Professional Documents
Culture Documents
Content:
-Problem opportunity clearly defined
-Evidence of product/market fit: key takeaways from research, insights, hypotheses etc. that prove
market demand
-Business justification: preliminary business model canvas
-Go-to-market strategy
-Ideation that led to final concept selection
-Final concept rendering (hand drawn or CAD)
Format:
-PDF format
-Uploaded to Dropbox 24 hours before class ( Sunday at 7:15pm).
-Groups will have 5 minutes to present, plus 5-7 minutes of Q&A/Feedback: 12 min cap.
*Please thoroughly rehearse your presentation, and keep it clear and concise. Design your slides to be
compelling and legible; tell the story without overloading us with redundant or unnecessary info.
Remember that the midterm presentation accounts for 20% of your final grade, and the group grade will
apply to all individuals in the group.
Recommended Reading:
http://kk.org/thetechnium/1000-true-fans/