Professional Documents
Culture Documents
PGDM 2019-21
Admissions Brochure
The
Great
Lakes
EDGE
Globally benchmarked Extensive Industry
Curriculum Engagement
Constantly updated and globally World Class campuses in Chennai
benchmarked curriculum with focus and Gurgaon gives access to
on key emerging areas including hundreds of corporates from start-
Digital Business, Analytics, Artificial ups to Fortune 500 companies
Intelligence and Machine Learning
Most students pursue live projects
Application Oriented with case with corporates earning credits
studies, live projects, Karma-Yoga equivalent to two full courses
experiential leadership program and
Over 150 CXOs and industry experts
extensive real world perspectives
share their perspectives with
from corporate leaders
students every year
2017-18 Rankings*
3 rd
6 th
among One Year among Private B-Schools by
Programs by Outlook Careers 360
4 th
9 th
among One Year Programs among Top B-Schools
by Business World by Business India
14 th
16 th
among Top B-Schools among Top B-schools
by Business Today by NIRF
*Chennai Campus
2
Campuses
9 25+
Global Visiting
90+
Prizes won by
Centers of
(Chennai, Gurgaon) Excellence Faculty from the likes Students at National &
of Stanford, Kellogg International Level
and Yale in 2017-18
150+
Industry Leaders on
46
Industry Titans on
1100+
Students across
10
Collaborations
Campus in 2017-18 Business Advisory campuses with Leading Global
Council Institutions
4
Intl. Research
7800+
Alumni Network
50+
Full Time
42
Global Thought
Conferences spread over 30 Faculty Leaders on Academic
countries Advisory Council
We believe in the
years ago, it was the 4th Industrial revolution spearheaded by disruptive technologies, IoT, Analytics, bots and innovative best
practices. Today it is the turn of AI, Machine Learning and Block Chains. The world is facing the onslaught of technology in its
myriad ways that politics, government, alliances, trade & commerce and even day to day life as we know it have all changed
beyond recognition.
power of ‘you’ and
You may wonder why I am talking about IT and AI when all that you are interested in is getting Management education! The
reason is that Technology has come a long way from being a measly, pain-in-the-back enabler and now occupies an iconic
status in the strategic leagues as that single critical variable that can make or break businesses. Which is why companies
provide you with
worldwide are looking to hire smart and responsible managers who are in the know of how to use Technology to enhance
profitability and grow sustainably. This is why, as a b-school that prides itself on customer delight, we have pioneered a the experience and
complete overhaul of our syllabus in order to include the newest and cutting-edge concepts and subjects while incorporating
a healthy dose of practical and relevant ‘best-practices’ from the Industry. grooming that you
Our objective is to wow the students (as world-class education providers) and the corporate community (as a place where
they can find peerless talent). We believe in the power of ‘you’ and provide you with the experience and grooming that you
need to achieve your personal and professional goals. Our internationally accredited PGDM course has participants from all
need to achieve
over the country. Each class of students brings such an eclectic mix of experiences, cultural background, value systems and
perspectives that the learning truly never ceases even outside the classroom. The teachers, mentors and luminaries that you your personal and
professional goals.
will see at Great Lakes are ‘gurus’ in their chosen fields and interactions with them will inspire and motivate you to achieve
great things.
The ‘Gurukulam’ ambience that we have strived to create in our green and eco-friendly campuses at Chennai and Gurgaon,
with their pristine surroundings and liberal faculty-student interactions is aimed at maximizing these learnings. This apart, we
are painfully aware that the capitalistic underpinnings of the global economy have substantially eroded the fabric of ethical
and moral beliefs of society and to fix this, we bring to you, our award-winning ‘Karma-Yoga’ practice – this is a compulsory
interlude for all students that is designed to sensitize you to the plight of the common man, the ways in which we can help our
society and understand that the decisions we make have far-reaching consequences. Overall, your stay at Great Lakes will
provide you with skillsets, education and progress as well as provide a moral and value-based learning experience that will
hold you in good stead in the years to come – personally and professionally. How you choose to build on this and leap into the
higher orbit of accomplishment is totally up to you.
As a part of the demographic called ‘millennial’ you are adventurous, focused and not satisfied with the normal. You have
extraordinary capabilities and look for experiences that are new and challenging. Great Lakes celebrates this spirit of the
millennial and we look forward to being able to give you the wings you need to fly into the world of opportunity! The doors of
Great Lakes are open – all you need to do is enter!
