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  • Marketing Management: Submitted To: MAM AFSHEEN Submitted By: Muhammad AHMAD ALI (BBHM-F20-004) BBA-2A

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    CHAUDHRY HUSSAIN KHOKHAR
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    This document contains positioning statements and links for three brands - Layers Bakeshop, Beechtree, and Cougar. Layers Bakeshop positions itself as crafting premium confections layered with moments of joy. Beechtree positions itself as a fast fashion women's brand making modern, trendy, and affordable clothes. Cougar positions itself as Pakistan's casual wear brand for an urban, outgoing, and fun-loving youth.

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    LAYERS BAKESHOP

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    This document contains positioning statements and links for three brands - Layers Bakeshop, Beechtree, and Cougar. Layers Bakeshop positions itself as crafting premium confections layered with moments of joy. Beechtree positions itself as a fast fashion women's brand making modern, trendy, and affordable clothes. Cougar positions itself as Pakistan's casual wear brand for an urban, outgoing, and fun-loving youth.

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    34 views4 pages

    Marketing Management: Submitted To: MAM AFSHEEN Submitted By: Muhammad AHMAD ALI (BBHM-F20-004) BBA-2A

    Uploaded by

    CHAUDHRY HUSSAIN KHOKHAR
    This document contains positioning statements and links for three brands - Layers Bakeshop, Beechtree, and Cougar. Layers Bakeshop positions itself as crafting premium confections layered with moments of joy. Beechtree positions itself as a fast fashion women's brand making modern, trendy, and affordable clothes. Cougar positions itself as Pakistan's casual wear brand for an urban, outgoing, and fun-loving youth.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    MARKETING MANAGEMENT

    Submitted to: MAM AFSHEEN


    Submitted by: Muhammad AHMAD ALI
    (BBHM-F20-004)
    BBA-2A

    17 Km Main Raiwind Road, Lahore.


    LAYERS BAKESHOP

    POSITIONING STATEMENT: Decadent and premium crafted


    confections, layered with fine moments of joy.

    LINK: https://web.facebook.com/layers.bakeshopp/?_rdc=1&_rdr

    BEECHTREE
    POSITIONING STATEMENT: BeechTree is a fast fashion, women's
    wear brand making modern and trendy clothes that are friendly on the
    pocket.

    LINK: https://web.facebook.com/beechtreepk/?_rdc=1&_rdr

    COUGAR
    Positioning Statement: Pakistan's casual wear brand is known for
    its trendy casual wear for a distinctly urban, outgoing, active and fun
    loving youth with an informal lifestyle.
    Link: https://www.facebook.com/cougar.clothing/

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