Vision and Mission of the business (objectives and goals whether short term and
long term goals.
f.location of the business
g.and the highlights and summary of each parts of the business plan.
2. Overview of the Business
This part composes of the complete details of the products and services of the
business. The ingredients or materials being used, the packaging, the texture or

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size, odor, the quality, benefits of the products or services ,its unique features and
why it is different from other products or services.
Business Plan Proper
3.Problem Statement:
This part pertains to the description of the problem/need being addressed to, as
well as the reasons/rationale why the problem/need must be addressed by the
business and the descriptions on how the business has solved the problem/need.
4.Statement of Vision, Mission and Values
VISION
It is a description or statement of what the proponent sees if the problem/need is
solved.

MISSION
It is a clear description of goals and objectives that presents practical steps to
achieve the vision.

VALUES
It is a clear statement of values critical to the culture, integrity and activities of the
business.

Sample:

VISION
I can see my business booming in the years to come because of my unique
product. My patries will be one of the most delicious in our community.
MISSION
The mission of my business is to provide my customers a delicious and tasty
breads that will make them contentment and satisfaction.
VALUES
The goodwill of the business will be forever remembered and practice by our
employees and throughout our management. love, passion and sincerity as well
as hardwork,perseverance will prevail.
5.The Marketing Plan
A. Research and Analysis
It is a description of the target market, market size, competition, market share and
market trends.
B. Marketing Strategies
This includes the Four P’s – price, promotion, product, and place or often called as
“marketing mix”.4 Ps are the four essential factors in marketing gods or services t
the public. The Four P’s all work together to reinforce the positioning strategy
which is based upon what your target customer wants or needs.
How the 4 P’s Work?
Product
As one of the marketing strategies wherein we need to study and take consideration
on the Product life cycle since it really affects sales. And also the behavior of the

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product. Product as part of the research must be based on the needs of the
community and in trends in the market to gain more buyers or consumers.
Price
Is the cost of product or services. Marketers must base and calculate the products
or services real price and its value and consider competitor’s price and seasonal
discounts.
Promotion
As one of the marketing mixes, that capture the interest of the consumers.
Choosing the best promotions of the product or services lies the percentage
revenues earned. In choosing the best promotion it needs to be based on the
capacity resources of the business itself.
Place
Strategic place and location of the business is much advantage to acquire more
buyers and more sales. Accessible place and area of the business must be
considered by the marketers.
MARKETING PLAN

A. Products or Services:
1.
2.
3.
4.
5.
6.
7.
B.Target market:
C.Competitors:
a.
b.
c.
D.Do your competitors have a large clientele, or they are busy? Yes or no
Competitor a
Competitor b
Competitor c
E.When are your competitors most busy?you can indicate the hours,days and
months.
Competitor a
Competitor b
Competitor c
F.Where do your competitors’ customers live? Near or far or you can indicate the
address
Competitor a
Competitor b
Competitor c

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G.Comparison:Write Good, Fair or Poor

Compare Competitor A Competitor B Competitor C

Market Share
Quality
Location
Size of Facility
Prices
Reputation
H. PRICING:
COSTING:
COST + MARKED UP PRICE = SELLING PRICE
Volume of production/the number pieces of production
COST are the summation of all the expenses created.
Marked up is the difference between a product's selling price and cost. Multiply it
by 100 to get the percentage.For example, if a product sells for $125 and costs
$100, the additional price increase is ($125 – $100) / $100) x 100 = 25%.
Selling price is the final price of the product or services.The quotient of the
cost+markup/volume of production.

Name of Product or Price Competitors Price

Services
1.
2.
3.
4.
5.
6.
7.

I.ADVERTISING: Put check mark ( ∕ )

Telephone
Personal Contact
Paid advertising
(Newspaper Ads,Radio and
TV,Posters,sighs and
Billboards,direct mail
brochures,flyers,letters,and
samples
Free Publicity
Using Contact
Public relations
Sales Promotion

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 Activity 1.1 Answer the following questions.

Give the first 5 parts of a business plan.

PARTS OF A BUSINESS PLAN

1.
2.
3.
4.
5.

