Case 6

Steamer’s Burger

• Theory
• Larry’s business succeed within the first year
• Students were main customers
• Different burger from the area
• Business situation
• New location
• Business is slow
• Profitability of Business
• Strategies for Business success
• Supply and Demand
• Involvement of Technology
• Differentiated product and service
• Develop a marketing plan
• Know his weaknesses and strengths
• Work on vision and mission statement
• Learning Objectives
• Practical application of theory
• Strategic plan is essential for a business