2.

0 COMPANY PROFILES
MUHAMAD AIMAN SHAHIR BIN ROZAIHAN
2020231502
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MASARU IBUKA
Co-founder of
SONY

DATE FOUNDED - 7 MAY 1946

HEADQUARTER -Sony City,

Minato, Tokyo, Japan
AKIO MORITA
Founder of SONY
SONY HEADQUARTER
 Company Profiles
In 1947 Company name was TOKYOTSUSHIN
KOGYO
First Product - First Tape recorder calledType – G

In 1958, company formally adopted

SonyCorporation” as its corporate name.
Sony is the combination of two words Sonus-
Sound & Sonny- Little son.
SONY PRODUCTS

ELECTRONICS
-Televisions and projectors SONY LIFE INSURANCE
-Home video audio
-Smartphones
-Camera
-Laptop

SONY MUSIC GAMES

ENTERTAINMENT -PSP
sony music has collaborated with -Playstation 1
many famous artists such as : -Playstation 2
-Alan walker -Playstation 3
-The chainsmokers -Playstation 4
-beyonce -Playstation 5
-zayn malik
SONY COMPETITOR IN GAMING INDUSTRY

MICROSOFT

companies that have produced

Xbox
NINTENDO

companies that have produced

nintendo switch and nintendo wii
SEGA

companies that have produced

sega gensis mega drive 2 and sega
saturn
Analysis of Marketing Environment Factors that Affect
the company
• POLITICAL

-trade , return and warranty restrictions

-employment law is crucial to maintain cost effective and legal in a
specific country.
-introduction to Euro , the exchange may drop in the UK making Sony
easier to expand.
 • ECONOMIC
-production and distribution of a multitude of consumer electronic
products.
-interests rates play an important role in a company’s growth and price
factor of the products.
-The fall in unemployment rates may cause Sony some problems in the
process of recruiting nw employee’s in the business.
-Specific region’s economic growth , inflation rates and exchange rates ,
and due to current economic crisis.
Marketing Management Philosophies

Sony spends millions each financial year on advertising and

promotion (Promotional Budget) of the entire range of
consumer electronics. The major elements of promotion mix
include advertising, personal selling, sales promotion, direct
marketing, and publicity. Sony Corporation has used all of
these marketing communication mix elements such as
advertising and sales promotion.
Company’s Corporate Social Responsibilities (CSR)
Environment

Sony conducts its business in a sustainable manner and provides

environmentally conscious products and services , always seeking to deliver
innovation and develop uniquely superior technologies

In april 2010 , Sony announced the “Road to Zero” a new global environmental plan ,
the goal of which is to realize a sustainable society ny achieving a zero environmental
footprint through out the life cycle of its products and business activities by the year
2050.Sony toward a zero environmental footprint by 2050

once every five years sony sets concrete environmental mid-term targets for each stage
of the life cycle for its products with respect to climate change , resources , chemical
subtances and biodiversity.
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