What I Have Learned

There are 10 main parts of a Business Plan, the first 5 parts are the following:

1. Executive Summary
2. Overview of the Business
3. Business Plan Proper/Problem Statement
4. Statement of Vision, Mission and Values
5. Marketing Plan

Assessment

Directions: Multiple Choice: Answer the following and choose the letter of the
correct answer.

1. It refers to a group of persons who use and patronize the products/services

that specifically fits their needs/wants.
A.Addendum C.Mission
B.Market Trends D.Target Market
2. These are documents or information attached to clarify or support the
information in the original document.
A. A.Addendum C.Mission
B.Market Trends D.Target Market
3. It is a clear description of goals.

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 A. A.Addendum C.Mission
B.Market Trends D.Target Market
4. It is a description of what the proponent sees if the problem is solved.
A.Mission C.Sustainability
B.Target Market D.Vision
5. It means support for business in environmental issues.
A.Mission C.Sustainability
B.Target Market D.Vision

Additional Activities

ACTIVITY: Think of a simple business you want to engage in.

Make the first 5 parts of the business plan. Create the Business Plan Format first.

Business Plan format:

Cover Page:
Second Page:
Third Page: Table of Contents

Main Parts Page No:

Fourth Page: The 10 Parts arrange.

Main parts:
1. Executive Summary
2. Overview of the Business
Business Plan Proper
3.Problem Statement:

4.Statement of Vision, Mission and Values

VISION

MISSION

VALUES
5.The Marketing Plan
MARKETING PLAN

A.Products or Services:
1.
2.
3.
4.

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5.
6.
7.
B.Target market:
C.Competitors:
a.
b.
c.
D.Do your competitors have a large clientele, or they are busy? Yes or no
Competitor a
Competitor b
Competitor c
E.When are your competitors most busy?you can indicate the hours,days and
months.
Competitor a
Competitor b
Competitor c
F.Where do your competitors’ customers live? Near or far or you can indicate the
address
Competitor a
Competitor b
Competitor c

G.Comparison:Write Good, Fair or Poor

Compare Competitor A Competitor B Competitor C

Market Share
Quality
Location
Size of Facility
Prices
Reputation
H.PRICING:Create Costing
Cost + marked up price= Selling price

Name of Product or Price Competitors Price

Services
1.
2.
3.
4.
5.
6.
7.
I.ADVERTISING: Put check mark ( ∕ )

Telephone
Personal Contact
Paid advertising
(Newspaper Ads,Radio and

14
TV,Posters,sighs and
Billboards,direct mail
brochures,flyers,letters,and
samples
Free Publicity
Using Contact
Public relations
Sales Promotion

Answer Key

Assessment What's More What I Know

1.EXECUTIVE SUMMARY
1.C 6.C
D 2.OVERVIEW OF THE BUSINESS
3.BUSINESS PLAN 2.A 7.A
A PROPER/PROBLEM STATEMENT 3.A 8.B
C 4.STATEMENT OF VISION, MISSION
AND VALUES 4.C 9.C
D 5.MARKETING PLAN 5.A 10.B
C

References

Asuncion, Jr. Ramon G.; et.al.; Entrepreneurship: Abiba Publishing House,

INC: Copyright 1992.

Leuterio, Florida C.; Technology and Livelihood Education for Sustainable

Development: St. Augustine Publications, Inc.: Don Quijote St.,
Sampaloc, Manila Philippine Copyright 2005.

Principe, June B. et.al.; Technology and Home Economics for Secondary

Schools Fourth Year: FNB Educational, Inc.: #2 Uranus St., Corner
Jupiter Street, Congressional Subdivision, Project 6, Quezon City.
2000

Suratos, Cesar P. and J. S. Simpliciano; Technology and Livelihood

Education II: Latest Edition, St. Bernadette Publications, Inc.:
Cubao, Quezon City 2006

Technology and Home Economics III. Business Technology, Business

Management I. Experimental Education, 1993.

