Deepika Padukone

Deepika Padukone (pronounced [d̪iːpɪka pəɖʊkoːɳeː] or [paːɖʊkoːɳ]; born 5 January 1986) is an

Indian actress and producer who works in Hindi films. One of the highest-paid actresses in India,
her accolades include three Filmfare Awards. She features in listings of the nation's most
popular personalities, and Time named her one of the 100 most influential people in the world in
2018.
 Deepika Padukone

Padukone at the 2018 Cannes Film Festival

Born 5 January 1986

Copenhagen, Denmark

Nationality Indian

Occupation Actress • film producer

Years active 2005–present

Works Full list

Spouse(s) Ranveer Singh (m. 2018)

Parent(s) Prakash Padukone (father)

Awards Full list

Website deepikapadukone.com (http://deepikapadukon

e.com)

Padukone, the daughter of the badminton player Prakash Padukone, was born in Copenhagen
and raised in Bangalore. As a teenager, she played badminton in national level championships
but left her career in the sport to become a fashion model. She soon received offers for film
roles and made her acting debut in 2006 as the title character of the Kannada film Aishwarya.
Padukone then played a dual role opposite Shah Rukh Khan in her first Bollywood release, the
romance Om Shanti Om (2007), which won her the Filmfare Award for Best Female Debut.
Padukone received praise for her starring role in the romance Love Aaj Kal (2009), but this was
followed by a brief setback.

The romantic comedy Cocktail (2012) marked a turning point in her career, and she gained
further success with starring roles in the romantic comedies Yeh Jawaani Hai Deewani and
Chennai Express (both 2013), the heist comedy Happy New Year (2014), Sanjay Leela Bhansali's
period dramas Bajirao Mastani (2015) and Padmaavat (2018), and the Hollywood action film
XXX: Return of Xander Cage (2017). She also received critical acclaim for playing a character
based on Juliet in Bhansali's tragic romance Goliyon Ki Raasleela Ram-Leela (2013) and a
headstrong architect in the comedy-drama Piku (2015), winning two Filmfare Awards for Best
Actress. She formed her own company Ka Productions in 2018, under which she produced
Chhapaak (2020), in which she also starred as an acid attack survivor.

Padukone is the founder of the Live Love Laugh Foundation, which creates awareness on mental
health in India. Vocal about issues such as feminism and depression, she also participates in
stage shows, has written columns for a newspaper, designed her own line of clothing for
women, and is a prominent celebrity endorser for brands and products. Padukone is married to
her frequent co-star Ranveer Singh.

Early life and modelling career

Padukone was born on 5 January 1986 in Copenhagen, Denmark, in a Saraswat Brahmin family
to Konkani-speaking parents.[1][2][3] Her father, Prakash Padukone, is a former professional
badminton player and her mother, Ujjala, is a travel agent.[4] Her younger sister, Anisha, is a
golfer.[5] Her paternal grandfather, Ramesh, was a secretary of the Mysore Badminton
Association.[6] The family relocated to Bangalore, India when Padukone was a year old.[7] She
was educated at Bangalore's Sophia High School and completed her pre-university education at
Mount Carmel College.[8] She subsequently enrolled at the Indira Gandhi National Open
University for a Bachelor of Arts degree in sociology but later quit it due to scheduling conflicts
with her modelling career.[7][9]

Padukone has said that she was socially awkward as a child and did not have many friends.[7]
The focus of her life was badminton, which she played competitively from a young age.
Describing her daily routine in a 2012 interview, Padukone said, "I would wake up at five in the
morning, go for physical training, go to school, again go for playing badminton, finish my
homework, and go to sleep."[7] Padukone continued to pursue a career in badminton throughout
her school years and played the sport in national level championships. She also played baseball
in a few state level tournaments.[10] While concentrating on her education and sporting career,
Padukone also worked as a child model, first appearing in a couple of advertising campaigns at
the age of eight.[11] In the tenth grade, she changed focus and decided to become a fashion
model. She later explained, "I realised that I was playing the game only because it ran in the
family. So, I asked my father if I could give up the game and he wasn't upset at all."[12] In 2004,
she began a full-time career as a model under the tutelage of Prasad Bidapa.[12][13]

