SUMMARY 12 Pillars by Jim Rohn and Chris Widener

TheMasterCloser.com Book Review #1
12 PILLARS A novel by Jim Rohn and Chris Widener
© Jim Rohn International, 2005, 2010: 105 Pages
A NOTE FROM THE KODIAK
The Twelve Pillars, by Jim Rohn, is one of the most important books ever
written in personal development. It is one of my top ten favorite books
that has had a significant impact on my life! Study each one of the twelve
pillars, memorize them…then live them! I promise you that your life will
never be the same!
David
TheMasterCloser.com
Preface by Chris Widener
Here’s the Gold
I believe that there are core principles of success and universal and timeless truths
that men and women of every generation can apply to their lives that will help
them succeed in every area of their life.
TWELVE PILLARS

Imagine with me for a moment if you will, long after I am gone, someone up in an
1. Personal Development
attic somewhere going through a box of dusty, old books. They find one of my old
2. Total Well‐Being
3. The Gift of Relationships books, and something about the cover compels them to open it. Blowing off the
4. Achieve Your Goals dust, they idly thumb through the pages until a sentence catches their eye and they
5. The Proper Use of Time begin to read. And as they read, the words leap off the page at them with life‐
6. Surround Yourself with the changing principles! Simple yet compelling, they are given a vision of who they can
Best People become, the life they can design and dreams they can accomplish! In that moment,
7. Be a Life Long Learner a light dawns and miracles happen! That is my “why”.
8. Life is Sales
9. Income Seldom Exceeds Make it your mission to not only master these Pillars of Success, but to take them
Personal Development and create your own legacy as you then in turn teach and train others to do
10. Communication Brings likewise! This will create that deeply resonating satisfaction knowing that you’ve
Common Ground of used your gifts wisely and that you’ve blessed yourself, your family, your
Understanding community, and your business along this incredible journey that we call life.
11. The World Can Always Use
One More Great Leader This story revolves around two people: Michael and Charlie. Michael is a 40‐year‐
12. Leave a Legacy old sales person with a wife and two kids who is struggling with a troubled
www.TheMasterCloser.com Page 1 of 12

marriage, providing for his family and trying to achieve a breakthrough in his career.
Charlie is an old man living in a house they call “12 Pillars”. When Michael
accidentally stumbles upon the house of “12 Pillars”, he has a chance meeting with
Charlie, the caretaker of the house. In their encounter, Charlie shares with Michael
the reason behind the property’s unusual name and begins to reveal 12 principles
of success that the owner of the home, Mr. Davis, had based his life upon. Little did
Michael realize that this chance encounter would totally change his life! The two
formed a great friendship until one unfortunate event happens…

“The only way things are going to CHAPTER 1: A Chance Encounter
change for you is when you

change.”
The story begins when Michael’s car breaks down in an unfamiliar area on his way
‐Jim Rohn
to a sales call. Having no signal on his mobile and no other means of help, he begins

walking to see if he can find help. He then stumbles upon the most beautiful home

he has ever seen ‐ a big, white plantation styled house with “Twelve Pillars” written

at the gate. It’s here he meets an old man named Charlie, who he believes to be the

caretaker of the property. Charlie offers to help him with his car. They briefly

discuss the house, its owner, Mr. Davis, and Mr. Davis’ secrets to success. When

asked about his life and what type of work he’s in, Michael begins to open up to

Charlie about his life and struggles. Here’s what Michael learns from Charlie in their

