Baudrillard and the cultural structure in the age of Simulation

Baseerat Chowdhary Dr. Bakyara R

Research Scholar (English) Assitant Professor (English)
Lovely Professional University, Jalandhar Lovely Professional University, Jalandhar
Punjab- 144411 Punjab-144411
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Abstract
In his book "The System of Items", Baudrillard argues that objects in the traditional order are usually
symbolic, and that because they are derived from genuine relationships and lived experiences, they
indicate those relationships. This implies that these are Objects are one-of-a-kind . However, in the current
world, things are released.Symbolic relationships are transformed into signs that refer to such
relationships in an abstract way.in an unnatural manner .This detachment of objects from symbolic
relationships results in aIl it's possible to use them as signage. When all of these elements are combined,
they form a relation .Each object's meaning is defined by a semiotic system (Poster 1995, p. 78). As a
result, it's evident that the culture industry isn't doing well.Because there is no way for the culture industry
to control objects as long as they are tied to real relationships and allude to those relationships. This
indicates that in order to manipulate and control people value and consciousness the culture industry
must control and manipulate objects, the culture industry must manipulate and control values and
consciousness.aswell as their connotations Much of culture will continue to exist as long as items are
arranged in symbolic order.The dominance of industry, which is based on the semiotic system, is
impossible to achieve.As a result, one of the cultural industry's key goals is to free items from their
confines.their symbolic meanings and transform them into controllable indications . As Today, the
semiotic world encompasses all elements of our life, including our social relationships, emotions, and
human notions. Only the prevailing semiotic system can make sense of them.The culture industry uses a
variety of strategies to try to diminish human values.and relationships to easily controllable consumption
indicators.

We can be persuaded by the cultural industry to adopt and obey the dominant semiotic system. It explains
the significance of each product or symbol, as well as the implications for us.The culture industry's ability
to manipulate and control the semiotic system provides it the power to govern our wants, needs, ideas,
and actions. If you're in this situation,if you're exhausted from your demanding job, if you're sick of
living in such aburning candles and drinking a particular tea can help you relax and unwind.Relax a little.
To put it another way, instead of changing the true state of your life, you change the way you think about
it.The signals of relaxation are used to encourage people to relax. As a result, you'll be able to meet your
needs in a more efficient manner.This semiotic system now rules our minds and directs our ideas and
interests. Most people would probably prefer a Ferrari with a turbocharged engine than a Ferrari with a
standard engine.than a regular automobile with a Ferrari engine. Because Ferrari is a sports car
manufacturer.isa symbol of prestige in and of itself Furthermore, when our ideas are ruled by the semiotic
system,It not only has the ability to turn any genuine pleasure into something unpleasant, but it
also has the ability to change any type of genuine pleasure into something unpleasant transform anything
that is neutral or even painful into something that is pleasurable

Keywords: hyperreality, cultural, consumerism, simulation, semiotic

1. The Impact of the Culture Industry on Everyday Life

So far, Talking about semiotic aspect of the culture structure. I contended that as long as people adhere to
the dominant semiotic system, access to the media cannot emancipate them liberate them from the cultural
industry's hegemony However, there is another aspect of the culture industry, which Baudrillard can help
us understand, is concerned with the lifestyles and habits that the consumer society contributes to the
culture industry achieve its economic and political objectives. To put it another way, today's culture
industry does not have to rely solely on media such as television and the Internet because it now has new
methods for establishing dominance.

The interesting point here is that these lifestyles or habits can have positive consequences for a person
within the frame-work of the system. As a result, there is a tendency and even a passion among some
people to adopt these lifestyles. When the culture industry can use these techniques it does not have to
limit itself to the media. Therefore, we need to understand this aspect of the culture industry in our
everyday life . In order to do so, I will discuss in this section some of these techniques of the culture
industry in everyday life. However, I should mention that I am aware that some of these lifestyles and
consumption patterns are also discussed by others. But since this article focuses on Baudrillard and his
connection to the socio cultural structure which I cannot skip this part of his ideas.