Early in her career, Padukone gained recognition with a television commercial for the soap Liril
and modelled for various other brands and products.[14][15] In 2005, she made her runway debut
at the Lakme Fashion Week for designer Suneet Varma and won the "Model of the Year" award
at the Kingfisher Fashion Awards.[16][17] Padukone's fame increased when she appeared in a
highly popular print campaign for the 2006 Kingfisher Calendar;[18] the designer Wendell
Rodricks commented, "Since Aishwarya Rai, we haven't had a girl as beautiful and fresh."[19]
Rodricks had spotted her at a Ganjam jewellery class he was teaching and signed her up with
the Matrix agency.[20] At the age of 21, Padukone relocated to Mumbai and stayed at her aunt's
home.[7] That year, she gained wider recognition by featuring in the music video for Himesh
Reshammiya's song "Naam Hai Tera".[21]

Padukone soon began to receive offers for film roles.[22] Believing herself to be too
inexperienced as an actor, she instead enrolled for a course at Anupam Kher's film academy.[23]
Following much media speculation, the director Farah Khan, who had noticed her in
Reshammiya's music video, made the decision to cast her for a role in Happy New Year.[7][18]
Fashion designer Wendell Rodricks also takes credit in helping her get the role. Farah Khan was
looking for a model to star in her next film, and got in touch with Malaika Arora. Rodricks, for
whom Padukone had been modelling for roughly two years then, recommended her to Arora, a
close friend of his, who in turn recommended her to Khan in 2007.[24]

Acting career

Film breakthrough and career struggles (2006–2011)

Padukone announced in 2006 that she would make her film debut with Aishwarya, a Kannada
film directed by Indrajit Lankesh.[18] The romantic comedy was a remake of the Telugu film
Manmadhudu, and she was cast in the title role opposite the actor Upendra. The film proved to
be a commercial success.[25] RG Vijayasarathy of Rediff.com was appreciative of Padukone's
screen presence but added that "she needs to work on her emotional scenes."[26] By the end of
2006, Farah Khan's Happy New Year was shelved, and Khan had instead cast Padukone for the
melodrama Om Shanti Om (2007).[27] Set against the backdrop of the Hindi film industry, the film
tells the story of a struggling actor in the 1970s who dies soon after witnessing the murder of
the woman he loved and is reincarnated to avenge her death. Shah Rukh Khan starred as the
protagonist, and Padukone featured in dual roles of a leading actress of the 1970s, and later, an
aspiring actress.[28] In preparation for her role, Padukone watched several films of actresses
Helen and Hema Malini to study their body language.[29] Her voice was dubbed by the voice
artist Mona Ghosh Shetty.[30] For one of the songs in the film, "Dhoom Taana," Padukone drew
upon Indian classical dance, and according to Dorling Kindersley, "mesmeriz[ed] audiences" by
using hasta mudras (hand gestures).[31] Om Shanti Om was a commercial success, and emerged
as the highest-grossing film of the year, with a global revenue of ₹1.49 billion (US$21 million).[32]
Taran Adarsh of the entertainment portal Bollywood Hungama opined that she had "all it takes
to be a top star", and she was awarded with the Filmfare Best Female Debut Award and received
her first Filmfare Award for Best Actress nomination.[33][34] Bollywood Hungama reported that
the success of Om Shanti Om proved a breakthrough for her.[35]

