Finding and Analysis Final

FINDING AND ANALYSIS
 Which soap you prefer to use?

The reaction of people towards various soap brands can be tabulated in the following manner:
BRAND LUX DETTOL LIFEBUOY OTHERS
PERCENTAGE 36 18 22 24
In the survey, it could easily be concluded that LUX, the product of HUL was highly in demand. LUX, the
product of HUL covers 36% of the market share. After LUX, the other brands (EXCEPT LUX, DETOL,
LIFEBUOY) covers 24% of the market share. This is then followed by LIFEBUOY, the product of HUL with a
market price of 22%, which is then followed by DETTOL, the product of RECKITT BENCKISER with a
market share of 18%.
This data can be graphically explained with the help of the following bar graph:
2. which pack you prefer to use?
In order to determine the income pattern of the consumers, it was necessary for the researcher to
distribute the consumers on the basis of their demand for the various packs of SOAP can be tabulated in
the following manner:
PACK OF SOAPS SINGLE PACK FAMILY PACK (3 IN 1)
PERCENTAGE 56 44
In the survey, I tried to differentiate amongst people with below average household income, average
household income and above household income. This classification can be done on the basis of the daily
expenditure that people make 56% consumers demand single pack 44% consumers demand family
packs i.e. 3 in 1 pack.
This data can be graphically explained with the help of the following graph:
3. Which tea you prefer to use?
The reaction of the people toward various tea brands can be tabulated in the following manner:
BRANDS TATA TEA BROOKE BOND TAJ MAHAL OTHERS
In the survey, it could easily be concluded that tata tea, the production of TATA has a market share of
32%. This is followed by, BROOKE BOND, with a market share of 28%. Followed by others brands
(EXCEPT TATA TEA, BROOKE BOND, TAJ MAHAL) with a market share of 22%. this is finally followed by
TAJ MAHAL, the product of HUL which holds 18% of the market share.
4. which tea pack you prefer to use?

distribute the consumers on the basis of their demand for the various packs of TEA brands available in
the market. However, the reaction of people towards various TEA packs can be tabulated in the
following manner:
TEA PACKS SACHET MEDIUM PACK LARGE PACKS
PERCENTAGE 48 32 20
In the survey, I tried to differentiate amongst the people, with below average household income,
average household income and above household income. The classification can be done on the basis of
the daily expenditure that people make.
This data can be graphically explained with the help of the following diagram:
5. which tooth paste you prefer to use?
In the initial year, the rural consumers preferred tooth powders, datoons etc. But from the last decade,
the preference of consumers toward toothpaste as been changed. A huge number of toothpastes of
different companies are sold in rural market.
However, the reaction of people toward various toothpaste can be tabulated as follows:
BRANDS PEPSODENT COLGATE CLOSE UP OTHERS
In the survey, that the researcher conducted, it could easily be seen that COLGATE, the product of
COLGATE PALMOLIVE is the market leader, which cover 35% of the total market. After that, PEPSODENT,
the product of HUL is demanded by the customers, which covers 27% of the market share.
6. which coffee you prefer to use?
The reaction of people toward various COFFEE brands can be tabulated in the following manner:
BRANDS BRU NESTLE NESCAFE OTHERS
In the survey, that I conducted, it can easily be concluded that all the bands are facing tough
competition. NESTLE, the product of NESTLE S.A.& NESCAFE, another product of NESTLE S.A., share
equal market share of 32% each. This means that they are in a very tough competition.
This dada can be graphically explained with the help of the following graph.
7. what cream you prefer to use?
The reaction of people towards various CREAM brands can be tabulated in the following manner:
BRANDS PONDS FAIR &LOVELY AYUR OTHERS

In the survey, that I conducted, it can easily be concluded that FAIR & LOVELY, the product of HUL, holds
the major market with a share of 32%. This is followed by, POND’s, another product of HUL, which holds
28% of the market share.
8. which hair oil you prefer to use?
The reaction of people toward various hair oils brand can be tabulated in the following manner:
BRANDS PARACHUTE DABUR AMLA DABUR VATIKA OTHERS

In the survey, it can easily be concluded that PARACHUTE, the product of MERICO captures 37% of the
total market share.
The data can be graphically explained with the help of the following bar graph:
9. which biscuits you prefer to use?
The reaction of people towards various BISCUITS brands can be tabulated in the following manner:
BRANDS MARIE GOLD GOOD DAY PARLE G OTHERS

