Paul getter: how to be an Instagram Rockstar

Why use IG for marketing?

1. Ig is about Storytelling
 Its more than posting pics
 You tell your story here
 Connect with ur customers through ig

2. Visual content is essential to your marketing strategy

3. You can reach a lot of people through ig marketing

4. it’s a goldmine of useful feedback & insights

how to be an ig Rockstar?

1. Content is key
 Your text is more important than your picture
 Through content: tell a story, add value, help people, inspire

2. Use emoticons tactfully

Use them to: Compliment the content & disrupt timeline (make em catch attention when they
are scrolling)

3. Put Instagram handle on pics:

 This generates brand loyalty
 It will cause increase return visits

4. Tag some verified account or account with a large number of followers (or relevant
pages)
 This can have an SEO effect
 Can potentially catch their attention
 If they like or comment on your post it could have a huge impact

5. Hashtags
 Most people use them wrong
 Instagram allows 30 hashtags
  9 is the optimum numbers
 You must use a variety
 Use sites like: www.displaypuroposes.com

6. Share use generated content:

This Method has shown to grown accounts by over 400%
The easiest way to think about user generated content is this: brands taking the best of the best
user content from around the web and featuring it on their own social media or other platforms
while giving credit to the original creator (user)

7. Paid Instagram ads ( the most effective)

Step to setup properly:
1. Turn ig account to business account
2. Associate ad account with ig account
3. Blue promote button is now available