Prof. Bala V Balachandran,
JL Kellogg Distinguished Professor of Accounting & Information Management, Northwestern University, USA
Founder, Dean & Chairman, Great Lakes Institute of Management, India
Founder & Chancellor, Great Lakes International University, AP, India
THE PGDM
ADVANTAGE
BUSINESS-READY
MANAGERS
capable of responding The great lakes two year Full Time Post
Graduate Diploma in Management (PGDM)
to complex business helps the participants transform into
requirements that arise BUSINESS-READY MANAGERS
in a changing global capable of responding to complex business
requirements that arise in a changing global
business environment
business environment
Unparalleled Global
Learning Perspectives
Experience 25+ International faculty from the likes of
Peers with rich industry experience in the class
Kellogg, Stanford & Yale along with renowned
means as much learning beyond the class as full time faculty give you global perspectives
inside. One of the top reasons why Alumni and unparalleled learning
strongly value their time at Great Lakes
Globally benchmarked curriculum which is
Guest lectures and insights from eminent
updated yearly with cutting edge courses to
thought leaders and industry stalwarts make participants Business Ready
Business Experiential
Ready Learning
Managers An Opportunity to work on Live Projects,
In a fast changing business world where billion-
Collect / Analyse primary survey and
dollar companies are created in a few years, Secondary Data.
the PGDM allows participants to maximize
their learning and create value for their future Karma-Yoga - a unique transformational
organization program to help participants develop
leadership skills while having a lasting impact
Helps transform high potential professionals
in 27+ villages and improving the lives of
into competent business managers and thousands of people
decision makers ready to deliver from Day 1
Fully mentored Empirical Study
PRINCIPAL &
ASSOCIATE DEAN’s
MESSAGE
Dear Friends,
Are you a go-getter? Are you a high achiever? Do you think outside the box? If your answer is
affirmative to any of these questions, welcome to Great Lakes Institute of Management. This is where
people get inspired to become a transformational and empathetic leaders. This is where “the science
of management blends with the art of leadership.”
What makes the experience unique – We call it the Great Lakes Advantage – Innovation, Intellectual
Ambition and Inclusion.
Our Innovation in research and learning pedagogy go hand-in-hand. With a vibrant industry-academia
collaboration and superb mentoring by industry leaders, our students become Business ready,
compassionate yet passionate leaders from day one upon graduation.
Intellectual Ambition - Great Lakes has a group of faculty who produce high quality research, disseminate
knowledge to various stakeholders and interact with managers in discovering best market practices.
It’s an institution that leverages the power of data to drive smart decisions and it is reflected in our
Today’s competitive business world ranking as number one in the area of Business Analytics & Business Intelligence.
demands a business education that is Inclusion - Great Lakes Institute of Management is deeply committed to the goal of making this Institute
innovative, relevant and value based a place where everyone can thrive and succeed. It is deeply satisfying that in the last several years we
have closed the gender gap with more than 30% of students who are women. It is also encouraging to
and Great Lakes truly delivers on it. It note that the satisfaction levels are uniformly high among student demographic groups.
is an exciting time to be on campus, Today’s competitive business world demands a business education that is innovative, relevant and
value based and Great Lakes truly delivers on it. It is an exciting time to be on campus, and I remain
and I remain awed by the sincere awed by the sincere aspiration students, faculty, staff, and alumni share of making a difference in the
aspiration students, faculty, staff, and world. Welcome to Great Lakes Institute of Management.
in the world. Welcome to Great Lakes Distinguished Professor (Supply Chain, Operations, Data Science and Analytics),
Principal & Associate Dean,
Institute of Management. Great Lakes Institute of Management
Learning from Great Lakes provides an opportunity for students to
be groomed by transformational leaders spanning
thought leaders perspectives and insights and help nurture students into
future business leaders.
Dr. C. Rangarajan Mr. A. Mahendran Mr. R. Gopalakrishnan Mr. Narayana Murthy Mr. D. Shivakumar Dr. Rama Bijapurkar
Mr. C Rangarajan is an Indian Economist, a Mr. A. Mahendran is the CMD of Global Mr. R. Gopalakrishnan is the non-executive Mr. N.R. Narayana Murthy is an Indian IT Mr. D. Shivakumar is the Group Executive Dr. Rama Bijapurkar is a leading Marketing
distinguished former MP, former Governor Consumer Products Pvt. Ltd. and former director of Tata Sons and independent Industrialist and the Co-founder of Infosys. President, Corporate Strategy at Strategy & Consumer Behavior
of Andhra Pradesh and Ex- Governor of the MD of Godrej Consumer Products Ltd. director of many listed companies. Aditya Birla Group. consultant in India.
Reserve Bank of India.