first meeting:
“Motivation is what gets you

started. Habit is what keeps you
going.” First Pillar of Success: Personal Development
‐Jim Rohn
o Personal development is the foundational pillar
o Success comes when you develop yourself beyond where you currently are.
o You make a certain amount of money based on how good a salesman you
are. You can work harder and harder, but you will only make so much
because you are only so good. The key is to become a better salesman! The
way you do that is start putting more work and time into yourself.
 Read books, attend seminars, study the best salespeople. Study and
apply the information. Implement what you learn. Work on integrating
the ideas into your everyday work. That way, when you make the
same ten sales calls every day, you’ll get more sales because you’ve
“Don’t wish it were easier, wish become a better salesman.
you were better.” o Every life form seems to strive to reach its maximum except human beings.
‐Jim Rohn How tall will a tree grow? As tall as it possibly can. Human beings on the
other hand, have been given the gift of choice. They can choose to be all
they can be, or they can choose to be less. Why not stretch to your
maximum potential and see all you can do?
o The only way things are going to change for you is when you change! What
are you going to change that will in turn change your life? If you keep on
living the way you are now, you will continue to produce the same life that
you already have. That’s the way life works.
o There were lots of things Michael wanted to change. There were lots of
things he knew he needed to change.

CHAPTER 2: Live a Life of Health

Second talk with Charlie
“You should make sure that the
outside of you is a good o After stumbling on Mr. Davis’ house, meeting Charlie, and hearing Charlie’s
reflection of the inside of you” description of the 12 pillars of success, Michael knew he needed to change!
‐Jim Rohn He realizes that he isn’t taking care of himself in any aspect of his life. He
didn’t read books, didn’t exercise, had not been placing any emphasis on his
spiritual growth, and was struggling in his marriage with his wife, Amy.
Michael admits to Charlie that he hadn’t given much time to his family

because of all the hours of work he had to put in to provide for them.

Michael makes a list of ten things about his life that he knew he could
change.

Second Pillar of Success: Total Well‐Being

o We need three‐dimensional health
o Most people think of physical well‐being as “health”, but it’s much more
than that. A person is made up of three parts: the body, the soul, and the

spirit. Three dimensions.

o We have our bodies, that’s obvious but we also have our soul, which is
basically our intellect, will, and emotions; and then we have our spirit—
RECOMMENDED READING
the part that transcends this world. This is the part of us that God

designed to be eternal. The fact is, most people pick only one of these
Jim Rohn’s Top 10 Favorites
areas and work exclusively on that area. We need to work on all three
The Bible areas because they are interdependent.

“How to Read a Book” o We function best when we live in balance.
Mortimer Adler o Life is like a three‐layered onion. You peel each layer back until you get to
the core. The spiritual is at the core, and it is the most important. The
“My Utmost for His Highest” second layer is the soul, and the outer layer is the physical—the body.
Oswald Chambers Each part rests on the one below it, and it is only as strong as the layer

“As a Man Thinketh” below.
James Allen o We should take care of our body because it is the only place we live!

o If you focus on improving all these three areas, you will see that each one
“Seeds of Greatness”
Dennis Waitley
will grow stronger, and the stronger they get, the stronger they will make
others. It all ties together.
“Seasons of Life”
Jim Rohn
CHAPTER 3: The Gift of Life
“The Pursuit of God”
Acden W. Tozer
Third Pillar of Success: The Gift of Relationships
“Think and Grow Rich”
Napoleon Hill o Relationships can be hard, but they are also what the joy of life is made of!

“Power of Positive Thinking” o Relationships represent the most beautiful highs of life as well as some of
Dr. Norman Vincent Peal the most tormented lows; it is all what you make of them.

o Relationships are the backbone of our existence.
“Magic of Thinking Big” o You can gain every possession in the world, but if you lose your key
David Schwartz
relationships, what good has your life been?
*Note: Full book list in Chapter 7


o Life is hard. Success is hard. If you want easy, you can have it, but you won’t
“Time, effort and imagination get much of anything else, especially nothing of value. That which is
must be summoned constantly to valuable is hard to get. That is why so few go for it.
keep any relationship flourishing o Life is always about our relationships, and the way to build them is by
and growing” investing quality time into them!
‐Jim Rohn o Both quantity and quality time is required.
o People aren’t perfect, and neither are we. But we all need people,
especially if you want to be successful. You cannot succeed by yourself.
Time and effort are needed. It takes effort to make the time. It takes effort
to see the best in another person’s faults.
o Imagination helps you see what the relationship could be.
o Michael opened up about his Mom and Dad, who were both deceased. His
dad worked hard but didn’t make much money. His mom was great, but
simple. It was a simple life growing up. No excitement, no drama. Michael
does have one sister who is married with two kids and lives in Denver. He
“The major reason for setting a doesn’t talk much with her and they unfortunately, were never close.
goal is for what it makes of you
to accomplish it”
‐Jim Rohn CHAPTER 4: Achieve Your Goals

