 How to become the top SEO scientist of 2015

Posted:Tue, 17 Nov 2015 10:00:56 +0000

If you have the desire to become the top SEO scientist of 2015, the first thing you need to do is to be more
creative and open to some out of the box strategies. Being too conventional and always thinking in a rational
way will not work anymore. Start questioning and stop accepting anything without proper validation, even if it
comes from Google. This way you can avoid assumptions that are outdated.

When it comes to SEO, often you cannot get answers to all of your questions. Google will not tell you the exact
signals its algorithm catches. Their response is that the algorithm is based on over 200 factors and you may
never know which the most significant one is. Thus, SEO highly relies on guesswork and a good SEO scientist
usually has a lot of experience and a good track record. This is where data analysis comes handy and plays an
important role in figuring out the things that have some significant correlations and affecting the SEO.
3 AUDIOBOOK COLLECTIONS

6 BOOK COLLECTIONS
Will Social share help?
There are many saying that good social share can boost your ranking. This results in numerous sellers across
the globe offering Facebook, Google plus and other social share likes. But, do they really boost your rank or
there is something else which matters? You can only figure it out if you have the capacity to analyze the best
data with you at that moment.

An SEO Scientist must know to utilize the right data

Using the precise data and manipulating it in the correct manner based on a specific hypothesis that provides
proper insights and helps you take better decisions is the basic to become a successful SEO scientist.
Steps to become an SEO scientist of 2015
 Mobile search optimization: In today’s world, 80% of the adult population has smart phones with them
(source: GlobalWebIndex survey) and they usually spend about 1.85 hours on their smartphone
everyday. This is 30 minutes more than that of 2012. Over 50% of traffic comes from Google is mobile
for any website (Source: SEO PowerSuite). This clearly indicates the importance of optimization of
websites for mobile searches. The presence of the mobile site should now be given equal preference as
that of the desktop site. Moreover, mobile friendly sites generally boost up the overall site rankings a bit.
So, you must learn the techniques to make a site mobile friendly and optimized for mobile searches.
 Keyword Variations: Over the years SEO have been developed a lot and now SEO means something
more than single keywords. Nowadays you have to understand the approach or the intent of a user
behind a keyword search and add up those phrases in different ways along with the keywords. The
appropriate keyword rankings will go a long way to make them get placed in the top search list.
Understanding the art of keyword variations will help you immensely in becoming the top SEO scientist
in 2015.
 The importance of Social Media: As already stated, you cannot ignore the presence of social media in
today’s digital world. You have to learn how to maintain and grow your social media presence that can
become an asset for better ranking of your website.
 Get rid of complicated URL and UX: You have to use a variety of tools and work for hours to generate
a good website audit. But, even after your website looks clean you must consider checking for the
integrity of different links and URL’s for your site. Get rid of URL’s that lack in SEO friendly keywords
and are too long. Broken links or errors such as 404 can seriously hurt your website’s rankings.
 Think of the bigger picture: It is not always possible to evaluate every intricate detail regarding page
issues and posts for perfection. It is far better to focus on tools to optimize SEO and narrow down the
number of SEO goals, you can really look after to make your overall site SEO friendly.
 Use of long tail SEO helps: The importance of long tail SEO is still very much significant in current
scenario. Most of the searches made worldwide are unique long tail searches. Thus, this clearly requires
your attention and mastering the art of creating unique long tail SEO will help boost your website or
blog ranks.
There are a few things that come with experience after learning and mastering the above skills and
cannot be taught are as follows:

 Understanding Metrics: Understanding the metrics are the next important thing to master. Understand
their actual meaning and their relation with different websites. You have to practice analyzing metrics for
various types of websites and with time you will develop the feel for the good and bad of the websites on
the basis of metrics alone.
 Building Hypothesis: This is equally important and plays a key role in developing your SEO skills.
Hypothesis is nothing, but questions that you will ask (such as the one asked above “Will social share
help”) regarding the website metrics you are looking into and the answer will lead you to the right path.
 Correlation based estimations: Let us start by finding relations between; say the social shares and
results of Google search visibility. You will see that there is only 1% correlation for a given key phrase in
SEMrush (a useful tool to analyze search traffics on the basis of key phrases) when page rank and
search traffic are concerned. This correlation jumps to 59% when social shares are taken into
consideration. Although, Google constantly denied the fact that social sharing has anything to do with
their algorithm, but the statistics saying something else. The correlation between social shares and the
referring domain numbers is 70% and that between social shares and different types of links jumps to
81%. You can go by the theory that Google will rank a page higher if it trusts the website domain. So, by
now you must be aware of the importance of analyzing different correlations to understand the ranking
of a webpage.
Linkability of website still remained vital

Based on various data, it is assumed that the ranking of a web page depends highly on linkability of the
webpage and the social shares can very much give an indication of website’s linkebility. So, you must build
content that can produce a lot of links and get a more social share.

