Listening comprehension : getting to know the company (I) (70 pts)

1. Who is Peter Sanders? What is his role today? /8

Peter Sanders is the maketing director in United Chocolate PLC. His role today – to speak
with group of junior managers during the induction course

2. What kind of company is United Chocolate? What are its characteristics? /8

United chocolate is the American parent company with operations in Africa, Asia, Latin
America. It’s multinational company.

3. Why is Peter Sanders reluctant to speak about the organization of United Chocolate?
Because Alexander Spencer Johns spoke yesterday afternoon about organization of
UC, and Peter Sanders didn’t want to repeat
4. Where is it possible to find a copy of the organization chart of the UC group? /6

In USA, UK, Africa,Asia and Latin America

5. What advice does Peter Sanders give the junior managers concerning the
organization chart? /6

Don’t forget to consulted, make absolutely show you understanded

6. Is UC a totally British company? Explain. /6

No, UC is American parent company. UC in UK and it substitutes have operation in Africa,

Asia and Latin America

7. What are the two ways to look at a multinational according to Peter Sanders? /6

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8. How does Peter Sanders explain the apparently large number of brands owned by
UC? /6

What interest the consumer? Is the brand

9. How may several takeovers carried out by UC over the last few years be explained? /
6

Because in more generally the group of UC is always on look for opportunities in the around
of world

10. Why does Peter Sanders insist on Harry using the pronoun "we" rather than "you"
when he refers to UC? /6

Because Harry works for UC now

11. What does Harry imply in his remark about the recent takeovers? /6

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II- Explain the following concepts: (30 pts)

1. what is the difference between a `product` and a `brand`?

A product is made by a company and can be purchased by a consumer in exchange for

money while brands are built through consumer perceptions, expectations, and experiences
with all products or services 

2. What is `intranet`?

"Intranet" is a private network used by an organisation . 

3. What is a `parent company`?

A parent company is a company that has a controlling interest in another company, giving it
control of its operations. 

4. What is a `distributor brand`?

Distributor Brands means any corporate marks, service marks, trademarks, housemarks,

tradenames, trade dress, owned or used by Distributor, whether or not registered.

5. What is a multinational? Give an example and explain its characteristics.

 Is a corporate organization that owns or controls production of goods or services in at least

one country other than its home country .