Padukone at a promotional event for Lafangey Parindey in 2010

Padukone next played the role of one of star Ranbir Kapoor's love interests in Yash Raj Films'
romantic comedy Bachna Ae Haseeno (2008). The film was a financial success,[36] but Namrata
Joshi of Outlook wrote that Padukone's performance was disappointing; "She is mannequin-like
and utterly lacks fire and zing."[37] Her first release of 2009 came alongside Akshay Kumar in
Nikhil Advani's kung fu comedy Chandni Chowk To China, in which she portrayed dual roles of
Indian-Chinese twin sisters. Produced by Warner Bros., it had one of the widest international
releases given to an Indian film.[38] Padukone learned jujutsu and performed her own
stunts.[39][40] Despite the hype, Chandni Chowk To China was a financial failure, failing to recoup
its ₹800 million (US$11 million) budget.[41][42] Following an item number (for a song called "Love
Mera Hit Hit") in the drama Billu,[43] she appeared alongside Saif Ali Khan in the romantic drama
Love Aaj Kal from the writer-director Imtiaz Ali. The film documented the changing value of
relationships among the youth and had Padukone play the part of Meera Pandit, a head-strong
career woman. With a worldwide gross of ₹1.2 billion (US$17 million), Love Aaj Kal proved to be
the third highest-grossing film of 2009.[32] Aniruddha Guha of Daily News and Analysis said that
Padukone "delivers the best of her four performances so far".[44] At the 55th Filmfare Awards
Padukone received a nomination for Best Actress.[45]

Padukone had five film releases in 2010. Her first role was in the psychological thriller Karthik
Calling Karthik, where Padukone was cast as the supportive girlfriend of a depressed man
(played by Farhan Akhtar). Derek Elley of Variety found the film to be "thinly plotted" but
considered "the uncomplicated ingenuousness of Padukone" to be the film's highlight.[46]
Commercially, the film performed poorly.[47] Her most financially profitable film that year was
Sajid Khan's ₹1.15 billion (US$16 million)-grossing comedy film Housefull in which she featured
alongside an ensemble cast headlined by Akshay Kumar.[32] Raja Sen described the film as a
"festival of bad acting" and attributed Padukone's poor performance to her "plasticky
expressions."[48]

Pradeep Sarkar's drama Lafangey Parindey (2010) starred Padukone as a blind girl determined to
win a skating competition. In preparation, she observed the interactions of blind people and
rehearsed scenes while blindfolded.[49] Writing for The Hindu, Sudhish Kamath was particularly
impressed by the "considerable restraint" with which she played her part.[50] Her next role was
opposite Imran Khan in the romantic comedy Break Ke Baad. CNN-IBN's Rajeev Masand found
the film to be "watchable largely for the performance of its leading lady."[51] Padukone's final
release of 2010 was Ashutosh Gowarikar's period film Khelein Hum Jee Jaan Sey opposite
Abhishek Bachchan. Based on the book Do and Die, the film is a retelling of the 1930 Chittagong
armoury raid.[52] Bachchan featured as the revolutionary leader Surya Sen and Padukone played
Kalpana Dutta, his confidante.[53] Padukone said that she was unable to research her role as
there was very little information on Dutta and relied on Gowarikar's direction.[54] It did not
perform well commercially.[55]
Padukone began 2011 with an item number in Rohan Sippy's Dum Maaro Dum.[56] She referred to
it as "the wildest song any actress has done;" the song's sexual content attracted controversy
including a court case for indecency.[57][58] Her next film was Prakash Jha's socio-political drama
Aarakshan, which dealt with caste-based reservations in India. Trade journalists had high
expectations for the film which ultimately flopped at the box office.[59][60] Critical reaction was
largely negative, though Pratim D. Gupta mentioned Padukone as the most "refreshing thing"
about it.[61][62] Her final appearance that year was in Rohit Dhawan's comedy-drama Desi Boyz
alongside Akshay Kumar, John Abraham and Chitrangada Singh, a role that failed to propel her
career forward.[63][64] The series of poorly received films led critics to perceive that Padukone
had "[lost] her sparkle."[65]

Establishing as a leading lady (2012–2015)

