Attention BBA Section (A and B) and BS (A&F)

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Assignment Questions for Case Regal Electrogas                                        

Q1. Evaluate the different competitive strategies (Market Leaders, challenger, market followers and
market nichers)  used by each player in the market?

Q2. Discuss the flagship and Flanker products of Regal electro gas?
 
Q3. Analyze the house of brand branded house strategy. Elaborate with practical examples of the market.
Elaborate the branding strategy of Regal electrogas.
 
Q4. Discuss the price umbrella and price lining?           
                                                                  
Q5. Should Ali reduce the prices of desert coolers? Why or why not? What would you recommend to Ali in
the short term and long term?  
 
 
 
Good Luck