Third Encounter

o Michael is happy to report that he has started putting more time into his
relationship with his wife, Amy.
 He started making time by doing a date night each week. Amy
would pick a movie, restaurant, or whatever she wanted.

Michael and Charlie discuss the importance of writing down goals. Michael admits
feeling frustrated over the years because he desperately wanted to be successful,
“Success is nothing more than a but hadn’t known where to start.
few simple disciplines practiced
every day.” Fourth Pillar of Success: Achieve Your Goals
‐Jim Rohn
o Writing down goals accomplishes two things: First, in order to write it
down, it means you have to have a goal in the first place. Secondly, there is
power in writing goals down. It brings them into reality!
o One of the best things you can do is to write down one hundred things you
want to accomplish before you die. Just the process of deciding what they
are is very powerful, but when you get them written down, watch out,
because you will achieve them! Your mind is now cognitively aware of
them! Your mind then goes to work on how to achieve them.
o The major reason for setting a goal is for what it makes you in order to
accomplish the goal! What it makes of you will always be of far greater
value than the goal you achieve. Make a million dollars, not just to have a
million dollars, but for what you will become in the process of making the
million dollars.
o You cannot change your destination overnight, but you can change your
direction!


o Would you be able to dream something big for yourself in five or ten years?
Whatever is out there in the future you want to achieve – that is your long
term goal. Then you can choose somewhere in the middle for your
midrange goal. And then a short range goal for a year or two out. You might
even have ‘micro‐goals’ that are just months out. The key is that each one
leads you to your final goal.
o Just decide wat you want to do and then get started. That is one of the
“Every day has many most powerful lessons in life.
opportunities, but only one best
opportunity”
‐Jim Rohn CHAPTER 5: The Proper Use of Time

Fifth Pillar of Success: The Proper Use of Time

o On more than one occasion, we must all suffer from one of two pains: the

pain of discipline or the pain of regret. The difference is discipline weighs

ounces while regret weighs tons.
o Think about your deathbed. There are certain things—things you have yet
to do, but long to do—that if you don’t achieve them during your lifetime,
you will have deep regrets. There is one certainty…life ends, and sooner
than you want.
o So many men and women never let themselves dream, and of those who
do, most of them never overcome their fear and whole‐heartedly strive to
achieve their dream. Then one day, they wake up on their deathbed and
there is nothing—not a single thing—that they can do about it! They then
“Either you run the day or the suffer from the crushing weight of the pain of regret!
day runs you.” o Days are expensive and irreplaceable! When you waste a day, you have one
‐Jim Rohn
less day to spend. Make sure you invest each one wisely.

o Most people spend their time on the urgent rather than the important!
That’s the time management trap people get into. The urgent is a tyrant ‐ a
master that enslaves you if you let it. It is better to be the master of time
rather than vice‐versa. It is most important to be the designer of our lives!
o If you don’t design your own life plan, chances are you will fall into
someone else’s plan. And guess what they have planned for you? Not
much.
o Someone will master and someone will serve. Run the day or the day runs
“Don’t join an easy crowd; you you. Control your time or it controls you. Take your pick.
won’t grow. Go where the
expectations and the demands to
perform are high” CHAPTER 6: Surround Yourself with the Best People
‐Jim Rohn
Fourth encounter

o This time when Michael meets with Charlie, he reports that his relationship
with Amy is doing much better! He has written his hundred goals in life.

