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SAMSUNG ELECTRONICS

Marketing Plan
August 1, 2019
Presentation
Summary
TOPICS COVERED TODAY

Strategic Marketing
Tactical Marketing
Our Company
MISSION AND VISION

Presentations are communication tools that can be used as demonstrations,


lectures, speeches, reports, and more. Most of the time, they’re presented
before an audience. It serves a variety of purposes, making them powerful
tools for convincing and teaching.

To create a stunning presentation, it's best to simplify your thoughts. Start


with an outline of topics and identify highlights, which can be applied to
whatever subject you plan on discussing. You can then organize them into
your introduction, your main content, and your conclusion. Make sure you
do enough research to support your points. It’s also a good idea to pair data
with visual aids like charts, graphs, or images. Remember to keep your
presentation easy-to-read. Avoid overloading a slide with too many words
and choose a color palette that won't distract the audience
Product Overview
A BRIEF BACKGROUND

Presentations are communication tools that can be used as


demonstrations, lectures, speeches, reports, and more. Most of the
time, they’re presented before an audience. It serves a variety of
purposes, making them powerful tools for convincing and
teaching.

To create a stunning presentation, it's best to simplify your


thoughts. Start with an outline of topics and identify highlights,
which can be applied to whatever subject you plan on discussing.
You can then organize them into your introduction, your main
content, and your conclusion.
IMPROVED PERFORMANCE
Product Presentations are communication tools that can be used as demonstrations,
lectures, speeches, reports, and more. Most of the time, they’re presented

Highlights before an audience.

LOWER PRICE POINT


Presentations are communication tools that can be used as demonstrations,
lectures, speeches, reports, and more. Most of the time, they’re presented
before an audience.

ADDED PRODUCT SUPPORT


Presentations are communication tools that can be used as demonstrations,
lectures, speeches, reports, and more. Most of the time, they’re presented
before an audience.
CURRENT GOALS
Presentations are communication tools that can be used as demonstrations,
lectures, speeches, reports, and more. Most of the time, they’re presented
before an audience. It serves a variety of purposes, making them powerful
tools for convincing and teaching.

ADDITIONAL GOALS
Presentations are communication tools that can be used as demonstrations,
lectures, speeches, reports, and more. Most of the time, they’re presented
before an audience. It serves a variety of purposes, making them powerful
tools for convincing and teaching.
CUSTOMER BASE

68%
INCREASE FROM LAST QUARTER

Presentations are communication tools that can be


used as demonstrations, lectures, speeches, reports,
and more. Most of the time, they’re presented before
an audience. It serves a variety of purposes, making
them powerful tools for convincing and teaching.
Production
Growth 80

EXPECTED INCREASE

Presentations are communication tools that can 60


be used as demonstrations, lectures, speeches,
reports, and more. Most of the time, they’re
presented before an audience. It serves a
variety of purposes, making them powerful
40
tools for convincing and teaching.

To create a stunning presentation, it's best to


simplify your thoughts.
20

0
Item 1 Item 2 Item 3 Item 4
Current Target
Market
Item 5 Item 1
20% 20%

WHO BUYS OUR PRODUCTS?

Presentations are communication tools that can be used as


demonstrations, lectures, speeches, reports, and more. Most of
the time, they’re presented before an audience. It serves a variety
Item 4 Item 2 of purposes, making them powerful tools for convincing and
20% 20% teaching.

To create a stunning presentation, it's best to simplify your


thoughts. Start with an outline of topics and identify highlights,
which can be applied to whatever subject you plan on discussing.
Item 3 You can then organize them into your introduction, your main
20% content, and your conclusion.
CLIENT VOICES

WENNA CHAMBERS GEORGIA ISLEY YNNA STONE


Independent Seller Retail Merchandiser Tech Reporter

Testimonials are quotes Testimonials are quotes Testimonials are quotes


from people who love from people who love from people who love
your brand. your brand. your brand.
What's our unique
selling point?
HOW DO WE TAKE ADVANTAGE OF IT?
Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more. Most of the
time, they’re presented before an audience. It serves a variety of
purposes, making them powerful tools for convincing and teaching.

To create a stunning presentation, it's best to simplify your thoughts.


Start with an outline of topics and identify highlights, which can be
applied to whatever subject you plan on discussing. You can then
organize them into your introduction, your main content, and your
conclusion.
OUR BIGGEST STRENGTH

Presentations are communication tools that can be used as


demonstrations, lectures, speeches, reports, and more. Most of the
time, they’re presented before an audience. It serves a variety of
purposes, making them powerful tools for convincing and teaching.

To create a stunning presentation, it's best to simplify your thoughts.


