VI.

SWOT Analysis
VII. Marketing
 4 P’s of Marketing/product, price, promotion & place of distribution
 Market Positioning
 Marketing Programs
VIII. Operations
 production workflow
 inventory requirements
 suppliers
 description of the manufacturing process
 production layout
IX. Human Resources
 Management structure
 number of people to hire & their skills set or qualifications
 professional development

X. Budget Forecast
 financial planning detail for every aspect of the business e.g.
employee costs, rent, IT investments, machinery costs, sales
value , direct material costs, shipping and freight charges, etc
XI. Liquidity
 cash movements with a Cash Flow Forecast (3 years) ensuring
adequate cash or facilities to raise money to carry out the
business