2. Baudrillard and the New Aspects of the Culture structure in the Media

So far, I used Baudrillard’ s ideas to discuss different aspects of the culture structure at the level of our
everyday experiences. But this doesn’ t mean that the culture structure will stusing the media to create
and expand its domination. Therefore,in this part, I will use some of Baudrillard’ s discussions about the
media to disclose new aspects of the culture structure. Technological advances have created new ways
for the culture industry to expand its domination. As we will see, in some cases we face a complete
change in the culture structure techniques. As a result, we need to discover and investigate the new
methods of the culture structure which have not been explained or completely discussed by the
theorists. This can give new life to the theory of the culture structure.

3. The Culture structure in the Age of Simulation

To discuss Baudrillard’ s Marxist ideas as they appear in The System of Objects and The Consumer
Society and the semiotic aspectsof the culture industry and domination .The culture structure has created
habits and lifestyles that serve the dominant system's interests. I will make reference to Baudrillard's
postmodern theories on simulation and hyperreality .We require a culture strucutre theory that is
applicable in the modern era.postmodernism. This is the age in which we are confronted with a new
reality as a result of technological advancements.generation of media that are, in some ways, distinct from
previous ones.As , Baudrillard introduces three orders of simulacra in terms of various epochs The first
order is concerned with the counterfeit, which was the dominant schema in pre-modern society. The copy
in this case is a forgery of the original, but the difference is obvious and significant. In the second order,
which is the most important,order in modern society, reproductive technologies can produce an unlimited
number of copies of the original.We can have as many originals as we want. The resemblance is so strong
in this case that the original and the copy are indistinguishable.are regarded as the same In fact, the
distinction between the original and The significance of the copy is lost. However, even in this case, the
copy remains true to the original.distinct. Finally, in the dominant order of simulacra, the third order of
simulacra,postmodern society, new technologies, and competition which is the dominant order in
postmodern society, new technologies, computers, cybernetics, and digital advancements result in the
emergence of versions with no originals in our real world Nonetheless, we consider them to be more real
than real. This is why Baudrillard refers to These renditions are hyperreal. While simulacra copies in the
first and second orders In the third order of simulacra, our real world emulates hyper-reality.actualities
(Baudrillard 1994, pp. 1, 2).

First, an unsatisfied need: in the advanced stage of simulation, this factor will lose strength. In the
postmodern era, new technologies, operating systems, and digital applications have the potential to create
a hyperreal world in which most of our needs can be met or fulfilled Most of what you want and in any
way you want can be obtained.in the domain of hyperreality Using computer applications, special
eyeglasses, or a combination of the two.With a tiny device in your head, you can travel anywhere in the
world and see anyone or anything you want the scenery You can have any experience you want with
whoever you want. If you are in the need was created in the media in the past and in the second order of
simulacra.After that, a person had to satisfy In the third order of simulacra, the need is produced in the
media, but it is also satisfied in the media. In other words, we now enter the media world to meet our
needs. If, in the second case,simulacra order You were unable to travel to Hawaii because you lacked
sufficient funds.money, which irritated you; however, with new technological advances, you can
alsoTravel to Hawaii or any other location in the hyperreal world. You can even make your own.

If financial constraints prevented you from having your dream wedding, don't worry because new digital
applications allow you to design any type of wedding you want by combining various elements.any type
of flower, cake, or decoration for your wedding photos and video Of course, some readers of this text may
argue that this does not occur in reality.the world However, this is unimportant in the postmodern era
because what is important isand it is the image that we seek. One of the primary reasons for holding a
wedding is to project a positive image in the post modernism era.As a result, in the age of simulation,
you can meet the majority of your needs. Without a doubt,This is in the realm of hyperreality, but it
makes no difference because what is important forMost of us in the postmodern era live in this hyperreal
world. Our previous reality will be reinstated.Most people in a postmodern world will probably lose
interest in it.
Even in the age of simulation, this is difficult to achieve because most of our tasks can be performed by
operating systems. They have the potential to become major topics in the postmodern world.They can
advise us on what to do, where to go, when to go, who to meet, what to wear, and so on.and, in a nutshell,
how to live. They may seize a significant portion of our power being a subject necessitates The original
version of this storey can be found again.When Samantha, the operating system, tells Theodore what to
do in the film 'Her,'carry out. She even arranges for him to meet someone else on a date. However, there
are some other examples.have already occurred in our lives, are intelligent personal aides, and Siri and
other knowledge navigators . Siri is our primary assistant. It comprehends, analyses, and may even make
recommendations. However, the main issue is that these operating systems are based on the logic of
formal rationality, which is also a problem.The other aspect of the culture structure that I discussed in this
study by drawing on Baudrillard's writings was the masking of the absence of a profound reality.