So, to become a top SEO scientist of 2015 you have to build good questions and get hand to best of the data
available. Finally, you need to organize and analyze the data expertly in a nice and ordered way, to get proper
answer to those questions. To enlighten your SEO knowledge, do visit our blog at frequent intervals.
 Ecommerce: Pains and Gains
Posted:Fri, 13 Nov 2015 05:40:08 +0000

The importance of Ecommerce is on the rise with increase in the speed of internet. Ecommerce deals with
transaction of various products or services through the internet. Forget about the world, the internet connection
in our country improved a lot over the years and especially in recent times. Even the rural population has
started to get into the internet mostly through their smartphones. The newly invented online tools are also
helping a lot in trading through internet networks and as a result Ecommerce is now becoming an integral
element of modern trade. Now, what are the main advantages and disadvantages of using Ecommerce? Does
it actually have any faults or is it flawless? Does it really offer a lot in promoting your products or services?
Does it absolutely necessary in the modern world to involve in Ecommerce to promote your business? Let us
have a clear understanding of the pains and gains of Ecommerce in modern scenario.

First, we will analyze the positive attributes of Ecommerce i.e. let us focus on the gains.
Cost Effectiveness
One of the beauties of Ecommerce is its cost effectiveness and clarity over the overall transaction processes.
Moreover, the whole process of financial transaction in Ecommerce being electronic, the conversion is lower
and cost effective as well. Thus, payments for all the Ecommerce transactions become even cheaper.

The Overall Margin is Higher

With Ecommerce your business will become safer due to the overall higher margin possible because of
Ecommerce. This further ensures additional control over your business at the same time you can enjoy more
flexibility. Ecommerce also allows you to save vital time for other business activities.

Increased Productivity
Ecommerce offers increased productivity both from the viewpoint of customers as well as the companies.
Nowadays the trend of seeking answers online is increasing at a rapid pace. People are getting fond of this
process as this is a cheaper and faster method and can be done at their own convenience. At the same time
the process is cheaper for the companies as it requires less expenses compared to other methods.
Possibility of Quicker Comparison
Another important feature of Ecommerce is the fact that it allows the users to have a quick comparison of
specifications and prices among similar products and services offered by different companies. This makes the
shopping experiences smarter and customers can save money by making the right choice. This also gives the
company offering better prices and specifications the right exposure to the potential customers.
Economically Beneficial
Ecommerce is economically beneficial in the sense that it does not need any big investment on infrastructure
development, setting up stores and other common necessities of traditional trading to make the transactions.
The only need is building a good website and having a sound customer service.

Now that we have much better understanding of the gains from Ecommerce, let also have a look on its
loopholes i.e. the possible pains associated with Ecommerce.
Security
One of the challenges every company face in Ecommerce is to convince their customers about the safety
issues regarding the process of online payments. Not all the customers are efficient in online transactions and
sometimes these customers can be tricked by fraudulent organizations using the name of the popular brands.
So, it is mandatory for the customers to double check the website and brand before making an online
purchase.
Need Systems supporting Scalability
For a company trying to make the most out of Ecommerce must have a very well developed and advanced
website that can support a huge number of customers at the same time. If you are not prepared to handle
numerous users at a time, you better aren’t opting for Ecommerce as this will result a definite crash of your
website and will have some serious negative effect on your brand.

Data and System Integrity

At every point of your Ecommerce you need to ensure that your customers are having a secured access to
your site as their information is valuable and protection of their data is of paramount importance. You should
not opt for Ecommerce unless you can provide security to their data.

People Focused on Products

How hard you may try, the people who are more focused on the products prefer not to buy online. This is
because they want the product to be felt and tested with them before making a purchase. So, you will always
lose these customers in Ecommerce.
 Problems in Relation and Customer Service
Building a fruitful relationship with the customers and having their loyalty is priceless for any trading business
and that cannot be achieved truly using Ecommerce. Providing a solid customer service may help to attain this
goal to some extent.

If you take a good look at the pains of Ecommerce, you can really feel that most of them can be avoided and
you can gain a lot from Ecommerce if you have sufficient management of risks. So, guys just enjoy high speed
internet and Ecommerce.

 Facebook Marketing Course Adventures

Posted:Thu, 12 Nov 2015 11:18:30 +0000

With 1.12 billion users, you cannot afford to overlook Facebook – your competitors, customers, employees,
suppliers, future customers and business partners are all using Facebook. And you should be too. Presently,
when you look at Facebook page and fan pages or the group that live on the site, you will discover that each
famous brand is there. They are not only on the Facebook page, but they are active on approximately a daily
basis. For the current generation, who spend most of the time on the internet than on the other mode like TV,
brands desired to modify their approach. Facebook offers the best probable solution in this scenario. Though
it’s not only big brands that make the complete use of Facebook power, but several small and medium
industries also creating their business page on the Facebook to promote and advertise their product or
services.
There are several ways through which you can marketing or advertise your product and services. But lots of
industries after getting started on Facebook, they struggle to get actual outcomes from their Facebook
marketing efforts. So, proper knowledge on facebook is very essential.
What do you think the majority of your possible clients are hiding? If you identify the source then you are going
correctly if not then the answer lies here. A world report shows, highest Social interaction is seen and qualified
on Facebook. Facebook plays a significant role when it appears to market your industry on Social Media
Platform.
Facebook Marketing Course

In the above infographic, you can see that, in the last quarter of 2012 the monthly lively users were 1,056
million but the figure increased globally from 1,056 million to 1,228 million in the last quarter of 2013. And in the
last quarter of 2014, it has grown again to 1,393 million. Presently, Facebook is the top most and biggest
social media platform through which millions of people everyday promote their product and services.