Charlie asks Michael about his influences—specifically the friends he surrounds
himself with. Michael tells Charlie about each of his close friends and how they
spend their time together. Turns out he was surrounding himself with friends who

did very little to inspire to become better and achieve his goals. Charlie advises him
to start reading and explains why it’s so important. Charlie challenges him by
“You have two choices: you can requiring Michael to read a complete book before coming back to him again for any
make a living, or you can design more of success secrets.
a life.”
‐Jim Rohn
Sixth Pillar of Success: Surround Yourself with the Best People

o Surround yourself with the best—not the best things—the best people!
Surround yourself with winners, successful people who exhibit and live the
values and skills you want to acquire and develop.
o The key people in your life have amazing power of influencing your destiny.
o You must constantly ask yourself these questions:
 Who am I around?
 What effect are they having on me?
 What have they got me reading?
 What have they got me saying?
 Where do they have me going?
 What do they have me thinking?
 What do they have me becoming?
 Then ask yourself the big question: Is that okay?
o You’ve got to be willing to take an honest look at who is influencing you!
Are they helping you grow in the direction you want?
o Influence is so subtle; it’s like a little nudge, and each time you get
together, there is one more nudge in the wrong direction, toward the
wrong attitudes down the path you don’t want to be on.
“When the student is ready, the o You must place every person you meet into three categories:
teacher will appear.” disassociation, limited association, or expanded association. Simply ask
‐Unknown yourself whether each person is someone you should stop associating with,
limit your association with, or expand your association with.
o Ask yourself what amount of time with each person will challenge you to
become the kind of person you want. If the answer is eliminating the time

you spend, then you need to consider disassociating with them.

o To attract powerful and committed people, you should be one yourself!
Instead of going to work on them, go to work on yourself. If you become it,
you will attract it!
o What happens when you begin to hang around and associate with more
successful people?
 You open yourself up to all sorts of knowledge. Knowledge about
how the world works, how business works, how to better your
relationships.

 You open yourself up to a vast new network. Their friends become

your friends. Soon your whole business and sphere of influence has
changed for the better.
 Most importantly, your attitude changes. And ninety percent of life
is attitude.
o Attitude is greatly shaped by influence and association. Who you hang
around with will be a major determining factor in what your attitude
becomes.

o Anything you have done up until now and everybody you have associated
with has added up to your current situation. Maybe if you changed
association, the results in your life and career would change.
o Life is a journey, and we meet people all along the way. Some of those

people will go the whole journey with us. Some will only take portions of

the journey. Some will join us for just a few miles. We have the freedom—
and responsibility–to determine who we associate with, and that one
decision will have a huge impact on how well our journey goes.
o When the student is ready, the teacher will appear.

“Formal education will make you
a living. Self‐education will make CHAPTER 7: Be a Lifelong Learner
you a fortune”
‐Jim Rohn

Seventh Pillar of Success: Be a Lifelong Learner

o The masses ‘lead lives of quiet desperation and go to the grave with the
song still in them.’ – Henry David Thoreau
o If you want to succeed in this life, formal education isn’t the end‐all. Self‐
education is the key (ex. TheMasterCloser.com program).

o Self‐education is what you teach yourself. It is what you learn along the way
so that you are constantly improving and learning.
“The masses ‘lead lives of quiet o If someone is going down the wrong path, he doesn’t need motivation to
desperation and go to the grave speed him up! He needs education to turn him around!
with the song still in them.” o Learning is the beginning of wealth. Learning is the beginning of health.
‐Henry David Thoreau Learning is the beginning of spirituality. Searching and learning are where
the miracle process all begins.

o Mainstays to learning that anyone can use to improve their life:
 Read books – Books have been, are, and will continue to be one of
the greatest learning tools in human history. It isn’t what the book
costs. It’s what it will cost you if you don’t read it. Have you ever
wanted to sit down and have dinner with some of the great leaders
or famous thinkers? You can when you read their books. How will
you ever grow and expand if you aren’t consistently and proactively
pursuing knowledge and ideas that will move your life forward?
“It isn’t what the book costs. It’s
 Learn from successful people by observation.
what it will cost you if you don’t
o Jim Rohn’s list of books everyone should read:
read it.”
‐Jim Rohn 1. The Bible
2. “How to Read a Book” by Mortimer Adler
3. “My Utmost for His Highest” by Oswald Chambers
4. “As a Man Thinketh” by James Allen
5. “Seeds of Greatness” by Denis Waitley