Padukone has said that her starring role in the 2012 Homi Adajania-directed romantic comedy
Cocktail marked a significant turning point in her career.[66] Raja Sen of Rediff.com opined that
she had successfully proved to be a "stunning girl who can also act."[67] Set in London, Cocktail
tells the story of a man's relationship with two temperamentally different women—an impulsive
party girl (Veronica, played by Padukone) and a submissive girl next door (Meera, played by
Diana Penty). During the script narration, the producer Dinesh Vijan offered Padukone the choice
of which woman to play; she decided on Veronica to expand her horizons as an actress.[68]
Portraying the role was a creative and physical challenge for her, and to achieve the physical
requirements of her character she exercised extensively and followed a rigorous diet.[69][70]
Critics were divided in their opinion of the film, but particularly praised Padukone's
performance;[71] Devesh Sharma of Filmfare credited her as the "soul of the film" and wrote that
she "excels in every scene, whether as a material girl who enjoys sex, drugs and rock and roll or
as the jealousy ridden girl out to destroy herself."[72] Cocktail earned Padukone Best Actress
nominations at several award ceremonies, including Filmfare, Screen, and IIFA.[73] The film also
proved to be a box office success.[74]
Padukone and Ranveer Singh at an event for Goliyon Ki Raasleela Ram-Leela in 2013. She was awarded her first Filmfare
Award for Best Actress for her performance in the film.

In 2013, Padukone had established herself as a leading actress of Hindi cinema by featuring in
four of the top-grossing productions of the year.[75][76] She collaborated with Saif Ali Khan for the
fourth time in Abbas-Mustan's Race 2, an ensemble action thriller that served as a sequel to
Race (2008). The film received predominantly negative reviews,[77] but grossed a successful
worldwide ₹1.62 billion (US$23 million).[78][79] Ayan Mukerji's romantic comedy Yeh Jawaani Hai
Deewani was Padukone's next film release. Co-starring opposite Ranbir Kapoor, she was cast as
Naina Talwar, a "shy wallflower," which marked a departure from the glamorous characters that
she had a reputation for portraying.[80] Raja Sen thought that the film "lacked a good story" but
added that Padukone "acts within herself and eschews exaggeration, and the results are
impressive ... This may be her most self-aware performance so far".[81] The pairing of Padukone
with her former boyfriend was anticipated,[82] and the film emerged as a major commercial
success.[78][83] Her next appearance was opposite Shah Rukh Khan in Rohit Shetty's action-
comedy film Chennai Express, as a Tamil girl on the run from her father (a local don), which
required that she adopt a Tamil accent. Critical opinion on her accent was mixed,[84] but her
performance received praise;[85] film critic Aseem Chhabra wrote, "Padukone is delightful in the
film—beautiful, smiling, and often a lot more playful and funny than Khan."[86] Chennai Express
earned over ₹3.95 billion (US$55 million) to emerge as one of the highest-grossing Indian
films.[87]

Padukone next played opposite Ranveer Singh in Goliyon Ki Raasleela Ram-Leela, an adaptation
of the Shakespearean tragedy of Romeo and Juliet from director Sanjay Leela Bhansali. Her role
was Leela, a Gujarati girl based on the character of Juliet.[88] Initially titled Ram-Leela, the film's
title was changed after a court case was registered against Bhansali, Padukone, and Singh for
"offending the religious sentiments" of the Hindu community by showcasing sex and violence
under a title that referred to the life of Rama.[89] Goliyon Ki Raasleela Ram-Leela released among
protests across several states in India, but was generally well received by critics.[90][91] Meena
Iyer of The Times of India mentioned Padukone as "breathtaking", and writing for Deccan
Chronicle, Khalid Mohamed concluded that "it's Deepika Padukone whom the film belongs to.
Looking drop dead gorgeous and going at her part with a wallop, she's the prime asset of Ram-
Leela."[92][93] Her performances in Chennai Express and Goliyon Ki Raasleela Ram-Leela won her
several awards,[94] including the Screen Award for Best Actress for both films and the Filmfare
Award for Best Actress for the latter.[95][96]

In 2014, Padukone featured opposite Rajinikanth in the Tamil film Kochadaiiyaan, a period drama
that was shot using motion capture technology.[97] She was paid ₹30 million (US$420,000) for
two days worth of work in it.[98][99] In Homi Adajania's praised satire Finding Fanny, Padukone
played a young widow who takes a road trip with her dysfunctional friends (played by Arjun
Kapoor, Naseeruddin Shah, Dimple Kapadia and Pankaj Kapur) in search of a woman named
Fanny.[100] The film was screened at the 19th Busan International Film Festival;[101] critic Anuj
Kumar of The Hindu wrote that Padukone successfully "takes off the fineries of Bollywood and
you can sense the freedom from baggage in her performance".[102] Later that year, she starred
opposite Shah Rukh Khan for the third time in Farah Khan's renewal of Happy New Year. She
played a bar dancer who trains a group of underachievers for a dance competition. Sanjukta
Sharma of Mint found her role to be of minimal importance that required her only to be "a pretty
thing to be laughed at and pitied", but the film became one of her most successful, earning over
₹3.4 billion (US$48 million) worldwide.[87][103]