Individual learn more about organizations, products, artists and world events through it. By making Facebook
business pages, it offers a unique marketing chance for industries.

Did you know?

 Every day over 1.15 Billion active users are there in the Facebook whereas 819 million users open
facebook via their mobile devices.
 75% of active users outside the Canada and United states
 Generally, any kind of advertising reaches 27% of its intended audience. But Facebook’s average
advertising reaches 90%.
Facebook symbolizes huge global viewers that you can tap into via the power of campaign, advertisements etc.
And, mobile business is experiencing volatile development so you must know how to efficiently advertise and
sell to your viewers via the “Facebook News Feed” – It’s the most viewed section of Facebook.

For all companies, from big corporations to nonprofits, tracking how viewers are acting together with content is
very important. Knowing statistics and seeing trends assist Page admins continually progress their Pages. A
complete report is essential to know your business page status.

Facebook Marketing Training

Your Facebook page is a set where you can publicize your business logo, contact details, proper address and
briefly explain your products and services. You can also share information about your staff, environment or any
other feature of your industry that is likely to draw other Facebook viewers and create interest in what you do.
Marketing actions that would price thousands of dollars via other channels can be used on Facebook for a
portion of the cost. This creates it ideal for small to average businesses with a tiny marketing budget. Big
businesses can also test marketing ideas and themes through Facebook before consigning to bigger
campaigns.

You can enlarge your business’s profile on Facebook by cheering accessible and potential customers to click
the ‘Like’ button on your business Facebook page. Once they like your official facebook page, your customers
will get your updates on their wall, where their followers or friends will also see them. This assists to create a
consciousness of your business and to connect your friends with your brand. Clients can also share optimistic
messages about your brand or products or services, shared on their walls for all their friends to see.

Facebook delivers brand publicity to potentially new viewers which then help your industry to position
themselves in superior and exclusive ways. Each time a Facebook user turn into a fan of your business page, a
notice is shared as news thing which can be viewed by everybody on his friends list. It supports your business
page to go viral on Facebook thus making a base for obtaining latest customers.

Facebook business pages are more extensive than Twitter accounts. Facebook allows you to advertise your
product with the assist of videos, images, descriptions, Graphics, and testimonials which other viewers and
followers can outlook and comment for others to see. Facebook is the most accepted and prime Social Media
stage to promote and market your business.
 But sometimes you may lose the adventure of Facebook page promotion and advertisement due to insufficient
knowledge about facebook users. So, it’s time to stop struggling with your Facebook advertising and
marketing. Presently, there are several institutes, they offer different kinds of facebook courses through which
you can aware about the method or techniques to run a campaign or promote products. It’s essential to learn
how to use Face book’s frequently changing algorithms and features and receive laser-focused on structure
your business the right way! A reputed institute can help you take your Facebook promotion or marketing to
the next level with their advanced Facebook course including everything you require to get better results faster.

It’s not a very fast program through which you can learn quickly everything but as soon as you sign up for this
course, you will be able to create a few adjustments to your promotion and marketing approach and it will help
you to bring better result in future.

 How to incorporate paid social media into your marketing

Posted:Tue, 10 Nov 2015 11:33:45 +0000
Social media have started to function as an important tool in digital marketing campaigns in recent years. The
new focus is though in paid social media marketing that has emerged strongly and complementing well with the
organic social media campaigns. Thus, in the present competitive market scenario, Business-to-Business or
B2B marketers have to function as a marketer with a revolutionary vision having in depth knowledge and
experience in both paid and organic social media campaigns.

Even a few years back, it was not so impossible to create considerable social engagement and movement
through organic route, especially on Facebook. However, this seems quite impossible to achieve in today’s
scenario and no brand rely heavily only on organic social media anymore.

In reality, the brand marketers are observing a sharp drop on their organic reach that often went down almost
to 1% of their total fan base. This is mainly because of the new “pay-to-play” approach from Facebook that
have its own secret PageRank algorithm to promote paid campaigns over organic engagement.

Therefore, advertising through paid social media has emerged as an essential need for B2B social media
marketing to address the issue of decreased organic visibility.
The benefits of paid social media in the context of current market trends
The benefits of paid social media act similar to targeting the pay-per-click ads having low cost that work by
marketers paying for each interaction in social media; instead of impressions of online advertisements in
traditional pay-per-click ads. As per the 2015 marketing report of Salesforce, a considerable fraction of the
majority of the marketers (about 70%) is preparing to increase their spending on advertisements on social
media.

As a result, the current B2B marketers need to operate in a sort of revolutionary way, having the capability of
evolving unique ideas as well as possessing enough knowledge and experience of both paid and organic social
media.

Let us have a look at some key points to remember regarding paid social media:
1. Recognizing the value of paid social media
Although, the recent trend is that the B2B marketing companies have started using paid social media
advertising in their existing strategies of digital marketing, paid social media still remains a marketing approach
that is often underfunded and underestimated. So, never overlook the tremendous potential of the paid social
media campaigns compared to the organic engagement in the context of recent changes in Facebook
Algorithm. With a relatively small investment you can usually rip off some exciting benefits.