Dr. V. Sumantran Mr. N. Vittal Mr. Ashok Vasudevan Dr. V.S. Arunachalam Mr. B.S. Raghavan Mr. B. Muthuraman
Dr. V. Sumantran is the Chairman of Mr. N. Vittal is the ex-Chief Vigilance Mr. Ashok Vasudevan is Co-founder & Dr. V.S. Arunachalam is Padma Vibhushan Mr. B.S. Raghavan is the ex-Chancellor of Mr. B. Muthuraman is the former MD of TATA
Celeris Technology and an advisor to Commissioner, Govt. of India and a Padma CEO of Preferred Brands International and & Distinguished Service Professor, Carnegie ICFAI. Mr. Raghavan is a former IAS officer Steel Ltd. and a Padma Bhushan Awardee.
several organizations in auto, defence & Bhushan awardee. Chairman of Tasty Bite Eatables Ltd. the Mellon University, Pittsburgh. and UN Civil Servant, Author and Social
aerospace. Indian public company subsidiary of PBI. Activist.
400+
school-going children attend
a real life study under the guidance of the best people from
the industry and academia. The most practical benefit of
empirical study is that one learns how to actually persuade
tuition classes, science clubs
and convince others - by culling out relevant information,
and other educational activities
due to Karma-Yoga each year
gathering and analyzing data, and presenting the output
to support one’s stand.
27
national and international conferences
villages under
the project
Student Committees
30+
village-level events Being a student centric institute, all key functions of the
conducted annually institute are ably supported by committed student bodies -
be it admissions, placements, web management or branding.
If you have intense passion and commitment in the pursuit of excellence, our PGDM program is for you. If you believe in
yourself and have a determination to accomplish your goals, then you are well-suited for our program. If you understand
that today, the work environment is changing rapidly and that job seekers need new types of skills, you will thrive in our
learning. While
program. If you aspire to be a transformational leader and a game changer, we are looking for you.
What will you gain from the PGDM program at Great Lakes? First, the knowledge and skills that you acquire at Great
the traditional text
Lakes will prepare you to handle global challenges that are faced by every business. Second, our curriculum meets the
highest global standards and we give utmost importance to the outcomes of the learning process. We consistently take books teach you
theories based upon
a relook at the program and make necessary changes aligning the program to meet the changing market needs; be it
artificial intelligence, machine learning or analytics. This ensures that our courses are contemporary, relevant to current
market needs and are taught by world-renowned professors including some of them from the Top US universities
including Stanford and Kellogg’s School of Management. Third, we have created a challenging environment which will
allow each student to achieve and exceed his or her potential. Nothing in life is more exciting for an individual than to
bring out the best in themselves. In each and everything we do at Great Lakes, the goal is progress.
experiences of the
At Great Lakes you will develop the habit of dynamic and creative learning. While the traditional text books teach you past, the new type of
learning will involve
theories based upon experiences of the past, the new type of learning will involve asking endless stream of questions
about the ever evolving future. You will be involved in hands-on experiential learning with our Karma Yoga program in
which students work and help improve the quality of life for local communities in 27 villages near the campus in areas
asking endless
of health, education, environment and many more. You will have an opportunity to put your theories of finance and
economics in practice with our Live Trading course in stocks and commodities.
I am confident that our All India Council of Technical Education (AICTE) approved PGDM program will prepare you
to meet the challenges of the globalized world. Ultimately we are all stakeholders of India. If you believe in making
contribution to your nation, choose Great Lakes. If you believe in improving yourself academically as well as an
stream of questions
individual, then again choose Great Lakes. Come to our Platinum-rated Green Campus with a holiday resort feel, accept
the challenge, work hard, stand tall and believe in your ability to make a difference. about the ever
Cheers!
Dr Suresh Srinivasan
evolving future.