I stated that today, this is one of the primary methods used by the culture structure weakenthe ability to
think critically Today, more than ever before in history,We receive breaking news about discovered
scandals, swindles, and illegal acts from themedia.aswell as misbehaviour This news coverage should
not give the impression thatBecause it exposes and condemns some of these, the current system is ethical
and fair.occurrences However, in reality, these events have lost their significance for us, and in some
cases in which we are uninterested.

However, the culture structure tries to conceal the fact that most of us no longer care about these events.
As a result, we should never be sorry for losing justice, humanity, and honesty because of the culture
structure creates an image that leads us to believe that these things are true Existence can still be found
everywhere. In any case, the most crucial aspect of the cultural structure is revealed by Baudrillard's
concepts of simulation and hyperreality.

In the age of simulation, phantasy or imagination, and a subject—may lose their power adulation This is
the age when most of our needs can be met by a hyperreality.

Our dominant system's logic usually guides us in such a way that this system is supported and secured.
For example, if you are hungry and you don't have anything to eat,because of your poor and difficult
working conditions, you don't have enough time to eat The operating system will most likely suggest or
even order a McDonald's sandwich.This allows you to eat quickly and return to work. However, it never
implies that you should fight your employer for better working conditions a You should fight your
employer for better working conditions and more time to eat. As a result, in the age of simulation, these
operational systems In our world, subjects may play a role. As a result, even the third necessary factor in
developing critical thinking may lose its potency. The point here is that these arguments may seem
strange to the reader of these lines who lives in the modern world because these operating systems are still
controlled by us; we still have too many unsatisfied needs; and there is still a strong repression of Eros.
But we must be aware that we have not completed the task entirely.I have not yet entered a hyperreal
world. What I've said so far has been more about the Our world's future. In other words, we are
approaching the age of simulation.Of course, we should not always sit back and wait for problems to
arise.and then investigate them Rather, we should forecast our society's future. As far as we knowToday,
we are confronted with hyperreality.
As I have demonstrated in this article, the theory of the culture structure has a great deal of room for
expansion. We may be able to do so in this manner to discover new techniques used in the culture
structure It was done in such a way that I used Baudrillard's theories to discover various aspects of
the cultural structure. According to this study, we can now argue that Baudrillard was correct assist us
in revising the culture structure .This study demonstrated that the Baudrillard and its theories still
have a great deal of potential to explain current issues and problems. This is the case how we can
defend ourselves against a system that is always looking for new ways to exploit techniques to increase
its dominance.
References
Baudrillard, Jean. 1994. Simulacra and Simulation. Translated by Sheila Faria Glaser. Ann Arbor:
The University of Michigan Press.
Baudrillard, Jean. 1998. The Consumer Society: Myths and Structures. London & Thousand Oaks:

Baudrillard, Jean. Simulacra and Simulation. Ann Arbor: U of Michigan, 1994. Print.
Baudrillard, Jean. Symbolic Exchange and Death. London: Sage Publications, 1993. Print.
Baudrillard, Jean. The Consumer Society: Myths and Structures. London: Sage, 1998. Print.
Baudrillard, Jean. The Intelligence of Evil or the Lucidity Pact. Oxford: BERG, 2005. Print.
Marcuse, Herbert. 1966. Eros and Civilization: A Philosophical Inquiry into Freud. Boston: Beacon Press.