2. Try to persuade your target audiences

You will find that every prominent social media networks such as Twitter, YouTube, Facebook, StumbleUpon,
LinkedIn or Reddit run their own paid advertising services. Paid social media campaigns had been recently
added by Instagram and Pinterest as well. A post without paid support is completely dependent on luck and
there is no assurance of reaching to your fans. Paid social media makes it possible for your post to reach a
varied audience based on desired location, behavior and interest. Moreover, it increases the reach to specific
audience having interest towards the type of content you are promoting.

3. Always invest only in the potent content

Getting your contents reach the right audience is no doubt a great achievement and that ensure that you won
half of the battle. But, mind you it is only half the battle. The rest again depends on the content quality. Content
quality plays a significant part in digital marketing, thus you must have a good share of investment in creating
engaging content that will do well in both paid and organic distribution through social media. Quality contents
with the right marketing strategy can only do your job satisfactorily. So, look out for talented coders or
 designers who can produce the right blog posts and landing pages. Club them with creative writers who will be
able to fill in the space with convincing stories and marketing languages that the audience will like, share and
respond. Focusing on easily sharable content formats such as infographics, video or vine is a good idea. Have
a well planned budget for your social media campaigns and content development.

In conclusion, it is now clear that you cannot depend solely on organic engagement anymore and have to mix it
with paid social media. Then invest in influential, engaging and rich contents delivered on a well designed
website. Your brand will definitely get engaged with your target audience.

 Facebook Getting Richer By The Day, You Can Grab Some Of Their Profits
Posted:Wed, 04 Nov 2015 05:33:05 +0000
Facebook has been dominating the internet world for a long time now. They have used user data brilliantly. The
likes, the comments and the pictures all speak about the preferences of a particular user. The news feed is
developed by keeping these preferences in mind and this is how the site is immensely popular. Not only it is the
most popular social networking site, but it has also made some serious profits in the stock market. The
company’s trades have skyrocketed and it will go further up. The stocks rose by 21% this year and currently it
is at US$ 102.19. In 2015’s second quarter, the net revenue was above $4bn and the global advertising
revenue was growing at a steady rate of 43% every year. This speaks a lot about how the company has
improved the quality of its service. The performance has been brilliant, the privacy features has improved with
time and the entire experience has become very user-friendly.
The major area of growth

Facebook also depends heavily on mobile advertising and it generates a substantial amount of revenue. In the
second half of 2015, mobile advertising accounted for 76% of advertising revenue which is quite large. The
figure has increased significantly in just one year; from 62% in 2014 it rose to 76% in 2015. The company
follows an effective strategy and it has understood the pulse of the users. Facebook has a total of 1.5 billion
monthly users and over 1.3 billion users access the site from mobile devices. Facebook will only make bigger
profits in the future and investing in their shares is a quick as well as an easy way of making money. It is a
successful company and associating with them can be hugely beneficial to you.
Listed below are three top reasons why should buy Facebook’s shares.

1. Facebook is slowly encroaching on Google’s territory

There is no doubt about the fact that Google is huge and it is a very powerful company. But slowly, Facebook is
making a strong foothold in the market of mobile ads. The company always aimed to give the advertisers a
better platform and with the introduction of sponsored results, the advertisement offerings have improved a lot.
This new feature, adds the various sponsored ads given by different companies in the search results. So,
whenever a user searches for a particular pager or app, the sponsored results are displayed along with the
search results. This feature was tested for months and it aimed to expand the audience base. According to the
latest market trends, more and more companies are starting to invest in mobile ads and Facebook’s is slowly
taking control of the market. In 2014, the figure went up to US$ 32 billion, recording a 78% increase.
So what is the reason behind Facebook’s success? App installs are sent out to users and they often engage in
these adverts. People are introduced to new application in this way and the engagement level is pretty high.
Google also has a service identical to this, but it is not that popular. This is why Facebook is leading the race
and claiming most of the market share. They are all set to launch a new ad network for the mobile platform, in
which marketers will be granted access to personal data of the users. This will result in much more targeted
ads.

 Users are being added on other platforms

Facebook has acquired some big companies in the last 5 years and the acquisitions were very expensive.
WhatsApp was acquired for $19 billion, whereas Instagram and Oculus VR were bought for $1billion and
$2billion respectively. Facebook has undertaken a very simple strategy; they want the users to spend most
time on the services offered by them. Their total user base has increased drastically since these acquisitions.
As all of these popular services are owned by Facebook, advertisers have to pay a hefty fee to promote their
products. In the near future more users will join the network and as they spent a large portion of their time on
these platforms, the advertising fees will go up.
 3. The P/E Ratio is 102
The Price/Earnings ratio of Facebook’s stock is 102, which is extremely high. But, this doesn’t imply that you
shouldn’t buy their shares. The growth rate of Facebook’s earnings is very high and it puts you in an
advantageous situation.

Conclusion

Like every other internet giant, Facebook is proactive when it comes to finding different ways of earning
revenues. It is a force to reckon with in the digital world and the company’s profits will grow remarkably, with
different revenue streams powering its stock.

