Diffences beetween QUANTITATIVE and QUALITATIVE designs :

Quantitative
*More designs
*Specific, expecdily defined
*Well structered, rigid, fixed,
predetermined
*Measure the extent of situation,
feelings, preceptions, attitudes,
values, belifes, etc
*Easier to replicate for verification
and assurance
Qualitative
*Fewer desigsn
*Less specific and precise
*Less structered and sequential, more
flexbile and emergent
*Explore, explain, discover and
clarify situation, feeling, perceptions,
attitudes , values, belief, etc.
*More difficult to replicate and
ensure reliability

*Qualitative is story teller

Qualitative design :
*Case study :
Example : choose 1 company ( to preprensent ) to collect the data and compare
with another
( case is 1 person, a group of people , 1 company or group or country or
organization )
*Oral history :
*Focus group / Group interviews
Example : the best way is to interview 1 person from each group
Chon ra 1 vai` nguoi` dai dien cho moi nhom tang lop de phong van thay vi
phong van het
*Paricipant observation : what student do
*Reflective journal log: the data in your mind or of people that keep in your
diary
Selecting a method of data collection :
*How data was :
. collected
. analyzed
. communicated