6. “Seasons of Life” by Jim Rohn
7. “The pursuit of God” by Acden W. Tozer
8. “Think and Grow Rich” by Napoleon Hill
9. “Power of Positive Thinking” by Dr. Norman Vincent Peal
10. “Magic of Thinking Big” by David Schwartz

11. “Greatest Salesman that Ever Lived” by Og Mandino
12. “How to Win Friends and Influence People” by Dale Carnegie

13. “Atlas Shrugged” by Ayn Rand

14. “Man’s Search for Meaning” by Viktor E. Frankl
15. “Acres of Diamonds” by Russell Conwell
16. “See You at the Top” by Zig Ziglar
17. “Seven Habits of Highly Successful People” by Stephen R. Covey
18. “Lessons in History” by William James Durant

19. “The Richest Man in Babylon” by George S. Clason
20. “The Story of Philosophy” by William James Durant

“One key to influence with others
is to have others perceive you as CHAPTER 8: All of Life is Sales
a person of talent and virtue.”
‐Jim Rohn o Michael happily finishes reading the book Charlie required him to read from

their last talk. He enjoyed it more than he thought he would!

Charlie now explains to Michael the importance and truth about sales and making

money and the great effect they have on your life. Michael also begins to notice

that Charlie’s health is declining.
“You must either modify your
dreams or magnify your skills.”

‐Jim Rohn Eighth Pillar of Success: Life is Sales

o The first thing to realize is that everything we do is sales. And to better
understand it, to give a broader application of this principle, it is better to
understand sales as a concept of influence. Anyone who wants to succeed
must learn the art and skill of influencing others.
o All of life is lived with other people and not in a vacuum. When you need to

succeed, it is usually dependent upon working with or through other

people. This is why you must learn the art of influence. It is truly needed

from the time we are born.
 A baby must influence his or her parents to feed him
 A teenager has to influence the person they fancy so they can get a
date.
 The person who graduated from college must influence their
potential boss to give them a job
“There is natural aristocracy  Salespeople must influence prospective buyers to buy.
among men, the grounds of which o There is natural aristocracy among men, the grounds of which is talent and
is talent and virtue.” virtue. – Thomas Jefferson
‐Thomas Jefferson
 If you think about the founders of America, they had come from a

place where there was an aristocracy based on the monarchy.
Aristocracy was passed from generation to generation. You became
wealthy and had influence based solely on what family you were
born into. Jefferson was speaking of the beauty of America, namely
that anyone can achieve a natural aristocracy—the maximum levels

of success—if you master the ground of achieving it: talent and
virtue.

o The key to influencing others is to have others perceive you as a person of
talent and virtue. Talent and virtue are as the same as character and skill.

o Talent and virtue are the foundation of successful influence and sales,

whether you are selling a product or selling yourself—and a successful
“The few who do are the envy of person is always selling him or herself. Once you mastered these, the skills
the many who only watch.” of sales are pretty simple.
‐Jim Rohn o Here are the basic skills of sales:
 Know yourself, your product, and your competition

‐ You cannot speak that which you do not know

‐ You cannot share that which you do not feel
‐ You cannot translate that which you do not have
‐ You cannot give that which you do not possess
‐ To give and share it, and for it to be effective, you first
need to have it.

 Talk to lots of people
‐ Talk to lots of qualified people.
‐ Law of large numbers: a certain percentage will work with
you and buy from you. If ten percent do, then you will sell
more if you call forty people a day than if you call ten

people.

 Be persistent and never take “no” for an answer! Hear “not now!”
o Remember, fathertime gets us all, unless disease gets us first. Time is
shorter than any of us would imagine. If people would just wake up to that
fact, imagine how differently they would live!