 The Biggest Digital Marketing Mistakes Entrepreneurs Make

Posted:Tue, 03 Nov 2015 05:12:54 +0000
Digital marketing success very much depends on some key factors that include proper understanding the
marketing records, knowing your brand’s reputation and fulfilling the requirements of your consumers in a
meaningful manner.

The problem is that budding entrepreneurs more often make some crucial digital marketing mistakes that
severely hamper their business growth. Understanding your digital marketing strategy vividly can make you
avoid these mistakes and get your business back on track. Here are some key factors or blunders that need to
be avoided.

Not Understanding Your Audience

Understanding your audience or consumers and their tastes or need is of paramount importance of your brand
to get success. This not only true for existing needs, but also one must consider the future trends and deliver
accordingly. You have to be one step ahead of your consumers and what they may want tomorrow, you must
have it ready today. This will only be possible when you have detailed knowledge and information about your
consumers or audience’s choices and focusing your marketing efforts accordingly.

Fail to make adequate planning

To be successful in digital marketing you must have a definite outline of your plan of action and goals. This is
not limited to making plans inside a room, but also involves executing it with pinpoint accuracy and considering
the budget involved. Everything needs to be written such as the goals, strengths or weakness, existing needs
and probable budgets. Make adequate changes throughout the plan of action.
Lack of continued Focus
Any marketing efforts demand focus and it is particularly true for digital marketing. You cannot expect overnight
results or big improvements. It is more a long and sustained process that will ultimately give you rich benefit if
your focus and efforts remain consistent. For startup projects running big campaigns for long may be difficult to
manage. Small, but intense campaigns can be helpful in these situations. Understand your future goals and
work methodically to reach there. Never lose momentum in the middle of a campaign.

Having Unrealistic Expectations

Only a handful of marketing campaigns provide instant results and you must have a realistic approach towards
your campaign success. If your first post goes viral then things may turn around quickly, but that will not
happen every time. Social media campaigns give faster results, whereas pay per click and SEO strategies
takes time to show the results (couple of weeks to over a month). So, do not expect instant change and wait
patiently to see the effects and make certain changes if you cannot find the desired result even after waiting for
long enough. Digital marketing is all about patience.

Having Improper Budget

Allocating a good proportion of money in the digital marketing campaign is essential to get the desired result.
Many budding entrepreneurs fail to allocate funds correctly as many digital marketing campaigns need to have
some strategic investments while others can be managed with short budget.

Using Every Available Social Media

Although, social media promotion is a good digital marketing strategy and can provide quick results, using
every other social media platform at the same time is difficult and you may lose your focus and weaken the
campaign in general. Have a clear social media strategy involving a few social media platforms where your
target audiences have good presence. Then provide them with relevant information at regular intervals to keep
them glued to your page.
Ignoring the Importance of Content
For every successful campaign in digital marketing, content always remained the key. Your content must be of
high quality with relevant information or media that is at the same time insightful and engaging. If you fail to
deliver such contents you will never get the desired result even if you post tons of videos, articles or images
every day. Try to feed your audience contents that will make your visitors become a long term consumer. Give
special focus on video contents as they are becoming very popular in providing the desired results in digital
marketing campaigns.

Not Giving Importance to Mobile Audience

Mobile users have exceeded the number of desktop users a year ago and the gap is steadily increasing. Now
you cannot ignore the mobile users anymore and if you are still doing so you are losing a big chunk of
audiences and consumers. You must have a separate mobile strategy in place for your digital marketing to
become a success. Take help of professionals to make your website mobile friendly as mobile marketing and
digital marketing are now synonyms rather than two separate entities.

Not Evaluating the Results

In digital marketing you must evaluate and measure the success or results of the campaigns. You cannot
simply think of a strategy and forget after making it live. At every point you must analyze the results to
understand whether the campaign is working or not and what minor changes or tweaks are needed for further
success. If a campaign fails, then what is the reason behind it and what must be avoided in future campaigns to
get the desired results. What returns you are getting from your investments? Digital marketing is a mobile
campaign where there is always scope of improvements and changes to be implemented.
Using the Old School SEO Strategies
Old school SEO strategies of stuffing specific keywords or building outbound links and other strategies no
longer work with the advent of new algorithm from Google. If you are still using them, you are getting heavily
penalized. Instead, focus on your content and if you continue to provide the right content to the right audience,
then naturally things will turn up for you. This kind of organic marketing should be the new SEO strategy for
current digital marketing campaigns.

Not Having a Strategy Combining Both Online and Offline Marketing

People often forget that digital marketing gives the best result when it is adequately supported by offline
marketing that is the traditional approach. So, never underestimate the power of print advertisements,
billboards and subway signs. A successful campaign is the one which has the right balance of both the
traditional and the digital marketing strategies working together. Often they are interacting with each other with
traditional marketing driving audience to digital campaigns.

Not Taking the Advantage of Startup

When you are starting something, you are beginning afresh and you can craft your company trait and make
campaign without having to battle against the already established expectations. A budding entrepreneur should
always use this to its advantage in creating interest in the mind of consumers and be successful.