Director – PGDM
Great Lakes Institute of Management
PGDM COURSE
LISTING
Strategic Marketing
List of Electives
Individuals in Organizations Business Maths Business Law International Marketing
(OB-I) Corporate Tax Sales and Distribution Management
Productions and Ops
Business Statistics Management Optimization Business Customer Relationship Management
Verbal & Written Marketing Research Model for Decision Making Retailing Management
Communication Strategic Management Integrated Marketing Communications
Management Information Rural Marketing
FADM Tutorials System Business Analytics B2B Marketing
Karma Yoga Virtual Business - Small Web and Social Media analytics*
Business Marketing Metrics
Markstrat Simulation
Sports Marketing
TERM 4 TERM 5 Current Trends in Marketing
New Product Development
Understanding Emerging Mandarin Brand Management
Markets Business Ethics
Human Resource Boardroom simulation
Management
Finance Operations Artificial Intelligence, OB/HR/Strategy
Financial Statement Analysis Logistics and Supply Chain Management Machine Learning & Strategy Execution including
International Finance
Corporate Financial Strategy
IT Consulting
Management Services Operations
Analytics Economics of Strategy
Design, Thinking and
Financial Modeling Strategic Sourcing and Corporate Quality Innovation
Options, Futures and Derivatives Project Management Data Visualisation and Business Leading People At Work -
Intelligence: Tableau, Power
Fixed Income Securities Supply Chain Analytics* Contemporary Challenges
Business Intelligence
Security Analysis and Portfolio Management Enterprise Resource Planning New Venture Planning
Investment Banking Virtualization Strategies for Organizations Deep Learning
Management Consulting
Commodities Markets Cloud Security Marketing Analytics
International Business Strategy
Financial Risk Analytics* Strategic Sourcing and Supply Chain Natural Language Processing
Negotiations and Bargaining
Experimental Economics Management Business Applications of
Artificial Intelligence
Management of Commercial Banks Business Intelligence
Trading International Supply Chain Management
Financial Institutions and Markets Total Quality Management
Equity Research
Corporate Valuation
Project and Infra structure Finance
*
Cross Listed with AIMLA
CLASS PROFILE
PGDM 2018-20
35%
Sales & Marketing
Operations
Finance
9.30
AVERAGE CTC
Lacs
Analytics
Industry 11%
BFSI
IT / ITES
7%
Classification 7% 43% FMCG
7% Manufacturing
Consulting
thers includes: E-commerce, Entertainment, Real Estate,
O
*
25%
Pharma & Heathcare, Supply Chain, Telecom Others
List of Recruiters*
• Accenture • DHFL • HP • NinjaCart • Shriram Properties
• Airtel • eClerx • ICICI Bank, • Neeyamo • SMERA Ratings
• Agaram Technologies • Equitas Bank • iMaCS • Nestle • Societe Generale
• Barclays • Freshworks • Infoedge • Nippon Paints • Sutherland
• CavinKare • GAVS Technologies • Infosys • Novartis • Standard Chartered
• Cognizant • GEP • ITC • Photon • Temenos
• Crisil • HCL • JP Morgan • Prakash Kochhar • Tiger Analytics
• Daimler • Hero Motocorp • Lotte India • Quest Global • ZS Associates
• Dell • HDFC Bank • L&T Infotech • Shopclues
• Deloitte • HSBC, • Lynk Logistics • SPI Incubator
*Partial List
ADMISSIONS DIRECTOR’S MESSAGE
Schools at the teaching learning level ought to blend technology-
driven learning into the curriculum such that the students seamlessly
integrate various facets of modern technology into their everyday
learning. Great Lakes Institute of Management is a pioneering
B-School in this regard and its achievements speak for itself.
Teachers need to stop saying, ‘Hand it in’ and start saying ‘Publish It’.
Alan November, Educator & Author of Empowering Students with Technology
Business is moving from a man to man interaction world to a man to machine interaction world. Our machines are taught to replicate and if possible
improve human interpretative skills. Associations and causations are getting identified by machines in the emerging world of unsupervised learning.
When Artificial Intelligence and Machine Learning is redefining the business landscape, can the Business Schools be far behind? It is in this context that
the Alan November quote mentioned above starts making sense. Schools at the teaching learning level ought to blend technology-driven learning into
the curriculum such that the students seamlessly integrate various facets of modern technology into their everyday learning. Great Lakes Institute of
Management is a pioneering B-School in this regard and its achievements speak for itself.
• First Business School to offer Business Analytics as a full-fledged major since 2013
• First B-School to offer AIMLA [combination of Artificial Intelligence and Machine Learning] as a major since 2018
• Among pioneers in introducing One Year MBA in India
• First B-school in South Asia to have a LEED Platinum Rated Green Campus
• First B-school to offer Mandarin as course
As the school’s Admissions Director it is my duty to keep the new generation of aspirants updated on what all is new in the school’s academic menu. At
the same time, you may rest assured that the traditional menu is still intact! Multi-level interactive learning, cross-pollination of ideations, wide networking
possibilities, rich academic and industry mentoring, experiential learning through events like paisa vasool, intense case study driven pedagogy – all these
integrate with an excellent technology, analytics and machine learning environment to make you rigorous and relevant for many years to come.
For PGDM 2019, Great Lakes Institute of Management will accept CAT scores of years Candidates can choose to apply by any of the following methods:
2017 and 2018 or XAT scores of year 2018 and 2019 or GMAT scores taken after
Jan 1, 2017 or CMAT scores of the year 2018 and 2019. • Visit the website www.greatlakes.edu.in and fill in the online
application form after making a payment of ` 2000/-.
