Professional Documents
Culture Documents
Northwest Bangladesh
A proposal on
BASELINE ASSESSMENT ON DIGITAL ADVANCES IN JUTE TRADE FOR
LOCAL ECONOMIC DEVELOPMENT IN CLIMATE STRESS NORTHWEST
BANGLADESH
Submitted to:
Submitted by:
To,
Practical Action
Dear Sir,
• Technical proposal
• Financial proposal
As advised, also please find herewith the required documents to testify our candidacy for the job.
We understand that Practical Action will not be bound to accept any of the proposals it receives.
However, we are looking forward to hearing positive from you.
Yours Sincerely,
Email: abdul.hamid@grm-bd.com
Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
Table of Contents
1. UNDERSTANDING OF THE ASSIGNMENT.......................................................................................2
1.1 Background of the Study...................................................................................................................2
1.2 Objective of the Study.......................................................................................................................2
1.3 Conceptual Framework for the Study................................................................................................3
1.4 Research Questions............................................................................................................................3
1.5 Scope of work....................................................................................................................................5
1.6 Key Deliverables...............................................................................................................................5
1.7 Area of the Study...............................................................................................................................5
1.8 Limitations of the study.....................................................................................................................6
2 APPROACH AND METHODOLOGY....................................................................................................7
2.1 Overview of the Study Methodology.................................................................................................7
2.2 Quantitative, Methods, Tools and Study Design................................................................................7
2.2 Qualitative, Methods, Tools and Study Design..................................................................................9
3. OPERATIONAL PLAN.........................................................................................................................11
3.1 Chronological Operational Plan.......................................................................................................11
3.2 Timeline of the Study.......................................................................................................................12
4. TEAM COMPOSITION........................................................................................................................14
4.2. Key Professional Team...................................................................................................................14
5. RELEVANT EXPERIENCE.................................................................................................................16
ANNEXURE.............................................................................................................................................19
Table of Figures
Figure 1: Conceptual Framework of the Study............................................................................................5
Figure 2: Schematic show of the study approach.........................................................................................9
Figure 3: Chronological Operational Plan.................................................................................................13
List of Tables
Table 1: Summary of sample size against target population for each beneficiary types.............................10
Table 2: Tentative/proposed qualitative assessment...................................................................................10
Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
Practical Action has been implementing a project tilted “Digital advances in jute trade for local
economic development in climate stress Northwest Bangladesh” with funding support from
Internet Society Foundation (ISF). The project is being implemented in four districts of
Bangladesh namely; Kurigram, Rangpur, Lalmonirhat, and Nilphamari, during the time frame of
two years, 21 Sep 2020 to 20 Sep 2022. In brief, this project intends to demonstrate that by
facilitating appropriate entrepreneurial skill development training and awareness raising, gender
sensitizing on women’s role in jute SME sector, linking them to online marketing platform,
extending linkage to financing institutions and expanding market demand of bio-degradable
natural products enable 22160 beneficiaries that includes 2,000 women weavers, 100 youths and
15 SME actors, 45 SME staff and 20,000 jute farmers attaining economic independence in
climate stress Northwest Bangladesh in COVID-19 context.
A COVID-19 awareness and support with hygiene materials in the workplace and at home for a
safe and decent job in the jute diversified products trade and online marketing to be ensured
under the project. The online marketing capacity of 15 jute SMEs, 45 SME staff, 2000 women
weavers and product makers and intermediate youth and girls in digital literacy to support
weavers and SMEs will also be improved. As weavers are engaged in making products, they are
planned to be supported by a group of 100 youths (60% girls and 40% boys) from schools or
colleges to provide ICT support for them in business expansion and market linkage.
With a view to capture the present situation of the targeted 22,160 jute value chain actors
covering 15 SMEs, 45 SME staff, 2000 women weavers and 100 youth ICT entrepreneurs, in
order to improve the capacity on online marketing and digital literacy skills, Practical Action
intends to conduct a baseline assessment under this project. The assessment will be
commissioned jointly by consultant/firm and Practical Action.
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Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
Specific Objectives
Under the global objective, the specific objectives are as follows
To assess the current status of farmers, weavers, Jute SMEs and ICT Hubs in connection
with COVID-19 health & awareness, jute production, online marketing and income.
To assess the capacity on using ICT tools and present status of digital/online marketing of
jute SMEs, weavers and ICT Hub owners.
To identify constraints and challenges of jute SMEs, weavers and ICT Hub owners for
promoting digital/online marketing of diversified Jute Products
To assess the current market system on diversified jute products and linkage position
between SMEs and local buyers as well as foreign buyers.
To assess the scopes, policy and willingness of government and private sectors to
support/service to the jute weavers, SMEs, and ICT Hubs.
Assessing the current status of farmers, Assessed the current status of farmers,
weavers, Jute SMEs and ICT Hubs in weavers, Jute SMEs and ICT Hubs in
connection with COVID-19 health & connection with COVID-19 health &
awareness, jute production, online awareness, jute production, online
marketing and income. marketing and income.