Padukone at an event for Bajirao Mastani in 2015

Following an appearance in Homi Adajania's online video on feminism, entitled My Choice,[104]
Padukone took on the role of a headstrong Bengali architect who cares for her hypochondriac
father (played by Amitabh Bachchan), in Shoojit Sircar's comedy-drama Piku (2015). She was
drawn to the depiction of a realistic father-daughter bond, which she thought was rare in Hindi
cinema.[105] Reviews for the film were positive;[106] Tanmaya Nanda of Business Standard praised
the film's feminist tone, and wrote that Padukone proves "what she is capable of when given
something more to do than look pretty and be the crazy-dance girl at parties".[107] NDTV's Saibal
Chatterjee opined that she "holds Piku together with a restrained star turn".[108] With a worldwide
gross of over ₹1.40 billion (US$20 million), Piku was a box office hit, and garnered Padukone
several awards, including second Best Actress awards at Filmfare and Screen.[109][110]

Later in 2015, Padukone played the part of a businessperson who helps Ranbir Kapoor's
character overcome his conflicts in Imtiaz Ali's romantic drama Tamasha. Despite poor financial
returns, Sukanya Verma of Rediff.com named Padukone's performance as the best by an actress
that year, writing that she "is so potent in Tamasha, it's almost as if you can hear her heartbeat
across the screen".[111][112] In her final release of 2015, Padukone reunited with Sanjay Leela
Bhansali and Ranveer Singh in Bajirao Mastani, a historical drama about a tragic extramarital
affair. Singh was cast as the maratha general Bajirao I, while Priyanka Chopra and Padukone
featured as his first and second wife, respectively. To play the warrior-princess Mastani,
Padukone learnt sword-fighting, horse-riding, and the martial art form of kalaripayattu.[113] With a
revenue of over ₹3.5 billion (US$49 million), Bajirao Mastani proved to be the fourth highest-
grossing Bollywood film of the year.[87] Anupama Chopra found Padukone "riveting", but Subhash
K. Jha thought that she was "way too subtle and silken, and not steely enough".[114][115] The film
was showcased at the International Film Festival of India;[116] at the 61st Filmfare Awards,
Bajirao Mastani was named Best Film and Padukone received her second Best Actress
nomination in that year.[109][117]

Professional expansion (2017–present)

The action film XXX: Return of Xander Cage (2017), in which Padukone played the lead female
role of Serena Unger, opposite Vin Diesel, marked her first project in Hollywood.[118] Critical
reception of the film was mixed.[119] Tirdad Derakhshani of The Philadelphia Inquirer termed the
film a "repetitious heap of remarkably tedious CGI-enhanced action scenes" and thought that
Padukone's talent was wasted in it.[120] Conversely, Frank Scheck of The Hollywood Reporter
believed that she had successfully "outclassed" Diesel to "practically [steal] the film".[121] The film
earned over US$345 million worldwide, a majority of which came from the Chinese box
office.[122] Padukone received three nominations at the Teen Choice Awards and followed it with
an item number in the romantic drama Raabta.[123][124][125]

Padukone at the premiere of Chhapaak (2020), which marked her first production venture

