FLIPKART CONNECT

UNVEILING TOMORROW, TODAY

A 22FEET TRIBAL PRESENTATION

 Amplification plan for
THE BRIEF Flipkart Connect 2021, while
establishing the thought-
leadership aspect
Industry knowledge conferences are a
brilliant opportunity to learn more.
But a plethora of them are available
right at the tip of your fingers.

The struggle is which one is

worth investing time in?
OUR
AUDIENCE
C-suite, line managers / trade /
e-commerce and media managers

In-depth interviews | surveys | case studies

Expectations | Challenges
CORE DRIVERS

To expand their knowledge

and find solutions to
problems “As a digital marketer I am always
looking to learn new skills and
These could be new techniques, new update my knowledge pool. And
conferences are the best place to not
types of tools, unpublished data or
just grow but an opportunity to
learnings from thought-leaders that one
interact with some of the renowned
may not have previously heard of.
leaders of the industry.”
Sayoni Biswas
Group Brand Manager
Johnson's Baby

5
CORE DRIVERS
To network
A big reason for going to conferences is to
meet with like-minded people and industry
peers. But with social distancing and
everyone shifting to WFH, not many
conferences have been able to create
avenues to bring networking online.
7 out of 10
people said that one of their primary
objectives to attend a conference is
to network
8 out of 10
people said that they have gotten a foot
in the door for a new business or a job
through conferences
CORE DRIVERS

Learn beyond just their field

and build expertise
There is a two-fold benefit to attending
conferences, since not only do attendees learn
things outside their field but also explore other
areas of research within their discipline. Chances
are, when they go to a conference, the attendees
are united by a single broad topic. However, they
also have an opportunity to explore in-
depth, many different sub-fields.
“In today’s day and age it’s very
important to keep yourself updated
with what’s new and not just within
your field but developments that can
then impact your personal &
professional growth.”
Dhatri Bhatt
VP, Marketing
Nykaa

77
CORE DRIVERS
To present their ideas and gain
perspective
They believe, presenting will make them more
confident about the work that they do, and will
give them a new perspective about it. People
will ask questions that may make you think
about your project differently.
“I remember as a young executive ,
falling in love with my own ideas but
soon enough I realized that probably I
don’t know what I don’t know.
An environment like that, where you
come across so many new
perspectives, pushes you to think more
and never stop.”
Anand Kumar
E-Commerce Sales Head
Jhonson & Jhonson
8
CORE DRIVERS
90%
Of senior management care about
business growth & Networking
80%
Of mid management look forward
to access to the best in the
industry, learning and immediate
solutions to growth
9
 CHALLENGES
Most Common Answers

Not engaging Unclear value proposition

Repetitive content | 30%
20% | 20%

"After a couple of sessions it tends to get

"Most marketing conferences that I have
boring when there are no activities or "Most events are vague in their
attended over the years – may be
audience participation. I have seen people description, they fail establish a clear
marketed differently but by in large have
sneaking out post lunch because of reason or takeaway for attendees"
the same content"
boredom"

Others

Limited avenues for Lack of seamless

Ill prepared speakers | 5%
audience interaction | 15% experience | 10%
All in all consumers today care about the:

What is it about? How will it be?

What is new? How is it engaging?

What is unique? How will I network?

What will I gain? How is it differentiated?

OUR
APPROACH
What? Theme

How? Experience
E-commerce has been accelerating consistently
since inception, but it truly went through a
seismic shift in 2020.

E-commerce is now different in every sense.

It’s every bit more conversational.
It’s in every way more universal.
It’s accessible in every aspect.
Flipkart - The original e-commerce

Flipkart was one of the first e-commerce companies that

recruited India to online shopping, almost a decade ago.

We have been building deep consumer relationships since then.

As our audiences have evolved, so have we.

Now it’s time to take it forward and help brands grow their
businesses at the back this extensive knowledge.