So, a little understanding of your consumers and focusing on the initial efforts you can always develop sound
strategies on digital marketing and succeed as a start up small business owner or entrepreneur.
 SEO Optimization play a vital role in gaming and apps
Posted:Sat, 31 Oct 2015 11:00:37 +0000
Online marketers are not that accustomed to mobile apps, as the territory is somewhat new. Developing apps
is not similar to website development and different skills are needed. While creating a mobile app, the
marketers need to understand the various limitations of a particular platform. The strategy should be device-
centric and the app environment should drive user engagement. Locating an app in the app store is a huge
challenge as there are millions of other apps and the competition is pretty high. The users must know about its
existence so that they can go ahead and download it. Like websites, SEO optimization for apps is very
important and if it’s visible in the search results, the installs will increase automatically.
The Expanding App Ecosystem

The ecosystem of apps is expanding and in the last 5 years, it has grown drastically. People prefer accessing
information via apps than actually visiting a website. The consumer attention has shifted to mobile and
consequently digital marketers are forced to reach customers on mobile devices. Apple’s App store andGoogle
Play are the market leaders with over 50 billion downloads. According to the latest statistics, iOS apps
generate more revenue as compared to Play Store apps but this can widely vary in different countries. App
marketing too has become highly matured, just like the ecosystem. What started off with simple CPM banners
has now moved on to a perfect mix of organic channels and paid ones.

Finding Apps & Search Efficiency

Unlike websites, analyzing app statistics can be tricky, as it is hard to find out the exact download source. So
app marketers have to depend on various analytical studies, anecdotes from fellow marketers and the data
provided by platform owners like Google, Apple, etc. to learn about the various channels of distribution and
download sources.

The following graph ranks the various distribution channels and it is evident from the results that apps are
mostly located from the app store.
How traditional SEO tools can improve the discoverability?

There are basically two ways through which the users can find apps. The first one is searching for the app in an
app store and the second is searching it on a search engine like Google. Optimizing apps for increased
discoverability is very similar to website optimization. The two most important SEO elements that demands
special focus in case of mobile apps are – Links & Content.

SEO optimization for websites mainly comprises of these three things:

 Getting Google to crawl the website

 Improving the content and optimizing it whenever possible
 Getting authority links and amplifying the site’s reach by social media management
There is one small SEO difference though; the app page should be optimized instead of the app. It is not
possible for search engines to crawl an app by going inside it and investigating why people are downloading it.
The Meta description in the page of the app must have all the relevant information and it should describe the
app properly. So two pages should be SEO optimized – the app’s description page in the app store and the
marketing page located in the company’s website.
Why is App Store Optimization vital?
The app description which is submitted along with the app plays a major role in determining the fate of the
app. Its success depends on the quality of the content and if it’s rich in keywords, it will make the app stand
out. The URL is determined by the app’s title and the title tag of the host page. So the titling should be done
carefully, keeping in mind the app’s functionality. The title reflects the image of the brand and certain apps
stays in the minds of the user particularly for their function.

Next is the category in which the app falls, this also influences app visibility and apps should be categorized
wisely. The competition in a particular category should be assessed and the purpose which the app serves
should be the deciding factor. Unrelated keywords should not be included as it can result in rejection. So only,
relevant keywords should be entered in the given field. The last part is linking; the official website and the app
store page should be linked with each other. This helps users in understanding the originality of the app.
 Optimizing your game for Search Engines

SEO for games works in the same manner as apps. The name of the game should be practical and it should be
search engine friendly. SEO experts can slip in some terms which do not contain the game’s actual title but is
related to the game. This can boost the sales as it sometimes matches the irrelevant search terms entered by
the people.

Conclusion

Be it games or applications, tactics are developed over time after understanding the ecosystem completely. In
the end, the only important metric is revenue and all the marketing efforts should be directed towards that.

 Google Started Bringing Twitter to Desktop Search Results

Posted:Fri, 30 Oct 2015 07:06:16 +0000
Google, the leading search engine is always looking to enhance the search experiences of its users and that is
why most of the user’s prefer Google over other related search engines. Google recently started introducing a
new twist to its search results. It will now globally show related search results from Twitter as well. From now
onwards when someone starts searching for something in English they will also see search results from
Twitters on the search page along with the other results from the web. This is indeed a fascinating addition to
the Google search tools as there is plenty of information available on Twitter that the searcher may find useful
and may not be present in other web sources.

Google at first started experimenting with this option in May and started displaying results from Twitter in a
limited mode. In the limited mode searches made in the US only able to see the search results from Twitter.
After satisfying performance there Google then thought of expanding this service to the global users. It now
appears that Google will bring this experiment of Twitter searches outside the US and to the desktop.

This type of experiments of Google was first tipped by the people at Conductor when they started seeing the
Twitter integration consistently during Search Engine Land within search results from desktop in the UK. You
can see how it looks below:
According to Conductor they constantly see search results similar to this with results related to celebrities and
brands that usually have larger Twitter followings and also were active on the social network recently.

At this moment it is not very easy to replicate such results here with every brand or celebrities in India, but you
can replicate the results using the same keywords used in the snapshot above. With a consistent company like
Google, you must be sure to see the results for most of the searches in the near future.