Start with an outline of topics and identify highlights, which can be
applied to whatever subject you plan on discussing. You can then
organize them into your introduction, your main content, and your
conclusion.  Make sure you do enough research to support your points.
It’s also a good idea to pair data with visual aids like charts, graphs, or
images. Remember to keep your presentation easy-to-read. Avoid
overloading a slide with too many words and choose a color palette
that won't distract the audience.
CURRENT RETAILERS

ELECTRONIC MCDOWELL FLAGSHIP OTHER RETAIL


STORES ONLINE STORE STORE PARTNERS
Presentations are Presentations are
Presentations are Presentations are
communication tools communication tools
communication tools communication tools
that can be used as that can be used as
that can be used as that can be used as
demonstrations, demonstrations,
demonstrations, demonstrations,
lectures, speeches, lectures, speeches,
lectures, speeches, lectures, speeches,
reports, and more. Most reports, and more. Most
reports, and more. Most reports, and more. Most
of the time, they’re of the time, they’re
of the time, they’re of the time, they’re
presented before an presented before an
presented before an presented before an
audience. audience.
audience. audience.
Expanding Our Market
WHERE WE'RE HEADING

Presentations are communication tools that can be used as


demonstrations, lectures, speeches, reports, and more. Most
of the time, they’re presented before an audience. It serves a
variety of purposes, making them powerful tools for
convincing and teaching.

To create a stunning presentation, it's best to simplify your


thoughts. Start with an outline of topics and identify highlights,
which can be applied to whatever subject you plan on
discussing. You can then organize them into your introduction,
your main content, and your conclusion.
Presentations are communication tools that can be used as demonstrations,
Challenges lectures, speeches, reports, and more. Most of the time, they’re presented
before an audience. It serves a variety of purposes, making them powerful
tools for convincing and teaching.
HOW TO
To create a stunning presentation, it's best to simplify your thoughts. Start
OVERCOME THEM
with an outline of topics and identify highlights, which can be applied to
whatever subject you plan on discussing. You can then organize them into
your introduction, your main content, and your conclusion.  Make sure you
do enough research to support your points. It’s also a good idea to pair data
with visual aids like charts, graphs, or images. Remember to keep your
presentation easy-to-read. Avoid overloading a slide with too many words
and choose a color palette that won't distract the audience.
New Retail
Markets
DEPARTMENT STORES
Presentations are communication tools that can be used as demonstrations,
lectures, speeches, reports, and more.

HOBBY SHOPS
Presentations are communication tools that can be used as demonstrations,
lectures, speeches, reports, and more.

OTHER WEBSITES
Presentations are communication tools that can be used as demonstrations,
lectures, speeches, reports, and more.
Marketing Channels
WIDER PRESENCE

Social Media Print Ads TV Commercials


UPCOMING CAMPAIGNS

PRODUCT DEMOS IN-STORE CONTESTS CROSS CHANNEL ADS


Presentations are communication tools that Presentations are communication tools that Presentations are communication tools that
can be used as demonstrations, lectures, can be used as demonstrations, lectures, can be used as demonstrations, lectures,
speeches, reports, and more. speeches, reports, and more. speeches, reports, and more.
NEW TARGET MARKETS

UNIVERSITY EDUCATIONAL TECH-SAVVY


STUDENTS INSTITUTIONS SENIORS
Presentations are Presentations are Presentations are
communication tools that can communication tools that can communication tools that can
be used as demonstrations. be used as demonstrations. be used as demonstrations.

YOUNG
HOUSEHOLDS CASUAL USERS
PROFESSIONALS
Presentations are Presentations are
Presentations are communication tools that can communication tools that can
communication tools that can be used as demonstrations. be used as demonstrations.
be used as demonstrations.
OUR SOCIAL SITES

FACEBOOK TWITTER INSTAGRAM


Presentations are Presentations are Presentations are
communication tools that can communication tools that can communication tools that can
be used as demonstrations, be used as demonstrations, be used as demonstrations,
lectures, speeches, reports, and lectures, speeches, reports, and lectures, speeches, reports, and
more. more. more.
Campaign Calendar
WHAT'S COMING UP

CAMPAIGN 1 CAMPAIGN CAMPAIGN 3 CAMPAIGN 4


Presentations are Presentations are Presentations are Presentations are
communication tools that can communication tools that can communication tools that can communication tools that can
be used as demonstrations, be used as demonstrations, be used as demonstrations, be used as demonstrations,
lectures, speeches, reports, and lectures, speeches, reports, and lectures, speeches, reports, and lectures, speeches, reports, and
more. Most of the time, they’re more. Most of the time, they’re more. Most of the time, they’re more. Most of the time, they’re
presented before an audience. presented before an audience. presented before an audience. presented before an audience.
The Marketing Team
THE PEOPLE BEHIND THIS

JESSIE JORDAN NINA REYES ERIK CORDOVA CARLA MENDEZ


Marketing Manager Market Researcher Strategist Marketing Intern
Get in Touch
HERE'S HOW TO REACH US

ADDRESS
123 Anywhere St., Any City, State, Country 12345

PHONE
123 456 7890

EMAIL
hello@reallygreatsite.com
LET THIS INSPIRE US:

A BIG BUSINESS STARTS SMALL.


RICHARD BRANSON

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