15
THEME

THE EVOLVED
Everyday

Everyone

ECOSYSTEM OF Everyway

COMMERCE
Everywhere

Everything
E-Commerce To Every-Commerce
At the event, we will unveil the latest, most updated version of
e-commerce. Brought to marketers by the brand that owns
e-commerce in the country.
LOOK 01
LAUNCH POST
LOOK 02
EMAILER
EMAILER
COMMUNICATION APPROACH

Phase 1 Phase 2 Phase 3 Phase 4 Phase 5

Create buzz Create relevance Drive registrations Encourage participation - at Engage participants – post
the event event

Objective Objective Objective Objective Objective

Announcing the event and Exploring the concept of every- Establish why every- Reimagine the experience for a Continue to sustain interests
creating curiosity around every- commerce and announcing the commerce fits post COVID world by engaging with the attendees
commerce speakers every profession and industry frequently & consistently

Key Message Key Message
Explore the new era of e- Learn how you can grow your
commerce with Flipkart business in this new era of e-
Connect commerce with our esteemed
group of speakers
Key Message
Learn how every sector can
benefit in this new era of
ecommerce. Register now to
grow your business / brand
Key Message Key Message
Here is your opportunity to Catch-up on what you missed.
learn, grow, network and earn On demand content
some cool giveaways New insights & case studies

Consumer Insight /
Behavior
Consumers trust experts more
than they trust just the branded
content
Consumer Insight Consumer Insight Consumer Insight Consumer Insight
/ Behavior / Behavior / Behavior / Behavior
Clear takeaways helps Personalization leads to Consumers feel valued and Consistency leads to brand
consumers to make an higher conversion rate important when engaged and loyalty and promotion
informed and quick decision rewarded

Touchpoints Touchpoints Touchpoints Touchpoints Touchpoints

Phase 1: Create Buzz
The Zoom Leak
Phase 2: Create Relevance
Speaker Bio Change
 CC:
Every-Commerce Is Everyone’s Business.

Entrepreneurs
Media Planners
Brand Managers
Marketers
Executives
LINKEDIN SOCIAL Sellers
Distributors

POST Join in on 23rd August, 6:00 PM onwards

<Flipkart Connect> <Unveiling Tomorrow, Today>

PC:
Thinking about the future of your business on e-commerce? Then you’ve got to
understand every-commerce. Learn all about it at Flipkart Connect.

Register now: <Insert Link>

 CC:
Frame 1
Want to know what every-commerce is made of?

Frame 2
Everyday
Understanding daily consumer purchase patterns

Frame 3
Everywhere
Creating footprints across the digital ecosystem

TWITTER SOCIAL Frame 4

Everyway
Directing consumer across the marketing funnel
POST Frame 5
Everyone
Improving accessibility for all

Frame 6
Everything
Selling an experience beyond transaction

PC:
The future of e-commerce is every-commerce. Learn how it’ll affect your business at
Flipkart Connect. We are going LIVE on 23rd August, from 6:00 PM onwards. Register
now: <Insert Link>
 CC:
How do you think every-commerce will impact your
business?

1. Will impact product development

TWITTER POLL 2. Will influence your communication strategy and
positioning

3. Will affect your choice of advertising channels and media

4. Will transform every aspect of your business

EMAILER
EMAILER
EMAILER
EMAILER
Phase 3: Drive Conversion
Landing Page Experience
E-COMMERCE IS NOW
EVERY-COMMERCE.

Check out what that means for you!

Build context for Flipkart Connect and establish it as the
can't-afford-to-miss event of the year.

Showcase proof of
concept and spell out
how every-commerce is
integral to our
audience’s respective
industries.
• Choose an industry of interest to see personalised, specific
information.
Ex: ‘How Does Every-Commerce Work For ______?’

• The users can pick from a host of sectors such as:

FMCG | Healthcare | Food and Beverages | Entertainment | Real
Estate | Electronic Goods | Tech Consumer Goods | Home
Consumer Goods | Insurance | Automobiles

• Result: Impact of each component of ‘every-commerce’ on

different sectors
 How Does Every-Commerce Work For FMCG?

Everyday Everywhere
Everything Everyway

Across the Funnel Across the country and web

Eg: Eg:
Detergent: Gamification to drive awareness Driving awareness across the web with OTT
(clean up dirt through a game where one can integration
zap away stains)
Kitted bundles: New products basis consumer
Soap: Automated purchases to strengthen feedback
supply chain
KEYWORD IS THE KEY
Turning every business-related SlideShare search into an every-commerce search.
 Takeover of searches on SlideShare, a research platform of
choice for marketers

Show up in results
when anyone's looking Provide a Keep uploading new
Tap into commonly used
for digital marketing / downloadable, slides basis business
keywords by marketers, publish
e-commerce editable template so priority – BFSI, Food
sector-based, well-researched
marketing statistics, the marketer can Tech, Healthcare,
every-commerce relevance
trends, insights and Supplements, etc.
driving slides. further customize the
other types of related slides to their needs
content.
SPEAKER POST
SPEAKER POST
 CC:
In today’s Flipkart Connect session we will talk about everyway-
commerce.
What do you think that means?

