Limited selection of Optometrists, online

Many more selection of First inventor

frames Help individuals eyewear retailers
frames since selling online large online retailers
Customers uncertain compare countless
Webcam/Kinect and will be interested in this
how frames will fit on programming types of eyewear
without having to try company before
their faces In stores device takes
them on someone else adapts a
Customers pictures of customers
similar program
uncomfortable ordering
frames from untrusted
sellers

Customers feedback one-on-one sales to

Create program optometrists, eyewear
Invite retailers retailers

Comparing Ray Bans using Familiarity with

Virtual Reality at home programming, online sales

Advertising costs, programing costs $200/mo to use/launch this program on their online store

FrameJungle Canvas Version

 Case Analysis
1) Strategy with Lean Canvas  2) Key Risks  3) Experiment
Is this a good idea? Why or why not?
It is a good idea because:

It has not been made (new innovation), there will be a market for it as it solves a problem optometrists and online retailers are experiencing (boost their sales
through the internet), still very little eyewear marketed online (4%), customers seeking to have a better experience in purchasing eyewear online and in stores

What are the key risks? Devise an experiment to address that risk.
Also classify the type of risk into one of five categories: Product/technical, market, competition, financial, or execution.

Key Risk Type of Risk Experiment

Financial
Not enough funds for programming Create a prototype program
Product/technical
Uncertain if program can be developed Create a prototype program

Market Market idea with support and show prototype to

Uncertain if there will be a market
potential markets (see if they are interested)
Execution
Uncertain if it can be executed Test prototype on (fake) online retail store

If you were the founder, what would be your immediate next steps?
Create a prototype of this program, test it, and market the idea to potential customers to eliminate most of the risks above