CHAPTER 9: Income Seldom Exceeds Personal
Development

“What you become directly Ninth Pillar of Success: Income Seldom Exceeds Personal Development
influences what you get.”
‐Jim Rohn o In all actuality, money doesn’t make the world go ‘round.
o For the vast majority of the wealthy, money isn’t the number one thing in

their lives. They have had money and realize that life still goes on, just as it

did before. They may live in nicer homes or drive fancier cars, but life
happens to everyone. Money doesn’t solve the problem of life.
o Money provides no security. If you are hoping for security in your wealth,
you will have a long wait!

 It can always go away. You can lose it. You can get sued. Inflation

can eat away at it. It can be stolen.
 Every year, you hear of what were once millionaires and even
multimillionaires having to file bankruptcy, going from hundreds
of millions of dollars of net worth to nothing.

“Profits are better than wages.”

‐Jim Rohn  Your income seldom exceeds your personal development. If you
want to make a million dollars, you had better grow personally to

the point where you are a million dollar person.

o You have to love what you become, NOT love money!
o Whoever loves money, never has money enough. – Old Proverb
o Profits are better than wages.
 Employees are on a wage system. The owner of the company is on

a profit system.

 You must work for yourself. As long as you work for someone else,
you won’t make that much money.
 Ninety‐nine percent of the wealthy became wealthy by working for
themselves and capturing the profits. Even with those who

inherited their wealth, if you can trace it back, it almost always

ends up beginning with someone who owned a business.
“Work full time on your job and o On giving up: There is an alternative to just quitting and starting all over.
part time on your fortune.”  Work full time on your job and part time on your fortune. Maybe
‐Jim Rohn you should start a business on the side and grow it until it is at the
point where you could do it full time.

o Anything of significance is going to be hard.

o Financial independence is the ability to live from the income of your
personal resources. You either pay yourself, or you get paid by someone
else.

CHAPTER 10: All Communication Brings the Common
“Communication is two or more Ground of Understanding
people working together to find
the common ground of Tenth Pillar of Success: Communication Brings Common Ground of
understanding. And when they
Understanding
find that common ground, they

are positioned to have
o People are so different, even the ones who like each other.
tremendous power together.”
‐Jim Rohn
o Communication is hard. But one of the reasons that it is hard is because so
many people aren’t looking at it as a practice wherein two people are trying
to find common ground. Instead, each person is fighting to get the other
person to give up their ground and come over to his or her ground. Then it
becomes a turf battle. On the contrary, each should look for the common

ground.

o Communication isn’t just what you say. It is also how you say it, when you
say it, and the receptiveness of who you say it to. And that’s just the half of
it. The other half is making sure you really listen. So it isn’t just the meaning
of the words. It is tone. It is timing. Make sure that the person is ready to

hear what you have to say. If they aren’t, save it. Say it later.

o The most important thing about communication isn’t speaking it; it is
listening! Listening skills are essential, but the most important aspect of


listening is the character behind the skill! First and foremost, you have to
care enough and value the other person enough to want to listen!

o Most people aren’t listening, they are merely waiting for the other person

to take a breath so they can interrupt them and speak their own mind.

CHAPTER 11: The World Can Always Use One More

“To lead others is to help them
Great Leader
change their thoughts, beliefs
and actions for the better” Eleventh Pillar of Success: The World Can Always Use One More Great Leader
‐Jim Rohn
o Anybody can be a great leader because all leadership means is that you
have mastered the art of influencing others.
o It is leaders that enjoy the most out of life. Leaders make the difference,
rise to the highest levels, enjoy the bulk of wealth and have the best
relationships.
o Leaders experience life to its fullest.

o Managers help people see themselves as they are. Leaders help people see

themselves better than they are. If you want to get paid more, bring more
value to others by becoming a better leader.
o The challenge of being a leader:
 To be strong, but not rude
 To be kind, but not weak
 To be bold, but not a bully
 To be thoughtful, but not lazy

 To be humble but not timid

 To be proud, but not arrogant
o Most bad characteristics are just good ones taken to the extreme and used
for selfish reasons.
o Learn to help people with more than just their jobs: help them with their
lives! Great leaders are interested in people in general, not just for what
they can get from them.
o Integrity: The leader‐follower relationship is built on trust. No one will
follow you if they don’t trust you. So take a close look at your life and make

sure it’s filled with integrity. Make sure you practice what you preach.

o People want to know that where you want to take them is better than
where they currently are.