• Using e-commerce insights to fuel across-the-funnel messaging

LINKEDIN POLL • Using e-commerce ad assets for across-the-funnel
communication
• Both of the above

PC:
E-commerce as we know it, is over. It’s time to transition to every-
commerce. Everyday. Everyway. Everywhere. Everything. Everyone.
If you’ve already sent your RSVP, don’t miss it, join:<Insert Link>
 Subject line: Future of e-commerce will be here soon. Are you ready? |
Register Now

Headline:
The clock is ticking.
Only XX Days left to enrol for Flipkart Connect.

CTA: Register Now

Dear Marketer,
E-MAILER
Are you always strategising to stay 3 steps ahead of your competitors?

We have some good news for you! It is time for you to take the leap and
get ahead of your competition with every-commerce, the future of e-
commerce. Join us at Flipkart Connect on 23 rd August, 6 PM onwards to
explore new pathways to success.

Registrations are closing soon.

CTA: Register Now
COUNTDOWN POST
Phase 4: Engage Participants
Meeting Memento
Attend For A Recommend
 Every event is incomplete without a
giveaway, a memento of the experience.
DIGITAL GIVEAWAY Attendees are bound to come back when
they take home great learnings and cool
BUNDLE gifts from an event.
However, this year we won’t be able to hand out
physical giveaways. But that can’t stop us from
rewarding our digital marketing enthusiasts.
Gratification

Exclusive subscription on High value Subscription to best-in- Annual subscription

co-working office spaces Flipkart Ads class digital advertising to leading marketing
credits masterclass newsletters
 Subject line: Your cool giveaway from Flipkart Connect has arrived. Check it
out.

Headline: Your Digital Giveaway Bundle is here.

As a thank you for being a part of Flipkart Connect, we are excited to
introduce you to it. We have exclusively curated this bundle for you and your
self-growth.

<coupons to come here one after the other>

E-MAILER
Co-working Spaces coupon Flipkart Ads package subscription
mock CTA: Begin Learning
CTA: Claim Now

Digital marketing and e- Annual subscription for leading

commerce masterclass marketing publication
subscription CTA: Claim Now
CTA: Begin Learning

Sincerely,
Team Flipkart
RECOMMENDATIONS
FROM
CORPORATE HEROES
Every-commerce pioneers recommend every-commerce
adopters on LinkedIn
THE IDEA
Mass-personalized
recommendations from Flipkart’s
top brass, certifying that the
attendee is an every-commerce
expert. Going beyond providing
networking opportunities.
A pre-structured endorsement is shared with
attendees via LinkedIn.

“<Insert Attendee’s Name> is an early adopter of

every-commerce. It’s the future e-commerce. They
have all the skills to navigate the transition. Take
maximum advantage of the changed digital marketing
landscape as every-commerce takes over.”
Phase 5: Engage Post Event
TWITTER POST
EMAILER
 Subject Line: Flipkart Connect 2021 – Watch Every-Commerce Insights On-
Demand!

Headline:
Brush up on every-commerce insights by industry’s leaders.
ON-DEMAND!

CTA 1:
<< REVISIT FLIPKART CONNECT 2021 >>

E-MAILER Body copy:

Flipkart Connect 2021 brought together India Inc’s most dynamic thinkers
who shared their thoughts on the next generation of
e-commerce: every-commerce.

Catch up on all speaker sessions, keynotes and talks at Flipkart Connect

2021, on-demand, at your convenience!

CTA 2:
<< WATCH ON-DEMAND >>
SUMMARY
FLIPKART CONNECT

FLIPKART - The original e-commerce platform, building deep consumer relationships for a decade now

THEME - The evolved ecosystem of e-commerce – everyday, everyone, everyway, everywhere and everything

EVERY COMMERCE
Phase 1 Phase 2 Phase 3 Phase 4 Phase 5
Create buzz Create relevance Drive registrations Encourage participation - at Engage participants – post
the event event

The Zoom leak Speakers bio change Why every- Missed out and on-demand
commerce is for Meeting mementos content
LinkedIn and Twitter you?
posts for registration Every-commerce adopters SlideShare template
Countdown posts
Twitter poll
THANK YOU!