Google spokesperson further confirmed that Google was experimenting with this new feature of displaying
Twitter results in desktop searches since middle of July. Now they announced this feature officially on Twitter.
They have also posted an update on the official Google blog mentioning that they have indeed extended the
service by displaying content from Twitter i.e. Tweets in the desktop search results from Google.
This is indeed a welcome change after Google begun its extended experimentation with displaying Twitter
contents in desktop search results. Google started introducing the display of Tweets in search results in Mobile
from May, this year and will now show also show it for desktop searches in English language. Google will now
make available this service to the global users in English language. The process is similar in both mobile and
desktop searches. Just like the mobile searches, they started in May, Google will display Tweets within a
carousel placed in the main column showing the organic search results. The Tweets will only be visible if the
Google algorithm considers them to be truly relevant. Moreover, users making the search do not need to have
a Twitter account mandatory to get the search results or to click on the Twitter results.

Furthermore, Google announced that the rankings and relevance behind these search results from Twitter will
be continuously evolving and improved over the time as the process gets matured. At present, there is no
provision to show Tweets from advertisement components in the organic search results.

You can personally try and experience the tweets coming in your desktop search results. It will not come for
every random search though, and will be seen in keywords with truly having some relevant search results on
Twitter.
 How Women Entrepreneurs can Use Digital Marketing to their Advantage
Posted:Thu, 29 Oct 2015 05:05:31 +0000

Digital marketing is the new age version of bringing ideas, concepts and benefits about products to your
doorstep. It uses measurable, targeted and focused, interactive marketing methodologies. It reaches and
converts leads into customers, promoting brands, building preferences and increasing sales.
Most importantly, it is the most convenient and cost effective method of marketing. At minimal cost, it
reaches the maximum bandwidth simply because of the global nature of the internet and web based
services upon which digital marketing is hinged.

With businesses going digital Worldwide across the many forms of SEO, e-commerce, content marketing and
social media, it is essential to make the World feel your business presence. For women entrepreneurs,
considering they juggle multiple roles in society, Digital Marketing is the most fool proof method of making sure
that a buzz is created for work and more.

Here are 5 ways how women entrepreneurs can use Digital Marketing to their advantage:

3. Going Digitally Friendly: If you are a lady entrepreneur, tap into the networks of women who would be
supportive of your endeavors. An easy way to do it is to make your website both user friendly in general
and women friendly in specific. Upload content which gives your online visitor a great visual feel as well
as a pretty good deal – light pastel colors which soothe the visitor, seasonal promos, great market deals,
life hacks are a great way to get the buzz going among women. Remember women talk to one another
and have a host of women centric spaces they inhabit and exchange notes in. With these Digital
Marketing overtures, your business would inhabit that space too!
4. Be Accessible: As women, one is brought up to be socially adept. Use this to your advantage in Digital
Marketing as you make your business presence felt in social media across popular social media
platforms such as Facebook, Twitter, LinkedIn, Instagram, and Google plus etc. Gain a following and
post updates. In this way keep current clients entertained and gain new followers! Engage with everyone
as they get to know you and your growth is guaranteed. It is after all people who make businesses
succeed. And Social Media is a great way of getting these people on board.
5. The Marketing Genius: Women understand markets – the world wide fondness for shopping among
women is proof of that. To translate the real life marketing genius in you and nurture it to further growth,
you must look at building a top quality SEO or Search Engine Optimization as it is called. An SEO is
sure to send regular traffic and visitors and the process soon will get organic with you having to do little
or nothing except updating on your work from time to time.
6. Blog: Blog in Digital Marketing is what regular advertisements and columns in real life newspapers. It
can feature business updates, announcements, articles, trends and much more keeping you in the eye
 of those who already follow you and encouraging others who are looking for inspiration to find you.
Channeling your marketing genius, boosting from your accessibility on social media and going digitally
friendly with a touch of some great SEO measures, this is a sure shot way to attract footfalls into your
business.
7. Vlog: Vlog is the next big thing in Video and Digital Marketing. Essentially a blog but in Video format, it
is a cost effective advertisement or short film of sorts which can be on your work, or a related video bit
which promotes your brand. You can upload them on your own website through various video sharing
platforms or independently maintain a channel which gathers its own followers. Given that Digital
Marketing takes off in an online space, this is infinitely less expensive than any other media promotion.

Digital Marketing is inexpensive, easy and reaps better benefits. Here are some definite To Dos:

Network across the World Wide Web or simply put the Internet and engage with other entrepreneurs
and their enterprises through LinkedIn and other business line forums.

This will not only help you generate and increase the knowledge base regarding the technicalities of your
business but also make you visible to them, opening the doors to referrals and networking. Gradually this shall
significantly increase your client base as referrals will snowball.

 List your website on free local business directories

Local business directories are picked by global search engines. Most of these business directories are free and
a registration of your website on it is sure to be picked up by multitudes of people who are looking for the
specific product and service or something related.

 Get into email marketing

Email marketing is one of the go-tos of digital marketing. In the world of digital marketing not only can you send
an email directly into the inbox of your clients or those you wish to have as clients, but you can also track
whether or not they open the email, their related searches and clicks on the email links. This helps you better
word your emails and sometimes even personalize them to elicit interest from the specific person/group.

