Copywriting

Strategy
From The $2000
World's
Highest Paid
Copywriter
1. Become an expert

Learn as much as you can about

the product or service that
you're writing for.
2. Know your customers

Get a clear understanding of

your customers, their pains,
desires, beliefs & motivations.
3. Write quickly

Write your first draft without a

judgement. Let those thoughts flow
out of your head into the word pad.
4. Get the first line read

The job of your headline is to make

them read your first line. The first
line must compel them to read your
second line and so on.
5. Frame effectively

Talk about your reader's pains,

desires & solutions. Ultimately,
framing the right buying
environment.
6. Create a slippery slide

Your copy must captivate your

reader's attention and hold it,
until they're done with the copy.
7. Target emotions

Fear, greed, status, belonging,

FOMO, care, protection, love, etc.
are primary human emotions.
8. Sell benefits

Write what your product does for

the readers, and how it'll solve
their underlying problem.
9. Make it personal

Your copy must be relatable,

personal & emotional to the
readers. Make it specific.
10. Tell a story

A good story engages the

readers. It holds their attention
and builds a deep connection.
11. Incubate

Write your first draft and take a

break. Go outside, do some chores,
or relax. Then start the editing
process.
For a detailed explanation, read

1st edition Updated edition

By Joesph Sugarman