Assessing the capacity on using ICT tools Assessed the capacity on using ICT tools
and present status of digital/online and present status of digital/online
marketing of jute SMEs, weavers and ICT marketing of jute SMEs, weavers and ICT
Hub owners. Hub owners.
Identifying constraints and challenges of Identified constraints and challenges of
jute SMEs, weavers and ICT Hub owners jute SMEs, weavers and ICT Hub owners
for promoting digital/online marketing of for promoting digital/online marketing of
diversified Jute Products diversified Jute Products
Assessing the current market system on Assessed the current market system on
diversified jute products and linkage diversified jute products and linkage
position between SMEs and local buyers as position between SMEs and local buyers as
well as foreign buyers. well as foreign buyers.
Assessing the scopes, policy and Assessed the scopes, policy and
willingness of government and private willingness of government and private
sectors to support/service to the jute sectors to support/service to the jute
weavers, SMEs, and ICT Hubs. weavers, SMEs, and ICT Hubs.
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Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
The following key questions under each component will prioritized in the assessment:
How the COVID-19 pandemic affected the jute farmers, weavers, SMEs and ICT hubs
and what kind of losses they faced due to the pandemic?
What is the knowledge, attitude and practice that they have on COVID-19 safety and
security measures and what initiative they took?
How does the determine the capacity on using ICT tools and online marketing of jute
SMEs, weavers and ICT Hub owners?
What is the scope of digital marketing and advisory support for SMEs to connect with
local and international buyers?
What is the perception of the jute stakeholders (SMEs, Weavers, Farmers, ICT hub
owners) on production, jute trade and online marketing?
What constrain and challenges are facing by SMEs, Weavers, Farmers, ICT hub owners
on jute product and trade to strengthen their business?
What the stakeholders (SMEs, Weavers, Farmers, ICT hub owners) are thinking to solve
the constrain and challenges?
What is the current market system on diversified jute products and linkage position with
between SMEs and local buyers as well as foreign buyers?
What type of products SMEs are making and marketing?
Demand and supply gap?
What are the scopes, policy of government and private sectors to support/service to the
jute weavers, SMEs, and ICT Hubs?
What types of service and support provided by Government, NGOs/INGOs and financial
institutes to the stakeholders (SMEs, Weavers, ICT hubs, farmers)?
Any lobbyist of the SMEs to strengthen their business?
1.5 Scope of work
The GRM team will work as per the following job description:
Review of relevant documents namely proposal, work plan, previous study report,
relevant national documents, etc.
Develop appropriate tools and guideline for data/information collection and conduct field
test of assessment tools to see the authenticity of tools.
Orientation of enumerators on assessment tools and methods.
Observe the economic loss of jute actors in pandemic situation and also their knowledge
on COVID-19 safety measures.
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Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
Conduct FGDs with women jute weavers, jute SMEs, jute farmers, intermediate actors
(girls and youths of ICT Hubs).
Conduct KII with ICT hub, SMEs. In addition, the assessment will cover District council,
Upazila council, representative of BJRI and Ministry of Textiles and Jute and, civil
society representatives, etc. under qualitative assessment.
Analyse qualitative data and information regarding existing jute production and textile
sector that includes jute farmers, women weavers, SMEs, ICT-hubs and the intermediate
actor (youths).
Develop final report based on assessment of “Digital advances in jute trade for local
economic development in climate stress Northwest Bangladesh” project.
questionnaire should be developed by the consultant in consultation with Practical Action
according to mention objectives
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Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
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Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
Quantitative
KIIs
Survey
Our substantial data analysis approach, while data are being collected through multiple methods, will be
divided into several broad stages.
At the first stage, desk review: Articles/literatures will be read thoroughly for gathering
secondary data about the current situation of farmers, weavers, Jute SMEs and ICT Hubs in
connection with COVID-19 health & awareness, jute production, online marketing and
income.
At the second stage, quantitative survey: At the second stage, we will conduct quantitative
survey to find the current situation of farmers, weavers, Jute SMEs and ICT Hubs in
connection with COVID-19 health & awareness, jute production, online marketing and
income and to assess the capacity on using ICT tools and present status of digital/online
marketing of jute SMEs, weavers and ICT Hub owners and identify to constraints and
challenges of jute SMEs, weavers and ICT Hub owners for promoting digital/online
marketing of diversified Jute Products.
At the third stage, FGDs: FGDs will be conducted to validated the data that has been collected
by the quantitative survey.
At the fourth stage, KII: KIIs with secondary stakeholders will be conducted to assess the
current market system on diversified jute products and linkage position between SMEs
and local buyers as well as foreign buyers and to assess the scopes, policy and willingness
of government and private sectors to support/service to the jute weavers, SMEs, and ICT
Hubs.
At the final stage, Case Study: Case study will be conducted to generate an in-depth, multi-
faceted understanding of a complex issue in its real-life context.
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Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
X
n= Z 2 pq
( X−1) ; X= ;
1+ e2
N
Here,
• n = The required sample
• X = The standard sample size, was determined based on the distribution and the
confidence level of the sampling population
• N = The target population (Jute farmers = 20000; women weavers = 2000)
• e = The sampling error, 5% for jute farmers and 7% for women weavers
• p = The precision consider for the sample was 0.5 and the q was 1-p = 0.5
• Z = Confidence level was 95% (1.96) according to the geographical variation.