 Go for paid advertisements

 In the world of digital marketing, there is the niche area of paid advertisements. At a much lower rate than
regular media advertisements and a far better reach, paid advertisements online can be a video that is
automatically played before each live streaming on download on various websites such as YouTube, Vimeo
and more or as little boxes of advertisements on social media, the search engine or as pop ups to certain
websites that attract a lot of footfall.

Simply put, a paid advertisement is a way of getting your word out there. In the world of Digital Marketing which
has a greater reach than any media ever invented.

 Get an app created for mobile use

Mobile use is rampant across all ages today. As a woman in business, this is a great window of opportunity for
you to take your business to a client. An app created for mobile use, downloadable by the client gives you your
own store in the digital world on everybody’s touchscreen waiting to open it up for the entire sundry.

All said and done, for women in business, digital marketing is a great way to publicize, monitor publicity and
evaluate both product and marketing strategies on the go while juggling all the roles that women have in the
family and societal setting,

No matter what you are in the middle of, digital marketing has your back! Now never say No to a business
opportunity because you are not sure if you can make the time. With the above and more avenues in digital
marketing you will soon find the business generating revenue and more businesses in no time.

 Festive Offers: Battle of the Online Brands

Posted:Fri, 16 Oct 2015 11:10:15 +0000
The major Festive Season in India is almost upon us. With the upbeat moods comes the period which registers
record breaking sales in all consumer sectors be it regular Consumer goods or Consumer durables. Previously
we used to be awed by the amazing offers that the mega stores used to provide, and nudge to buy just one
more item. But with the digital age the shopping habits might have changed significantly for the consumers but
the principles of Sales are eerily similar but on steroids.

The E-Commerce and Marketplace Websites are now the stores of choice for the people. Their availability at
the Consumer’s fingertip through Apps ormouse points makes them easily accessible and time efficient.But
even in the online space there is a lot of competition among the sellers. The competition is to give the
consumers the best possible deals and register maximum amount of transactions.

A report says that Consumers are expected to splurge around Rs. 45,000 crores Online shopping this Festive
season. With 30 – 40% of yearly e-tailing happening during the festive season,giants like Flipkart and
Amazonare spearheading the competition but smaller players are also not ready to be left behind. The lesser
prominent brands like Limeroad and Pepperfry are also in competition and are trying to build up credibility,
awareness and sales in this Deal Zone.

Notable statistics relating big bang sale during festive season by E-commerce players are:

The Brands have realized the value of balanced approach when it comes to Advertisement. With traditional
media like Newspapers, Television and Hoarding Ads, The brands have invested heavily on Google Ads and
Social Media Campaigns. Also an unique way by which the platforms are leveraging traffic is with their Apps
where they are showing real-time updates of the great new deals. With more than 60% of the total demand
coming from Tier II and Tier III cities, The E-tailers are expecting a booming Festive season.

Let us look at a few of the more prominent players and how they marketed themselves in this Mega game of
Offers:
Amazon: The Great Indian Festive Sale by has been a huge success with Amazon reflecting 4 times bigger
sales than last year. Their strategy of increasing the number of sellers to 50,000 and products from 18
million to 30 million has definitely paid off with more than 4 times the revenue coming in.
Flipkart: Having already sold more than 2 million products in the first day worth Rs 649 Crore, Flipkart is
expecting steady action on its second day and the maximum amount of traction from its third day when they will
be showcasing mobiles.
Snapdeal: It has a lot to smile about this year. Increasing its seller base from 50,000 last year to more than
2,00,000 and increasing its Product Portfolio to 15 million unique products, Snapdeal has started their Offers on
a Preview Sale on Monday. Snapdeal is expected to record a significant Sales growth.
ShopClues: With more than 200% growth in the Product line ShopClues is expecting to rub shoulders with the
big boys with a 80% surge in traffic during this Festive Season.
Askmebazaar: One of the portals which have made its name going beyond Consumer goods and Consumer
Durables, Askmebazaar is also trying to enter the mailframe with its Navratri Offers with upto 80% discount +
9% further off which has caught attention of the general mass

Ebay.in: Though not as popular as its US counterpart, Ebay.in has launched its “Loudest Diwali Ever” offer
where they are providing discount in a range between 15% and 70% off.
Jabong: Jabong which has made a name in the Apparels section in India is running one of the most unique
offers in the form of “Great Festive Deal” where they are giving upto 80% discounts + Extra. Anyone shopping
between 10AM to 2 PM will get the extra 25% discount whereas someone purchasing between 2PM to 6PM is
entitles to further 20% and finally someone shopping between 6PM to 10PM is eligible for a further 15%. They
are trying to bring in purchases in the lean times of the day with this unique style of offer.
Fashionandyou: Again a Fashion Brand is providing a Mega Clearance Offer with up to 80% off + 25% and
their efforts are largely aimed at catching up to their more illustrious competitors. They definitely are doing well
since they are creating quite a buzz as well as traction to their web space.

Homeshop18: Relying more on the promotions of their own Brand Channel and some bit of Email Marketing,
Homeshop18 is trying to create an impact through its own brand of television advertising and is also following
upon its offers with the “Diwali Mela” where they are providing a whopping 85% discount on Prices.

Thus enjoy the Big Bash i.e. the festive offer sales and be prepared to spend wisely on the best offers that you
can get.
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