In 2018, Padukone portrayed Rani Padmavati, a Rajput queen who commits jauhar (self-
immolation) to protect herself from the Muslim invader Alauddin Khilji, in the period drama
Padmaavat; it marked her third collaboration with Bhansali and Singh.[126] She was challenged by
the need to convey her character's courage through silence and considered it to be the most
emotionally exhausting role of her career.[127] She read history books on the era and researched
the various historical depictions of Padmavati.[127] Right-wing Hindu groups speculated that the
film portrayed a romantic liaison between Padmavati and Khilji; they protested violently and
placed a bounty to behead Padukone and Bhansali.[128] Following a deferment in release, the film
was cleared for exhibition after several modifications were made to it.[129][130] Anna M. M.
Vetticad of Firstpost criticised the film's glorification of jauhar, but credited Padukone for
managing to "eke something out of the stereotype-ridden writing".[131] With an estimated budget
of ₹2 billion (US$28 million), Padmaavat is one of the most expensive Hindi films, and with
earnings of ₹5.45 billion (US$76 million), it is Padukone's highest-grossing release and one of
Indian cinema's biggest grossers.[132][133] She received another Best Actress nomination at
Filmfare.[134]
Following the success of Padmaavat, Padukone took some time off work to focus on her home
and family.[135] In 2018, she formed her own company, named Ka Productions.[136] Her first
production venture came with Chhapaak (2020), a drama by Meghna Gulzar, in which she starred
as an acid attack survivor (based on Laxmi Agarwal).[137] She found it taxing to film in extreme
heat wearing prosthetic makeup on her face, and considered it to be the most physically
challenging role of her career.[138] Shubhra Gupta of The Indian Express credited her for "not just
putting the focus on the ravaged-skin-with a missing ear-and-nostril, but reflecting a mix of pain,
anger, resignation, and finally, arriving at some kind of resolution".[139] Teo Bugbee of The New
York Times added that "Padukone is by turns inquisitive, watchful and serene but never
maudlin".[140] It did not perform well commercially.[141]

Padukone's next production venture will be 83, a sports film about India's victory at the 1983
Cricket World Cup, starring Ranveer Singh as Kapil Dev, in which she will also take on the role of
Dev's wife, Romi.[142] She has committed to star alongside Siddhant Chaturvedi and Ananya
Panday in Shakun Batra's as-yet untitled romantic drama, and to portray Draupadi in a retelling of
the Mahabharata from her character's perspective, which she will also be producing.[143][144]
Padukone will also produce and star in a remake of the American comedy film The Intern, and
will team with Prabhas in an as-yet untitled science fiction film helmed by Nag Ashwin.[145][146] In
November 2020, she begun shooting alongside Shah Rukh Khan for YRF's next project titled
Pathan.[147][148] She is also set to star opposite Hrithik Roshan in Siddharth Anand's Fighter,
scheduled for release in September 2022.[149]

Personal life

Singh and Padukone at their wedding reception in 2018

Padukone shares a close bond with her family, and visits them regularly in her hometown of
Bangalore.[150] She lives in Prabhadevi, a neighbourhood in Mumbai, and has admitted to
missing the presence of her parents there.[7][151][152] A practicing Hindu, Padukone considers
religion to be an important aspect of her life and makes frequent visits to temples and other
religious shrines.[153]

While filming Bachna Ae Haseeno in 2008, Padukone began a romantic relationship with co-star
Ranbir Kapoor.[154] She spoke openly about the relationship and sported a tattoo of his initials on
the nape of her neck.[155] She has said that the relationship had a profound effect on her,
transforming her into a more confident and social person.[7] The Indian media speculated on an
engagement, and reported that this had occurred in November 2008, although Padukone had
stated that she had no plans to marry within the next five years.[156] The couple broke up a year
later;[157] she professed in an interview to feeling betrayed for a long time.[7] In a 2010 interview,
Padukone accused him of infidelity, and Kapoor later admitted to it.[158][159][160] They reconciled
their friendship while working on Yeh Jawaani Hai Deewani.[161]

Padukone subsequently became reticent to discuss her personal life, but in 2017, she fondly
spoke of her relationship with her frequent co-star Ranveer Singh, whom she began dating in
2012.[127][162] In November 2018, the couple married in traditional Konkani and Sindhi
ceremonies at Lake Como, Italy.[163]