• The sampling variation is considered here, 3 for jute farmers and 1 for women weavers,
(standard 1-3)
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Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
In addition to the sample size of jute farmers and women entrepreneurs, the assessment will also
capture youth ICT entrepreneur, SMEs and SME staff through quantitative survey. So, in
determining the sample size of those target groups, we will apply the following methods which is
usually applied mostly.
Youth ICT entrepreneurs:
For youth ICT entrepreneurs, we will determine the sample size using thumb rule sample
method, where we will consider 50% of the 100 youth ICT entrepreneurs as sample size, i.e. 50.
These respondents will be chosen randomly and proportionately.
For SME and SME staff, we will consider all the target beneficiaries as in these two groups the
population is less than 100. So, 15 respondents from 15 SMEs (focal) and 45 respondents from
45 staff under 15 SMEs will be interviewed under quantitative survey.
Table 1: Summary of sample size against target population for each beneficiary types
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Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
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Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
3. OPERATIONAL PLAN
3.1 Chronological Operational Plan
The operational plan for the study will be the following stages -
3. 4.
1. 2. Preparation of Review &
Desk Research Inception Report Tools, Programming Finalization tools
& Piloting and Inception
5. 7.
6. 8.
Team Recruitment Coding, Editing &
Field Work Analysing Data
and Training Cleaning
9.
10.
Draft Report &
Final Report
Workshop
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Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
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Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
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Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
4. TEAM COMPOSITION
The roles and responsible of the team members will be following:
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Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
an adjunct faculty at numerous universities in Bangladesh. His areas of expertise are Marketing
Research, Brand Management, Strategic Marketing, Integrated Marketing Communications,
Global Marketing, and Services Marketing. He has published a numerous number of publications
in different world-renowned journal.
Research/Consultancy:
Served as a Supply Chain Consultant in the Project titled “Identifying Effective Measures
for Carbon Emission Reduction from Brick Industries: A Study in Dhaka Megacity” from
June 2016 to June 208, The Ministry of Environment and Forests, GOB.
Conducted different Research Projects of Partex Group as a Chief Consultant from 2016-
2017.
Conducted different Research Projects of different local companies in Bangladesh.
Associate Consultant: Afrista Birjis, PhD
Educational Qualification: Ms. Afrista has done her PhD from University of Dhaka (on-going).
She has also done her Master of Business Administration in Marketing from University of
Dhaka.
Experience: She is currently the Assistant Professor of Department of Business Administration,
Notre Dame University of Bangladesh. She has also been the Lecturer of Department of
Business Administration, Notre Dame University of Bangladesh. She was the Lecturer of
Department of Business Administration, Atish Dipankar University of Science & Technology.
Project Coordinator: Md. Abdul Hamid, Development, Sustainability, and Population
Expert (Managing Director of GRM)
Educational Qualification: MPS from University of Dhaka, Bangladesh and MBA from the
University of Dhaka, Bangladesh.
Experience: Having more than 18 years’ working experience in the research and development
sector. He is the Managing Director of Global Research & Marketing (GRM). He has extensive
experience in planning, executing, monitoring & controlling Research Projects, International and
local business development, Project and team management, Research proposal/report preparation
and submission, Data management, Report writing, etc.
Research Executive: Md. Omor Faruque
Educational Qualification: MBA from Institute of Business and Administration (IBA),
University of Dhaka, and B.Sc. from the department of Statistics of the University of Chittagong.
Experience: Over 5 years of experience in research, Mr. Omor is specialized in Consumer and
Market Insights with hands on experience of different quantitative and qualitative researches and
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Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
statistical data analysis skills, especially in SPSS and R. Efficient in objective-based works. Has
a look-into-details attitude which paved the way to be insightful.
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Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
5. RELEVANT EXPERIENCE
Relevant experience of GRM
Sl. Assignment Prospective Scope of Period of Status of the
No. Title/Project Title Clients work Activity Project
Covid-19 Situation World Bank 7500 (Seven Jun-Dec Completed
1 Survey in Group Thousand and 2020
Bangladeshi Five Hundred)
Citizen survey’s
Efficient World Bank 200+ business Dec-17-Jan- Completed
2 Multimodal Group entities in 5 219
Logistics Study industries
and Assessment in
Bangladesh
(Infrastructure
assessment) in
RMG, Furniture,
Metal, Grocery
and Leather
sectors.
Traffic count or World Bank 50,000 + Dec-17-Jan- Completed
3 Origin and Group survey, in the 2019
Destination Survey Chattogram
in Chattogram city areas
(Infrastructure
assessment)
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Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
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Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
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Baseline assessment on digital advances in jute trade for local economic development in climate stress
Northwest Bangladesh
ANNEXURE
Submitted by:
Authorized Signature
Md. Abdul Hamid
Managing Director & CEO
Email: abdul.hamid@grm-bd.com
Contact Number: +88 01855933634
Tel: +8858052813
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