All applicants should possess a full time Bachelor’s degree in any discipline from a
recognized institution. • Make a payment of ` 2000/- at select vendor outlet centers
(the list of vendors as well as centers is given in our website)
Freshers and candidates with less than 24 months of work experience as on 30th June and procure a coded number key for applying online.
2019 are ONLY eligible to apply. (Candidates with greater than 24 months of work -
experience are requested to apply for the Great lakes PGPM program). • Purchase the application form from the Great Lakes Offices in
Chennai.
There will be a special preference for College / University rank holders in terms of an
extra weightage gained as part of the selection process. The onus of proof of rank is The eventual application process is online for all candidates.
vested in the applicant. Candidates have to provide the official email-id of the recommender.
*
reat Lakes uses CAT scores only for screening applications for admissions and IIMs have no role
G The recommendation letter will be collected from the final selected
in the conduct of Great Lakes academic programs student’s recommenders and it must be submitted online
+
reat Lakes is not an associate institute of XLRI but uses XAT scores only for screening applicants
G
for admission & XLRI has no role to play in the conduct of any of Great Lakes Management
programs
Eligibility Criteria
1. All GMAT Takers [GMAT 2017, GMAT 2018, GMAT 2019]
(exams to be taken on or before 25th February 2019)
2. All CAT 2017/ 2018 scores
3. All XAT 2018/ 2019 scores
4. All CMAT 2018/ 2019 scores
for Talent.
attention. Good questions & Write ups. recruiters across industries. Students from
Looking forward
Great Lakes are
Great Lakes.
marketing and research students who have Partner - Deloitte India
joined us from the institute is excellent and
matches our expectations in every way.
Thangarathnam Manikandan
Director – Engineering, Amazon Nirmal Nair
Vice President - Human Resource,
Network 18
I am happy to say that the student, whom The students come in with the We have had very
we hired from your campus this year is
performing well so far. I am sure that he right mix of good experience in
will go a long way in building his career in
SynCore with his quality and years recruiting
the graduates of GLIM for a few years now.
valuable of experience. The institute does a great job of imparting
not only quality management education to its
contributions Also the placement process is handled
seamlessly. Overall a very engaging
students, but more importantly, the skills that
are essential for a successful career. We are
to the consulting assignments. experience. very happy with the GLIM graduates working
in our organization as they bring a positive
Javin Bhinde Sivani Nanda environment and contribute well to the teams
Director & Co-founder, HR Business Partner, Tiger Analytics and client organizations they work with.
Syncore Consulting Group
Madhavan Seshadri
Senior Vice President, Virtusa
ALUMNI
SPEAK
“Great Lakes provides you with “Besides learning from the best of the “The institute brings you out of your “Great Lakes curriculum has rigor and
a world class faculty base which professors and an excellent industry comfort zone right from day one. I can relevance. And to be taught by some of
guides you on a well-structured interface, what I like most about Great say for a fact that it is this rigorous the best academicians in the country
curriculum in a breath-taking Lakes is its emphasis on international curriculum and a healthy competitive as well as outside is an unparalleled
campus and help you transform into research conferences where we get to culture amongst the student community life time experience. I must say Great
business-ready managers. What else meet our student counterparts from at Great Lakes, which brought out the Lakes helped me prepare for a seamless
can one ask for?” various countries. It is a wonderful best in me and realize my true potential.” transition to the industry.”
platform for networking and learning.”
Vidhi Gupta Aditya Rajagopalan
Management Consultant Saloni Lakhotia Priscilla Soundararaj Associate Solution Advisor
Digital Consulting, KPMG India Associate Analyst, EY Operations Analyst, JP Morgan (Offices of the US, Deloitte India)
PGDM Class of 2014 PGDM Class of 2015 PGDM Class of 2016 PGDM Class of 2016
Contact Us For all admission related queries,
please write to
admissions.pgdm@greatlakes.edu.in
Connect with us :
/greatlakes.chennai
@GreatLakes_MBA
/GreatLakesIM
http://www.greatlakes.edu.in/blog/
LEED P l ati n u m R ate d Gre e n Camp u s
Chennai City Office: 1st Floor, Prince Info City II, 283-284 Old Mahabalipuram Road, Kandanchavadi Road, Chennai - 600 096 | Tel.: +91 44 6699 9300
Chennai Campus: Dr. Bala V Balachandar Campus, ECR Road, Manamai, Tamil Nadu - 603 102 | Tel.: +91 44 3080 9000 | Fax: +91 44 3080 9001
admissions.pgdm@greatlakes.edu.in | www.greatlakes.edu.in/Chennai