Off-screen work

In addition to acting, Padukone has written opinion columns and has been involved with
women's health and fitness magazines. She has also supported charitable organisations, and
has performed for stage shows. In 2009, she was hired by Hindustan Times to write weekly
columns for their lifestyle section; through these columns she interacted with her fans and
passed details of her personal and professional life.[164][165] That year, she participated in the
World 10K Bangalore marathon, which raised ₹13.1 million (US$180,000) in support of
81 NGOs.[166][167] In 2010, Padukone adopted the Maharashtrian village of Ambegaon as part of
NDTV's Greenathon Campaign, to provide the village with a regular supply of electricity.[168] She
visited Indian jawans (troops) in Jammu, for an Independence Day special episode of NDTV's
reality show Jai Jawaan.[169]
Padukone performing at the "SLAM! The Tour" concert in 2014

Padukone took part in the opening ceremony of the third season of the Indian Premier League at
the DY Patil Stadium in Navi Mumbai.[170] Three years later, she performed alongside Shah Rukh
Khan, Katrina Kaif, and Pitbull for the sixth edition of the Indian Premier League.[171] In 2014, she
participated in a concert tour across North America, entitled "SLAM! The Tour", in which she
performed alongside her co-stars from Happy New Year.[172] Padukone has also been involved
with the Olympic Gold Quest team, established by her father and Geet Sethi to support Indian
athletes at the Olympic Games, along with sports personalities such as Leander Paes and
Viswanathan Anand and several other actors.[173] In 2013, she launched her own line of clothing
for women, in association with the retail chain Van Heusen.[174] Two years later, Padukone
collaborated with the fashion portal Myntra to launch another line under her brand "All About
You".[175] In 2019, she was appointed as the chairperson of the Mumbai Academy of the Moving
Image.[176] Through her own company, Ka Enterprises, Padukone invested in Drum Foods
International, a fast-moving consumer goods company, and Blu Smart, an electric taxi
startup.[177][178]

Padukone has also been outspoken on issues such as feminism and has said, "New feminism
isn't about being aggressive; it's about reaching the top yet being soft. It's about being you –
feminine, strong and full of will power."[179] In a 2015 interview, Padukone spoke about her
personal experience of overcoming depression, and in October that year she formed a
foundation to create awareness on mental health in India, named The Live Love Laugh
Foundation.[180][181] The following year, she launched a campaign named More Than Just Sad to
assist general physicians in their treatment of patients suffering from depression or anxiety.[182]
Also in 2016, the foundation teamed with Facebook and the AASRA organisation to launch
multilingual tools and educational resources in Facebook's networking site to support people
with suicidal tendencies.[183] Padukone became the brand ambassador for the NGO Indian
Psychiatric Society and on her foundation's first anniversary, the two organisations collaborated
to launch the video and poster campaign #DobaraPoocho dedicated to victims and survivors of
depression.[184][185] The World Economic Forum presented her with the Crystal Award in 2020 for
creating awareness on mental health.[186]

In 2020, Padukone attended a protest for students who were brutalised during the 2020 JNU
Attack due to their protests against the Citizenship Amendment Act.[187] Members of the ruling
Bharatiya Janata Party criticised her decision and asked people to boycott her film
Chhapaak.[188] Many others praised her for standing up against a crackdown on dissent, as
mainstream Bollywood actors avoid making political statements fearing backlash and
consequences on their film.[189]

In the media

The journalist Vir Sanghvi, in 2013, described Padukone as "strong, someone who makes up her
own mind, [and] has motivation within herself."[190] She is particularly known in the media as a
professional, disciplined performer, whose "work takes precedence over everything else."[65] A
reviewer for Rediff.com described her personality as "simple," "grounded," and "accessible," and
wrote, "She takes criticism in her stride, acknowledges her limitations and strives to work hard at
getting better. She handles praise with equal composure."[191] Ayan Mukerji (the director of Yeh
Jawaani Hai Deewani) considers her to be "a woman who will flirt with you but you will love to
take her home to meet your mom as well."[65] Padukone has maintained a Twitter account since
2010, and launched an official Facebook page in 2013.[192] She is the most followed Asian
woman on Twitter.[193][194]
Padukone at an event for Lux in 2016

