1)Keyword research (what keywords are you going to

target?)
2) Build an attractive website
3) Make SEO friendly URL’s
4)Unique and relevant titles on every page
5) Optimize content to include keywords
6)Create great unique content
7)Use your keywords as anchor text when linking
8)Use alt text + title text in links
Strategy 9)Name images to what they represent (add alt text + title
text)
10)Build links intelligently (link smartly)
11)Create a sitemap
Online Lead Generation A prospective customer or 12)Include website analytics (Google Analytics)
client who has a need in the near future for your
product or services, and has a budget allocated for Advantages
this Search Engine Optimization (SEO)
Disadvantages

Return on investment (ROI)

Conversion Rate of Optimization (CRO) Internet of Things (IoT)

Ratio of total site visitors to the number of visitors A system of interrelated computing devices
To motivate your audience to take action
that take the action that your website is intended to including tiny sensors, wearable and embedded
make them take computing devices which are connected into the
Internet allowing controlled and sensing data over Reaching the right audience
the network.
Objectives
E.G Amazon's new AWS IoT Button, Fitbits, Smart
Big Data watches To engage with your audience
Extremely
Efficient spending on your campaign
Customer engagement Large volume
Usage of data Goals
Customer retention and loyalty Digital marketing is about generating sales and capturing leads from
customers that are searching on the Internet for answers.
Marketing optimization/performance Website design (user experience)
Introduction
Advance email marketing
Digital Marketing Search engine optimization (SEO)

Pay per click (PPC)

Blended lead scoring and grading

Social media marketing (SMM)

Forms and landing pages
Features Marketing Automation Key Components
Email marketing
Lead nurturing
Interactive Television Display advertising (banner ads)
Prospect activity tracking Marketing
Two way cable TV which
enables the viewer to give Affiliate marketing
Closed loop reporting
feedback through a setup
box. Content marketing
Generate more leads The viewer can place
orders for commercils
Qualify and prioritize your leads Online reputation management (ORM)

Nurture those leads to a sales-ready Web Cookies

Provides convenience
state A small piece of data
Manage all of your email marketing Benifits
sent from a website
campaigns
and stored Puts the consumer in control
Report on the success of your in the user's web
campaigns browser while the user Advantages Increases satisfaction
is browsing
Email newsletters
Drives brand loyalty
Content Marketing
Website articles
Reduces the selling cycle
Google Analytics Permission Based Marketing Opt-in
Blog posts—either your own blog or guest posts
A freemium web analytics 1. Give the permission for a specific company to send them
service offered by Google email
Infographics
Distribution Channels
that tracks and reports website 2. Self-select the services they wish to subscribe to
Videos, webinars, and podcasts traffic. 3. Ex: emails, such as an e-newsletter or coupons
It's the most
White papers and ebooks widely used web analytics Opt-out
service on the Internet 1. Automatically put in to email lists and then have the option
to request to be taken out.
Advantages 2. Responsible online marketers include opt out instructions
People in their messages or at their sites
Disadvantages
Objectives
Social Media Marketing (SMM)
Advantages
Strategies
Disadvantages
Technologies
Paid Search Marketing - Pay per Click (PPC)
Post method for SMM
A type of sponsored online advertising that is used Strategies
on a wide range of websites, including search 1) Keyword research
engines, where the advertiser only pays if a web 2. Choose which demographic you are going to target
Video campaigns -You tube user clicks on their ad 3. Make an offer they can’t refuse in your PPC ad
Trends 4. Be dynamic and utilize long tail keywords
Wikis -Wikipedia

Social bookmarks - Pinterest, Delicious

Forums - Elakiri.com, Autolanka.com

Social networking - Facebook, LinkedIn

Photo sharing - Flicker, Instagram

Blogging - Blogger, Wordpress

Micro blogging - Twitter