IN the survey, it can easily be concluded that PARLE G the product of PARLE, holds a major market share
of 38%. This is followed by MARIE GOLD, a product of BRITANNIA which holds24% of the market share.
10. which detergent you prefer to use?
The reaction of people towards various DETERGENT brands can be tabulated in the following manner:
BRANDS SURF RIN TIDE OTHERS

In the survey, it could be easily conducted that RIN, the product of HUL captures 35% of the total market
share. This is followed by SIRF, the product of HUL which has a market share of 27%.
11. which shampoo you prefer to use?
The reaction of people towards various SHAMPOO brands can be tabulated in the following manner:
BRANDS CLINIC PLUS SUNSILK HEAD & OTHERS

SHOULDERS
In the survey, it can easily be concluded that clinic plus, the product of HUL, captures the major portion
of the market with a market share of 33%. This is followed by head & solders, the product of PROCTER &
GAMBLE which holds 28% of the market share.
12. which pack you prefer to use?
distribute the consumers on the basis of their demand for the various packs of shampoo brand available
in the market.
However, the reaction of people towards various SHAMPOO packs can be tabulated in the following
manner:
SHAMPOO PACKS SACHET SMALL PACK MEDIUM PACK FAMILY PACK

In the survey, I tried to differentiate amongst the people, with below average household income,
average household income & above household income.
13. which television you prefer to use?
The reaction of people towards various television brands can be tabulated in the following manner:
BRANDS ONIDA BELTEK CROWN OTHERS

In the survey, it can easily be concluded that TELEVSION OF ONIDA, captures the major portion of the
market with a market share of 40%.
14. which bicycle you prefer to use?
The reaction of people towards various bicycle brands can be tabulated in the following manner:
BRANDS ATLAS HERO AVON OTHERS

In the survey, it can easily be concluded that the bicycle of atlas, captures the major portion of the
market with a market share of 37%. This is followed by hero, which holds 33% of the market share.
15. which refrigerator you prefer to use?
BRANDS GODREJ VIDEOCON KELVINATOR OTHERS

In the survey, it can easily be concluded that, THE REFRIGERATOR of GODREJ , captures the major
portion of the market with a market share of 38%. This is followed by kelvinator, which holds 28% of the
market share.
16. which wrist watch you prefer to use?
BRANDS HMT MAXIMA TITAN OTHERS

In the survey, it can easily be concluded that, THE WRIST WATCH of TITAN, captures the major portion of
the market with a market share of 40%. This is followed by HMT, which holds 26% of the market share.
17. Which fan you prefer to use?
BRANDS LOCAL FANS POLAR KHAITAN CROMPTON FANS

In the survey, it can easily be concluded that, the FANS of LOCAL COMPANIES, captures the major
portion of the market with a market share of 32%. This is followed by POLAR, which holds 28% of the
market share.

Finding and Analysis Final

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Finding and Analysis Final

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FINDING AND ANALYSIS

 Which soap you prefer to use?

4. which tea pack you prefer to use?

7. what cream you prefer to use?

BRANDS PONDS FAIR &LOVELY AYUR OTHERS

BRANDS PARACHUTE DABUR AMLA DABUR VATIKA OTHERS

9. which biscuits you prefer to use?

BRANDS MARIE GOLD GOOD DAY PARLE G OTHERS

10. which detergent you prefer to use?

BRANDS SURF RIN TIDE OTHERS

11. which shampoo you prefer to use?

BRANDS CLINIC PLUS SUNSILK HEAD & OTHERS

12. which pack you prefer to use?

SHAMPOO PACKS SACHET SMALL PACK MEDIUM PACK FAMILY PACK

13. which television you prefer to use?

BRANDS ONIDA BELTEK CROWN OTHERS

14. which bicycle you prefer to use?

BRANDS ATLAS HERO AVON OTHERS

15. which refrigerator you prefer to use?

BRANDS GODREJ VIDEOCON KELVINATOR OTHERS

16. which wrist watch you prefer to use?

BRANDS HMT MAXIMA TITAN OTHERS

17. Which fan you prefer to use?

BRANDS LOCAL FANS POLAR KHAITAN CROMPTON FANS

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