Padukone is considered among the most popular and high-profile celebrities in India.[34][85]
Analysing her career, Reuters published that after making a successful debut with Om Shanti Om,
she featured in a series of films for which critics labelled her as "wooden" and "mocked her
accent."[195] The Indian Express added, "Not too long ago after a few unwise script calls and the
public blow up of her high profile relationship with Ranbir Kapoor, Deepika was written off. Credit
to her much touted professionalism, dedication, discipline and perseverance that she bounced
back."[196] Following the success of Cocktail, Yeh Jawaani Hai Deewani, and Chennai Express,
several media publications began crediting her as the most successful contemporary actress in
India.[32][197] India Today featured her among the nation's 50 most powerful people in 2017 and
2019.[198][199] The global edition of Forbes ranked her as the tenth highest-paid actress in the
world in 2016 and in 2018, the magazine ranked her as the highest-earning woman celebrity in
India.[200][201][202] From 2014 to 2016 and in 2018, she was the highest ranked woman on the
Indian edition of Forbes' "Celebrity 100" list, peaking at the fourth position in 2018 with an
estimated annual earning of over ₹1.12 billion (US$16 million).[203][204][205] Also in 2018, Time
magazine named Padukone one of the 100 most influential people in the world; Variety
magazine featured her in their list of the 50 most impactful women in the world, and the market
research firm YouGov named her the world's thirteenth most admired woman.[206][207][208]

The actress ranks high on various listings of the most attractive Indian celebrities.[209] In 2008,
she topped Indian Maxim's "Hot 100" list,[210] and in 2012, she was named "India's Most Beautiful
Woman" by the Indian edition of People magazine.[211] Padukone has frequently featured in The
Times of India's listing of the "Most Desirable Woman", topping the list in 2012 and
2013.[212][213][214] In 2010 and 2014, she was named the "World's Sexiest Woman" by the Indian
edition of FHM.[215] and she was selected by the UK magazine Eastern Eye as the "Sexiest Asian
Woman" in 2016 and 2018.[216][217] Taking note of her dress sense, Filmfare credited her as one
of the "few actresses who experiments with colours, cuts and silhouettes."[218] In the fitness
book The Four-Week Countdown Diet, the actress was cited by Namita Jain as "the ultimate role
model for a healthy, fit and active lifestyle."[219]

Padukone is an active endorser for several brands and products, including Tissot, Maybelline,
Coca-Cola, and L'Oreal Paris, among others.[220] In 2014, Business Standard reported that
Padukone earned ₹50 million (US$700,000) to ₹60 million (US$840,000) per endorsement deal
and TAM AdEX named Padukone the most visible face on television in India that year.[221][222]
Duff & Phelps estimated her brand value to be US$102.5 million, in 2018, the second highest of
Indian celebrities.[223] In 2020, she became the first Indian actor to campaign for the fashion
company Louis Vuitton.[224] In the same year, Padukone was criticised for a Tik Tok video aimed
towards the promotion of her film Chhapaak, in which she asked users to recreate her "acid-
attack survivor look" from the film which was deemed "insensitive" and "disrespectful" to acid-
attack victims.[225] Later that year, Padukone was among several Bollywood actors who were
called out for posting Instagram messages showing solidarity with the Black Lives Matter
movement, despite their previous work advertising skin-lightening products which perpetuate
colourism.[226][227]

Accolades

Padukone has been the recipient of three Filmfare Awards: Best Female Debut for Om Shanti Om
(2007), and two Best Actress awards for Goliyon Ki Raasleela Ram-Leela (2013) and Piku
(2015).[34][96]

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Further reading

Ajwani, Deepak; Paul, Cuckoo (26 December 2013). "Deepika Padukone: Living a Fairytale" (http://forbesi
ndia.com/article/2013-celebrity-100/deepika-padukone-living-a-fairytale/36753/0) . Forbes.

External links

Wikimedia Commons has media related to Deepika Padukone.

Deepika Padukone (https://www.imdb.com/name/nm2138653/) at IMDb

Deepika Padukone (https://www.rottentomatoes.com/celebrity/deepika_padukone) at

Rotten Tomatoes
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