Facts and Figures for the EU

Toy industry

Final report

TIE Toy Europe ASBL

Kristof Mertens and Jean-François Romainville

Dashboard EU28 Toy industry

Indicator 2011 2015 Δ 15-11

# of companies 5.050 5.600 +11%
Production sold (billion €) 6,43 10,22 +58%
% of SMEs 99,6% 99,5%
Direct employment 53.100 57.581 +9%
Indirect employment
Upstream suppliers 32.007 34.870 +9%
Downstream retailers 101.979 95.506 -6%
Exports to non-EU28 (billion €) 1,76 1,91 +9%
Imports from non EU28 (billion €) 6,40 9,10 +42%

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Structure of the report

 Production
 Employment

 International trade

3
 Production

 Number of EU toy companies

 Sold production
 Turnover
 Size of enterprises

4
An increase in the number of EU toy companies

Source: SBS, Eurostat

5
Wide discrepancies between selected EU countries

Source: SBS, Eurostat

6
Increasing value of EU sold production (except drop in 2013)

Source: Eurostat, Prodcom

7
Value of sold production increased in every selected
countries, except IT

Source: Eurostat, Prodcom

8
From 2013 on, an increase in turnover at EU28 level

Source: SBS, Eurostat

9
Increasing turnover in FR and the UK

Source: SBS, Eurostat

10
 The share of SMEs amounts to around 99,5%

Source: SBS, Eurostat

11
A vast majority of enterprises employ less than 10 persons

Source: SBS, Eurostat

* In Germany, the share of enterprises with 0-9 persons employed is particularly low in 2013. Therefore we selected the average
shares of 2012 and 2014.

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 Employment

 Number of jobs generated by the sector

 Share of seasonal employees

13
In 2014 and 2015, the number of employees (direct)
increased at EU level

Source: SBS, Eurostat

14
A slight decrease in the number of persons employed in SP
and (to a lesser extent) in IT

Source: SBS, Eurostat

15
At least 131.000 indirect employees thanks to the EU toy
industry in 2015

Source: SBS & input/output tables, Eurostat

16
A slight increase in seasonal workers in the EU*

Source: SBS, Eurostat

*: EU28 excl. DK, IE, LT, LU, MT, NL, PL, FR 17

 International trade

 Value of exports
 Value of imports

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Product definition of toys
95030010 - TRICYCLES, SCOOTERS, PEDAL CARS AND SIMILAR WHEELED TOYS, AND DOLLS' CARRIAGES (EXCL. NORMAL BICYCLES WITH BALL BEARINGS)
95030021 - DOLLS REPRESENTING ONLY HUMAN BEINGS, WHETHER OR NOT CLOTHED
95030029 - PARTS AND ACCESSORIES FOR DOLLS REPRESENTING ONLY HUMAN BEINGS, N.E.S.
95030030 - ELECTRIC TRAINS, INCL. TRACKS, SIGNALS AND OTHER ACCESSORIES THEREFOR; REDUCED-SIZE "SCALE" MODEL ASSEMBLY KITS
95030035 - CONSTRUCTION SETS AND CONSTRUCTIONAL TOYS, OF PLASTICS (EXCL. SCALE MODEL ASSEMBLY KITS)
95030039 - CONSTRUCTION SETS AND CONSTRUCTIONAL TOYS (EXCL. OF PLASTIC AND SCALE MODEL ASSEMBLY KITS)
95030041 - STUFFED TOYS REPRESENTING ANIMALS OR NON-HUMAN CREATURES
95030049 - TOYS REPRESENTING ANIMALS OR NON-HUMAN CREATURES (EXCL. STUFFED)
95030055 - TOY MUSICAL INSTRUMENTS AND APPARATUS
95030061 - WOODEN PUZZLES
95030069 - PUZZLES (EXCL. OF WOOD)
95030070 - TOYS, PUT UP IN SETS OR OUTFITS (EXCL. ELECTRIC TRAINS, INCL. ACCESSORIES, SCALE MODEL ASSEMBLY KITS, CONSTRUCTION SETS AND
CONSTRUCTIONAL TOYS, AND PUZZLES)
95030075 - PLASTIC TOYS AND MODELS, INCORPORATING A MOTOR (EXCL. ELECTRIC TRAINS, SCALE MODEL ASSEMBLY KITS, AND TOYS REPRESENTING
ANIMALS, HUMAN OR NON-HUMAN CREATURES)
95030079 - TOYS AND MODELS, INCORPORATING A MOTOR (EXCL. PLASTIC, ELECTRIC TRAINS, SCALE MODEL ASSEMBLY KITS, AND TOYS REPRESENTING
ANIMALS, HUMAN OR NON-HUMAN CREATURES)
95030081 - TOY WEAPONS
95030085 - DIE-CAST METAL MINIATURE MODELS
95030087 - PORTABLE INTERACTIVE ELECTRONIC EDUCATION DEVICES PRIMARILY DESIGNED FOR CHILDREN
95030095 - PLASTIC TOYS, N.E.S.
95030099 - TOYS, N.E.S.
95042000 - BILLIARDS OF ALL KINDS AND ACCESSORIES
95042010 - BILLIARD TABLES
95042090 - BILLIARDS AND ACCESSORIES (EXCL. TABLES)
95043000 - GAMES WITH SCREENS, FLIPPER AND OTHER COIN-OPERATED OR DISC-OPERATED GAMES (EXCL. BOWLING ALLEY EQUIPMENT)
95043010 - GAMES WITH SCREEN, OPERATED BY COINS, BANKNOTES, BANK CARDS, TOKENS OR BY OTHER MEANS OF PAYMENT
95043020 - GAMES WITHOUT SCREEN, OPERATED BY COINS, BANKNOTES, BANK CARDS, TOKENS OR BY OTHER MEANS OF PAYMENT (EXCL. BOWLING
ALLEY EQUIPMENT)
95043090 - PARTS OF GAMES OPERATED BY COINS, BANKNOTES "PAPER CURRENCY", DISCS OR OTHER SIMILAR ARTICLES (EXCL. OF BOWLING ALLEY
EQUIPMENT)
95044000 - PLAYING CARDS
95049010 - ELECTRIC CAR RACING SETS, HAVING THE CHARACTER OF COMPETITIVE GAMES 19
11,3 billion € exports in 2016

Source: ComExt, Eurostat

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Mainly exports to other EU countries
Growing share of exports to other EU countries

Source: ComExt, Eurostat

21
Main destination countries of EU28 export

Source: ComtExt, Eurostat

22
16,8 billion € imports in 2016

Source: ComExt, Eurostat

23
Equal distribution intra and extra EU imports
Growing share of imports from other EU countries

Source: ComExt, Eurostat

24
Main origin countries (outside EU28) of imports
China rules the game

Source: ComtExt, Eurostat

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