http://www.isquare.com/qualities.cfm

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http:www.wikieducator.org/VUSSC/Content/Entrepreneurship/Starting-
Up-a- ` Business/Objective

https://www.google.com/search?
q=CONDUCTING+A+MARKET+SURVEY&authuser=1&source=lnms&tbm=isc
h&sa=X&ved=2ahUKEwj1z8aK9e_uAhWMwJQKHcSOC6YQ_AUoAXoECBgQ
Aw&biw=1707&bih=781#imgrc=90icmMKCeIHQ0M

https://www.google.com/search?
q=SELECTING+BUSINESS+LOCATION&tbm=isch&ved=2ahUKEwitiNWX9e_
uAhUO6pQKHWFJCzAQ2-
cCegQIABAA&oq=SELECTING+BUSINESS+LOCATION&gs_lcp=CgNpbWcQA
zIECAAQGDIECAAQGDoECAAQQzoFCAAQsQM6AggAOggIABCxAxCDAToHC
AAQsQMQQzoGCAAQBRAeOgYIABAIEB5QseQSWNSpE2DPrRNoAHAAeASA
AZkCiAG8HpIBBjAuMzEuMZgBAKABAaoBC2d3cy13aXotaW1nsAEAwAEB&
sclient=img&ei=KoUsYK3LJI7U0wThkq2AAw&authuser=1&bih=781&biw=17
07#imgrc=-dHuhocYVKfF6M

https://www.google.com/search?
q=EVALUATING+RESOURCES&tbm=isch&ved=2ahUKEwjuvbC29u_uAhUIQ
PUHHezbC-QQ2-
cCegQIABAA&oq=EVALUATING+RESOURCES&gs_lcp=CgNpbWcQAzICCAAy
BggAEAUQHjIGCAAQCBAeMgYIABAIEB4yBggAEAgQHjIGCAAQCBAeMgQIA
BAYMgYIABAKEBgyBAgAEBgyBggAEAoQGDoFCAAQsQM6BAgAEEM6CAgA
ELEDEIMBOgcIABCxAxBDUIDEClic_wpg6YcLaABwAHgEgAHhAYgBtxeSAQ
YxLjI0LjGYAQCgAQGqAQtnd3Mtd2l6LWltZ7ABAMABAQ&sclient=img&ei=d4
YsYK6mG4iA1e8P7LevoA4&authuser=1&bih=781&biw=1707#imgrc=CegIM
NHj0hQDLM

https://www.google.com/search?
q=MAKING+PRODUCTION+PLAN&tbm=isch&chips=q:making+production+pl
an,online_chips:animation&authuser=1&hl=en&sa=X&ved=2ahUKEwjHo6S
99-
_uAhW3w4sBHb7LBOkQ4lYoBHoECAEQHg&biw=1686&bih=710#imgrc=6u
ZX0tr68guUxM&imgdii=yO-53M4Q4yZdBM

https://www.google.com/search?
q=MAKING+ORGANIZATIONAL+PLAN&tbm=isch&hl=en&chips=q:making+or
ganizational+plan,online_chips:design&authuser=1&sa=X&ved=2ahUKEwj_x
bug-
O_uAhVdR5QKHaFaCKAQ4lYoB3oECAEQIQ&biw=1686&bih=710#imgrc=VI
0aUSEgY8cNOM

https://www.google.com/search?
q=MAKING+MANAGEMENT+PLAN+DESIGN&tbm=isch&ved=2ahUKEwj0_p7
o-O_uAhVjQPUHHfn7AkcQ2-

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cCegQIABAA&oq=MAKING+MANAGEMENT+PLAN+DESIGN&gs_lcp=CgNpb
WcQAzoGCAAQCBAeUKqxCliHwAtgg8QLaABwAHgAgAF0iAHUApIBAzAuM5g
BAKABAaoBC2d3cy13aXotaW1nwAEB&sclient=img&ei=-IgsYPSiNuOA1e8P-
feLuAQ&authuser=1&bih=710&biw=1686&hl=en#imgrc=yyFJfYZVeg5_BM

https://www.google.com/search?
q=MAKING+financial+PLAN+&tbm=isch&ved=2ahUKEwjn1vrn-
e_uAhWSA94KHVw6D7gQ2-
cCegQIABAA&oq=MAKING+financial+PLAN+&gs_lcp=CgNpbWcQAzIGCAAQC
BAeUJmkAVifqwFg8r4BaABwAHgAgAH1AYgBugeSAQUwLjUuMZgBAKABAa
oBC2d3cy13aXotaW1nwAEB&sclient=img&ei=BIosYOfELJKHAbc9LzACw&a
uthuser=1&bih=710&biw=1686&hl=en#imgrc=vRiFsFYWFXB6

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