CHAPTER 12: Leave a Legacy

“Live a life that will help others
In this chapter, Michael learns that Charlie has died of cancer just a couple of weeks
spiritually, intellectually,
ago and that Charlie’s true identity is Mr. Davis. Michael meets Charlie’s wife,
physically, financially, and
Sandra Davis, who gives him a letter Charlie had left for him. The letter contains the
relationally. Live a life that serves
12th Pillar of Success and his farewell to Michael.
as an example of what an

exceptional life can look like.”
‐Jim Rohn Twelfth Pillar of Success: Leave a Legacy

o We are but breezes of wind that blow through this world. Here one day,
gone the next. No one knows how long they will live.
o You cannot choose how you live but you can choose how well you will live. I
believe that how well you live is bound inherently with how much you leave
for others who come behind you and follow your path.
o I do not believe that there is such a thing as a self‐made man. I believe that
each one of us walks along the path that has been prepared by others who
have gone before us.
o My goal in life has been to live it in such a way that would serve those who
have come after me, to blaze a trail that would allow others to move
forward in their lives faster than if they had to blaze the trail themselves.
o We all have two choices as we live: We can make a living or we can design a
About David DiNatale, “The Kodiak” life! There are many who spend their lives making a living. They go off to
Author of this Note work each day with no vision for what their lives could become. And before

David is an author, sales trainer, they know it, their lives are over. Others are so fearful that the dreams they
speaker, entrepreneur, and self‐made do have will go forever unfulfilled because they never had the courage to
multi‐millionaire. He is recognized as take a risk that would enable them to reach their goals and live their
one of the top online marketing dreams.
experts in the country, has been often o You can be different! You can design your life! The earlier the better! What
called the “Online Marketing Prophet will make your life powerful will be your decision to design your life based
of Profits”. Because of his passion to
on the Pillars of Success, with the goal of leaving a legacy for others to
help local business owners grow their
business profits using the dominating follow.
arsenal of marketing tools, David has o Let others lead small lives, but not you! Let others argue over small things,
created what is known as the Local but not you! Let others leave their future in someone else’s hands, but not
Online Marketing Platform™. you!

o Leaving a legacy is like planting a tree. As the seed grows into a tree, it will
Prior to founding GetOnTheMap.com
and TheMasterCloser.com, David built
also provide seeds, so that future generations can plant their own trees.
and successfully grew a bi‐weekly o My legacy is fulfilled in part by teaching you how to live your best life. Your
mortgage prepayment company, AAA legacy will be to do the same for others. Give of yourself! Sacrifice for the
Financial Corp. where he created a good of others! Take time to help others and to teach them. Be patient,
revolutionary automated marketing loving and loyal. Make a difference…leave a legacy!
and sales system. David recruited and
trained over 31,000 entrepreneurs
and business owners to sell AAA’s
programs.

In 2010, with over 125,000 clients
enrolled in the company’s programs,
David sold the business to a financial
institution for millions and set to work
on his next venture, a digital
marketing company called DISCLOSURE
GetOnTheMap.com. From there, his This book review is published by TheMasterCloser.com.
success has spread to ©2016 TheMasterCloser.com. All Rights Reserved.
TheMasterCloser.com where he now This book review exercises The Fair Use rights under the U.S. Copyright Act, Section 107. If the
coaches fellow marketers and teaches reader would like to purchase this book after reading this review, PLEASE PURCHASE HERE! This
his secrets on closing 82.3% of his is our Amazon affiliate link.
prospects!


SUMMARY 12 Pillars by Jim Rohn and Chris Widener

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TheMasterCloser.com Book Review #1

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