FOR APX SPORTS 2021 1/16

2021 Content
Strategy 01

Planning
By Strategea Branding
2021 CONTENT STRATEGY PLANNING 2/16

Key
2020 Content
Strategy Audit
Competitor Check:
Sports Gator

Presentation Website Content

Focus Areas
02

Timeline for Content

Points Strategy Rollout

Parting Shots

What we have lined up for this year

 2021 CONTENT STRATEGY PLANNING 3/16

Hits and misses in brand

messaging
Presentations are
communication tools that can be
used as demonstrations,
2020 Content
03
lectures, speeches, reports, and
more. It is mostly presented
before an audience. It serves a
Strategy Audit
variety of purposes, making
presentations powerful tools for
convincing and teaching.
2021 CONTENT STRATEGY PLANNING 4/16

Best-Performing Content
Presentations are communication tools that can be used
as demonstrations, speeches, reports, and more.

Content
Low-Converting Content
Strategy Audit Presentations are communication tools that can be used
as demonstrations, speeches, reports, and more.

Highlights
Content for Consolidation
Presentations are communication tools that can be used
as demonstrations, speeches, reports, and more.
2021 CONTENT STRATEGY PLANNING 5/16

SEO Audit: Page Authority SEO Audit: Page Views

47 3,168
Average Page Authority ranking Average page views
of all 2020 blog posts for all 2020 blog posts

Presentations are communication tools that can be Presentations are communication tools that can be
used as demonstrations. used as demonstrations.
2021 CONTENT STRATEGY PLANNING 6/16

Competitor Check:
06
Sports Gator

Traffic Volume Popular Pages Organic and Paid Traffic

Presentations are Presentations are Presentations are
communication tools that can communication tools that can communication tools that can
be used as demonstrations. be used as demonstrations. be used as demonstrations.
2021 CONTENT STRATEGY PLANNING 7/16

Optimized Landing Pages

Presentations are communication tools that can
be used as demonstrations.

Website
Content Curation
Presentations are communication tools that can
Content
be used as demonstrations.
Focus Areas
Pillar Content Development
Presentations are communication tools that can
be used as demonstrations.
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Untapped Channels:
Platforms to Explore
08

Email Newsletter Guest Posting Sponsored Content

Presentations are communication Presentations are communication Presentations are communication
tools that can be used as tools that can be used as tools that can be used as
demonstrations, speeches, demonstrations, speeches, demonstrations, speeches,
reports, and more. reports, and more. reports, and more.
2021 CONTENT STRATEGY PLANNING 9/16

Pro Athlete Life: Sneak Peek

Presentations are communication tools that can
be used as demonstrations.

e-Newsletter Outdoor Adventure Guides

Presentations are communication tools that can
Topics be used as demonstrations.

10 No-Equipment Workouts
Presentations are communication tools that can
be used as demonstrations.
2021 CONTENT STRATEGY PLANNING 10/16

Girl Power: Women in Sports

Presentations are communication tools
that can be used as demonstrations.

Guest
10
Post Ideas The DIversity Talk
Presentations are communication tools
that can be used as demonstrations.

Staying Fit the Sustainable Way

Presentations are communication tools
that can be used as demonstrations.
2021 CONTENT STRATEGY PLANNING
Sponsored Content
Best Outdoor Activity Parks
Presentations are communication
tools that can be used as
demonstrations, speeches, reports,
and more.
11/16
Hiking for Beginners
Presentations are communication
tools that can be used as
demonstrations, speeches, reports,
and more.
Plastic Isn't
Fantastic Charity Run
Presentations are
communication tools that can be
used as demonstrations.
2021 CONTENT STRATEGY PLANNING 12/16

Our New Content Commandments

Write for the audience. Keep it conversational. Provide value.
Presentations are communication Presentations are communication Presentations are communication
tools that can be used as tools that can be used as tools that can be used as
speeches, reports, and more. speeches, reports, and more. speeches, reports, and more.

Find a fresh angle. Publish consistently. Share strategically.

Presentations are communication Presentations are communication Presentations are communication
tools that can be used as tools that can be used as tools that can be used as
speeches, reports, and more. speeches, reports, and more. speeches, reports, and more.
2021 CONTENT STRATEGY PLANNING 13/16

New Tools
01 Sociable

Social media management tool for scheduling

content publication

for the 02 SEO Trekker

New Year All-in-one SEO tool for site audit, keyword research,
competitor research, and backlink building

Content tools we will start using

03 Grammar Count

Online writing assistant for error-free, gramatically

correct work
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Timeline for
14
Content Strategy
Rollout
Planned activities in support of initiative
2021 CONTENT STRATEGY PLANNING 15/16

(January) (February) (March) (April) (May)

Roadmap Branding E-Newsletter Guest-Post Sponsored

Creation
Presentations are
communication
tools that can be
used as speeches,
reports, and more.
Workshop Launch Go-Live Content
Go-Live
Presentations are Presentations are Presentations are
communication communication communication Presentations are
tools that can be tools that can be tools that can be communication
used as speeches, used as speeches, used as speeches, tools that can be
reports, and more. reports, and more. reports, and more. used as speeches.
2021 CONTENT STRATEGY PLANNING 16/16

Quality content
is king!
Together we can make our content shine.